Role of product charisma in buying behavior : an analysis of black and white ownership of Cadillacs

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Vedanand, 1928-

Date: 1970

Subjects: Automobiles--Purchasing
Ethnopsychology
Minorities--Psychology
Race relations
United States

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 3, ix, 151 pages

Permalink: https://doi.org/doi:10.25335/ewc0-8334