The main objective of Research and Development (R&D) and Production departments is to be able to produce products that will meet consumer demands while minimizing production cost. Understanding the consumer requirements toward specific products and translating such requirements into engineering characteristics will be a critical exercise. Structuring collaboration between the development and the production team within in a company is important and it is one of the biggest advantages of Quality Function Deployment (QFD). To illustrate the implementation of QFD, the seal component of flexible packaging material will be considered. The seal component is a critical part of the packaging system that assures the safety and shelf life of the content and also the integrity of the package. The application of QFD in the packaging system will involve the participation of different departments within the Product company and also Converter and Suppliers by building the House of Quality (HoQ). Then, the Analytic Hierarchy Process (AHP) will be combined to enhance the multi decision-making process when designing quality within the seal component. The implementation of QFD-AHP enables structured interaction between companies to design quality of the packaging system toward production optimization. Consequently, ideally defined engineering characteristics can assure the quality of the products and QFD-AHP will minimize the need for quality control, product failures, and promote cross-functional team.
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