The effect of mass media price advertising on the retail price of a convenience product

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Wilcox, Gary Burl

Date Published: 1982

Subjects: Advertising
Prices

Program of Study: Program in the Mass Media

Degree Level: Doctoral

Language: English

Pages: 2, viii, 156 pages

Permalink: https://doi.org/doi:10.25335/c8wa-bz30

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