An analysis of consumer market segmentation in response to an institutional innovation in the food industry

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Appel, David Lee

Date Published: 1968

Subjects: Marketing research
Supermarkets

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 3, xv, 283 pages

Permalink: https://doi.org/doi:10.25335/qhrx-mn74

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