CWMUNITE’ BEE’ELG‘PfiENT IN NGRTfiEfiST TEMLANM :51 DESCRIPHVE STEM OF BABIO STATED?! 909, SAXGN MKGEN, AS AN EWCAEOML VEHECLE FOR $32483 “was {‘ov 9&0 3w!“ a? WI. 0. iiéiiliiifli‘é STATE {EHWERSETY zFreciefick .33. Baker ‘ i973 llllllllllllllllllllllllllllll \lllllllll ' i L I B R A R Y 3 1293 10429 6912 7'” ,. Michigan State University 4 w. This is to certify that the thesis entitled COMMUNITY DEVELOPMENT IN NORTHEAST THAILAND: A DESCRIPTIVE STUDY OF I RADIO STATION 909, SAKON NAKOBN, AS AN EDUCATIONAL VEHICLE FOR CHANGE presented by Frederick J. Baker has been accepted towards fulfillment of the requirements for H.12—degree in JHRRICIILUM Wm Major professor Date 5/31/73 0-7 639 -n.—'-.. e, —. -- CGMHUNI A DES St W Stal t0 Provide: Ln use: in Hart} I) Rat: b) 11111 c) Chan Q) Int: M This tho “111nm, tech“(luau an H.“ “lure. intern." On W In; ABSTRACT COMMUNITY DEVELOPMENT IN NORTHEAST THAILAND: A DESCRIPTIVE STUDY OF RADIO STATION 909, .saxou NAKOBN, as AN EDUCATIONAL VEHICLE 1103 ORANGE by Frederick J. Baker e t b1 Stated epecifically, thie etudy ie an attempt te previde: An aeeeeenent ef the extent ef community develepnent in Nertheaat Thailand with particular regard te: a) Hatienal gevernnent invelveaent b) Village participatien 0) Change factera d)~ Infernatien reaeurcee W Thie etudy ie a prepeaitienal inrentery ef the available data gathered threugh eurvey reaearch teehniquee and eecie-anthrepelegical ebeervatiene. Field reeearch data includea aux-ariee er lhs inpdepth intervieue en cennunity develepuent conducted by Eadie Statien 909, Saken Nakern, Thailand. tie In erder te realize the purpeee ef thie study were to 1. Fr 2. I: 3.83 100 H" 11. Te 12. Te 13- Te Frederick J. Baker anawere te the fellewing queatiene have been aeught: 1. 2. 3. 10. 11. 12. 13. Pres what eeurcea de Thaie initially becene inter- eeted in cenaunity develepnent in Nertheaet Thailand? Ia life changing aneng theee invelved in theee preJecte and if ee, hew? Have ether Thaia in the Nertheaet expreaeed intereet in the werk that in preaently being accenpliehed? Hew acceptable ie the traneitienal life etyle ef theae engaged in ce-Iunity develeplent? Whe hae previded leaderehip fer cenaunity develepaent pregrane in Nertheaet Thailand? What influence hae the natienal gevernaent had in theee develep-ent preJecte ebaerved? What develepaent prejecte are planned fer the future? Te what factere can change be attributed? What kinda ef difficultiee have ariaen in cellu- nity develepnent werk? Hew diveree are the develepuent preJecte being carried eut in Nertheaet Thailand? Te what extent are prejecte ce-nunicated ae that ethere light underatand and peaeibly iapleaent then? Te what extent ie inferaatien given ae te reeeurcee available fer intereeted partiea? Te what extent are Nertheaet villagere invelved in the eel-unity develepaent preceae? MW Generally, the Thai gevernnent previded the eeurce fer can-unity develepnent innevatiena in Nertheaet Thailand. Thai villagere, en the ether hand, are inne- vatera in their ewn right and previded a aizeable pertien ef the innevative pregrana in the Nertheaet. in a prom (roads, I1 the large: to around dmleplex lmlepeez bocauu tr “1'. do... can Int but 7111a; n1! Thai g deM'DIe: tin. '“DpI c'lbinat 1, ”‘cm . 1‘4 to the "1*. 0n: I.“ t. a: t. “We N‘DQrat 1' Villager 1 Frederick J. Baker Reapendente etated that their life etylee were in a preceee ef change. Overall village develepnent (reade, welle, health facilitiee) eeemed te acceunt fer the largeet part ef thie change. hany celmunity develepment prejecta have led te areueed intereet aneng ether villagere. By ebeerving develepment in actien and aeeing the reeulte ef thie develepment, many have begun their ewn predecta. Villagere have accepted changee in life etyle becauee they view them aa beneficial. Life etyle changee were deemed unacceptable by very few. Leaderehip fer cemmunity develepnent preJecte cemea meetly frem diatrict cemmunity develepnent efficiale but villagere alee lead many ef their ewn activitiee. The Thai gevernnent ie invelved in meet all the community develepment werk ebeerved in the Nertheaet. Huch ef thie auppert ie alee ceabined with village laber. Thia cembinatien ef euppert and laber has aided the develepnent preceee. Village aucceae in cemnunity develepnent hae led te the acceptance by villagere ef ether develepnent werk. One eucceeeful predect haa had the tendency te lead te anether. There were five main factere eeen te centribute te change aneng Thai villagere. Infermatien input, ceeperatien aaeng villagere, gevernnent auppert, individual villager initiative and media input played relee in the chug. proc ll: of commit ujority e! conunity 1 wheels, te n1» consid Tr dovelepaent in these ix h" to erg: Hi “1‘ intere: Officiu. , "1“ the 1 V: ”“3033. 1. 1n the mug Frederick J. Baker change process. There is tremendous diversity in the kinds of community development work being experienced. The maJority of work encountered is affecting the total community in the form of wells, reads, health facilities, schools, temples, electricity and bridges. There is also considerable activity on the individual level. The majority of respondents explained their development work in a 'how to do it' fashion. Explanations in these interviews ranged from how to build reads to how to organize farm cooperatives. Many respondents offered themselves as resources for interested parties. A majority of these were government officials working in community development areas. Villagers were also extremely important resources to their community. Villagers are involved extensively in the development process. While they receive much government assistance, in the main, they are providing their own labor force. Radio Station 909 has provided an important vehicle for the dissemination of community development activities in Northeast Thailand. This station.hae provided villagers with a means of expressing their opinions on a variety of matters. Thousands of Northeast villagers communicated with Radio Station 909 concerning their needs. This input leads one to believe that good community development programaing could lead to village betterment due to the popularity of this radio station. COKE; 1‘ Dex 0mm COMMUNITY DEVELOPMENT IN NORTHEAST THAILAND: A DESCRIPTIVE STUDY OF RADIO STATION 909, SAKON NAKORN, AS AN EDUCATIONAL VEHICLE FOR CHANGE By {\ Frederick Jg‘Baker A THESIS Submitted to Michigan State University in.partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY Department of Secondary Education and Curriculum 1973 his d DEDICATION This dissertation is affectionately dedicated to my wife Rosalie and son John 11 It muledgne given so gen me cospleti is possible this I u re The to the lenbe 91'. Clyde Cl Dr. 5. Patrii '“PDOI't and ; intern pro, App: lishn 'h, g: 'f the study ACKNOWLEDGMENTS It is extremely difficult, through a brief acknowledgment, to express gratitude to all who have given so generously of their encouragement and leadership. The completion of the requirements for an advanced degree is possible only through the efforts of many people, of whom I am recognizing only a few. The author wishes to express his sincere appreciation to the members of his Doctoral Guidance Committee: Dr. Clyde Clayconb, Dr. Dale Alan, Dr. Harry Case, Dr. K. Patrick Bode and Dr. William Force, for the guidance, support and friendship throughout all phases of the doctoral program. Appreciation is also expressed to Dr. Vishwa Hishra who gave purpose and direction to the early stages of the study. Gratitude is also due to the support systems given over the miles by Dr. Philip Bronley and Dr. Elaine Haglund. Special thanks is given my parents for their confidence in.ne. Finally, the author wishes to extend the highest gratitude and appreciation to his wife, Rosalie. Without her patience, understanding, and encouragement, this study would not have been carried to completion. Frederick J. Baker iii ‘ lCflGILRDC LIST 01' IA Chapter I. 1 II. 0 III, taxon- TABLE OF CONTENTS Page ‘mmms O O O 0 O O O O O O 0 O O O O O O 111 LIST OF TABLES . . . . Chapter I; INTRODUCTION . Modernization Through hedia And oooeooooooooo'i o‘oooooooooiooo 1 Community Dove10pmemt . . . The Impact of Radio . . . . . n. N.“ For Rad-1° e o o o New Perspectives in Radio . Statement of the Problem . Significance of the Problem 0 Questions . J nature of the Procedure for Organization of the Thesis : 4 Study. o Obtaining Data o‘o ojo o o_,o o o o o o o o o o o o o o. o,o o o o;ouooo o ob o.,o.o o o,o_o‘_.o o o II; OVERVIEW OF THE THAI PERSONALITY AND CULTURE III. IV: 30th:.“ o o 21 O O .— O O O O O O O O O O 21 Thai Personality . . . . . . . . . . ; 28 A HISTORICAL PROFILE or RADIO STATION 909, sums moan, THAILAND . . . . . . 37 ransmmn on AND ANALYSIS or ran DATA . 1+9 Results Related to the Questions : ; : Question 1. Question.2: Question 3: Question t: From what sources do Thais initially become interested in community dove10pment in Northeast Thailand? .' . .“ 50 Is life changing among those involved in.these projects and if so how? : 53 Have other Thais in the Herthoast expressed interest in the work that is presently being accomplished}. . . 55 Ben acceptable is the transitional life style of those engaged in community development?. . 58 iv BIBLIOGRAPE v .4 Question 5. Question 6. Question 7. Question 8. Question 9: Question 10. Question 11. Question 12. Question 13. V Who has provided leadership for community devo10pment rograms in.Northoastorn Thailand? . . . . . . . 61 What influence has the national government had in those development projects observed? . . .. . What deve10pment projects are planned for the future? 65 To what factors can change be attributed? . . 67 What kinds of difficulties have arisen in community development nork? . . . J . 69 Row diverse are the deve10pment projects being carried out in Northeast Milan: 0 O O O O O 0 O O 71 To what extent are projects communicated so that others might understand and possibly implement then? .‘ .“~ . . . To what extent is information given as to resources available for interested parties? . . 77 Tb what extent are Northeast villagers involved in the community dovelOpment process? 79 SUMMARY AND DISCUSSION . . . . . . . . . . 82 Summary of Findings Recommendations . Reflections 82 o o. i o e o. o' ., 86 o o o. o o o e e o o o o o, 87 BIBLIWRAPH! 0 O O O O O O O O O O O O O O O O O O 92 ,APPENDIX oooooioooooooeoieoooo 98 an. 3.2 4,1 l.2 1.3 u 1.5 LIST OF TABLES Table Page 3:1 A Typical Monday Through Friday Schedule for Broadcast on '909' . . . . 92 3:2 Field Reporting Schedule, December 1968 47 h:l Sources for Innovations in.Comnunity . DOVOJ-OIIOEU oroo'o‘oloooeoooooi 51 “.2 Breakdown.of Government and Village InOVOSOI'I ooo'ooooooooooo52 “:3 Types of Life Style Changes . . . . . . 55 not Interest Producing Projects . . . . . . 56 t:5 Acceptability of Transitional Life Style 0 O. O O O O O~ O O. O. O O O O O O 58 “:6 Leadership Producers . . . . . . . . . 62 AT? Projects Receiving Government Support 6# has Plans for Future Projects . . ; : i J i 66 #29 Factors Contributing to Change . J i . . 68 #:10 Difficulties Encountered in Dovo10pment 70 till Diversity of Dove10pment Projects . . g 72 #512 Types of “How to do it' Projects . . . 75 #313 Community Development Resource Persons 78 hglh Extent of Village Insolvomont in GNU, “7.10mut o o o o o o o o 79 char he he do Oh 1p: PM ltd hi; 901 ll tr CHAPTER I INTRODUCTION Throughout the world, millions of people are changing their ways of thinking, working and living. The rate of change varies from one area to another. The most obvious changes are reflected in the material elements of their world. Their tools, homes, means of ecmmunication, and organizations are all going through a process of change. This study is concerned with this process in relation to community development. It will begin.by looking at the concept of modernisation through media and community development. This will be followed by looking at the impact of radio, the need for radio, and new perspectives in radio. Ultimately this study ‘will deal with data collected through the vehicle of a unique radio station in.Northeast Thailand. , Hodia and C on Present concepts of modernization have shown high eorrelations botweon.moasures of economic and communications growth.1 Rogers defines modernization as the process by which individuals change from a traditional way of life to a more complex, technologically 1Wilbur Schramm, Mass Media and National Dovelc o (Stanford: Stanford University Press, 19 , p. 27. -1 adva dove Lern IOCU to 1 are cont rev< lill int: its well can Offl I0d1 Veg! bee: advanced, rapidly changing .1:er of 11:..2 Community development is one means of achieving this change. Lerner defines this concept of modernization as '... a secular trend unilateral in direction from traditional to participant lifeways."3 Black sees modernization as the process by which historically evolved institutions are adapted to rapidly changing functions, permitting control over one's environment, accompanying the scientific revolution.