The Resource-Based View (RBV) has made a major contribution to the field of strategy over the last thirty years. In spite of its growth in importance, the traditional RBV emphasizes the possession of VRIN resources as a sufficient condition for firms to achieve sustainable competitive advantage. In this dissertation, I show that an increase in the amount of VRIN resources that a firm may deploy could actually lead to diminishing returns. Barney later recognized that besides the mere possession of resources the firm might also play a role in creating an advantage, modifying VRIN to VRIO. However, this still did not clarify the characteristics of the firm that may also enable it to be better organized to draw upon its resources. I therefore focus on the firm's experience and assess the extent to which this may allow it to derive more value from its available resources. I use data from Bollywood, one of the major centers of film production in India. By drawing on this data, I link the box office performance of motion picture projects to project -based resources and to firm-based experience. As such, I investigate the extent to which benefits are embedded in the resources, as opposed to being driven by the application of the firm's experience to extract their value.
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