Consumers' perception of quality and estimation of retail price given the information cues of country of origin, store image and the Buy American campaign

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Kern, Sue Ann

Date Published: 1986

Subjects: Advertising
Clothing and dress--Labeling
Consumers' preferences
Nationalism--Economic aspects
Shopping
United States

Program of Study: Human Environment and Design

Degree Level: Masters

Language: English

Pages: ix, 115 pages

Permalink: https://doi.org/doi:10.25335/srj2-z107

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