THE NEWS ENGAGEMENT PROCESS MODEL AND THE IMPACT OF JOURNALISTS’
EMPATHETIC COMMUNICATION ON AUDIENCES’ PSYCHOLOGICAL
ENGAGEMENT
By
Soo Young Shin
A DISSERTATION
Submitted to
Michigan State University
in partial fulfillment of the requirements
for the degree of
Information and Media – Doctor of Philosophy
2023
ABSTRACT
Audience metrics and other quantitative measures are limited in their ability to record and
represent the scope and richness of news engagement ideals and practices in journalism. By
looking into psychological and behavioral aspects of news engagement, this dissertation work
aims to capture the complexity of news engagement. Particularly, this study proposes a news
engagement process model that summarizes the mechanisms by which audiences and journalists
engage with one other, with the intention of providing a framework that guides scholars to test
relationships between journalists’ engagement practices and subsequent audience engagement.
The news engagement model consisting of three core constructs—journalists’ behavioral
engagement, audiences’ psychological engagement, and audiences’ behavioral engagement—is
rooted in the assumption the news engagement process is a reciprocal interaction between
journalists and audiences.
Based on the proposed model, this study tested one proposition from the model: the
effects of journalists’ empathetic communication behaviors (i.e., journalists’ behavioral
engagement) on audiences’ psychological engagement. Emotionality, as opposed to historically
detached practices in journalism, is considered to be an approach to enrich audience and
journalist relationships. An online experiment with 338 respondents (2 X 3 factorial, between
subjects) was conducted to test the impact of journalists’ empathetic communication in radio
news stories, each describing a catastrophic event, on audiences’ psychological engagement.
Audiences’ psychological engagement was measured using the following variables: sadness,
journalist identification, interviewee identification, cognitive involvement (attention, recognition,
and elaboration), and transportation. Relevance and novelty were predicted to moderate the main
effects between the reporter’s empathetic reporting and audiences’ psychological engagement.
Results of the experiment indicated that the radio journalist’s empathetic communication
did not have a significant impact on audiences’ psychological engagement. In addition, neither
relevance nor novelty had a significant interaction effect. In ad-hoc analyses that were based
only on the responses of regular radio news listeners, the journalist’s empathetic reporting was
instead negatively related to respondents’ feeling sad and recognition (against the predictions).
These non-significant and contradictory results may suggest—despite the scholarly push for
empathetic communication among journalists —that audiences may not respond or respond
negatively to expressions of empathy by professional journalists in broadcast news stories.
Implications and directions for further research are presented, emphasizing the need for detailed
investigation of the contexts in which journalists should adopt perspective-taking in journalism
practice.
Keywords audience engagement, engaged journalism, emotional turn, empathy, empathetic
communication, news engagement
Copyright by
SOO YOUNG SHIN
2023
ACKNOWLEDGEMENTS
I’d like to acknowledge Dr. Serena Miller for her guidance over the past seven years. She
has always believed in me (even when I did not) and provided endless support and
encouragement. Without her knowledge, patience, and passion, I could not have completed this
dissertation. I likewise recognize my dissertation committee members, Dr. Johannes Bauer, Dr.
Vernon Miller, and Dr. Tim Vos, for their profound knowledge and valuable feedback. I also
owe a lot to professors in the Media and Information program, including Dr. Patricia Huddleston,
Dr. Rachel Mourao, and Dr. Bruno Takahashi. I also express appreciation for my family and
relatives, especially my parents Dr. Song Yoon Shin and Hyun Suk Lim; my sister; two uncles;
and my aunt. Thank you for Sevgi Baykaldi, Su Jung Han, Apoorva Joshi-Pandit, Zhao Peng,
Linda White, and Natalya, who made my life in the U.S. richer and happier. I also thank my
friends in Korea for their support and love. Finally, I want to express my gratitude to those who
participated in my study, and those who helped me (behind the scenes) complete this work. My
heart goes out to all of you.
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TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION………………………………………………………………1
CHAPTER 2: NEWS ENGAGEMENT.…………………………………….……………….......7
CHAPTER 3: JOURNALISTS' EMPATHETIC COMMUNICATION BEHAVIORS AND
AUDIENCE ENGAGEMENT………………………………...…………..…..………….....…….28
CHAPTER 4: STUDY 1: PILOT TEST..…………………………………...…...……………….41
CHAPTER 5: STUDY 2: HYPOTHESES TESTING …………………………………….…….51
CHAPTER 6: DISCUSSION.…………………………………………………….……………...65
CHAPTER 7: CONCLUSION.………………………………………………………………......82
BIBLIOGRAPHY…………………………………………………………………………..…....85
APPENDIX A: CONSENT FORM…………………………………………………………....96
APPENDIX B: STUDY 1 SURVEY QUESTIONNAIRE.……………………………………..98
APPENDIX C: STUDY 2 SURVEY QUESTIONNAIRE.…………………………………….100
APPENDIX D: STIMULUS STORIES.……………………………………..……………..106
APPENDIX E: EMPATHY MEASURE…………………………………………………...115
APPENDIX F: REGRESSION RESULTS……………………………………………………..116
APPENDIX G: ADDITIONAL TEST ONLY WITH REGULAR RADIO NEWS
LISTENERS.………………………………..……………..…………………..……………….123
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CHAPTER 1
INTRODUCTION
Over the past decade, journalism scholars and professionals have increasingly
acknowledged the need to investigate how audiences feel, think, and behave when consuming
news (Beckett & Deuze, 2016). Digitalization of news now requires news media professionals to
develop more dialogic and interactive relationships with audiences, including recognizing
audiences’ emotions when communicating with them (Wahl-Jorgensen, 2020). Many journalism
scholars and news professionals believe that news engagement is vital to journalism's success
because engaged journalism hypothetically promotes accountability and public trust (Green-
Barber & McKinley, 2019; Lewis et al., 2014). Given the momentum toward softer, relationship-
building communication practices, research on how journalists interact with audiences, including
how audiences respond to their engagement efforts, is necessary. This study proposes a broad
news engagement framework to explain both journalists’ engagement practices and audience
engagement responses. Such a model could help situate scholarship in news environments
consisting of fragmented and personalized audiences, and also guide scholars on how to test the
effectiveness of journalists' engagement efforts with their audiences.
Academics and news industry employees have primarily assessed news engagement by
focusing on quantitative indicators, such as number of page views, retweets, and subscriptions
(Lawrence et al., 2018; Nelson, 2018; Nelson, 2021). News engagement, however, is not just
about metrics; rather, individuals’ engagement can encompass both emotional and cognitive
involvement, which often may lead audiences to immerse themselves in the news stories they
consume and prompt them to take action (as often suggested or initiated by journalists). Yet,
1
scholars have given little consideration to the complexity of news engagement, including the
effects of these practices on audiences' psychological and behavioral engagement.
However, recently, scholars have been arguing for a broader view of news engagement—
one that is mutually beneficial to both audiences and journalists and is based on interactivity and
reciprocal exchanges among them (Lewis et al., 2014; Meier et al., 2018; Nelson, 2018). This
also implies that journalists might need to be more open to communicate with their audiences
and embody a less detached demeanor in their reporting, which would constitute a shift away
from the norm of having dispassionate and emotionless attitudes toward their sources and
subjects. Some scholars and practitioners suggest that news professionals may want to consider
demonstrating emotions, specifically empathy, in response to challenges and audience
expectations in contemporary media environments (Blank-Libra, 2016; Bui, 2018; Glück, 2016;
Lecheler, 2020). Scholars have recently begun qualitatively investigating audience’s responses,
indicating the impact of journalists’ empathetic behaviors on audience interaction and
engagement (Bui, 2018; Glück, 2016; Jenkins & Powers, 2023; Niemeyer, 2021). Yet, these
underlying assumptions have not been fully integrated or even acknowledged when theorizing
about or measuring news engagement. In extant literature, journalists’ engagement practices are
justified by loosely connecting logic to the need to better serve marginalized audience groups
and interact with active audiences on digital platforms in order to reinvigorate declining news
media industry revenues. Emotions have been shown to be considered to play a crucial role in
engagement, but when evidence was provided, it is mainly based on qualitative research, such as
interviews with journalists (Glück, 2016; Jenkins & Powers, 2023; Pantti, 2010) or scholars may
present them in theoretical essays (Lecheler, 2020).
2
In this dissertation, I define news engagement as audiences’ psychological involvement
with and/or behavioral participation in consuming news content, as prompted by certain
journalist behaviors. In order to examine this phenomenon, I propose a news engagement process
model based on the premise that news engagement is an ongoing interactive process between
journalists and audiences. The model assumes a feedback loop involving journalists’ engagement
behaviors and audience engagement—the latter is comprised of audiences’ psychological
(emotional and cognitive) and behavioral (e.g., sharing, commenting, providing news story
ideas) engagement. Specifically, the model emphasizes audiences' psychological engagement as
“rich, qualitative ‘felt’ experiences” (Isaac, Calder, & Malthouse, 2015, p. 3), which encompass
audiences’ emotional reactions to and bonding with interviewees and/or journalists as well as
their cognitive involvement (e.g., recognition, elaboration, and attention) with a news story. By
articulating what mechanisms are at work during audiences’ engagement with news content, the
proposed model promotes investigating audiences’ engagement beyond mere audience metrics,
thus furthering the scope and understanding of news engagement.
