A comparison of manager's and consumer's perceived images of discount department stores : a multi-attribute attitude model
- In Collections
-
Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
-
Theses
- Authors
-
Mahoney, Marianne Young
- Date
- 1982
- Program of Study
-
Human Ecology, Human Environment and Design
- Degree Level
-
Masters
- Language
-
English
- Pages
- 1, vii, 136 i.e. 138 pages
- Permalink
- https://doi.org/doi:10.25335/07x1-gv50