Toys and the consumer : operant market segmentation
- In Collections
 - 
    Electronic Theses & Dissertations
                    
 
- Copyright Status
 - In Copyright
 
- Material Type
 - 
    Theses
                    
 
- Authors
 - 
    Gustavus, Dana
                    
 
- Date Published
 - 
    1978
                    
 
- Subjects
 - 
    Toys--Marketing
                    
 
- Program of Study
 - 
    Communication Arts. Advertising
                    
 
- Degree Level
 - 
    Masters
                    
 
- Language
 - 
    English
                    
 
- Pages
 - 2, v, 117 i.e. 123 pages
 
- Permalink
 - https://doi.org/doi:10.25335/maa5-ey80