Deceptive advertising : an experimental evaluation of an attitude change approach to detecting deception and measuring the effect of corrective advertising

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Clark, Karen Margaret

Date: 1981

Subjects: Attitude change
Consumers--Attitudes
Consumers' preferences
Corrective advertising
Deceptive advertising

Program of Study: Human Environment and Design

Degree Level: Masters

Language: English

Pages: 1, vii, 114 i.e. 120 pages

Permalink: https://doi.org/doi:10.25335/89bz-f130