“ For the purposes of this study modernization will be defined as changes that have adaptive and integrative functions and that inculcate certain modernity ideals (such as two-crap riee production, road building, well drilling and other such community development projects carried out to meet peoples needs).5 These ideals, in effect, help to transform a traditional system to a modern one. Hodernization has too often been equated with Wostornization. This view is too limiting and inaccurate because modernization.varios greatly in.defforent environments. Some feel not all modernization is good since it may zflvorett s. Ragors, WW (new York: The Free Press of G enooe, 9 , pp. - 1. 3Daniel Lerner Tn: Eggpipg of Tradit§g§g* figgig§y_(new Torr: The Tree Press 0 G enooe, , p. 26. “on. Block. W (New Iork: Harper and Row, 19 , p; . 5V. H. Mishra, I'flass Media Use and.hodernization in Greater Delhi Bastios,’ gggzggligp_gupz§gzlz, (Summer 1970). val. #7. no. 2. pp. 331-339. incl hut to c All: Gus! He 1 wet he has: HOCJ Tue: Pol: 1‘01 In: 5/? 3 include pain and conflict in its change process;6 Existing institutions and values are not necessarily impediments to change and modernization. Old traditions are not always displaced by new changes. The modernization Gusfiold describes does not have to weaken traditions. He feels the quest for modernity often finds support in traditionalism. It may be modified but a unified society makes use of tradition in its search for economic and political dovelOpmcnt.“7 It may help to strengthen traditions as society searches for Foster's consensual base to assme this some economic and political achievement.8 Modernization cannot be measured by a single criterion. There are variables such as literacy, education, and political participation to take into consideration. Scholars feel that media plays a definite role in the modernization process; It is suggested, for example, that media plays the role of watchman, policy- maker and teacher in the change process.9 The watchman role comes into being when ono's horizion widens and must be filled with greater amounts of information. 6Black, Op.‘ cit. p.‘ 7. 7.1. Gusfield, 'Tradition and Modernity; Misplaced Polaritios in the Study of Social Change ' Wotan. 1967. Vol. 72. p. 551. 8George M. Foster 3 , - t nu.-- t A -_ : n; a: ....I‘.'...“ v '1' an“ i; Us figs-94.; , 0' 01‘: 5 a 1‘ ' 30" 19'2 9 Fe 19'o 9mm. 22.411. pp. 42.1.3. 4 The policy-maker role goes into play when decision making must be spread more widely: The teacher role Operates when new skills must be learned by all sectors of society. Schramm and Winfield feel that media can help traditional societies pass through this change process into participants in the modern world.10 In dealing with communication in economic spheres, social spheres, and political spheres, Rae concludes that communication plays a significant role in national development and is constant and cmulativo.11 Cooley has suggested that irrespective of the nature of the environment, mass communications does expand this environment and aids in problem solving. Media also promote consensus, social equality and conditions for ideological growth}2 Wirth even goes as far as interpreting socially modernizing functions of mass communications in terms of media holding 'the human race together."13 In the political realm Pye suggests that communication cloWilburt Schramm and Gerald Winfield. will. otion of on i W Pam: UNESCO 19 . Po 3. 11!. v. Lakshamana Bao, ti ;(Minneapo s: University of Minnesota Press, 19v , p. 12Charles H. Cooley, an Nat t S m (Now Iork: Charlos Scribner s Sons, 902 , p. 2. 13L. Wirth, 'Consonsus and Mass Communication,‘ American Sociology Rgviow,(Vol. 13, 1968), pp. 1-15. (1' perforls 1 find its 1 ilth e poi lent cons: can raise an Intel with indi' their stt. social ch, Indie,17 Values up Wt 01‘ so 1‘ ”10 so “tench 8M "1111 9110 lg, I 1“Ship. performs the fundamental function of helping society find its policy.1u Media thus helps provide the nation iith a political culture. Pool's studies have also lent considerable support to the contention that media can raise the political knowledge of the population.15 Finally, in the psychological realm, Smith and Inkeles: have found that media exposure is linked with individuals overall modernity as measured through their attitudes.16 Rees also found motivitation for social change closely associated with the use of mass media:17 Cormack has shown.how attitudes, beliefs and values are formed in the social setting (both in.and out of schools).18 Mass communications also function in the social context. Thus media becomes a socially interacting system with this process of attitude, belief, and value formation: By letting those variables interact one may predict modifications in.attitudo. The relat- ionships among media, modernization and community devolOpment “Lucian H: Pu (eds) W (Princeton: Princeton vors y ass, 19 3 . ppo‘ 6.7; 152l1thiel de Sela Pool, “The Role of Communication in the Process of Modernization and Technological Change ' WM (Paris: UNESCO. 1966). p. 593. “sum and Inkclos, W p. 353. l 7Matilda B: Recs, 'thievement Motivation.and Mass Media Use.‘ (Iowa City: Association for Education in Journalism Convention, Mimeograph, August, 1966); 18 Margaret L. Cormack, Who do a P (London: Asia Publishing House, l9gil. cu boom this pro schism 1 min t innovati. effectivl persuade innovatil It the A1 hportanl variable: could be dmlow can.become reciprocal and concomitant. Inherent in this process is the morality of media manipulation to achieve desired ends. It is hoped that deve10ping nations strive to meet the needs of their people as they are articulated. Ifone wants to meet these needs and diffuse innovations, mass media channels are the most rapid and effective means. Rogers states that if one wants to 'persuade peeple to form a favorable attitude towards innovations then interpersonal channels are nost important at the auareness state while personal sources are most important at the adoption.stage.l9 By combining these variables on a local level one may see how modernization could be implemented through a process of community development. W2 Radio plays a special media role in this modernization.process. All radio programs seem to have a certain educational purpose, if only in.the sense of conveying to isolated listeners in remote villages a sense of participation. This feeling of being part of a whole hapefully makes for a better citizen. Rogers has shown the role of broadcast media as being especially important to technological change and.tho diffusion of innovations.20 Since information 19Rogers, on; git: p. 120. 2°Everett M. Rogers, "Experiences With Cross National Research' (Netherlands: Congress of Rural Sociology, “out. 1968). p. 3: contributes the selectic {no Naniewic: means of < 1.735530 surve the uses of forty count} a valuable 1 to literacy having lite: "338 0f uslt contributes to and influences the Opinion of peOple, the selection and presentation of news is according to Waniewicz, more than any other type of broadcast, 21 A 1971 a means of orienting and educating peOple. UNESCO survey of the use of broadcasting media lists the uses of radio in connection with literacy work in forty countries. It eXplains how broadcasting is making a valuable and in some cases essential contribution to literacy campaigns. It recommends that those countries having literacy problems should explore all possible ways of using radio. This should be part of an overall plan to develop new techniques of communication for national develOpment.22 Broadcasting can serve as an important agent of social change and action in furthering national deve10pmcnt. In 1969 the government of Ghana in cooperation with UNESCO and the government of Canada carried on a Farm Radio Forum pilot project. This involved transmitting information and stimulating rural self-help activities in eighty villages in Ghana. By forming listening groups of villagers it was found that radio contributed greatly to inter-village cOOperation,the formation of 000peratives 21Ignacy waniewicz, Broadcasting for Adult Education: A Guidebook to World Wide EXperienceTTUNIPUB, New York, 19725. P. 132 28UNESCO, Radio and TV in Literacy: A Survey of the Use of BroadcastinggMedia inL Combatting Illiteracy Among Adults (Paris: Department of Mass Communications, 1971), p. 83. and the study 0! ai-iience Iith re; ‘Z’nis hei transfer has £171 of the l effecti‘ which at Refrain in Nige; in rela‘ fields r SPOUps to pro? Kamert 8 and the increased awareness of food nutrition}?3 Sitram's study on the effects of radio upon the rural Indian audience shows that the general awareness in communities with radio is higher than in communities without it.2“ This helps to establish radio as a powerful force of transformation when applied to rural areas. Schramm has given us an excellent evaluation and description of the Radio Rural Forum in India.25 He feels radio is effective because of the content of its broadcasting which stimulates the peasant to explore new areas. Lefrance has detailed the success of using radio clubs in Niger to increase the knowledge base of villagers in relation to agriculture, health education, and other fields of interest.26 On any given day one can see groups of villagers gathered around radios, listening to programs constructed to meet their educational needs. Kahnert has also noted the utilization of these listening 2'3Helen Abell, Farm Radio Forum: Project Ghana, (Ontario: Guelph University, Ontario Agriculture College, July, 1965). P. 179 2"Kondavagil Sitram, 'An Experimental Study of the Effects of Radio Upon the Rural Indian Audience,’ (Unpublished Ph.D. Dissertation, Oregon University, 1969) 25Nilbur Schramm, Mass Media and National Development: The R'le of Information in the DevelOping Countries, Palo Alto: Stanford Universitngress, 196E7, p. 311-37. ng. Lefrance, New Educational Media in Action: Case Study for Planners, KParis: UNESCO, Vol. 3, 19677, p. 43. Schrasm a1 in India , I‘ adapt new 1 genuinely 1 “I 01‘ lifi area, and 1 over 8 Widt prove to ‘04 to increas¢ reint‘orce 1 EPOUp PT‘OJI that EI‘Oup: pr“We dei \27 9 groups of villagers in Togo for basic educational purposes.27 Schramm and others, after an evaluation of programs in India, Niger and Togo, conclude: l‘On the basis of the Indian experience and the somewhat different radio forums and clubs in Togo and Niger, we need have few worries about telling a deve10ping country that a radio broadcast.... is an effective way to carry development information into a commuaéty and encourage innovation.”‘ These studies also show that peasants will adopt new methods of production only when they are genuinely prepared to make changes in their traditional way of life. By addressing themselves to the whole area, and by reaching simultaneously hundreds of villagers over a widely dispersed area, rural radio broadcasts prove to be the most efficient form of education designed to increase production and to improve conditions. To reinforce this position Ohlinger examined listening group projects in over thirty countries.29 He found that groups can spread learning of factual material, promote development of desired attitudes, increase interest 271“ Kahnert, New Educational Media in Action: Case Study for Planners, (Paris: UNESCO, Vol. 5, 1957,, P. 11: 28Wilbur Schramm, The New Media: Memo to Educational Planners, (Paris: UNESCO, 1967), p. 132. asJ'ohn Ohlinger, The Listening Groups: Mass Media in Adult Education, (Boston: The Center For the Study of Liberal Education for Adults, l967),p. 78. 1n pubi mm. Burnet' the prl deal I econo- studen' role or progra: of prm WPpOM of the that 11 °PP0rt1 linco 4 he fee 183,3 lation "hue cultur- °1ear1 mm800. g h? .1 10 in public affairs, affect motivation toward group and individual action and contribute to more direct democracy. Burnett has tried to acquaint the general public with the problems of literacy and the efforts being made to deal with them; She stresses the need for effective economic and psychological rewards to motivate literacy students: She also stresses the need to define the role of teachers, and to institute large scale instructional programs through radio. She feels that the preparation of practical, adult centered literacy materials and supportive reading matter are major aspects of problems of the worldwide literacy movement.30 Prosser feels that in developing countries the need for providing opportunities for all forms of adult learning is important since all basic deveIOpment must be associated with learning; Since the emphasis is now on.subject matter he feels the way knowledge is arranged and delivered is as important as the knowledge itself. His African studies show a relationship between adult education and national development with radio as a vehicle of communication.31 while asking for cooperation between nations and between cultural and broadcasting leaders earlier UNESCO studies clearly show how a demand for knowledge can be met by i 30 Burn tt ABC' Li : CO, 196;:f’p; 59? , she I 2; tgnggz, (Paris 31Rey Presser, Adult Education 0 De elo Countgigg, (Nairobi: East Africa Pu _ishing, 19375. 11 radiO'.‘32 W2 Although there are many successful radio projects around the world, lack of radio is perceived as a definite problem in developing cotmtries. Edstroem has called for more application of radio to correspondence study in Africa. ‘33 Brown has announced plans for an increased adult education radio schedule in Zambia?" Inaquai has called for an extensive radio series for community education in EthiOpia.35 Uidstrand argues the need for much greater use of radio for adult education in Tanzania. ‘36 An E.’B.