Advertising intensity and market concentration within selected product categories

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lancaster, Kent Michael

Date: 1979

Subjects: Advertising

Program of Study: Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: 3, viii, 171 i.e. 173 pages

Permalink: https://doi.org/doi:10.25335/1d3q-t406