"In the United States, few laws govern the labeling requirements for alcoholic beverages. Research shows that overconsumption of alcoholic beverages can be the source of many health-related issues, undergraduate students often engage in dangerous levels of alcohol consumption, and front of package (FOP) labels garner attention and are easily understood when used with food products. This study investigates undergraduate student ability to accurately pour a standard drink and the effect a front of package label identifying the number of standard drinks per container has on their ability to do so. Participants were asked to complete an alcohol behavior survey, with results indicating that undergraduate students consumed alcoholic beverages across alcohol categories and have minimal knowledge regarding alcohol related information (alcohol content, warnings, etc.). In a pouring task, participants were instructed to pour a standard drink of a mock alcoholic beverage presented to them, including beer, wine, and liquor, of high and low alcohol content for each category. In the pouring task, the FOP label was found to have a significant and more accurate effect across alcohol categories and content levels in comparison to traditional alcohol by volume labeling (∝ = 0.05). When pour error is converted to a percentage of a standard drink, the FOP benefit for beer was found to have a significantly greater effect when compared to wine or liquor (∝ = 0.05). This study presents an opportunity to implement FOP standard drink labeling as a way of increasing standard drink pour accuracy."--Page ii.
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