Following the presentation of the proposed model, I test one proposition stemming from
the model by analyzing how journalists' empathetic communication behaviors (i.e., perspective-
taking) influence audiences' psychological engagement. The aim is to provide empirical evidence
of the role empathy plays in journalistic reporting. My hypotheses stemming from this
proposition assumes that journalists’ engagement behaviors will lead to audiences’ psychological
engagement, i.e., emotional response, emotional bonding, and/or cognitive involvement. I
investigate the role of empathy in news engagement by examining how journalists effectively
enact empathetic communication behaviors and how and whether empathy should be situated in
the process of news engagement. Journalists have traditionally employed a detached manner
3
when interacting with people as a means to uphold the credibility of their reporting and the
profession. However, recently, emotionality and empathy-laden reporting has been argued as
critical reporting behaviors, particularly when covering marginalized communities or tragic
incidents (Bui, 2018; Kotišová, 2017; Niemeyer, 2021; Wahl-Jorgensen & Pantti,
2021). Recognizing and understanding audiences’ and communities’ needs is now more crucial
than ever to enhance audience interactions and engagement and, thus, to ensure journalism’s
survival on and off digital platforms (Beckett & Deuze, 2016).
The move toward empathetic reporting is controversial due to journalists’ adherence to
the long-held objectivity norm. That is, journalists have largely rejected emotional behaviors as
something unprofessional and a sign of lacking objectivity (Pantti, 2010). According to this
standard, the use of emotions is excused only as a narrative technique involving people affected
by an event to evoke audience attention and interests (Tsang, 2018). Limited levels of emotional
expressions are acceptable on rare occasions, such as in a traumatic context. However, this norm
connotes that excessive emotions are “non-authentic emotions” and are “characteristic of lower
quality news reporting” (Pantti, 2010, p. 178, italics were author’s).
However, journalism scholars are beginning to interrogate the objectivity norm and
promote empathetic reporting. For example, Blank-Libra (2016) stated that responding to
individual audiences' needs and experiences does not mean that journalists will fail in their
obligation to produce fair and representative reporting. In fact, journalists' empathetic
communication might result in more fair, representative, and accurate reporting that also
empowers audiences to be good citizens in their communities (Blank-Libra, 2016; Bui, 2018;
Gluck, 2016). Journalists expressing empathy can be a first step to covering underserved
communities from their own perspectives (Bui, 2018). However, despite qualitative research
4
suggesting that journalistic empathy would be welcomed by audience members, we do not know
the impact of emotional or empathetic communication on audience engagement, public trust, or
audience-journalist relationships because it has not yet been experimentally tested.
In response to these unknowns, I propose a news engagement model that is rooted in two
key notions that involve: 1) reciprocity and interaction between journalists and audiences and 2)
engagement that consists of psychological and behavioral dimensions (which is based on other
fields’ interpretations of engagement). This model offers a holistic and dynamic understanding
of news engagement, which helps researchers redirect their news engagement
research. Journalistic engagement is not merely a social media or promotional skill. News
engagement practices assist journalists in enacting an approach toward news reporting that
recognizes audience emotions and needs, allowing them to enhance their relationships with
audiences (Meier, Kraus, & Michaeler, 2018).
The present study contributes to news engagement scholarship in journalism studies in
three ways by: (1) providing a theoretical framework for scholars to test relationships between
journalists' engagement practices and subsequent audience engagement (the latter being
comprised of audiences' psychological and behavioral responses); (2) shifting the focus of
engagement discussion from standard industry-based definitions to a more complex process that
includes audiences’ psychological experiences; and (3) empirically testing the relationship
between journalists' empathetic behaviors and audience psychological engagement. The present
study examines what kinds of journalistic behaviors (such as empathetic communication)
actually encourage audience engagement.
This dissertation begins with a discussion of the current literature on news engagement
and introduces conceptualizations of engagement from other fields, including public relations
5
and social media research (Chapter Two). Based on the literature review, I outline each concept
within the news engagement process model. Then, Chapter Three examines the recent turn in
journalism studies toward emotionality and audiences, recognizing empathetic communication as
a way to engage people. Next, I outline my hypotheses concerning the influence of journalists’
empathetic communication—particularly in terms of their perspective-taking—on audiences’
emotional responses, emotional bonding, and/or attachment (vis-á-vis character identification
and identification with the journalist), cognitive involvement, and transportation. Then, Chapter
Four and Five expounds on the design of a pilot test (Study1) and an online experiment (Study 2)
that tests the effect of journalists’ perspective-taking on audiences’ psychological engagement.
This experiment was conducted with 338 respondents who were exposed to either a control or
journalistic empathetic experimental condition. Recruiting processes, stimuli, and measures are
also reported. Finally, I discuss the reasons for insignificant results and how to improve the
proposed model. Possible future directions for studying empathy and other journalistic
engagement behaviors are also introduced.
In summary, the goal of this research is two-fold: (1) present a news engagement process
model that explains how journalists’ engagement behaviors encourage audiences’ psychological
and behavioral engagement, and (2) test one proposition of the model: the relationship between
journalists’ empathetic communication behaviors (i.e., perspective taking and emotional
disclosure) and audiences’ psychological engagement.
6
CHAPTER 2
NEWS ENGAGEMENT
An increasing number of journalism professionals and researchers assert that newsrooms
should adopt, and practice engaged forms of journalism (Broersma, 2019; Lawrence et al., 2018;
Nelson, 2018; Zayani, 2021), which led many newsrooms to hire audience engagement
professionals (Assmann & Diakopoulos, 2017; Neilson, Gibson, & Ortiga, 2023). Some
researchers argue that engagement is key to the profession’s survival (Belair-Gagnon, 2019;
Nelson, 2021). It is believed that engagement assists journalists to “connect with community
members” and is thus “an important step toward making the news industry both relevant and
sustainable again” (Nelson, 2021, p. 2357). As such, it is expected that engagement should build
trust and connections with community members and engagement also is a means to reach out to
underserved audiences (Belair-Gagnon et al., 2019; Wenzel & Nelson, 2020).
Conceptual Ambiguity of News Engagement
A clear conceptual definition of news engagement could assist researchers to examine,
and journalists to understand engaged journalism practices. Conceptual ambiguity associated
with the meaning of engagement, as well as loosely adopted journalistic practices, hamper both
the industry’s and academia’s understanding of the impact of engaged journalism practices
specifically in terms of how audiences perceive and respond to when engaging news (Broersma,
2019; Gajardo & Meijer, 2022; Nelson, 2019).
Despite support for practicing engaged forms of journalism, journalism studies have not
adopted a shared, coherent understanding of the news engagement construct (Broersma, 2019;
Nelson, 2019), and engagement is therefore interpreted in disparate ways (Nelson, 2018;
Neilson, 2018). Commonly, news organizations and researchers “loosely apply engagement
7
where it fits their aims and priorities” without any precise or mutually accepted conceptual
definition, which has led to scattered and narrow uses of the construct (Broersma, 2019, p. 2).
Instead of precisely articulating the mechanisms involved in the news engagement process, most
current news engagement scholarship focuses on measuring audiences’ behavioral participation
throughout the various stages of news production (Broersma, 2019; Lawrence et al., 2018). News
engagement is often assessed narrowly and considered to be audience participation associated
with published new stories (Assmann & Diakopoulos, 2017; Lawrence et al., 2018; Nelson,
2021), as in, for instance, the performance of a news post on social media. As another
illustration, studies measure engagement mainly by quantifying the amount of time audiences
spend on a webpage and/or calculating the number of comments, clicks, likes, or shares (see
Chen & Pain, 2021; Zayani, 2020).
While the focus within the journalism industry and journalism studies has been largely
centered on audiences’ participatory behaviors on social media platforms as a way to observe
news engagement (Lawrence et al., 2018), aspects such as the extent to which audiences enjoy or
are involved in the content are not likewise considered. However, when engaging with news,
audiences may become cognitively and/or emotionally attached to media content, and
subsequently invest energy to process the content, pay attention to it, and become absorbed in the
story (Broersma, 2019). To attract audience attention, close examination about how journalists
produce and present news content, as well as how such journalists’ behaviors and produced news
content influence audiences are required (Broersma, 2019). However, the emotional, cognitive,
and behavioral elements that could represent audience news engagement are largely overlooked
(Broersma, 2019). Thus, the first step is to explore the meaning of news engagement to support a
mutual understanding of the construct. The lack of clear definition means that news
8
organizations may not be practicing engagement in a manner that reflects the breadth of news
engagement, and this narrow approach may not recognize the ways that journalists actively
engage their audiences (Assmann & Diakopoulos, 2017; Gajardo & Meijer, 2022; Nelson, 2018).
If engagement really is a means to secure news organizations’ success and survival—as is
argued by advocates of this approach—it follows that news engagement should be addressed
theoretically, and that measures beyond audience metrics should be adopted to evaluate it. While
news organizations largely rely on audience metrics such as likes, shares, and comments to
measure how effectively journalists engage audiences (Lawrence et al., 2018; Nelson, 2018;
Djerf-Pierre, Lindgren, & Budinski, 2019; Zayani, 2021), measuring audiences’ behavioral
participation in terms of sharing, number of viewers, or amount of online traffic does not
represent the full scope of engagement. Coherent conceptualization is crucial to enhance
professionals’ and academics’ understanding of the concept and to promote robust discussion of
how to improve engagement practices.
The following two sections (News Engagement Definition and News Engagement
Model) map the literature and articulate a definition of news engagement. I introduce
engagement conceptualizations used by scholars in other fields, such as public relations and
social media, and integrate these definitions to identify the concepts representative of news
engagement. I subsequently propose a news engagement model that summarizes different ways
to study and practice news engagement. The proposed model specifically denotes that news
engagement consists of (1) journalists’ engagement practices, and (2) audiences’ responses to
journalists, which I refer to as audiences’ psychological engagement—emotional and
cognitive—and audiences’ behavioral engagement.