‘U. international conference on education dealt with problems of radio broadcasting on five continents.” It is stressed that media and educational systems be integrated and that radio be inserted into educational and government planning. In Thailand, radio is gaining BZUNESCO, . _: .~ ~-- (Paris: Reports and Papers on Mass can as cns, No. 23, December 1956). 33liars-«Olof Edstroem, Comegpondence Inltgpgtigp .1 K-__a T _ a Haawi 2 bis andUm; u-e nu. Needs and . e ockholm: Report to e Dag Hanmarskjo d Foundation, 1966), p. 1&3. 3"A. Brown, *2 , - t- ' - ,- a; - -.i (Lusaka: ~ - udies, December 1,19 , p. 47. ”Solomon mom, “Application of Radio in Communication Education In EthiOpia," (Unpublished Ph. D. Dissertation, 1965). 360.1}.- Hidstrand, Radio and Adglt Eduggtign in Tanzania: Some Considerations, Par es Salem, University College, Tanzania, April, 1966), p.‘ 9.’ 37E.‘B.‘U.* International Conference on Educational ‘ Radio and TV, (Paris: Office de Radio Diffusion Television, 1967) support. An educational they Operate the need for of developme of a broader mi Social C to undertake deveIOped cc In Asia, the countries 81. are also the Pmé’l‘mtts are t0 Provide 1 encourage it in3’01‘1'18t10n ‘9 Wh; approach to 12 support. Anatol38 and Meyers39 felt that Thailand's educational radio Offers impressive service even though they Operate with a small staff. They do stress, however, the need for better dissemination Of information, promotion Of develOpment trends, literacy programs and the supplying of a broader educational background. In 1960 the Economic and Social Council Of the United Nations requested UNESCO to undertake a survey on the problems of helping under- deve10ped countries build up their information media. In Asia, the most pOpulous region Of the world, the countries suffering most from poverty and illiteracy are also the poorest in communication facilitiesjw Programs are needed to develOp radio broadcasting and to provide low cost radio receivers. Governments should encourage investment in industries necessary to the information media. New Perspectives in Radig What may be needed most is a completely new approach to the problem of broadcasting as an instrument 38Karl Anatol and John Bittner, “Southeast Asia Broadcasting: The Emergence of Thailand," (Phoenix: Paper presented at the International Communication Association Annual Conference, April 22-24, 1971), p.7. jaiRichard J. Meyer, “Educational Broadcasting in Thailand: A Microcosm Of Asia," Educational Broadcasting Review, February 1971, No. 1, pp. 30-33. 1&0 UNESCO, “DevelOping Mass Media in Asia," (Bangkok: NO. 1605-B, January 1960), p. 28. of educatiOI ‘eneral of P1 should stri intimate 3}: of educatio or their p e Village 115 feels this making r805 Provisions bmadcas t 11 13 of education. The need was stressed by the Director General of UNESCO when he stated... “The ever-changing conditions of our present civilization, as well as the unceasing expansion and renewal of human knowledge, make it mandatory for every man and woman constantly to bring up to date whatever he or she learned earlier in life. Education therefore becomes less concerned with the teaching of a static content which would equip for life one and all, than with teaching how to learn and to learn continously. The barriers between formal school education and other kinds of education break down in this new approach: the education process appears as a continuum from literacy to higher education.'“w Planning authorities in developing countries should strive to use the wide, instantaneous range and intimate appeal of broadcasting to lift the low levels of educational productivity and national involvement of their peOple. In planning for informal education, village listening clubs should be instituted, UNESCO feels this to be such a high priority that they advise making receivers available to village audiences.n2 Provisions should also be made for training in educational broadcasting and international exchange programs. Deliberate, systematic use of radio broadcasting for educational purposes is relatively scarce. In order to meet these g"Q‘UNESCO, "Address of the Director General to the Conference of Ministers of Education of UNESCO's Member States in Asia," (Bangkok: November 1965), p. 13. “ZUNESCO, "Radio and TV in the Service of Education," (Paris: Report No. 3.2266, 1967). p. 9. needs 3155 into the I on local 1 news and c should be listening if listens of the sex the form c 01‘ persons doing to } E53118 Cleve aidressed V3513 but 11 part in b1 infomatic has shown 9f mouth 1 14 #3 needs Elgabri and Mishraun propose to build localness into the broadcasting system. Radio should rely heavily on local news in order to bring about feedback of local news and opinion into the media. While great importance should be attached to the provision of facilities for listening among rural populations much would be lost if listeners were not given some incentive to take advantage of the services provided. These incentives could take the form of village development, increased literacy, or personal satisfaction in hearing what peOple are doing to help themselves. According to Mathur this means developing countries must have rural programming addressed to the community.“5 This rural audience is vast but mainly illiterate. Radio can play an important part in bringing to these remote communities news, information, instruction, and entertainment. Ahmed has shown how news heard by radio is repeated by word of mouth until the circulation defies all calculations n3Ali Z. Elgabri, "Deve10ping Countries: Progress Through Broadcasting," Educational/Instructional Broadcasting, Iv, No. (1971), p. 11. “94V. M. Mishra, "The Point of Contact Model, " (East Lansing: Mimeographed, 1969) #5J. C,- Mathur, "Radio Programming and Programme Exchange in Southeast Asia, ” Develo Media in Asia (Paris: UNESCO,1960), p. 83. 5" ‘ based on the Eros gurposes. I‘ in power; it it may be a . it may only 1 for informat local in sec to the overa be justifiab all is the r it is necess 8 country! 3 111 develOpme; 1631 People . can 1ntl‘oduc apply thoSe considered 0: meals and We has a Drivil Frequently i' and illitera Kee; 15 based on the percent of owners of sets.“6 Broadcasting may be used for many selective purposes. It may be the exclusive tool of the government in power; it may serve political and propaganda services; it may be a domain for private commercial enterprises; it may only provide entertainment; it may be an agency for information and education or it may be entirely local in scOpe and organization. None of this reaponds to the overall potential of broadcasting. Each might be Justifiable in its own right; but overriding them all is the right of the public to be served. Today it is necessary to consider broadcasting as a part of a country's infrastructure. The human factor is crucial in develOpment. Pr0perly utilized broadcasting can lead peOple to the recOgnition of the need for change, can introduce them to new ideas and can help them to apply those ideas. 'Broadcasting stations should be considered one of the countrieS' basic facilities like roads and water. In this educational process radio has a privileged importance in develOping countries. Frequently it is the only means of reaching rural areas and illiterate parts of the pOpulation regularly. Keeping this clearly in mind, this study seeks to use a unique radio station in Northeast Thailand to “6Rashid Ahmed, "News Services for Radio in Southeast Asia," DevelOping Mass Media in Asia (Paris: UNESCO, 1960) p. 87. desori castin '3! in Of the in Nor the in local m 8118“or file Du ham 16 describe the community deveIOpment process in.its broad- casting area; Wham: Stated specifically, this study is an attempt to provide: An assessment of the extent of community deve10pment tn Nbrtheast Thailand with particular regard to: a) National government involvement b) Village participation c) Change factors d) Information resources WW An.assessment of this nature could go a long way in.helping evaluate the extent end.implications of the educational process regarding community development in.Ncrtheast Thailand; It may also aid in understanding the importance of Nbrtheaet develoyment to both the local Thai villager and the national Thai official; mm In order to realize the purpose of this study, answers to the following questions have been sought. The purpose of these questions is to provide a general framework upon which this study is based; 1) From what sources do Thais initially become interested in.ccmmunity development in.N0rtheast Thailand? 2) Is life changing among those involved in these 10) ll) 12) 13) 3) it) 5) 6) 7) 8) 9) 10) 11) 12) 13) 17 projects and if so how? Have other Thais in the Northeast eXpressed interest in the work that is presently being accomplished? How acceptable is the transitional life style of those engaged in community develOpment? Who has provided leadership for community deve10pment programs in Northeast Thailand? What influence has the national government had in those deve10pment projects observed? What development projects are planned for the future? To what factors can change be attributed? What kinds of difficulities have arisen in community develOpment work? How diverse are the development projects being carried out in Northeast Thailand? To what extent are projects communicated so that others might understand and possibly implement them? To what extent is information given as to resources available for interested parties? To what extent are Northeast villagers involved in the community development process? p I bit the availat techniques Field resee 1969. his interviews Station 909 interviews (from gover these situa I'nese inter but in a we than. If S to Village to be made iIltheip ra pro-E'Pams, “<11 with 0 their 01‘121 18 Nature of the Study This study is a prOpositional inventory of the available data gathered through survey research techniques and socio-anthrOpological observations. Field research was conducted during the years 1967- 1969. This data includes summaries of 145 in-depth interviews on community development conducted by Radio Station 909, Sakon Nakorn, Thailand. These were informal interviews made with both elite and general respondents (from governors to villagers). It was advisable in these situations to use an Open-ended interview format. These interviews were conducted not only for content but in a way that villagers would enjoy listening to them. If structured interviews were to be broadcast to village audiences on a regular basis they would have to be made especially,interesting. Villagers enjoy humor inltheir radio and become bored with monotonous news programs. These interviews were unique in that they deal with community deve10pment through the eyes of their originators. Villagers who built their own roads, for example, were interviewed as to the process involved. Radio Station 909 h0ped that by broadcasting these interviews reinforcement for community develOpment projects would be given along with the possibility of educating others to construct their own projects. Procedure for Obtaining Data 1) Two-to-four field trips of two-to-five days 5‘ Orgam Chapte 19 each were made each month over a period of two years. 2) All fifteen.proviences in.Northeast Thailand were covered by Radio Station 909 field reporting teams. One hundred forty-five interviews were obtained concerning community develOpment during this period. 3) These interviews were Openpended descriptions Of work being carried on by the interviewees. 9zEenlisiisa_2£_§ha_2hasis. Chapter I. INTRODUCTION The introduction includes: modernization through media and community development; the impact of radio; the need for radio; new perspectives in radio; statement of the problem; significance of the problem; question to be answered by the study; nature of the study; procedure for obtaining data; and organization Of the thesis. Chapter II. OVERVIEW OF THE THAI PERSONALITY AND CULTURE The overview provides a background of the peOple of Thailand and their culture. This is done in order to facilitate a better understanding of their setting in relation to educational Radio Station 909, in.Sakon Rakorn. Chapter III. A HISTORICAL PROFILE OF RADIO STATION 909, SAKON NAKORN, THAILAND The historical profile of Radio Station 909 1; give program data us Chapter in role study 1 to each order t to lake Chapter "come Radio 8 20 1- given with special emphasis on the £1.14 reporting program that provided the vehicle for collecting the data used in.this study. Chapter IV. PRESENTATION AND ANALYSIS OF THE DATA Presentation and interpretation of the interviews in relation to questions asked in the purpose Of this study is given; Interviews are categorized according to each question and are presented in some detail in order to clarify and to give the reader an Opportunity to make interpretations of his own. Chapter V. SUMMARY AND DISCUSSION This chapter includes a summary of the findings, recommendations, and reflections by the author as to Radio Station 909's possible role in community development. v- ."