Race as a basis for market segmentation : an exploratory analysis

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Brogowicz, Andrew A.

Date Published: 1977

Subjects: African American consumers
Alcoholic beverages
Consumers
Market segmentation
Marketing research
Michigan

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 4, ix, 220 i.e. 227 pages

Permalink: https://doi.org/doi:10.25335/5ma8-mn36

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