Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Wicks, Robert Howard

Date: 1987

Subjects: Local mass media
Market segmentation
Market surveys
Television broadcasting of news
Television viewers
Michigan--Lansing Region

Program of Study: Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: xii, 208 pages

Permalink: https://doi.org/doi:10.25335/tpz1-9n55