COVID-19 information sharing on social media : channels and motives from the Kazakhstani people's perspective
COVID-19 pandemic news has become popular and topical content for the last couple of years. And the wide usage of social media across the globe makes it easy to share information, including misinformation, about COVID-19. Although sharing news on social media has been actively studied in most western countries, little attempt has been made to look into the issue from the perspectives of developing countries where the amount of social media use has been increasing enormously over the last years. Besides, almost nothing is known about the social media users' choice of a particular platform when they decide to share information and misinformation, especially within the context of the COVID-19 pandemic. Therefore, this master's thesis explored how motivation factors Kazakhstani people follow when sharing COVID-19 news shape their decision to share COVID-19 news on specific social media platforms and their COVID-19 misinformation sharing patterns. The study used a quantitative research method approach, surveying 288 people from Kazakhstan over 18 years old.
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- In Collections
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Electronic Theses & Dissertations
- Copyright Status
- In Copyright
- Material Type
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Theses
- Authors
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Moldagaliyeva, Moldir
- Thesis Advisors
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Thorson, Kjerstin
- Committee Members
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Dong, Chuqing
Smith, Marisa
- Date
- 2022
- Program of Study
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Advertising - Master of Arts
- Degree Level
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Masters
- Language
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English
- Pages
- viii, 57 pages
- ISBN
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9798438743187
- Permalink
- https://doi.org/doi:10.25335/tjx6-2s63