9
News Engagement Definition
Engagement in journalism is broadly understood as audience participation in various
news production processes, including their contribution to producing news and their news
consumption (Lawrence et al., 2018; Nelson, 2018). Journalism scholars have labeled news
engagement in different ways, which reflects a lack of cohesive understanding. Terms used in
reference to journalists’ engagement with audiences include engaged journalism (Batsell, 2015;
Ferrucci, Nelson, & Davis, 2020), (journalists’) public engagement (Daniels, 2014), or
engagement journalism (Cox & Poepsel, 2020). In addition, researchers label engagement
differently when they focus on audiences’ involvement and participation. These labels include
audience engagement (Belair-Gagnon et al., 2019; Xia et al., 2020), media engagement (Mersey
et al., 2010), social media news engagement (Chen & Pain, 2021) or user engagement
(Broersma, 2019; Lawrence et al., 2019), and are used to describe how audiences engage with
and consume news content. These variations make it difficult to summarize studies. Labeling
influences the concepts’ interpretation, and what is needed is a shared understanding that can
contribute to developing a precise definition that in turn ensures valid measures (Carpenter,
2018).
These terms show that engagement discussions and studies in journalism have been
developed based on two approaches: (1) how journalists engage with their communities and
promote audience engagement, and (2) how audiences are engaged with news content. Instead of
employing one of the above terms, I propose the term news engagement as the overarching
construct that encompasses the various concepts that, within news media contexts, represent
different aspects of the news engagement process. I use this term so as to include both
engagement parties (journalists and audiences) and also to emphasize the reciprocal aspects of
10
news engagement that encompasses engaged journalism (how journalists engage with audiences
and communities and solicit audiences’ engagement) and audience engagement (how audiences
consume and engage with news). News engagement, therefore, refers to audiences’ interactive
experiences, in which journalists provide various opportunities for audiences to engage with
news content and with the journalists, to participate in activities related to news consumption.
While news engagement shares similarities with engagement concepts in other fields, it is
unique in that it concerns people’s involvement with three focal engagement objects: the news
media content itself, activities proposed by the journalist (such as providing news ideas), and
audience engagement with the journalist. In customer engagement research, the focal objects are
largely the company and/or its brands (Trunfio & Rossi, 2021; Weitzl & Einwiller, 2018). Focal
objects in social media engagement are social media activities and interactions with other social
media users (Heldman et al., 2013). News engagement includes the extent to which people
engage with media content, which is quite similar to social media engagement. At the same time,
news engagement concerns interactions initiated by journalists and responded to by audiences,
which shares similarities with customer engagement. In integrating all these elements, news
engagement provides a unique context in which the engagement agent (journalists), the
engagement objects (the news content, activities around consuming news, and interactions with
journalists), and the engagement platforms (social media, in person meetings and interactions,
and other news dissemination platforms) influence how news audiences uptake news to engage
with it.
Interactivity and Reciprocity in Engagement
The underlying assumption of engagement is that it involves collaboration and
interactivity. These attributes are prominent in public relations and social media studies, as
11
audiences’ agency has radically increased in the digital era (Gajardo & Meijer, 2022; Jelen-
Sanchez, 2017). Engagement scholars generally understand engagement as an aspect prevalent in
the context of participatory and collaborative cultures. For instance, people take an active role in
publicly communicating with news organizations via social media channels, which can enhance
relationships between audiences and journalists (Johnston, 2010). Public relations scholar Jelen-
Sanchez (2017) explained the purpose of engagement is “to facilitate community-organization
interaction” (p. 381). Expanding on this notion of interactivity, Lane and Kent (2018) added
mutuality and reciprocity to the conceptualization of engagement from a dialogue perspective,
suggesting that engagement occurs through dialogues in which “any negotiated exchange of
ideas and opinions” is conveyed between the engaged parties (Kent & Taylor, 1998, p. 325).
Thus, engagement provides a means for organizations and publics to co-create something, for
example, meanings associated with a product/brand or media content and interact in a
relationship-building way. For instance, social media engagement is understood as “the
interactive, synchronous communication and collaboration among numerous participants via
technology” that enables organizations to “move from basic information dissemination […] to a
fully interactive information sharing dialogue” (Heldman et al., 2013, p. 2). This reveals an
assumption that engagement is conceived as a process in which both parties—journalists and the
audiences they seek to engage—play active roles in creating news content. As such, engagement
entails a process by which engagement agents interact with individuals—i.e., the process by
which they initiate individuals’ engagement and how these individuals respond to such initiatives
(Weitzl & Einwiller, 2018).
In journalism studies, scholars have primarily viewed news engagement from the
perspective of audience participation, i.e., a wide range of audience responses and behaviors
12
including time spent reading already-published news content (Te Walvaart, Van den Bulck, &
Dhoest, 2018), news sharing, and commenting on posted news content (Peters & Witschge,
2015). Still, the way journalists solicit such audience participation entails the notion of
interaction and reciprocity. Ferrucci et al. (2019), for example, focused on audience
participation, explaining that news engagement (which they labeled as engaged journalism)
referred to “the notion that journalists better serve their audiences when they treat audiences as
active participants” and thereby “explicitly reach out to and collaborate with audiences” both
before and after news stories are published (p. 1588). This definition itself implies that
reciprocity is inherent in news engagement: engagement is a means of interacting with and
including communities in news production by adopting and representing their perspectives.
Reciprocity entails mutual benefits, shared understanding, and respect (Johnston, 2014),
which requires journalists to attentively and actively listen to community concerns to identify
their informational needs (Green-Barber, 2018). As Lewis, Holton, and Coddington (2014)
explained, reciprocal journalism is “a way of imaging how journalists might develop more
mutually beneficial relationships with audiences” (p. 229). Such reciprocity consists of direct
exchanges between journalists and audiences (e.g., email, in-person or social media
conversation), indirect exchanges (one-to-many communication intended for community
benefits, such as crowdsourcing), and sustained exchanges that are related to building
relationships and foundations for future interactions (e.g., leaving a comment on a news site,
expecting someone will read and benefit from it; Lewis et al., 2014, p. 233-236).
Although the aforementioned researchers include other news audiences in their
conceptions of reciprocal relationships, I focus more on the repeated reciprocal interactions
between journalists and community members when “journalists actively listen to and
13
communicate with audiences” (Nelson, 2018, p. 529). News engagement begins when journalists
seek to understand and prioritize a community’s informational needs and communicate with their
audiences (Green-Barber, 2018; Nelson, 2019). This means that journalists recognize audiences’
and communities’ experiences and concerns, respect their emotions and perspectives, and
actively reflect such awareness in their news reporting (Nelson, 2019; Belair-Gagnon et al.,
2019). Communication in news engagement, then, is a two-way collaboration when audiences
and journalists not only co-create news content, but also interpret the events and issues covered
in the news. Hence, with the notion of reciprocity and mutual benefit, the discourse on news
engagement can shift from audience participation and benefits for news outlets (increased
subscriptions) to journalism’s contribution to society and to building enhanced audience
relationships. Scholars suggest that such news engagement can benefit society by producing
local content that meets communities’ needs and demands (Cox & Poepsel, 2020; Wenzel,
2019), facilitating civic awareness, community connection, and the building of social capital
(Lewis et al., 2014; Ferrucci, Nelson, & Davis, 2020).
However, in journalism studies the notion of engagement has yet to be clearly discussed
or connected to the notions of reciprocity and interactivity. Scholars have just begun to consider
the complexity of news engagement in terms of reciprocity between engagement agents
(journalists) and individuals (audiences). This void precludes scholars and practitioners from
understanding news engagement practices, such as what engagement is or what kinds of
engagement practices journalists should pursue in order to encourage audience responses. This
also means that scholars need a more precise understanding of the mechanism that audiences
respond to journalistic engagement practices Reciprocity and interaction that can build public
14
trust cannot be done without deeper understanding of what happens to engaged audiences, both
psychologically and behaviorally.
Psychological approaches to engagement in other fields (e.g., public relations and social
media studies) can inform journalism studies about the complexities of news engagement.
Conceptualization based on the aforementioned fields offers a foundation that helps scholars
learn how to study how journalists can build more trusting and satisfying relationships with their
audiences. In the next section, I posit that news engagement is a reciprocal process that consists
of journalists’ engagement behaviors and audiences’ responses. Built on public relations and
social media engagement literature that adopt psychological interpretations of engagement, I also
suggest that audiences’ responses are comprised of audiences’ psychological and behavioral
engagement.
Figure 1
The News Engagement Process Model
15
News Engagement Model
To summarize, the news engagement process proposed in this study begins with
journalists’ engagement practices, which in turn elicit audiences’ psychological (emotional and
cognitive) engagement and their subsequent behavioral engagement. Thus, the process model
includes the following: (1) journalists’ engagement behaviors, (2) audiences’ psychological
engagement, and (3) audiences’ behavioral engagement (see Figure 1).
Interactive Feedback Loop Initiated by Journalists
Journalists have historically interacted with their news sources but not with their
audiences (Robinson, 2009). Furthermore, they have mostly relied on elite sources, maintaining a
top-down news communication approach, which to some extent disregards the public’s concerns
and the perspectives of the layman. The advent of digital devices in the 2000s led professionals
and scholars to recognize their audiences as active participants in the news dissemination process
(Beckett & Deuze, 2016). Now scholars suggest that journalistic practices should be based on
more interactive, bottom-up approaches to engage with audiences (Meier, Kraus, & Michaeler,
2018; Wenzel, 2019). This change means that journalists should more actively listen to
audiences, reflect on their responses, and include their feedback in news products. The aim of
such activities is for journalists to understand the informational needs and preferences of
audiences and communities they serve (Green-Barber, 2018).
