An examination of WeChat : predictors of news use on a closed messaging platform
"News use on social media channels enables users to actively select and read news based on their interest and needs. The present research studied news use behaviors on the closed-messaging platform WeChat. Concepts from the Unified Theory of Acceptance and Usage Model and Task-Tech Theory were used to test what perceptional and technological factors influence users' WeChat news behaviors. Results showed that the perceived fitness between task and technology, effort expectancy, facilitating and social influence significantly related to Chinese students' WeChat news use while performance expectancy did not predict news use behavior."--Page ii.
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- In Collections
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Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
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Theses
- Authors
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Peng, Zhao
- Thesis Advisors
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Carpenter, Serena
- Committee Members
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Davenport, Lucinda
Takahashi, Bruno
- Date Published
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2017
- Program of Study
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Journalism - Master of Arts
- Degree Level
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Masters
- Language
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English
- Pages
- viii, 40 pages
- ISBN
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9781369821437
1369821433
- Permalink
- https://doi.org/doi:10.25335/syba-ws90