An evaluation of non-subscribers' perceptions of cable television to be applied to the development of target marketing in three suburban Michigan Communities

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Mackey, Carol Siewart

Date Published: 1985

Subjects: Cable television--Marketing
Cable television--Public opinion
Michigan

Program of Study: Telecommunication

Degree Level: Masters

Language: English

Pages: 2, viii, 178 i.e. 190 pages

Permalink: https://doi.org/doi:10.25335/2k5r-ch88

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