A path analysis of personality and its influence on brand choice

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Reidenbach, R. Eric

Date Published: 1979

Subjects: Brand choice
Consumers' preferences
Influence (Psychology)
Personality

Program of Study: Graduate Business Administration

Degree Level: Doctoral

Language: English

Pages: 3, xii, 190 i.e. 192 pages

Permalink: https://doi.org/doi:10.25335/c63d-7453

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