The communications effectiveness of comparative advertising under conditions of product involvement and brand usage

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Traylor, Mark B.

Date Published: 1979

Subjects: Comparative advertising

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 2, xii, 172 pages

Permalink: https://doi.org/doi:10.25335/adx0-gk91

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