A comparison of manager's and consumer's perceived images of discount department stores : a multi-attribute attitude model

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Mahoney, Marianne Young

Date Published: 1982

Subjects: Department stores
Discount houses (Retail trade)

Program of Study: Human Ecology, Human Environment and Design

Degree Level: Masters

Language: English

Pages: 1, vii, 136 i.e. 138 pages

Permalink: https://doi.org/doi:10.25335/07x1-gv50

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