Generalized market segments : a study using selected convenience goods in Vigo County, Indiana

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Weisenberger, Terry Mathew, 1944-

Date: 1977

Subjects: Market segmentation
Consumers
Indiana--Vigo County

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 3 unnumbered pages, ix, 160 pages

Permalink: https://doi.org/doi:10.25335/y7tv-dd66