An analysis of market segmentation on the basis of emotional-attitudinal variables in the United States compact car market

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Cunningham, William Hughes

Date: 1970

Subjects: Automobile industry and trade
Consumers' preferences

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 3, ix, 152 pages

Permalink: https://doi.org/doi:10.25335/nyvk-ae69