A media product's exclusivity is threatened by the effects of unauthorized distribution of electronic copies. This makes the producer inherit all risk in producing digital media for market. Through the process of applying temporal exclusivity to media in a distribution construct; I have found that firms can regain the upper hand in monetizing the digital media distribution markets. Media Temporal Exclusivity is the economic process in which firms can extract more revenue, and order the distribution of the media good. This is based on the consumer's highest willingness to pay as it relates to their longest willingness to wait. I found that people do volunteer their willingness to pay and willingness to wait; and that in doing so the consumer creates the market itself.
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