~ lam 5:55:21? many of Agricult percent its live province seventy- relative Principe 33:6 deg >14 E -ailand A sporadic CHAPTER II OVERVIEW OF THE THAI PERSONALITY AND CULTURE Setting Northeastern Thailand has for years contained many of the country's most underdevelOped provinces. Agricultural land is the principal resource and ninety percent of the economically productive pOpulation derives its livelihood from agriculture. For these fifteen provinces which comprise the area. (out of a total Of seventy-one) per-capita production in agriculture is relatively low.n7 Paucity of natural resources is the principal reason why the region has not reached the same degree Of develOpment as have other regions Of Thailand. The soils are poor in general, rainfall is sporadic, and possibilities for irrigation are few!"8 While industrial development in Thailand is making satisfactory progress, the rural pOpulation shares little in the benefits. During recent years attention “VHans Platenius, The Northeast of Thailand; Its Problems and Potentialities,(Eangkok: National Economic DevelOpment Board, 1963), p. 12. 98Robert L. Pendleton and Sarot Montrakum, The Soil of Thailand: Proceedings of the Ninth Pacific Science Congress (Bangkok: Chapter 18,1960), p. 15. 21 has been economic the bond effort In of the p improve have a 1 Katural and gras stock ra authorit 0f the 3; tOtdl la mineral: the reg-1 of the c The Dopu has I‘iSe a large bOPdered 22 has been focused on Northeastern Thailand not only for economic but also for political reasons. Events beyond the border have convinced the government that every effort must be made to assure the political loyalty' of the peOple, to raise the standard of living and to improve public services and facilities.“9 The 66,000 square miles of the Northeast region have a long dry season and relatively scarce rainfall. Natural vegetation is limited to scrub forests, weeds and grasses. Poor communications, mixed farming and stock raising pose a serious challenge to the national authorities in their economic planning. The provinces of the Northeast region occupy about one-third Of the total land area of Thailand. The number Of peOple enumerated in the 1960 census was nine million. Today the region has approximately twelve million people out of the country's total population Of thirty-six million. The pOpulation growth rate for the peOple of the region has risen to 3.3 percent.50 This region is essentially a large basin tilted toward the Mekong River. It is bordered on the south by the Phenom Dongrak Mountain 99Donald E. Nuechterlien, Thailand and the Stru 1e for Southeast Asia (New York: Cornell University Press, 1965), p. 113. 5°Central Statistical Office, Thailand P0pulation Census, 1960: Northeast Region (Bangkok: National Economic DevelOpment Board, 19 2 , p. 5. )4 ‘ 23 Range on the Cambodian boundary, and on the west by the Phetchabun Mountains. The principal river is the Mun, which flows eastward to join the Mekong at the Lao border east of Ubon Ratchathani. The marshy flats extending along the Mun are the only areas that are well watered throughout the year. Elsewhere,the level ground is swampy during the rains and forms dried up wastes of grass in the dry season. The people Of Northeast Thailand are primarily rice farmers. Thai government figures show that only abOut 19 percent of the land is cultivated.51 Between 85 and 90 percent of the peOple live in small, self- sustaining villages.5a Cluster villages, prevalent in the Northeast, combine with strip villages to provide us with rural settlement patterns. These clusters are usually low-lying areas where there is reasonable assurance that a fair crOp of rice can be raised. In most provinces rice accounts for more than 80 percent of the land under cultivation:53 Farmers produce practically all their 51Thailand, Ministry of Agriculture, Agricultural Statigtics of Thailand (Bangkok: Office Of Under Secretary of State, Division of Agricultural Economics, Agricultural Statistics Section, 196A), pp. 176-177. saSuperintendent of Documents, U.S. Government Printing Office, Area Handbook for Thailand (Washington, 9.0.. PA Pam. No. 550-53, ‘s'cp—t. 'l"9"68')',"‘p". "31. 53Ministry of Agriculture, Land Utilization in Northeastern Thailand (Bangkok: Division of Agricultural Economics, 1961), p. 32. "I 24 own food. They catch fish, build their own houses, and make their own household articles. A subistence economy is characteristic of the typical village of the Northeast. According to Long §§,§l, the per capita annual farm income in the region is only 63 percent of the national average.5fi This helps confirm the general Opinion that the average farm income and standard of living of the rural peOple in the Northeast Region is considerably lower than in other regions of Thailand. Villages in the Northeast region have long been referred to as Lao but this is an arbitary designation. There has been a constant flow of peOple across the Mekong River, which marks the frontier between Thailand and Laos. According to deYoung, minor cultural differences (dialect and costume) have develOped but the government has ceased using the Lao designation for the Northeast peOple.55 Villagers look to the government for material and technical assistance, such as rice subsidies and well drilling. There is a general feeling among villagers that the government has a legal and moral Obligation to render this assistance. Villagers themselves are willing to contribute towards this goal. This would juJancis F. Long, Millard F. Long, Kamphol Adularthaya, Pongsuwana Swart, Economic and Social Conditions Among_Farmers in Changwad Kon Kaen (Bangkok: Faculty of Economics and COOperative Science, Kasertsert University), p. 4. fiuhohn E. deYoung, Village Life in Modern Thailand (Berkeley: University of California Press, 1963): p. 7. 25 largely be in the form Of labor. There is no single village model for solving group problems or resolving common needs; nor is their any single village leader. In most cases there are several.56 Official matters that affect the entire community begin in the provincial governor's office. On the village level, however, they are the primary concern and responsibility of the headp man, who in turn usually seeks the counsel Of the village elders. If the matter pertains to education, the school principal and teachers are also consulted. If necessary e.nass meeting is called by the headnan.tc inform the peOple of the official matter under consideration. The effective implementation of any group decision affecting the entire community usually requires the assistance of the local abbot and other senior priests who stimulate villagers to collective action..57 Generally, there are somewhere between three and.five numerically superior and politically dominant extended family units in.the village setting. The heads of these units form the nucleus of the secular leadership. They are both a source of strength and a potential source of conflict in community affairs. As basic socio- 568tophu 3. Ions. W: Wm k0 . I Ioosrn 01. 19 . p. . 57de Young, M. p. 20. politicc problem nit: pr timing, Group cs lib» in village fully. Irioes, net of e finding include, W or 1 Principg' t0 um Public 1] "“1 ire 1 “‘1 detai 1! the c: “stunt: r” tht q \ 26 pelitice-ecenemic units they serve as multi-purpese preblem-selving entities as well. The members ef these units practice mutual aid by helping each ether in farming, heuse building, financial and persenal matters. Greup ceeperatien in the fern ef mutual exchange ef laber in farming and heuse building may alse invelve village units larger than the heuseheld and extended family. This unit, which is activated enly when the need arises, is net fermally erganized and has as permanent set ef efficers.58 A Nertheast village usually has several standing cemmittees each with a different functien. These include, above all, the temple and scheel cemmittees. Many ef the same individuals, such as the headman, scheel principal, and certain influential village elders, tend te serve en all village cemmittees. Under a centralized ferm ef gevernment the public institutions in the regien have little autonomy and are clesely guided in their activities by pelicies and detailed directives fermulated by the varieus ministries in the capital. Likewise, the erganizatien ef lecal institutiens cenferms te a structure which is uniferm fer the entire ceuntry. While general pelicies geverning assert.» P. Philips, Thai Peasant Per enalit (Berkely: University ef Califernia Press, 1965) p. 22. 27 public services are directed teward the attainment ef ebJectives ef natienal interest, it is alse recegnized that different regiens ef Thailand have special preblens and needs which require medificatiens in appreach er aphasia}9 Observers have peinted eut defects in the administrative structure which impede ecenemic develepnent and many gevernment efficials are aware ef the need fer inprevement.6Q In.Thailand, histery has shewn it requires time and patience te fester this educatienal process within the bureaucratic structure. A system of compulsory educatien has been eparating in Thailand since 1932. For a developing ceuntry with limited resources this is a heavy financial burden. Educatienally, scheels in the Nertheast do net meet mininun standards. At present there are nere than ene and ens-half nillien children (fifteen percent efthe tetal regienal pepulatien) attending primary scheels. Because nere than ene-third ef the villages have no scheel buildings ef their ewn, children in.remete areas have te walk leng distances te attend scheel er 59Janes N. nesel, 'Transitienal Thailand: Cemnunicatien Patterns and Political Secializatien' in Lucian Pye (ed.) Ce uni atien and Political vele ent (Princeten: Princeten Univ. Press, 1§3§5 p. 1T2. 6°Janes N. hesel, “Thai Adninistrative Behavier' in.w. J. Siffin, (ed.) Teward the C arative Stud ef Public Agginigtratien, (Indiana Univ. 19575 p. 33. they do hu one only on end dev the Nor than t Horthea lenetar Thai 1: Rerthea 28 they do net ge te scheel at all. Altheugh the regien has ens-third ef the natien's pepulatien, it receives enly ens-fifth ef the funds alletted te scheel censtructien and develop-ent.51 Censtructien costs may be lower in the Hertheast but casual traveling in the regien seen shews the severity ef the preblem Each year dezens ef Hertheast Thai villages construct scheels witheut any nenetary assistance frem the natienal gevernment. Central- Thai is the medium of educatien fer all scheels in the Nertheast even theugh Lee may be speken at heme. Thai Peggenalitz The maJer literature en Thai persenality tells us such abeut the inner werkings ef a Thai villager. Uilsen feels that the Thai is extremely cenfertable with his Buddhist religien.‘z This faith in traditienal religien has saved his frem self-criticisn and has given him a matter-ef-fact appreach te life. Thai villagers face life head-en each and every day. They are net given te flights ef imaginatien. The clesest thing te psychelegical literature resulting fren these “hummus, gp, git. p. 22. 529mm A. Vilsen, Pelitics in Thailand (Cernell University Press, 19 2 p. . 29 fundamental orientations are religious essays, scheel books on nerality, and satirical fiction and poetry. One of Thailand's most famous men of letters is I. R. Khukrit PraJoJ, a publisher, editor and lecturer. His.most pepular work is Egg-haa Pra-ggg-wan or gzgglggg of Qgilz gizg, a multi-voluned set of dialogues in which he answers questions about preblens of daily living (much like our own Ann Lenders format.‘3 Of a somewhat different order is So - Kho M or Characteristics of a Good Peggen.“ This is a panphlet used in schools for instruction in norality. Almost all Thai children are faniliar with it. Following are some of its 'commandnents' selected at random from the first few pages of the text: 1) Do not touch any person in,a disrespectful way. 2) Do not try to act in the same way as your superior. 3) De net be concerned with your own confort before the confort of your superiors and women. n) The good person is one who tries to behave in an honest way. 5) Do not shove anything at anybody or throw anything st anybody. 53s. n. Khukrit Pramoj, - Pr -cam-wan (Bangkok, 1952) 6Ministry of Education, Son-bad Khon Phuu Dii (Bangkok, 1959), pp. 2-9. 6) 7) 8) 9) 1o) 11) 30 Do not nake loud noises when.peeple are working. Do not spit or yawn.in public. Do not gobble your food or scatter things on your plate or chew loudly. Do not sit or walk carelessly against other people. De netgtouch people who are your close friends. If you are a superior, wherever you go, you should look after the comfort of your inferior.. Although the last point is self-explanatory, note should be taken of the cultural emphasis found in nany of the items. There is a stress on self-discipline along with the fear of losing control over oneself. There is a stress on respecting the individual and a great emphasis given to the body in social relations. All of these items are standards for behavior. One of the most comprehensive and analytically oriented looks at the Tflai personality is given us in the Cornell Thailand Handbook: ...The psychologist commented that the Thai in general were hospitable people; that the tempo of their lives was slow; that they possessed considerable equanimity; that many Thai actions had a basis in the Buddhist religion; that the Thai respected age; that ritual and ceremony were important facts of Thai life; that the Thai were not steadfast; that they were extravagant; that they were bashful, introverted; that they were not socially ninded, that it, they were not Joiners; that the Thai approach to life's concerns were empirical rather than theoret- ical; that the Thai were indolent; that they were 31 egoistic, self-centered; that they lacked persistence, 'stick-te-itiveness'; and that the The were a nild people, a non-violent people. 