The use of demographic consumer variables as segmentation criteria for frozen food products

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Leininger, Richard Dale

Date: 1982

Subjects: Consumers
Frozen foods--Marketing

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 2, vii, 202 i.e. 204 pages

Permalink: https://doi.org/doi:10.25335/kxdr-kq43