A survey of consumer characteristics and perceived risk as they relate to generic shopping

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Axelrad, Beth

Date Published: 1980

Subjects: Brand choice
Consumers
Consumers' preferences
Prices
Quality of products
Risk-taking (Psychology)
United States

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: 1, vi, 177 i.e. 181 pages

Permalink: https://doi.org/doi:10.25335/t084-9v63

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