An investigation of the product value contributions of emotive-sensory attributes in an intermediate product market

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Wolter, James Frederick

Date Published: 1986

Subjects: Emotions
Marketing--Psychological aspects
Marketing research

Program of Study: Marketing and Transportation

Degree Level: Doctoral

Language: English

Pages: xi, 166 pages

Permalink: https://doi.org/doi:10.25335/0wwf-hn85

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