This also means that audience participation in news engagement (such as providing user-
generated content for a single news story) is not a one-time event, but rather, engagement
involves ongoing relationship strategies wherein each group listens and responds to one another
in civil communication settings (Nelson, 2018). As hosts of town hall meetings, journalists
typically not only listen to and learn about their community, but they also build relationships
16
with their audiences and across audiences. Such an approach is conducive to greater symmetry of
communication power between the journalists and community members (Schultz, 2000). As the
power equilibrium shifts toward audiences, journalists start practicing news engagement that
emphasizes readers.
Such shifts reveal that reciprocity is key to the process of news engagement. News
engagement ideals and strategies will never be fully realized if scholars rely solely on
quantitative measurements, such as tracking audience metrics. Thus, journalism studies scholars
should find ways to measure and interpret engagement as it is reflected in contemporary
society—this involves listening to, understanding, and further empathizing with audiences (Craft
& Vos, 2018; Hess & Waller, 2017; Pignard-Cheynel & Amigo, 2023). It is argued that
audiences need to feel they have a relationship with the news media and with journalists;
connecting with and listening to audiences leads to more accurate representations of them in
news media content (Craft & Vos, 2018) and enhances journalist-audience relationships
(Wenzel, 2019). Craft and Vos (2018) explain that listening is a core component of journalistic
practice and calls for journalists’ understanding of the need to “listen more, better, and to a more
diverse set of voices” (p. 966).
While listening is one form of journalist engagement behavior (Craft & Vos, 2018;
Jenkins & Powers, 2023), scholars also suggest that a greater degree of interaction between
journalists and community members, including various offline activities, is a desirable journalist
engagement behavior. For instance, Wenzel (2019) showed that journalists can engage with their
communities by using society columns (i.e., columns that detail the social and cultural events
and gossip in local areas; in Wenzel’s study, journalists invite local residents to write the
columns) and the “liars tables” tradition to listen to residents’ concerns and interests. Studies
17
suggest that through these interactions, journalists can enhance public trust and, arguably,
increase readership. Moreover, community members also benefit from representative, trusted
news media. What is missed is a close examination of the linkage between journalists’
approaches to their audiences and the outcomes of their interactions with audiences (such as
public trust and benefits to communities)—how audiences perceive, feel, and respond to them, or
how audiences engage with the news and journalists.
Hence, news engagement begins with journalists’ engagement behaviors that solicit
audiences’ participation and contribution, or more broadly, their responses to such behaviors.
These interactions in which both journalists and audiences benefit (reciprocal interactions) can
be viewed as a process by which engagement agents (journalists) interact with individuals, i.e.,
the process by which journalists initiate individuals' engagement and how individuals respond to
such initiatives (Weitzl & Einwiller, 2018). Furthermore, the process is based on repeated,
ongoing interactions and exchanges between journalists and audiences. Therefore, I posit that
news engagement can be better explained and understood as a process in which journalists’
engagement behaviors initiate the news engagement process, which then leads to audiences’
psychological response/engagement, and audiences’ psychological responses may further lead
them to behaviorally engage in some action (i.e., audiences’ behavioral engagement).
Journalists’ Engagement Behaviors
To reiterate, journalists’ engagement behaviors refer to their activities meant to solicit
audience responses to and participation in news production. These are inclusive practices that
help journalists understand and connect with communities, create collaborative spaces, and help
audiences interact with and through their consumption of news content (Green-Barber, 2018). In
an effort to identify community issues and concerns, and also to facilitate partnerships with local
18
organizations, journalists do a number of things: create forums and discussion boards, include
email addresses and links to social media platforms, and create in-person channels, such as
holding listening sessions (Belair-Gagnon et al., 2019; Lewis et al., 2014). These engagement
behaviors are intended to motivate audiences to respond to news stories, participate in news
production, and participate in larger community debates, which can lead to audiences’
attachment or commitment to the given issue and/or people in the stories. Possible activities, as
discussed in the previous section, includes active listening (Craft & Vos, 2018) that allows
journalists to better understand communities and to reflect their diverse perspectives. Deeper
communication and connection via attentive listening could be more aptly realized if journalists
expressed their empathy toward communities and audiences. As such, empathy is an important
element of journalists’ attentive listening and mutual understanding (Blank-Libra, 2016).
Arguably, audiences are more likely to become engaged when they observe that journalists
acknowledge their concerns and show empathy, which I will discuss in detail in Chapter Three.
In the next section, I elaborate on audiences’ psychological engagement and subsequent
behavioral engagement. As a brief overview provided in advance, news audiences’ engagement
consists of two concepts that influence one another: psychological engagement (audiences’
emotional and cognitive engagement, their emotional responses, identification, cognitive
involvement, and transportation) and behavioral engagement (audiences’ active, behavioral
participation in news consumption).
Audiences’ Psychological and Behavioral Engagement
Audiences’ engagement primarily refers to a wide range of audience responses that
contain two constructs: (1) news audiences’ psychological (emotional and cognitive) and (2)
behavioral engagement (See Figure 2) (Brodie et al., 2011; Malthouse & Calder, 2011; Napoli,
19
2011; Trunfio & Rossi, 2021; Weitzl & Einwiller, 2018). One merit of acknowledging these
distinct components of engagement is that scholars can more precisely explain engagement
processes by which each component is subjected to various drivers and factors (Brodie et al.,
2011; Malthouse & Calder, 2018; Weitzl & Einwiller, 2018).
For example, public relations scholars note that engaged individuals are “fully absorbed,
involved, occupied, or engrossed in” engagement objects or activities proposed by engagement
agents (Johnston, 2016, p. 272). Being “fully absorbed, involved, occupied, or engrossed”
describes individuals’ psychological, or more specifically emotional and cognitive, engaged
states. The audiences’ psychological engagement is comprised of components such as attention,
immersion, awareness, attachment (feeling of belonging to the given company or brand), pride,
inspiration, enthusiasm, and dedication (Chen, 2018; Hollebeek et al., 2014; Kang, 2014). For
example, customers may build an attachment or commitment to a brand (Kang et al., 2021) and
feel proud to purchase it (Hollebeek et al., 2014).
Audiences’ behavioral engagement refers to individuals’ behavioral reactions that result
from psychologically engaged states. Individuals may participate in activities proposed by a
company, such as brand naming or repeatedly visiting an online shopping site (Pansari & Kumar,
2017). According to public relations literature, individual engagement is revealed as both
emotional engagement (e.g., positive affect, emotions) and cognitive engagement (e.g., attention
and elaboration, information processing), which subsequently lead to individuals’ behavioral
engagement (e.g., actual activation) (Hollebeek, Glynn, & Brodie, 2014; Malthouse & Calder,
2017; Weitzl & Einwiller, 2018). In addition, behavioral engagement can also elicit further
psychological engagement (Weitzl & Einwiller, 2018). For instance, the more individuals
participate in marketing activities associated with a company’s brand (often via social media),
20
the stronger their attachment and positive affect toward the brand (Brodie et al., 2011, p. 258;
Weitzl & Einwiller, 2018). Engaged individuals, as Bowden et al. (2013) illustrate, are willing to
“make cognitive, emotional, and behavioral investments in interacting with the service brand or
branded product itself, the specific brand community, or specific networked agents/individuals”
(p. 493).
Figure 2
Audiences’ Engagement: Psychological Engagement and Behavioral Engagement
Likewise, audiences’ news engagement can be comprised of psychological and
behavioral engagement. For example, when audiences react emotionally, they may become
attached to the people/communities being covered (Barnes, 2014; Te Walvaart et al., 2018)
and/or to the journalist reporting the news (Wan et al., 2018). Audiences can also be cognitively
involved in processing news content by paying attention to and making sense of the content
based on their schemata (i.e., recognition and elaboration). Such emotional and cognitive
engagement may facilitate audiences’ subsequent behavioral engagement. In other words,
audiences’ emotional responses (i.e., psychological engagement) result in behavioral
21
engagement, such as social media consumption and sharing (Brown et al., 2016; Rubin, 1993).
Furthermore, behavioral engagement (such as active participation in discussing a certain issue
presented in news content) can enhance audiences’ awareness of the issues (cognitive
engagement) and also reinforce their emotional attachment toward people in the stories
(emotional engagement).
Audiences’ Psychological Engagement Components. Audiences’ psychological
engagement refers to a state in which audiences are emotionally and cognitively involved with
news content and/or the journalist. For example, audiences can feel emotions about and
cognitively process media content. Media studies have investigated these audience reactions
under the concepts of character/celebrity/media persona identification, transportation, and
cognitive involvement. One thing to note is that these concepts include both emotional and
cognitive engagement components. For example, identification (individuals’ feelings or
attachment regarding engagement objects/agents) include both audiences’ emotions (emotional
attachment) and cognition (their assessment regarding messages presented by engagement agents
and values associated with them). Scholars also use measures to assess individuals’
psychological engagement without differentiating emotional and cognitive engagement (Chen,
2018; Hollebeek et al., 2014; Kang, 2014). Thus, I also do not separately suggest measurements
for emotions and cognition, but rather integrate them under the umbrella of psychological
engagement. Below I discuss representative components: audiences’ emotional responses,
identification, cognitive media involvement, and transportation.
Audiences’ Emotional Responses. The first component representing audiences’
psychological engagement are audiences’ emotional responses, such as enjoyment, fear, anger,
and inspiration (Johnston, 2018; Kang, 2014). Psychologically engaged audiences might respond
22
to a story by experiencing emotions such as disgust, joy, and sorrow (for example, when viewing
soap operas; Perse, 1990a) or hope, anger, and fear (when reading news on social media; Brown
et al., 2020).