5 This is not sinply a list of cultural stereotypes but is basically in accord with what most observers have written about the Thai in general. Another important aspect of this work is its explanation of various Thai words connected with attitudes for which there are no easy equivalents in.English. Included are concepts like Eggngzgggl (the attitude of hunility ineolving the desire of not having people trouble themselves); ghogJ-cheej (an attitude of indifference or neninvolvement); and.ga1 peg 2a] (literally, “never mind' or 'it doesn't natter'; used to relax in a stress situation or to pass off difficulties in life). Robert B. Textor's Shgged Images of Thai Modal Pergogglitz Held by Peasants in a Central Plain Community is a listing of twelve inages that he thinks Thais have of thenselves in general: I'Buddhistness (to be Buddha- like), Easy-Goingness, Fuanovingness, Generosity, Untrustworthiness, Self-Centeredness, Tolerance-Indifference, Hierarchy, Phat-Enbarrassedness, Politeness, Unobtrusiveness, 6%, here, Vella and Walter, ‘ Handbook on 231 (New Haven; Hunan Relations Area Files, 1956), p. . 3! 32 Lack of Efficiency and Progress.'66 Herbert P. Phillips' Thai Peasant Pergonalitz is the first book-length study of Thai psychological life.67 In it he describes the Thai's dominant person. ality traits being ained at the maintenance of their individuality, privacy and sense of self-regard. Philips tries to demonstrate how the individualistic tendencies of the Thai hinder interpersonal relationships. This loosely structured system of social relationships has its roots in childhood and is supported by Buddhist doc- trine and the sociologically simple nature of Thai society. Prajuab Tirabutana's autobiography, Thg Sigple gag; gag §tegz e; a Sigggse Girlheod, provides what is probably the nest unique psychological docunent in the English language;68 It is a life history, being non. analytic and descriptive. It does, however, present in an ingenuous way what it is to feel and think like a '66 Robert B. Texter flarfl Liege! of Thai 11te enali Held b Peasant in a Contra Plain Comnunit cutta: UNESCO Research Center on the Sec a Inplicatiens of Industrialization in Southern Asia, 1956) 67' Philips. 22. 91:. , p." no: 68Prajuab Tirabutana, The 1 le One: 3: g giglese Gizlheed (Cornel U vers y Southeast Asia Pregran, Ithaca, N.Y., Data paper no. 30, 1958) 33 Th“L69 The nest famous culture-personality study on Thailand is Ruth Benedict's _T_h‘a_i Culture and Behavior.” This study is especially significant since it was one of the first attempts to penetrate the Thai character. In it she dolls with the traditional background of Thailand, its religion and its opcupants' adult life. In the second part of her study, she speaks of Thai children and goes into characteristics of Thai life. Here some of her nest perceptive writing deals with the Thai enjoy-out of life, merit-making, and male dominance. The pragmatic nature of the Thai nind is illus- trated in Reginald lehay's Siangge Taleg, Old and New: As I hope is clear by new, the Siamese are realists. This is a very wicked world, and everyone is trying to get the better of you in some way or another. Your only scans of protection is to be cleverer than your neighbor, and if you gain a reputation for being alert and keen in your business dealings, you will be looked up to and adnired. There s little sympathy wasted on the dupe...I myself have often asked my Siamese friends why 1 in their stories the rascal so frequently cones out on top to the disconfiture of the Jhero..., and I an invariably it with the answer, But isn t it very often true?» 59 Miss PraJuab occupies a special place in the heart of this author since she was his landlady during his tour with the U. 8. Infernation Service in the town of Ubon Ratchathani. ”Ruth Benedict, Thai Culture and Behavior (New York, Institute for Intercultural Studies, Data Paper No. h, Cornell Univ. S.E. Asia Pregran, Ithaca, N. I. 19h3) n Reginald lehay, Siamese Tales Old and New (London, Heel Douglas Ltd., 1930) p. 53. Rel the istentio that others out on tap t null. Joh presents a d h 0 Thai v1 went-day Wilts out I 31'. «Young (fillgion, e “”18- The th‘ “8111 of quickly thro Int °‘ the Other 31th 610" r the hood.“ he Menu N th. lead llminds” \ 72d 73 M “hug 3n Related to this is the Thai sensitivity to the intentions of others, particularly to the possibility that others may want to do them in. In order to come out on top the Thai sees the ends as Justifying the means. John E. deIoung's Villgge pig; 1; hgdggg Thgilggd presents a descriptive account of the daily activities in.a Thai village.72 It includes how villagers work in present-day Thailand, how their life has changed, and points out some of the possibilities for their future. Hr. deIoung shows how the old Thai basic patterns of life (religion, agriculture, social life) remain secure and strong. Thai peasant society is shown.to emit none of the signs of disintegration.that arise when a group is quickly thrown into the modernization process. Inter-personal rivalries or inter-family disputes, on the other hand, are usually settled within the village with close relatives or friends, respected village elders, the headnan or senior priests intervening as mediators. The overall village organisation is comparatively loose and the leadership structure diffuse, with many personalities involved.73 72do Young, op. cit., p. 84. 73Herbert P; Phillips, ' Ritual 1 Thai Village (Ford Foundation, nimeographed, 1953), p. 5. 35 Effective as it nay be for coping with the ordinary round of village preblens, the traditional organisational and leadership structure is not entirely adequate to deal with special preblens, such as the promotion of village security or development along nany fronts. The villagers are familiar and closely identified with local government officials, but generally they are not acquainted with officials at the provincial and national levels, particularly the lstter.7“ The national gevernnent appears to the Northeast (lgggg) villager as a renote entity that in the past has never taken genuine interest in his welfare. Although the llggggvillager appears to be attached to his country, this attach-ant is largely regienal rather than national in.character. Culturally (and possibly unconsciously) they reveal greater affinity with Laotians than with the dominant Central Plains Thais.75 Another area is dealt with by Stephen B. Young in.Thg Northeggtegg Villgge: A Noinartigipategz Deneggagzr76 This has to do with the attitudes rural Thais have toward politics. The four fundanental political assunptiens Young observed were: 1) gevernnent is restricted to 74Jehn F. Embree, 'Thailand: A Loosely Structured Seoial Systen,’ gerican Anthropologist, Eeb., 1950, p. 52. 75Platonius, op, cit., p. 2“. 7'6I’eung, op, cit., p. #2. 36 a set of duties; 2) involvement with government should be ninimal; 3) village gevernnent must concern itself with the public interest to regain.legitinacy; and finally, h) when confronted with a powerful person, the villager should obey to the extent denanded. The not effect of these assumptions is that the villager sees the role of gevernnent to be very linited but at the sane tine believes it should be the function of this government to exist entirely without his assistance or inyolvenent. CHAPTER III A HISTORICAL PROFILE OF RADIO STATION 909, SAKON NAKORN, THAILAND The Thai National Security Con-and operates a 50 kilowatt radio station in Northeast Thailand, specifically in support of Royal Thai Government (RTG) and national Security Cemnand (NSC) objectives of countering the insurgent threat to the internal security of the country. This station is located in Sakorn lakorn. It is powerful enough to reach throughout the Northeast. The station equipnent was originally provided and installed by the United States Army, while the United States Overseas Hission.(USOH) provided commodity and financial assistance and the United States Infernation Service (USIS) provided pregranning advice and training assistance. This author spent two years as a USIS gevernnent advisor at Radio Station 909. This work included progran and interview assistance along with making extended field trips throughout the northeast. The oquipnont being used by Radio Station.909 was first brought to Thailand in.1963 to provide interin support to the radio facility which.was constructed at KhenAKaen by the Australian gevernnent. ‘Thi' station was for the use of the RTG Public Relations Department 37 38 (PRD), Office of the Prime hinistor. It went into operation in October 1963 and ceased operation when the Australian transmitter went on the air in Deoenbor 1965. The station at Khon Kaon continues to rely on PRD Preps-ins. In early 1966, it was decided to nove the 50 kilowatt equipnent deeper into the Northeast to operate nore closely in support of Thai gevernnent modernisation programs. A preJ oct agreenent setting forth USO! support requirenents was signed between that agency and the Thai gevernnent in June 1966. The name for this station (909) was derived fren the present King Rana IX and was also to denote the fact that it was put on the air during the Buddhist Bra 2509. This is the origin of the combination 909. The station broadcasts on a frequency of .843 m/e.and is on the air every day for fourteen hours. Several interrelated missions and objectives have been set forth for Radio Station 909. Host deal with its use as an olenent in direct support of overall Thai gevernnent and National Security Comnand education and modernisation objectives. These missions are as follows, not necessarily in order of priority of importance: 1) The station was established to provide for Northeast Thai villagers a listening alternative to Radio Ranei, Radio Peking, and the Voice of the People of niailand. The comnunist stations all have strong 39 broadcasting signals in the area. Prior to the establishnent of Radio Station 909 in.midp1967, no real Northeast-wide pro-gevernnent alternative was available. New Radio Station 909 provides a strong signal to soot this objective. 2) The station was established to provide a strong, regienal eeverage for government news and related.infor- nation itens. Previously the Thai gevernnent did not have such a capability in the Northeast. 3) The station was established to give the North- east a voice of its own, using to a great extent the local Northeast dialect in.its progress and providing items of interest to its rural audience, thus giving them a radio station they could identify as their own. b) Station progressing has the objective of enter- taining and.inforsing the people of the Northeast on a wide variety of subjects. These two progran goals were to be pursued simultaneously, with informaties.and entertainnent forming an.integratod pregramsing whole. 5) Additionally, selected elements of station progressing are designed to further the objective of one eouraging nenbors of the rural society to increase their efforts in cessunity dovelopnent and self-help projects. This objective is pursued primarily through the use of field reporting teens. The demonstration effect is relied upon to stisulate additional activity. Per mp1 their on stery on t to conduct T transports us to hav 1:: e large 5! telety; the telotj tun-aim “t 'Perat b“! place '31! his 1 "Hanna View“. ”I. ru.t m. ‘ull 40 Far exasplo, when villagers have inproved a read through their own efforts, Radio Station 909 describes this story on the air to encourage other villagers elsewhere to conduct similar isprovoment projects. The original idea for the United States Army transportable 50 kilowatt radio broadcasting facility was to have two or more of the stations working in tandem in.a large area, each directly linked with these nearby by teletypo and radio. For this reason the Army provided the teletype oquipsont plus the 2.5 single side band transsitter/receiver. Since there is no other sisilar set operating in the vicinity, all this equipment has been placed in storage. Due to costs, the Army produced only two of these facilities. In addition to the one new operating in Sakon.Nakorn, the other has been erected in South Vietnan. The radio receivers at Radio Station 909 provide the renote facility with a worldpwido reception capability. This would allow the site to receive news broadcasts or other itoss of interest and then rebroadcast them to the local audience. The only use at present for this equipment is to receive the two daily Public Relations Dopartsent news broadcasts. This news is received at Radio Station 909 and then.robreadoast live through the 50 kilowatt transmitter. Aspex tape recorders are used to tape pregrass for broadcast on the air and to retape pregrass sent 41 from Bangkok adding lecal anneuncenents or notices of interest. Sony portable tape recorders are used to tape interviews collected by field teass. Turntables and control consoles are set up in both the transportable progressing booth and the newly constructed broadcast studio. Radio Station 909 operates with a basic daily schedule, published and distributed widely throughout the Northeast. It was felt that by nainthining a constant broadcasting schedule villagers would become faniliar with Radio Station 909 and thus not becose confused by frequent progran changes. This schedule is reproduced in Table 3.1. All the progress listed in the basic schedule are run as oesplote units. They are not interrupted for announcements or station breaks. The susic shows, of course, include identification of the singer and title of the song along with each piece of susic. Between every program there is a station break, identifying the fact that it is Radio Station 909. Every hour there is a time tone. Locally produced news concentrates on itens of local interest, activities of local government officials and personal itens such as dovelopsont projects. The regularly scheduled programs listed on Radio Station 909 total 98 hours per week. USIS/Bangkek provides 9 out of the 31 pregrass per day. This is 265 of the total. The rest is strictly a Thai endeavor, being locally #2 TABLE 3.1 A TYPICAL HONDA! THROUGH FRIDAY SCHEDULE FOR BROADCAST ON '909' TIRE PROGRAM TITLE 6:00 a.m. Oponing/ Highlights from Province of Nonth 6:30 a.n.