Perceptions of children's television advertising : an empirical investigation of the beliefs and attitudes of consumer, industry, and government respondents

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Culley, James D.

Date Published: 1974

Subjects: Television advertising
Television and children

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 4, x, 240 pages

Permalink: https://doi.org/doi:10.25335/88gs-k521

Full text