Identification. Identification refers to internalizing “beliefs, values, and attitudes toward
identified objects” (Kang et al., 2021, p. 35). Public relations research explains that engaged
individuals (in this case, customers) align their life values and beliefs with the given brand or
values represented by a company. An emotional connection and alignment with a company is
referred to as customer brand identification (So et al., 2013). In the realm of journalism,
psychologically engaged individuals may develop an attachment to the people in a news story or
the journalist reports the news, and this attachment constitutes identification.
In the context of media, identification is concerned with emotional connectedness with
media personas and/or cognitive assessment of the image and/or values associated with the
personas (Kang et al., 2021; Rain & Mar, 2021). Identification also describes empathizing with
and being attached to people featured in stories (e.g., characters in dramas, interviewees in news
stories); this is called character identification (in the context of news media, this study refers to
it as interviewee identification). An individual can also identify with the messenger delivering
the content (e.g., public relations practitioners, social media account managers, or journalists
who report the news); this is labeled as journalist identification.
Interviewee identification involves individuals’ seeking a common ground with the
identification object because they share (or believed they share) the same interests as the
character (Burke, 1969). Interviewee identification especially takes place when audiences feel
empathy and affinity for the people in the media content. For instance, when a news source is
23
faced with a tragedy, the audience may empathize with the person affected by the situation.
Audience empathy indicates attachment and social bonding with interviewees in a news story.
News audiences may feel a sense of connectedness to not only the interviewees but also
the journalist narrating the story, as has been found in celebrity and fandom research (Kang et
al., 2021). Journalist identification refers to audiences liking the reporting styles or images of the
given journalist, which may result in audiences resonating with the values, emotional state, or
viewpoints presented by the journalist (Wan et al., 2018). For instance, audiences may recognize
some news outlets as employing a specific character or presenters with certain political
affiliations.
In particular, audiences may develop a greater degree of identification—either it is
character or journalist identification—when journalists create interactive and immersive news
content (and thereby develop content that is emotional and empathetic toward the
interviewees/communities covered; Kang et al., 2021). Delivering impactful scenes with vivid
descriptions or empathetic tones can lead audiences to identify with the interviewees and also
develop a positive affect toward the journalist.
Audiences’ Cognitive Involvement. News audiences are engaged when they have an
“intense focus on a text” and the processing of its messages (Evans, 2017; Te Walvaart, 2018, p.
903), which is referred to as cognitive engagement. Political communication, persuasion,
marketing, and advertising scholars assert that people are more likely to process perceived
important information cognitively rather than peripherally, which leads to deeper processing of
information, and therefore, more intense involvement with it (Perse, 1990; see also Petty &
Cacioppo, 1984). Cognitive engagement is displayed by attention to and close assessment of the
message (Petty & Cacioppo, 1984). Thus, cognitive engagement can be described as “an
24
investment in attention and processing to develop understanding or knowledge about a topic or
an idea” (Johnston, 2018, p.22). Understanding involves comprehension, recognition, and
absorption, while knowledge is developed based on experience, reasoning, or assessment
(Johnston, 2014; Hollebeek et al., 2011; Weitzl & Einwiller, 2018).
In the context of news media consumption, such states of audiences’ cognitive
involvement are related to their attention to (Perse, 1990a; Rubin, 1993) and recognition and
elaboration of messages presented in media content (Perse, 1990b; Greenwald & Leavitt, 1984).
Perse (1990a; 1990b) conceptualized attention as response selectivity, recognition as developing
patterns and categorization of information based on individuals’ schema and experiences, and
elaboration as developing associations with information. Engagement can be described in
relation to audiences’ attention to the given issues or events. Civic engagement literature
purports that news consumption leads to people’s recognition and elaboration (Galston, 2007)—
audience participation causes public awareness and appreciation (or recognition) and elaboration
on the given message in mobilizing public actions. Audiences’ cognitive involvement in the
present study includes components of audiences’ attention, recognition, and elaboration.
Transportation. Transportation refers to the extent to which respondents feel that they
are experiencing something (e.g., events presented in content, etc.). Transportation is a state if
being mentally drawn into the story that is presented; it is “a type of attachment to characters in a
narrative (Carù & Cova, 2006; Kang et al., 2021, p.2; Rubin, 1993; Russell et al., 2019). As
such, transportation is understood as a form of engagement (Kang et al., 2021). For instance,
when engaging with news, audiences may be so captivated by the story that they feel the
experience of the events and the people involved, “making mental connections between related
pieces of information” (Eveland & Dunwoody, 2002, p. 41). They are “transported into” the
25
world of the story, which influences their attitudes and behaviors in relation to health (Green &
Clark, 2013) and social stigma (Cohen, Tal, & Mazor, 2015). Transportation largely concerns
audiences’ emotional investment and the extent to which they generate mental imaginary
(Russell et al, 2019), which can engender a greater degree of involvement than identification.
Thus, this study includes transportation as another component of audiences’ psychological
engagement.
In summary, audiences’ psychological engagement is comprised of emotional
engagement and cognitive engagement that may result in audiences becoming engaged by doing
the following: (1) emotionally responding to the content, (2) identifying with people in the news
stories and/or the journalist (i.e., character identification and journalist identification), (3) paying
attention to, recognizing, and elaborating on the information (i.e., cognitive involvement), and
(4) being captivated by the story narrative (i.e., experience transportation).
In the next section, audiences’ behavioral engagement—another component of audience
news engagement—is detailed. Journalism studies research shows that psychological
engagement leads to audiences’ behavioral engagement, such as taking suggested actions
presented in news content or participating in activities proposed by journalists. For instance,
social media users who become emotional while reading news content are more likely to
comment on or share the content with others (Barnes, 2014; Brown, Lough, & Riedl, 2020).
Audiences’ Behavioral Engagement. Audiences’ behavioral engagement refers to how
individuals participate in activities proposed by engagement agents (e.g., a company in the
context of public relations/social media or an employer in the context of organizational
communication and psychology). Public relations and social media scholars assess behavioral
engagement based on audience metrics, including time spent on a website, number of page
26
views, and the extent to which customers participate in a company’s marketing activities like
voting for a new brand name (Oh et al., 2017; Pansari & Kumar, 2017). Audience behavioral
engagement is typically understood in terms of their interaction with various engagement
objects. First, audiences may interact with news content itself or with journalists. The most
common behavioral approach in recent studies has been audiences’ online or social media
activities, such as sharing news with their followers, clicking “like” buttons, commenting on
posts, replying to other news comments, and creating news content. However, news audiences
may engage in civic behaviors, such as attending public forums held by local news outlets, which
can also be considered a form of audience behavioral engagement (Lewis et al., 2014).
The behaviors mentioned above are grouped into two types of activities: 1) engagement
that directly stems from news content and 2) engagement that occurs around news content or
audiences’ news consumption (Steensen, Ferrer-Conill, & Peters, 2020; Te Walvaart et al.,
2018). Some indicators that represent audiences’ behavioral engagement are provided in Table 1.
Table 1
Audiences’ Behavioral Engagement
Forms of Engagement Objects Descriptions
Engagement
Engagement Engagement with news Share news, click “like” buttons, and
directly stemming content comment
from news content Engagement with Provide story ideas to journalists, share
journalists user-generated content, and offer feedback
on journalist-produced content
Engagement Interaction with other Participate in discussions, attend public
around news audience members and hearings, participate in mobilizing public
content civic opinion
activity/participation
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CHAPTER 3
JOURNALISTS' EMPATHETIC COMMUNICATION BEHAVIORS AND AUDIENCE
ENGAGEMENT
In the 1960s, healthcare practitioners and scholars in the U.S. began to recognize the
importance of empathy in physicians’ communication with their patients (Halpern, 2014).
Physicians and nurses who traditionally examined and communicated with patients in a detached
and objective manner began to acknowledge the impact of demonstrating empathy. In addition,
they recognized that understanding their patients' concerns influenced the outcome of their
treatments: building trust meant that patients were more likely to respond to advice and actively
engage with the treatments administered to them (Halpern, 2014, Hardee, Platt, & Kasper, 2005).
Similar changes have recently occurred in the news media industry, where the display of emotion
in journalistic practices has become more acceptable and understanding audiences is now an
essential way to engage with them (Beckett & Deuze, 2016; Bui, 2018; Wahl-Jorgensen &
Pantti, 2021).
In particular, empathy (i.e., recognizing and understanding other's emotions and
experiences from their perspective) is at the center of journalism’s emotional practices (Gluck,
2016). Empathy assists journalists to adopt multiple perspectives and deploy emotions in both
reporting the news and engaging audiences (Gluck, 2016, Pantti, 2010; Tsang, 2018). Journalists'
public display of empathy and understanding of community concerns can be considered as
evidence of their empathy toward interviewees and their communities. Empathetic behaviors can
be performative (as in live or recorded broadcast news) or interpersonal (as in interviewing
individual news sources). Shin’s (2021) scale to measure audiences' perceptions of journalists
shows that people evaluate journalists based on the extent to which they express empathy and
respect for communities and audiences. In alignment with the findings that audiences appreciate
28
journalists’ empathy, the present study argues that contemporary audiences expect journalists to
demonstrate empathetic communication behaviors, and thus, empathetic reporting practices are
worthy of further attention and investigation.