= Farser's Friend 6: 5 a.m. Huu New (Our Friend) 7:00 a.m. PRD News 7:30 a.m. Folk Songs with Prasit 8:00 a.n. Provincial News and Cosnunity Announce-onto 8:15 a.n. Field Reporter's News Pregras 8 :30 a .n.' Soap Opera 9:00 a.m. Ban New (Our Home) 9:30 a.n. Radio School fros the Hinistry of Education 11:30 am: Haw Lam Nuu (Drama) 12:00 a.n. Titcan Does the News 12:30 p.m. Nodern Thai Nusic 1:00 p.m. Traveling Nicrepheno 1:15 p.s. Raw Les Nnu (Ethnic Husic) 1:30 p.m. Soap Opera :zgg p.m.to Station is off the air for saintenanco .3 Pol. #:00 pa.” Haw Lam #:30 p.m. Tumg Heng (Disc Jockey Show) 5:00 p.m. Provincial News 5:15 p.m. Field Reporter's News Program 5:30 p.‘m. Cheng Tam Dii (Religious m-ana) 6:00 p.s. Nai Hone Huey from NSC 6:30 p.s. Our Honeland 7:00 p.s. World News of the Day 7:15 p.n.‘ Western Music 7:30 p. . Voice of the Thai Arsed Forces 8:00 p.m.“ PRD News 8:30 p.s. Soap Opera 9:00 p.s.: Today's News 9:15 pm. Especially for Teachers 9:30 p.s.‘ Poetry and Nusical Compositions 10:00 p.s.“ Sign-off 43 produced or cening fros Thai ministries, PRD, NSC, the Northeast Haw Lan Association, and other nationali organizations. It is interesting to note that the station devotes close to thirty percent of its broad. casting tine to news-based progressing. This has to be kept_in nind when considering the effect of news information on the educational process. One of the original objectives of the National Security Cosnand.radio station was to give the Northeast a voice of its own, providing rural villagers with a radio station with which they could identify. To do this, it was intended that such of Radio Station.909's broadcasting would be in the Northeast dialect (closely identified with Lao), rather than in.Central Thai. To meet this end, 15 pregrass a day are broadcast in Central Thai with the renaining 16 in the Northeast dialect. Seven hours and #5 ninutes a day are broadcast in Central Thai with 6 hours and 15 minutes a'day in the Northeast dialect. ‘Fifty-five per cent of broadcasting tine is in Central Thai with the rosianing forty-five per cent in the Northeast dialect. ' Tests of the 909 radio signal indicate that it covers the entire Northeast, given favorable atmospheric conditions. One sust also take into consideration that a very strong Chinese station is on the same frequency. This has a considerable effect on some areas during the evening listening hours. One indication of audience an reaction to the station has cone from the requests of listeners who write to the station. During the year 1968 this author tabulated 25,056 letters sent to the station. Visitors provided another asazing fact; during 1968, 35,7ue visitors traveled to Radio Station 909 in order to visit their favorite personalities. The frequent trips by United States Information Service Nobile Information Tease and visits by Radio Station 909 field reporting teans throughout the Northeast have verified that nany villagers are listening to the station. These trips have also reinforced the fact that the dosignation.'909' is known throughout the region. ‘ A recent survey has shown that over throe-forths of the radio listeners in the Northeast have listened to Radio Station 909.77 in.villagos (81%) than in towns (7#%). Nine out of 10 students and district officials had listened to Radio There are somewhat sore listeners Station 909 at ease time as opposed to approximately 8 out of 10 farmers, teachers, village officials, and shOpkeepors, and 7 out of 10 housewives and priests. This data also indicates that Radio Station 909 is listened to more than any other station in the Northeast. Thirty percent listened to Radio Station 909 the day previous to interviewing, and another 33% listened to the station.at some other time during the 77Northeast Radio Media Survey, A Survey of Rgdic Listeni Habits in Northeast Thailand ecificall Station 292, §gkon Nakorn Bangkok: U318. 19 9 , p. 3 . “5 previous week. This brought weekly exposure to Radio Station 909 to nearly two-thirds Of those listeners in the Northeast. Commensurate with the fact that Radio Station 909 is listened to more Often than any other station in the Northeast, it is also considered the 'favorite' station.more than anytothcrj8 Radio Station 909 is preferred somewhat more by men (4h%) than women (37%), and adults over 50 than by other groups in the sample. As many as 9 out of 10 chose Radio Station 909 as their favorite station in Sakon Nakorn province, followed by 7#% in Nakorn Phenom province and 73% in Nong Khai province. Radio Station 909 appears to be least pOpular in the provinces of Udon and Kalasin. It seems clear that the Opening of Radio Station 909 filled a major gap in radio coverage in the Northeast. This seems to be especially true in relation to the Northeast villager. One Of the major innovations introduced at Radio Station 909 that may well prove to be a model for develOping nation's radio is the use Of field reporting teams, which visit remote districts and villages throughout the North- east. They tape record interviews and items Of interest for later rebroadcast on the station. These are usually stories told by villagers how community develOpment 73’Northeast Radio Media Survey, m, p. 92. #6 programs have actually helped them. The field teams also record self-help stories, unique events as told by eyewitnesses, and other stories of interest to Northeast villagers. The information items recorded by those teams form the main source of local news which is broadcast twice daily. The station has three permanent field reporting teams, each composed of two National Security Command employees. Each team chief is fluent in the Northeast dialect. Each team has its own vehicle and portable tape recorder. These teams make about four extended trips per month to various areas of the Northeast. The team is in the field for two to four days per trip. Table 3.2 illustrates the twelve trips conducted during the month of December 1968. In addition to these extended field trips, each of the field reporting teams makes many short trips per month to areas near the city of Sakon.Nakorn. Some of these trips are planned in advance; others are generated by a particular event which the station deems of interest to its listeners. For example, a district official may notify the station of a school being constructed entirely by village labor. A field reporting team would then be dispatched to interview the villagers involved, taping the discussion for later broadcast. The primary objective of the team while in the field is to discover and record local news items or other items of interest to station listeners. 1+7 TABLE 3.2 FIELD REPORTING SCHEDULE, DECEMBER 1968 DATE LOCATION DISTRICT REPORTERS 2-# Hahasarakham Hapi Pathum Chumpcn, Baker ha5 Nakon Phenom Sii Songkhram Arun, Hiliut 5-6 Sakon Nakorn Hannoniwat Samran, Akat lO-ll Udorn NOnghan Arun, Akat lO-ll Roiet Chaturaphak Chumpcn, Prayoon 12-l# Kalasin Sahatsakhan Sasran, Baker 16-18 Udorn Sibunruang Arun, Prayoon 17-19 Nakon Phenom Na Kae Chumpcn, Akat 19-20 Khon Kaen Ban.Paj Sasran, Niliutv 25-26 Kalasin Kuchinarai Sanran, Akat 26-27 Nahasarakham Nai Chuck Prayoon, Arun 27-28 NOngkhai Phone Pisai Chumpcn, Niliut The team, upon arrival in the the area, will contact the head district officer and other government officials for their advice on current items of news value. The team often visits a health station, police station or school. At times contact may be made with a governor, province community develOpment officer, chief of a mobile develOpment unit, or commander of a military unit in the area. United States Information Service and United ‘48 United States Overseas Mission Officials in the area are usually contacted. The trips are primarily oriented to the district seat, with visits made to specific villages where news stories are present. While in the village the team is likely to talk to the village headnan, school teacher, members of the village development committee, along with other villagers. The team may stop to search out any news at a village along the road while traveling from one place to another. At present the station broadcasts thirty minutes daily Of news items collected through field team interviews. These are in the form of one morning and one afternoon program. Radio Station 909 presents a good example Of interrelationships between various agencies. This project has been perhaps more complex in terms of administrative relationships than any other in Thailand. Most Of these are necessitated by the activities Of the field reporting teams. Station Officials meet with governors and district chiefs to discuss the planned interview schedule of the field teams, and to elicit cooperation and support. For field team visits a letter is sent with the team to the governor or district chief informing him of their plans. This has proved to be a very workable model in obtaining cOOperation at all levels. CHAPTER IV PRESENTATION AND ANALYSIS OF THE DATA goggltg gglgted to the Qgegtiggg The data in this chapter is gleened from Its Openpended interviews on community development in North- eastern Thailand. These interviews averaged fifteen minutes in length (for radio programming purposes) and were conducted primarily in the Northeast (ggggn) dialect. Because of the difficulty of translating each interview word for word, summaries were made. These interview summaries are found in the Appendix of this study. All translations into English were done by the author at the time of the interviews. The purpose of this study was to provide an assessment of the extent of community develOpment in Northeast Thailand with particular regard to national government involvement, village participation, change factors and information resources. The main objective was to analyze interview data collected in.relation to the following questions regarding community development: 1. From what sources do Thais initially become interested in community development in Thailand? 2. Is life changing among those involved in.these projects and if so how? “9 50 Have other Thais in the Northeast expressed interest in the work that is presently being accomplished? How acceptable is the transitional life style of those engaged in community development? Who has provided leadership for community development programs in Northeast Thailand. What influence has the national government had in those develOpement projects observed? What development projects are planned for the future? To what factors can change be attributed? What kinds of difficulties have arisen in community development work? 10. How diverse are the develOpment projects being carried out in Northeast Thailand? 11. To what extent are projects communicated so that others might understand and possibly implement them? 12. To what extent is information given as to resources available for interested parties? 