The identification of behavioral, knowledgeable, and demographic market segments of purchasers of household durables

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Sibley, Stanley D.

Date: 1972

Subjects: Consumers' preferences
Household appliances

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 5, xvi, 482 pages

Permalink: https://doi.org/doi:10.25335/510h-zp37