The Emotional Turn in Journalists’ Behaviors
Wahl-Jorgensen (2020) argues that journalism is encountering an emotional turn, which
is leading a growing number of scholars to pay attention to emotionality in journalism. Several
academic researchers argue that journalists need to shift their journalistic practices from a
detached reporting approach to a more interactive and open one, displaying emotion in their
news reporting and in their relationships with audiences (Hellmueller et al., 2013; Lecheler,
2020; Vos, & Poepsel, 2013; Wahl-Jorgensen, 2013). In particular, scholars note the significance
of practicing empathy in news reporting (Blank-Libra, 2016; Gluck, 2016). Although displays of
emotions are not new to journalism, they have mostly been associated with negative reactions—
sensationalism, entertainment, and commercialization (Pantti, 2010; Schmidt et al., 2022)—and
have been considered evidence of biased reporting (Blank-Libra, 2016).
However, as emotions have become crucial to digital communications (Beckett & Deuze,
2016; Lecheler, 2020), and because digital technologies shrink the distance between journalists
and audiences, journalists have been re-thinking their emotional practices (Kotisova, 2019).
Emotional content attracts audiences, drives people to share content on social media (Brown et
al., 2020), and links individuals’ personal experiences to group-level phenomena, such as
individuals with a common attitude about an issue forming a sense of solidarity with one another
(Brader et al., 2011). Active media users in digital platforms “have accentuated the emotional
and affective everyday use of media, as well as the increasing mobilization, exploitation, and
capitalization of emotions in digital media” (Wahl-Jorgensen & Pantti, 2021, p. 1148). It is not
29
surprising, then, that journalists’ emotional practices are now being discussed in relation to the
survival and sustainability of news outlets or journalism altogether (Beckett & Deuze, 2016;
Lecheler, 2020; Wahl-Jorgensen & Pantti, 2021).
A result of the emotional turn in journalism is the recommendation that journalists should
strive to identify and understand people’s emotional experiences (Duan & Hill, 1996; Halpern,
2014; Tsang, 2018). In this regard, scholars began to consider how journalists resonate with their
audiences, suggesting that inspirational media content may be one way to do it (Janicke-Bowles
et al., 2019; Parks, 2021). For instance, Parks (2021) suggests that journalism may need to
provide joyous content and focus on positive affect, such as joy, and on “the affective
characteristics of people and events that produce a sense of well-being, delight, and even
courage” (p. 821). Offering audiences transformative emotional experiences, Parks (2016) states,
aligns with the essence of journalism; informing, and also influencing and empowering people
and this can, for example, encourage them to reorient their lives (McIntyre, 2015). Another
group of scholars pays attention to empathy (Blank-Libra, 2016; Gluck, 2016); they suggest that
journalists abandon the traditionally detached manner and embrace empathy as a new way to feel
and understand their audiences. Blank-Libra (2016) explains that empathy works in tandem with
the objectivity norm: because empathetic reporting requires journalists to acknowledge others’
perspectives, this in turn helps them provide fair and representative reporting. Journalists’
empathetic expression “enriches interviews and the narratives that follow by fostering mutual
trust and negating stereotypes” (Ferré, 2019, p. 632) and, thus, enhances storytelling and fosters
trusting relationships between themselves and their interviewees (Gluck, 2016; Wahl-Jorgensen,
2013). Journalists who demonstrate empathy for the communities they cover are expected to
likewise facilitate audiences’ empathy with people and their communities being covered, and
30
thereby develop public awareness and attention to issues and events, i.e., to engage their
audiences (Gluck, 2016). Arguably, audiences are more likely to become engaged when they
observe journalists acknowledging their concerns and showing empathy. The following section
details the concepts of empathy and empathetic communication behaviors in journalism.
Empathy
There are various definitions of empathy as well as approaches for effectively employing
it. Depending on scholars, empathy can be considered: a multidimensional construct with
affective and cognitive dimensions (Davis et al., 1987; Platt & Keller, 1994), a construct that
describes only one of the dimensions (Halpern, 2003; Tsang, 2018), a construct that contains
both dimensions without differentiating between them (Renstrom & Ottati, 2020), or two
separate constructs—one affective and the other cognitive (Niedtfeld, 2017). Here, affective
empathy involves sharing another’s state of mind or emotions—the ability to feel and resonate
with another person’s emotional experience (Engelen & Röttger-Rössler, 2012). Cognitive
empathy, on the other hand, relates to perspective-taking—the ability to identify and understand
another person’s state of mind and to adopt their perspective (Davis et al., 1987; Engelen &
Röttger-Rössler, 2012).
Medical scholars have examined empathy, focusing mainly on the cognitive dimension
and physicians’ behaviors (primarily verbal) to convey such understanding (Halpern, 2014). And
since the 2000s, they have paid attention to affective empathy and the communication behaviors
that convey it (Halpern, 2014; Riess & Kraft-Todd, 2014), examining the effects of empathy in
combining or differentiating affective and cognitive empathetic communication behaviors
(Howick et al., 2018). This approach in the medical field suggests that affective and cognitive
empathy each can be demonstrated by a different set of communication behaviors.
31
The focus of this study, with regard to empathy, is how journalists demonstrate their
empathy to audiences and how this demonstration influences audiences. This study adopts the
aforementioned medical field approach, thereby considering journalists’ empathetic
communication to be a demonstration of two sets of communication behaviors: disclosing their
emotions and communicating their understanding based on perspective-taking. The present study
is exploratory, since little is known about the influence that journalists' empathetic displays have
on audiences.
The Effects of Empathy. Across disciplines, studies have investigated the impact of
displaying empathy in one-to-many communications, in public engagement, and in interpersonal
interactions. In all three situations, empathy may facilitate an interlocutor's cooperation (Schoofs
et al., 2019) and help build trusting relationships between, for example, a company and its
customers or a physician and their patients (Bridgen, 2011; Halpern, 2014; Schoofs et al., 2022).
In the case of interpersonal interactions, displays of empathy help build trusting relationships, as
those between physicians and clients (Halpern, 2014) or leaders and employees (Schoofs et al.,
2019). Moreover, empathetic leaders can encourage employees to align with the company’s or
organization’s values and goals (Schoofs et al., 2019). Likewise in journalism, a reporter’s
empathy is essential for obtaining sources’ trust and encouraging them to be forthcoming when
discussing sensitive or traumatic events in which people face distress or tragedy (Carpenter et al.,
2018; Gluck, 2016). In the case of public communication, in which expressions of empathy are
more performative, a spokesperson can display empathy in hopes of excusing their company’s
behavior and safeguarding its reputation during a time of crisis, such as when a company causes
its stakeholders to suffer financially (Schoofs et al., 2021). If the stakeholders perceive the public
relations practitioner as empathetic, they will likely consider them to be authentic and believable
32
(Bridgen, 2000; Schoofs et al., 2022). Indeed, when someone shows empathy toward a specific
group in a public setting, this display can also positively affect observers’ perceptions of the
empathizer (Schoofs et al., 2022). For example, a politician who empathizes with a certain group
in public will often garner more favorable attitudes, and the public, in turn, might be more open
to the politician’s stance (Renstrom & Ottai, 2020). Likewise, when audiences witness
journalists publicly showing their empathy toward communities in distress, the audiences may
have positive emotional responses to and perceptions of the journalist, enhancing their
engagement during news consumption. Publicly showing empathy can thus be considered as a
sign of journalists' sincerity, and it can help audiences develop affinity attachments to the
journalists.
Journalists' demonstrations of empathy can also lead to audiences' emotional arousal, in
which emotions are contagious, and encourage audiences to be empathetic or psychologically
engaged (Da Waal, 2009). Empathy provides a platform to create intersubjectivity (i.e., sharing
subjective experiences between individuals), enhancing individuals’ awareness of others’
situations (Hardee, Platt, & Kasper, 2005). Hence, by conveying empathy in news reporting,
journalists facilitate audiences’ emotional responses to those being covered, increase audience
attention to and understanding of the given issue, and create audience engagement within the
context (Gluck, 2016). In other words, journalists’ expressions of empathy may prompt certain
kinds of audience emotions, like sadness or concern, especially in cases of disaster reporting.
Journalists’ empathy may also generate audiences’ cognitive involvement with the story content
(i.e., facilitate their attention to and understanding of the given story and issue). In addition,
audiences’ deeper understanding of the people in the story, which they would gain vis-a-vis
33
journalists’ empathy, could spontaneously lead them to identify with the given interviewees
(Oatley, 1994; Keen, 2006).
To summarize, by publicly displaying their empathy, journalists may lead audiences to
have emotional reactions (i.e., emotional responses), be more responsive to their messages, pay
greater attention to the story, and develop a deeper understanding of the issues being reported
(i.e., cognitive involvement and transportation). Also, journalists’ displays of empathy help
audiences build attachment with journalists (i.e., journalist identification) and may connect
audiences with the people in the story (i.e., interviewee identification) (Gladwin, 2020; Tal-Or &
Cohen, 2010), which contribute to audiences being more deeply engaged with the reporting.
Journalists’ Empathetic Communication Behaviors
Empathy is delivered and expressed through empathetic communication. Empathetic
communication involves “communicative responsiveness,” and these behaviors are represented
by two dimensions: 1) identifying and understanding the mental states of others (i.e., cognitive
empathy), and 2) attuning to others’ emotions and sharing emotions with others (i.e., affective
empathy) (Halpern, 2014; Renstrom & Ottati, 2020, p. 768; Singer, 2006). In news reporting,
journalists may employ empathetic communication when developing trusting relationships with
interviewees in an interpersonal setting, which helps them gather and secure relevant information
(Ferré, 2019; Pantti, 2010). In circumstances of more public displays (e.g., live broadcast),
journalists’ empathetic communication becomes more performative, meant to either show to a
wide audience their empathy for interviewees/affected communities or empathize with
interviewees in interpersonal communication. The focus of the current study is the latter—
empathetic communication in performative situations when journalists report news.