13. To what extent are Northeast villagers involved in the community develOpment process? A discussion of the findings for each question follows. Question 1: How does one become interested in community 51 development projects in Northeast Thailand? The response patterns of the participants were examined by tabulating from those sources one initially becomes interested in community develOpment. Table h.1 shows that government sources provided the most input (58%) towards innovations in community develOpment. Village sources (28%) were second, followed by Innovator Observation/Travel (11%) and Family Tradition (3%). Innovator Observation/Travel refers to those people who observed a development project during their travels and then applied it when they returned to their homes. TABLE “.1 SOURCES FOR INNOVATIONS IN COMMUNITY DEVELOPMENT SOURCE , TOTAL PERCENTAGE Government sources 84 57.9 Village sources #1 28.3 Innovator observation/ 16 11.0 travel source Family tradition source §__ _g‘§_, Totals 1&5 lOO Table #.2 shows how these general classifications were further grouped in order to document the kinds of innovation sources in the two largest categories 52 (Government and Village Sources). TABLE 4.2 BREAKDOWN OF GOVERNMENT AND VILLAGE INNOVATORS SOURCE DESIGNATION NUMBER Government Community DevelOpment Dept. 21 Agriculture Department 11 Mobile Development Unit 11 Advanced Rural DevelOpment 8 District Official (W2) 8 Thai Army; 7 National Government (Bangkok) 7 Mobile Medical Unit 4 Health Department 3 Police Department 2 Governor 2 Village Village Council/Co-Op 12 Individual Villager ll Teacher/Headmaster Village Headman Local Doctor/Nurse Buddhist Monk Nirknxl 53 Community DevelOpment officials located in villages throughout the Northeast provided the largest number of government sources regarding innovations (21). The Department of Agriculture and Mobile Development Units both provided 11 innovation sources, with the Advanced Rural Development Agency and district officials both providing 8. These, in turn, were followed by the Thai army and national government with 7 each and the Mobile Medical Units(h), Health Department (3), Police Department (2), and Governors (2). Among village sources the village council provided the lead with 12 instances of community develOpment leadership. Individual villagers accounted for 11 instances of leadership, followed by teachers (7), village headmen (5), doctors (A), and Buddhist monks (2). The results of question one suggest the effort being made by the Thai government in the Northeast to meet the needs of its populace by facilitating community develOpment programs and sharing their results. Villagers, in turn, are carrying out many of their own programs in the field of community development. Interest is being develOped by observing projects at many levels of Thai society. Question 2: Is life changing among those involved in these projects and if so how? Respondents listed 256 instances of their lives 59 being altered because of community develOpment projects. Table #.3 shows community has the largest response (108). Villagers perceived their lives were changing because they were traveling more on better roads, drinking pure water from new wells, receiving better medical attention because of new health facilities, and learning more due to the construction of new education facilities. The next category of change concerned that of financial betterment. Fifty-two respondents stated that they felt having more money led to a changing style of life. Being able to purchase a radio, for example, meant they were able to hear news from surrounding provinces every day of the year. During the rainy season this was once impossible because of flooding. More money has meant more travel. Villagers could now afford bus fare to travel to province capitals that once would have been too expensive. Thirty-six respondents felt their self-concept was stronger because they felt good about the work they had done. Many wondered why they had not thought of working together much earlier. Many were looked up to because of the work they had done and the leadership they exhibited. Thirty respondents listed a change in occupation as having a great impact on them. Rice farming has provided Northeast Thailand with a one-crOp economy for centuries. Diversity in production is seen by many 55 as a way to aid development in this area. This means the introduction of such things as corn, vegetables, and cotton. The final category (Innovator as Resource Person) also found 30 instances of changing life style. Those peOple who were willing to share their knowledge have found hundreds of villagers coming to them for assistance. These range from chicken raising techniques to how to build a road. Many of these village resource peOple conduct classes in their particular eXpertise. They are looked upon as a valuable asset to their community. TABLE u.3 TYPES OF LIFE STYLE CHANGES METHOD OF CHANGE NUMBER INVOLVED Community Betterment 108 Financial Betterment 52 Increased Self-concept 36 Occupational Change 30 Innovator as Resource Person 30 Total 256 Question 3: Have other Thais in the Northeast expressed interest in the work that is presently being accomplished? 56 There were 57 instances listed where interested parties contacted innovators concerning projects in progress. These ranged from women's community develOpment groups to double rice cropping. Many Thai women have expressed boredom in the life they are leading. It is interesting to note that women's community development groups heads the list of interest producing projects. It seems that Thai women were quick to involve themselves in projects that made use of their talents. These projects also helped to deal with their boredom problem. The rest of the programs dealt primarily with alternatives and supplements to rice farming. Silk, fruit, cattle, fish, chickens, frogs, mushrooms and water- melons all caught the villagers interest. These would provide not only added food but added income. Many of these projects could be completed during the dry season after the rice planting was finished. It is important to note that there were 23 different develOpment projects. This attests to the diversity of community development interests in the Northeast. TABLE “.4 INTEREST PRODUCING PROJECTS TYPE OF PROGRAM NUMBER Women's community develOpment groups 7 Mobile DevelOpment Units planting crops 6 57 "Table 4.4 (cont'dJ' TYPE OF PROGRAM NUMBER Farmer's Co-Operatives Village road building District Model Agriculture Centers Village silk weaving Well drilling Fruit raising Cattle raising Literacy,pr0grams Model villages Fish ponds Innovative teachers Innovative farmers Chicken raising Temple building Frog raising Mushroom raising Village develOpment organizations Water project Fertilizer usage Watermelon raising Dauble rice crOpping __ Total— 1 #4 h' F4 l4 P' F4 r4 h‘ +4 to m) to to A: no to \n u: k0 -: O~ ox 58 Question A: How acceptable is the transitional life style of those engaged in community develOpment? Ninety-four respondents stated that their transitional life style was acceptable to them because of their involvement in community development. Only three expressed any problems with the results they had experienced. Table h.5 enumerates the reasons why these changes were either acceptable or unacceptable. TABLE 4.5 ACCEPTABILITY OF TRANSITIONAL LIFE STYLE REASONS FOR ACCEPTABILITY: NUMBER Goods can proceed to market year-round 18 because of new roads. Personal travel also has increased. Higher standard of living because of 15 overall; village development Change from one to multi-crOp economy 9 Use of fertilizer doubled crOp production 8 Increased water supply for personal 6 consumption Extra money from silk production 5 Small projects increased well-being of 5 villagers Women's classes have overall: effect on 4 families PeOple expressed pleasure over fact that a government cared about them 59 “Table 4.5 (cont'd.)' New medical facilities provided needed care 3 New schools increased community involvement 3 Electricity provided cheaper light source 3 Literacy classes increased reading and 3 writing skills Demand is great for products villagers l enjoy producing Innovative farmer is looked up to by village 1 New University will help meet needs of area 1 Pride in water seal toilets constructed 1 by villagers New temple fills spiritual needs 1 Fish raising is easier than rice planting 1 Women have something to do with free time 1 New bridge enables villagers to reach markets 1 REASONS FOR UNACCEPTABILITI- NUMBER Lack of leisure time due to transfer 1 from rice to vegetable farming Government money for development is not 1 present because of political conflict elsewhere Producing fermented fish brings in money 1 but is source of liver fluke 60 Villagers were especially pleased with the results of road construction. Without roads, travel during the rainy season is next to impossible. Crop related development projects were also readily accepted. Many villagers (15) were impressed with the overall. develOpment of their villages. It is also interesting to note that four respondents felt happy that the government exhibited concern for them. Villagers tend to have long memories concerning the past inactivity of the government. Unacceptable changes in life style came from three very different areas. One dealt with the lack of leisure time since he no longer planted rice. Vegetable production brought in much more money but was a full time occupation. This particular villager was not sure it was worth it. Government money for community develOpment sometimeiseems to be going to those areas that are having the largest amount of communist insurgency. One respondent was unhappy because he lived in a community that had no communist problem. This particular official facetiously wished for a communist attack on his village so that government develOpment funds would be forthcoming. The last reason for unacceptability in transitional life style dealt with a conflict between tradition and health. This village was famous for its fermented fish. This fish is a well-known delicacy in Northeast Thailand. 61 The fish, however, contains large amounts of liver fluke, a dangerous parasite. The problem thus arises between producing a money making food or insuring the continuation of a fearful health hazard. Acceptable transitions in life style far outweigh those that are unacceptable (94 to 3). The unacceptable transitions, however, should not be neglected since they contain important cultural implications in regards to the life style of the Northeast villager. Question 5: Who has provided leadership for community development programs in Northeastern Thailand? Leadership for community development has come mostly from the district community develOpment official (24 respondents). Village input, however, was also high. The individual villager and village headmen both exhibited 15 instances each of development leadership. We find that the Armed Forces provided 13 instances of develOpment leadership, followed closely by government agencies (ARD, MDU, AID), headmasters and local community develOpment officals with 12 instances each. These are followed by the categories of district official (gal amphur) with 8, health centers (8), district village officials (gamnan, 7), women's groups (5), national government officials (5), universities (3), United States Information Service (2), Buddhist monks (2), and governors (2). Table 4.6 lists the complete groupings. 62 TABLE 4.6 LEADERSHIP PRODUCERS TITLE OF LEADER NUMBER District community develOpment official 24 Village headman 15 Individual villager 15 Armed forces 13 Government agencies 12 Teacher/headmaster 12 Local community develOpment official 12 District government official (ngj amphur) 8 Health centers (doctors, nurses) 8 District village official (gamnan) 7 Women's groups 5 National government officials 5 Universities 3 United States Information Service 2 Buddhist monks 2 Governors 2 Total 145 ;63 Dividing the leadership under two headings we find government innovators exhibiting 89 instances of leadership and village innovators exhibiting 56. These figures speak well to the point that leadership does not rest entirely in the hands of the Thai government. Northeast villagers are also making their presence felt in this develOpment process. Question 6: What influence has the national government had in those development projects observed? Out of 145 interviews the government was found to be involved in 111 instances of community develOpment. This involvement was 76.5% of the whole. Table 4.7 lists the types of activities receiving some kind of government input. This table shows that the Thai government is making an effort to attack the overall; development problems in the Northeast. It should be stressed that all support given, no matter how small, is making its presence felt on the Thai villager. It is important to note that the neglected areas of road building and well drilling are now receiving extensive government attention. The government sponsored Mobile DevelOpment Units and the Advanced Rural DevelOpment Agency have led in the road and well construction. It should also be noted that the vast majority of government involvement lies in the area of construction. Seventyaseven out of the 111 projects were construction related. This 64 is important to the Thai villager because it is something he can see. It also belongs to him and most likely will have an effect on his life style. TABLE 4.7 PROJECTS RECEIVING GOVERNMENT SUPPORT TYPE OF SUPPORT GIVEN NUMBER I-' Q Overalli village develOpment H N Mobile DevelOpment Units [—1 N Local officials providing eXpertise [.1 '—l Advanced Rural Development road construction 5.: 0 Construction of water systems Mobile Medical Units Free silkworms Construction of health centers Fina ncing for village co-Ops Fina ncing for tobacco farming Materials for road construction Set up health and literacy classes Construction of stock breeding facilities Construction of police stations Construction of silk weaving schools Provided seedlings for second rice crOpping