The impact of advertising themes on brand choice of color television sets : an exploratory survey of the Lansing major metropolitan market

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Boedecker, Karl A., 1945-

Date: 1974

Subjects: Advertising
Color television

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 4, v, 156 pages

Permalink: https://doi.org/doi:10.25335/2wx7-z651