The examination of potential segmentation bases and channel order behavior with a baseline multi-echelon interfirm and intrafirm approach

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: William, Joseph Patrick

Date Published: 1989

Subjects: Industrial marketing
Market segmentation

Program of Study: Graduate Business Administration

Degree Level: Doctoral

Language: English

Pages: xxxvii, 574 pages

Permalink: https://doi.org/doi:10.25335/k8xe-5v66

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