mmmmuuwtmmmm Provided materials for electricity 65 "Table 4.7 (cont'd.)' TYPE OF SUPPORT GIVEN NUMBER Construction of bridges Construction of fish ponds Provided medicine for diseased chickens Construction of university Construction of dam Construction of school Construction of meeting hall Provided funds for rebuilding disaster area l I4 h' kl +4 l4 h’ h) to Total 111 Question 2: What develOpment projects are planned for the future? There were 37 instances of respondents stating they were planning future community development projects. All the respondents interviewed were at the time already involved in some sort of development activity. Many found that one project led into another. If a new well was dug, additional water resulted in increased vegetable production, which meant producing more than one could eat. The selling of these excess vegetables brought more money into one's family. This would also, in many 66 instances, prompt the building of a new road to lead to the markets to sell these vegetables. As basic needs were met villagers found they were able to branch into other activities (such as the building of a new temple). They also planned classes so that villagers with certain skills could share them with the whole community. Table 4.8 lists the plans for future develOpment projects. TABLE 4.8 PLANS FOR FUTURE PROJECTS PLANNED PROJECT NUMBER Construction of temple General development (roads, water) Village classes utilizing innovator skills Construction of model village Construction of reservoir Construction of school Construction of agriculture station Silk raising Weaving On-going village maintenance Village mobile medical unit Multiple district road building campaign F4 :4 F’ r4 I4 #1 no (u c: {r \n \m 0\ Construction of market 67 "Table 4.8 (cont'd.)' PLANNED PROJECT NUMBER Construction of health center 1 Construction of village meeting hall 1 Introduction of pig raising 1 Total 37 Question 8: To what factors can change be attributed? The response patterns of the participants were examined by dividing them into six major groupings.. They include village COOperation, media input, information input from government sources, material or monetary government assistance, government construction programs, and individual initiative. Table 4.9 shows that respondents felt village c00peration to be the strongest factor contributing to change (52). Information input from government advisors was seen to be the second most listed factor (49). Government construction and government material or monetary assistance programs were each mentioned 37 times. Individual initative was mentioned by 18 while media input was mentioned three times. 68 We once again must be impressed by not only the amount of times the Thai government is given credit for contributing to change but with the corresponding role of the Thai villager. Seventy incidences were reported relating to villager input. This is a clear sign that the government alone is not shouldering the entire responsibility for community develOpment. TABLE 4.9 FACTORS CONTRIBUTING TO CHANGE CHANGE FACTOR NUMBER OF INCIDENCES Village cOOperation 52 Information input from government advisors 49 Material/monetary government assistance 37 Government construction programs 37 Individual village initative 18 Media input 3 Total 193* *Many interviews attributed more than one factor to change 69 Question 2: What kinds of difficulities have arisen in community develOpment work? Respondents listed only 20 areas of difficulty experienced while working in community development. There seems to be a reason for such a low number. Field reporting teams from Radio Station 909 were not looking for problem areas. They were, however, concerned with interviewing successful participators in the area of community development. By using a success base it was hoped that other parties would also try to involve themselves in community develOpment activities. Respondents'difficulties dealt primarily with educating the public to the uses obtained from the new projects. These difficulities are enumerated in Table 4.10. There was even an interesting "culture shock” syndrome expressed by young community develOpment workers from Bangkok. They were finding work difficult for them in the Northeast because of the differences in language and food. Another difficulty revolves around the fact that many villagers in Northeast Thailand do not send their children to school during rice planting season. They must help with the craps. No matter how pressing the problems, when the time comes, one must plant rice, If double crOpping of rice comes into being there will be even less of an Opportunity for children to attend school. 70 TABLE 4.10 DIFFICULTIES ENCOUNTERED IN DEVELOPMENT DIFFICULTIES ENCOUNTERED NUMBER Frequent flooding means no on-going develOpment Communist problem detracts from development Overproduction of new crops saturated market Demand for new products is too great Increase in hemp production causes pollution Villages near Laos are uninformed on activities Raising chickens much harder than expected Villagers saw no need for water-seal toilets No school during rice planting season Crop spraying chemicals cause lung disease Mulberry disease destroys silk production Bangkokians find Northeast food and language problem Lack of medicine slows work force Fish fermentation contains liver fluke h‘ f4 k4 r4 #1 IA ha r4 F1 +4 F4 t4 F1 \o :- Installing electricity harder than expected Total N O Technology has in some instances acted as a double edged sword. When a villager sprays his cotton crOp he must also fear damage to his lungs. Water-seal I 31 toilet installations without education in sanitation means that their usage is limited to honored guests. Some village products are in such a demand that villagers do not feel any enjoyment in making them any more. If a village makes baskets for its own use and these baskets become in demand in Bangkok, conflict may arise. Time may be spent trying to fill production quotas at the expense of playing with one's children or even normal household chores. Many innovations just turned out to be too much work (chicken raising, installing electricity). Question 10: How diverse are the develOpment projects being carried out in Northeast Thailand? Table 4.11 gives a complete listing of all the activities of the reSpondents. It lists 42 different kinds of community development projects being carried out in the Northeast. Forty-eight percent of these projects (20) affect the general well-being of the Thai villager (construction of wells, roads, health facilities, schools, bridges, etc.). Fiftyytwo percent of the projects (22) deal with the develOpment of individual villagers (raising of hemp, chickens, cattle, pigs, bananas, etc.). Looking at the overall: number of projects enumberated we find that 62% (142) deal with general develOpment. Thirty-eight percent deal with the individual (67). This leads one to believe that the majority of community develOpment work is affecting the total community. 72 TABLE 4.11 DIVERSITY OF DEVELOPMENT PROJECTS DESCRIPTION OF PROJECT NUMBER Well drilling b) 0 Road building N V Health facility construction +4 la La \n School construction H 0 Silk production 1...: 0 General village develOpment Introduction of new crops Fish raising Temple construction Electricity installation Model village construction Bridge construction Chicken raising Cattle raising Farmer cooperatives Fertilizer usage Dam/canal construction Tobacco raising Water-seal toilet construction Banana raising Arts/crafts NN#‘-P’UIU\\nU\O\O\O\O\O\\ImGD Coconut raising 73 "Table 4.11 (cont'd.)" DESCRIPTION OF PROJECT NUMBER Pig raising Weaving . Adult education classes Cotton raising CrOp spraying Frog raising Home economics classes Hemp raising Library construction Mushroom raising Meeting hall construction Natural gas usage for cooking Police station construction Peanut raising Pottery making Playground construction Trade fair University construction Watermelon raising Salt production Total Ia F‘ Ia #4 i4 F‘ r4 P3 P4 i4 F3 +4 F4 +4 ha i4 F‘ l4 h) to 209 7» Well drilling (30) and read building (27) were the twe mest numereus activities being carried eut by the interviewees. This is a geed sign since villagers have leng preclaimed water and reads to be their areas ef greatest need. Health facility censtructian (15) and scheel censtructien (13) were alse areas ef increased activity. Silk preductien (10) is seen to be high because ef the demand frem fereign markets (especially the United States). The strength of this list seems te lie in its diversity. A multitude of needs are being met by attacking the preblem cf develepment from many different angles. .Qn£!!12£.11§ Te what extent are prejects communicated se that ethers might understand and pessibly implement them? One of the main ebjectives cf the field reperting pregram was te obtain interviews that weuld net enly describe cemmunity develepment activities but alse explain hew these prejects were carried eut. The aim was te have villagers listen te hew ethers have invelved themselves in.cemmunity develOpment and pessibly stimulate further prejects. Out ef 145 interviews, 112 (77.3 percent) fully explained in.a “how to de it' fashion their cemmunity develepment activities. Table 4.12 lists the develepment prejects that were explainad fer the benefit of their radie listening audience. 75 TABLE 4.12 TYPES OF ”HON TO DO IT' PROJECTS TYPE OF PROJECT EXPLAINED NUMBER Row to build a read 13 ' water system 10 complete development program 10 How to use new farming methods 7 new te build a school new to raise silk fish new to use fertiliser How to How to Row to How to How to Row to Row to flew to How to fern a farmer's ceeperative girl's cemmunity development group install electricity grew fruit make use of health facilities cattle breeding statiems raise chickens build water-seal toilets village meeting halls weave mats and baskets build bamboo furniture pottery products water collecting basins temples manure gas cooking systems irrigation systems dams raise hemp peanuts vegetables HHH HHHHHHH N NM u we r R #u\m mm 76 'Table 4.12 (cont'dd' TYPE OF PROJECT EXPLAINED NUMBER How to raise rice (double crepping) 1 mushrooms 1 frogs 1 pigs 1 tobacco 1 How to produce salt 1 Total 112 The largest group of projects explained dealt ‘with roads, water systems and general development programs (a total of 33). Farming and farming related activities were discussed 31 times. These ranged from silk worm and fish raising to the use of fertilizer and the steps to go through in.order to institute a farmers ceeperative. Construction.ef craft items (6) were also explained. Many villages are famous for one particular article. There were instances of an entire village making nothing but baskets. Another village did nothing but make pottery. These were discussed and shared so that neighboring villagers could begin.to make their own articles and eventually would not have to buy them. This did not necessarily have to cause conflict between villages or destroy a particular villages economy. Most of the items mentioned are in great demand throughout Thailand and many villages could make them and not saturate 77 the market. One item of particular interest dealt with the construction of a I'natural gas' cooking unit. A holding tank was constructed that would house animal manure. The gas given off by this manure could be used for cooking. This item became so popular that instructions were printed concerning how it is to be constructed and were distributed throughout the Northeast by the United States Information Service. W: To what extent is information given as to resources available for interested parties? Seventy-two (49.7 percent) of the respondents were being used as resource persons for parties interested in their work. Of the 72 resource people, 41 (57.4 percent) held government related positions (community development efficials, mobile medical unit workers, Advanced Rural Development workers, etc.). It would be easier for a government worker to act in this capacity since it is more likely they have access to transportation that enables them to share their expertise. The remaining 31 respondents (42.6 percent) were villagers who were willing to give their time and talents as resource persons. These villagers provided information on chicken raising, silk weaving, well drilling, road building, watermelon farming, fish raising, and electrical work. Table 4.13 lists the type of resources made available among those interviewed. 7.8 TABLE 4.13 COMMUNITY DEVELOPMENT RESOURCE PERSONS TYPE OF RESOURCE AVAILABLE NUMBER Government community development worker Mobile Development Unit personnel Village held seminars on farming techniques Farmer's ce-ep personnel Government held development seminars Village well driller Villager fish raiser Advanced Rural Development personnel Village silk raisers ’ Ghulalengkern University medical personnel Government agriculture.center personnel Villager chicken raisers Mobile Medical Unit personnel Village schools Villager watermelon farmer Khen.xaen University agriculture worker Villager en.water-seal toilet construction Border Patrol Police Village read builder Villager electrical worker Total ...- oa Fl Ia ha i4 a: to a: to (3 tr .o- tr \n U\