An exploratory approach to the integration of a conjoint analysis with a Fishbein attitude analysis

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Wilson, Terry C.

Date Published: 1976

Subjects: Attitude (Psychology)
Consumers' preferences
Market surveys

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 3, v, 100 i.e. 104 pages

Permalink: https://doi.org/doi:10.25335/fhzr-2q26

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