34
Empathy is demonstrated by empathetic communication behaviors. For example,
empathic communication coding system (ECCS) views physicians’ empathetic behaviors as
“emotionally focused talk, psychosocial discussion, positive talk, and positive nonverbal
communication” (Bylunda &Makoul, 2002, p. 208). Communication that conveys affective
empathy includes showing general feelings that are attuned to the emotions of those who are
suffering, such as encouragement and support (Baron-Cohen & Wheelwright, 2004; Pfeil &
Zaphiris, 2007). Nonverbal communication behaviors, such as facial expressions and tone of
voice, can also be used to demonstrate affective empathy (Nakamura & Milner, 2023). Likewise,
journalists reporting on disasters may exhibit affective empathy by displaying emotions that
reflect the interviewee's emotional state, such as tearing up, appearing speechless, or verbally
expressions of their feelings (e.g., by saying, "I am sad and overwhelmed by the magnitude
of…”) (Caffrey, 2023; Pfeil & Zaphiris, 2007).
Empathetic communication to convey cognitive empathy involves more intellectual
inference and verbal communication skills (Platt & Keller, 1994), including the empathizer’s
recognition of similarities between their past experiences and someone else’s present experience
(Baron-Cohen & Wheelwright, 2004). Thus, one can display cognitive empathy by
communicating their understanding of or prediction for another’s situation, which is often related
to the empathizer's previous similar experiences (Baron-Cohen & Wheelwright, 2004; Pfeil &
Zaphiris, 2007; Platt & Keller, 1994). Similarly, journalists may demonstrate cognitive empathy
by saying that they understand interviewees’ situation and emotions (Schoofs et al., 2019), based
on similar experiences from their personal life. This can also include predicting what
interviewees and the community will go through (Baron-Cohen & Wheelwright, 2004).
Journalists can do this at the beginning of a news story with statements such as “I was also born
35
and raised right here where the cyclone hit and destroyed so many people’s lives.” This conveys
the journalist’s understanding of the devastation and what happened to the community.
Hypotheses
To summarize, journalists demonstrating empathetic communication in their reporting
should elicit audiences’ emotional responses and affective attachment to the people and
communities covered, as well as to the journalist who reports the story. Affective attachment
may be demonstrated by (1) identification and empathy toward interviewees in a story (Brown,
2015; Cohen, 2001), and (2) identification with the journalist who covers the story. In addition,
such demonstrations may enhance audiences’ understanding of the stories and improve their
awareness of a given issue (this points to the model’s cognitive engagement element).
For the sake of simplicity and parsimony, and to control factors that influence the
engagement condition, this study focuses on testing the impact of radio journalists’ empathetic
communication on listeners’ psychological engagement. Research has reported the physical
appearance of reporters or message senders (including, for example, age and race, which can be
assessed by appearance), provides a cue for how audiences perceive them (Davis, & Krawczyk,
2010; Dumdum & Garcia, 2011; Julian, 1977). For instance, Davis and Krawczyk (2010) found
the perceived attractiveness of sports newscasters had a positive impact on audiences’ views of
their competence, expertness, dynamism, and trustworthiness. Even the style of reporters’
clothing may influence their perceived credibility (Julian, 1977)—it has been found that casual
outfits are positively related to higher levels of credibility. This is why this study presents an
auditory (i.e., radio) rather than visual news stories to respondents, to reduce the influence of
reporters’ appearance on their perceptions and thereby minimizing the effects of confounding
variables.
36
The experiment manipulates the journalist’s cognitive empathy (in this case, perspective-
taking showing an identification with people affected by the situation) as conveyed in fictitious
stories presented by a radio news station reporter and tests the effects of a radio journalist’s
cognitive empathy on audience’ psychological engagement (see Figure 3). Originally, the study
planned to test the effects of affective empathy (emotional-disclosure) and cognitive empathy
(perspective-taking). However, pilot test results (Study 1) suggested that the study sample did
not differentiate between the affective empathy condition and the non-empathy condition. The
study sample also assessed that the reporter in the affective empathy condition was less
empathetic than the reporter in the cognitive empathy condition (see Table 2 and 3). Thus, the
hypothesis testing (Study 2) was conducted solely in the perspective-taking empathy condition,
where the radio news reporter expressed his understanding of the suffering experienced by the
interviewees and their communities.
This study hypothesizes that radio journalist’ empathetic communication results in: a)
audiences experiencing emotional responses; b) audience’ identification with the interviewees
and communities being covered; c) audiences’ identification with the journalist; d) audiences
becoming attentive to and comprehending the issues/events reported (cognitive involvement),
and their being fully absorbed in the story (transportation).
As hypothesized, cognitive processing and emotional attachment to media content would
occur during audiences’ psychological engagement stage. Audiences interpret news content and
invest a varying level of cognitive energy in order to understand news stories, depending on the
stories’ relevance to them, and/or on the basis of their existing knowledge or experience of
similar issues/events. Relevance (the extent to which audiences perceive something to be
influential and/or familiar) is a fundamental element in information retrieval; relevant news
37
content is more likely to be shared via social media (Harcup & O’Neill, 2017), which is one
indicator of audiences’ behavioral engagement. Presumably, the underlying mechanism by which
relevance affects behavioral engagement is associated with high levels of emotional and
cognitive attachment to the given content. As such, relevance is expected to mediate the effects
of empathetic communication on audiences’ psychological engagement.
Another element to consider is the novelty of the reporter’s practices. Emotional
expression is a relatively rare or less preferred practice in journalism (Kotisova, 2018; Pantti,
2010), and was often tabooed in news reporting (Hopper & Huxford, 2015). If people think of a
reporter’s practice as being unusual, or less than professional, such perceptions might interfere
with their psychological news engagement. In particular, among the respondents’ psychological
variables tested in this experiment, there is a specific variable that relates considerably to their
reactions to and/or assessment of the reporter in this study: journalist identification.
In sum, this dissertation hypothesizes:
H1: Journalists’ perspective taking (cognitive empathy) is positively related to audiences’
psychological engagement in terms of: H1a) sadness; H1b) journalist identification; H1c)
identification with the people in the story; H1d) elaboration; H1e) attention; H1f)
recognition, and H1g) transportation.
H2: The relationships between journalists’ perspective taking and audiences’ psychological
engagement are moderated by audiences’ perceived relevance of the given news content.
H2a) The relationships between journalists’ perspective taking and audiences’ sadness are
moderated by audiences’ perceived relevance of the given news content.
H2b) The relationship between journalists’ perspective taking and audiences’ journalist
identification is moderated by audiences’ perceived relevance of the given news
content.
H2c) The relationship between journalists’ perspective-taking and audiences’ identification
with the people in the story is moderated by audiences’ perceived relevance of the
given news content.
H2d) The relationship between journalists’ perspective taking and audiences’ elaboration is
moderated by audiences’ perceived relevance of the given news content.
H2e) The relationship between journalists’ perspective taking and audiences’ attention is
moderated by audiences’ perceived relevance of the given news content.
38
H2f) The relationship between journalists’ perspective taking and audiences’ recognition is
moderated by audiences’ perceived relevance of the given news content.
H2g) The relationship between journalists’ perspective taking and audiences’ transportation
is moderated by audiences’ perceived relevance of the given news content.
Figure 3
Journalists’ Cognitive Empathy and Audiences’ Engagement
Audiences Psychological
Engagement
Emotional responses
Identification with
a the journalist
Identification with
the people in the
c story
d
Elaboration
Journalists
cognitive empathy e
Attention
g
Recognition
Relevance Novelty
Transportation
H3: The relationships between journalists’ perspective-taking and audiences’ psychological
engagement are moderated by audiences’ perceived novelty of the reporter’s empathetic
communication.
H2a) The relationships between journalists’ perspective-taking and audiences’ sadness are
moderated by audiences’ perceived novelty of the given reporter.
H2b) The relationship between journalists’ perspective-taking and audiences’ journalist
identification is moderated by audiences’ perceived novelty of the given reporter.
H2c) The relationship between journalists’ perspective-taking and audiences’ identification
with the people in the story is moderated by audiences’ perceived novelty of the given
reporter.
H2d) The relationship between journalists’ perspective-taking and audiences’ elaboration is
moderated by audiences’ perceived novelty of the given reporter.
H2e) The relationship between journalists’ perspective-taking and audiences’ attention is
moderated by audiences’ perceived novelty of the given reporter.
39
H2f) The relationship between journalists’ perspective-taking and audiences’ recognition is
moderated by audiences’ perceived novelty of the given reporter.
H2g) The relationship between journalists’ perspective-taking and audiences’
transportation is moderated by audiences’ perceived novelty of the given reporter.
40
CHAPTER 4
STUDY 1: PILOT TEST
I conducted an IRB-approved online experiment to test the impact of empathetic
communication on audience’s psychological engagement. Qualtrics (a U.S.-based survey
provider that offers monetary incentives to people who participate in interviews, surveys, and
experiments) was used to recruit the sample, which reflected demographics in the U.S. (U.S.
Census, n.d.). Before proceeding with the hypotheses testing experiment (Study 2), a pilot test
(Study 1) was conducted to determine the effectiveness of a manipulation in the experimental
design—i.e., whether respondents perceived that the reporter’s behaviors in the experimental
condition were more empathetic than the behaviors in the control condition.
Procedure
Pilot testing was conducted based on a sample of 60 participants (within-subjects).
Twenty respondents were randomly assigned to one of the three story topics (pandemic outbreak,
ferryboat sinking, or hurricane hit) across one control condition (non-empathetic) and two
experimental conditions (affective empathy, and cognitive empathy), which together totaled 60
respondents. They were then asked to rate the extent to which the given reporter displayed
empathy. I used scales for affective empathy, cognitive empathy, and overall empathy (see
Appendix A: Study 1 Survey Questionnaire). Respondents were also asked to assess the extent of
the perceived reality of the news stories.
Stimulus Materials
Three story topics of traumatic incidents were chosen, and nine stories were created for
the experiment (each story included one of three topics, and each topic included all of the
following attributes: non-empathetic, affective empathy, and cognitive empathy conditions). The
41
three topics were: (1) a pandemic outbreak that threatened public health, where people suffered
from a medical supply shortage and died without appropriate treatment, (2) a hurricane that
devastated a community and caused much suffering, and (3) a ferry boat that sank, killing many
people in the community. The first represents an unexpected natural disaster, the second a
frequent and somewhat-preventable natural disaster, and the third a human-made disaster. These
topics also involved a catastrophic incident causing deaths and injuries in which a whole
community suffered hardship. They also bear two common elements: (1) a mass casualty
incident in which victims overwhelmed local healthcare staff and systems, overtaxing limited
healthcare resources (World Health Organization, n.d.) and (2) a tragic event in which an area
larger than a city is affected. The purpose of choosing the three topics was to set an authentic
stage for journalists to express their empathy because they would presumably evoke a high level
of psychological reaction from audiences. As such, the news content possessed both treatment
variance (message manipulation) and message variance (employing multiple messages per
treatment level), as suggested by Thorson et al. (2012).
A former professional journalist and a former news producer created the original radio
news stories, which a paid radio journalist (with more than 30 years of radio experience) edited
and recorded to increase the authenticity and representation of journalistic emotional
engagement. The radio journalist was hired for his substantial expertise as well as access. He
also recruited voice actors to play the interviewees.
To control the effects of interest and proximity on participants’ psychological reactions,
the same location, community, and number of victims were presented across conditions and no
recognizable or established news outlet was named in the stories. Each story ranged from two
minutes to two minutes and 30 seconds, which is the average length of radio news story
42
packages that deliver reports on crucial or impactful incidents (Relg & Lundy, 2014; 24h in a
newsroom, n.d.). I also consulted with the radio reporter who recorded the stories to confirm that
the story length was adequate for disaster reporting.
In the affective empathy (emotional disclosure) condition in each of the three stories, a
radio reporter expressed sadness by choking up and voice faltering for a moment. In the
cognitive empathy (perspective-taking) treatment condition, a radio reporter expressed his
empathy for the interviewees’ suffering. A journalist may also express personal understanding
(the similarity of experiences) of the interviewees’ situation based on personal experience. The
writers ensured that each story had a lede that specifically described a traumatic or life-altering
ordeal experienced within a U.S. community. The radio journalist included one soundbite of an
interview subject expressing distress and another soundbite of an official source. The reporter
communicated his understanding, and in one of the occurrences, he communicated his
understanding based on personal experience (See Appendix D: Stimulus Stories). By contrast,
the radio reporter in the non-empathetic condition did not demonstrate any empathy regarding
interviewees’ distress and the community’s hardships. As such, the non-empathetic condition
aligned with the more traditional journalistic practice of presenting news in a detached manner.
Measures
Empathy
Journalists’ empathy as perceived by respondents was measured using affective empathy
(8 items), cognitive empathy (7 items), and overall empathy (three one-item measures that
include how caring, how supportive, and how sensitive the reporter was). First, items based on
previous literature were adapted or created to measure the level of journalists’ affective empathy
(emotional disclosure) and cognitive empathy (perspective taking) respectively. The wording of
43
each item from previous scales was modified to fit the content. Participants rated the news
articles to assess each empathy level based on a five-point Likert scale, from 1 = Strongly
disagree to 5 = Strongly agree. To measure affective empathy, one item was adopted from Qian’s
(2000) empathy measure in mediated experiences, and four items were adapted from the scale of
Kellett et al (2006) to measure whether leaders can express one’s own emotions in the
workplace. An example is “The reporter communicated to audiences how he feels in relation to
the circumstances.” Four additional items were created based on affective empathy definition
(i.e., the ability to feel how others feel and share such emotions with others), including “The
reporter shows and shares his emotions with others.”
Next, seven cognitive empathy items were adopted from Kane and colleagues’ (2007)
Jefferson Scale of Patient’s Perceptions of Physician Empathy items, to measure cognitive
empathy. The researchers validated the scale to measure physician’s empathy (i.e., cognitive
empathy communication skills) perceived by patients. The questions measured participants’
perceptions of the journalist’s empathetic concern and understanding, and largely aimed to deal
perspective-taking aspects of empathy. An example is “The reporter understood the community
and its members’ concerns.” Additionally, one item was added to assess the extent to which
participants think the reporter connected his personal experience with the community and
interviewees in the news story to communicate the impact.
I conducted factor analyses to explore the empathy structure, and to determine whether
the empathy measurement used in the pilot test appropriately measured the effectiveness of the
experimental conditions. The EFA analysis implies that empathy could consist of two factors
(affective and cognitive), and I proceeded with the experiment based on the results. Explanatory
factor analysis (EFA, Promax rotation) with the eight emotional-disclosure items suggested one
44
factor (α = .970). I chose Promax rotation based on Gorsuch (1983)’s recommendation when
items were intercorrelated and the simple structure is clear. Factor loadings were between .894
and .946, and inter-item correlations were between .769 and .866. EFA with the seven
perspective-taking items also suggested one factor solution (α = .961), with factor loadings
between .816 and .935 and inter-item correlations between .680 and .887. The EFA results
suggested that the empathy construct consists of two components—cognitive and affective—and
each set of survey items measures the intended component of empathy. The mean score of
emotional-disclosure and perspective-taking empathy scale were 3.744 (SD = .9104) and 3.855
(SD = .8200), respectively. 1
In addition, respondents were asked to assess how caring, supportive, and sensitive the
reporter’s empathetic communication was in the news story, and they answered the questions
based on a five-point scale: 1 = not at all to 5 = extremely (Renstrom & Ottati, 2020). The mean
score of caring was 3.839 (SD = .9557); supportiveness was 3.789 (SD = .8914); and sensitivity
was 3.684 (SD = .9651). This Renstrom and Ottai’s measure has been used to assess voters’
perceptions of a politician’s empathy in public settings, for example, by asking participants to
assess the conversation (written in a transcript) between the politician and voters in terms of how
empathetic (sensitive, caring, and supportive) the politician is and how sensitive the candidate’s
response is.
1
When an adequate numbers of sample size was obtained (n =338) in study 2, I conducted CFA for the two sets of
empathy scale (affective and cognitive). Analysis results were provided in Appendix E: Empathy Scale. As a
summary, the results suggested an adequate fit with data: χ2 = 379.34, df = 89, p < .001, CFI = .924, TLI = .910,
RMSEA = .098, 90% CI [.088, .109] (Hu & Bentler, 1999; March & Hocevar, 1985), implying that affective and
cognitive empathy are distinct systems (Niedtfeld, 2017) that can have separate and discriminable effects on
individuals’ psychological reactions (Davis et al., 1987).
45
Perceived Reality
Perceived reality was measured by asking respondents to rate the authenticity level of
stories in each condition. The measure was modified from Potter’s (1986) and Popova’s (2010)
perceived reality scale, and Quan’s (2000) viewers’ reality sense and authenticity measurements
in mediated experience. Examples include, “The way the reporter presented the news story is
similar to the way that other reporters present news,” and “The way the story was narrated for
news was quite typical.” An EFA (Promax rotation) suggested one factor (Carpenter, 2018): the
Kaiser-Meyer-Olkin [KMO] Bartlett’s test = 0.76, χ2 = 120.503, df = 15, p <.000). Cronbach’s
coefficient alpha was .859 (M = 3.31, SD = .794).
Results
Paired samples t-tests were conducted to examine whether respondents rated the
reporter’s empathetic communication behaviors in each of the two treatment conditions to be
more empathetic than the reporter’s behaviors in the non-empathetic condition (Table 2). In
comparing the perspective-taking empathy condition and the non-empathetic condition,
respondents rated the reporter in the perspective taking empathy condition as being more caring
(M = 4.08, SD = 0.962) than the reporter in the non-empathetic condition (M = 3.62, SD =
1.195). The t-statistics were 3.208 (p = .001), with df =59, respectively. The effect size for the
difference between the groups was calculated using Cohen’s d, resulting in a value of .414 – a
small-medium effect (Becker, 2000). In terms of how sensitive the reporter was, the mean test
score for the perspective taking empathy condition was 3.97 (SD = 0.991) and the mean test
score for the non-empathetic condition was 3.42 (SD = 1.183). The t statistic was 3.639 (p
< .001), and the effect size (using Cohen’s d) was .160, indicating a small effect. In terms of how
supportive the reporter was, the mean test score for the perspective-taking empathy condition
46
was 3.88 (SD = 1.091) and the mean test score for the non-empathetic condition was 3.55 (SD =
1.1185), with the t-statistic of 2.348 (p = .011) and the effect size (using Cohen’s d) of .303.
Respondents also rated the reporter in the cognitive empathy condition as showing higher levels
of cognitive empathy (M = 4.07, n = 60, SD = 0.581) than the reporter in the non-empathetic
condition (M = 3.67, n = 60, SD = 1.00). The t statistic was 3.402 (p < .001). The effect size for
the difference between the groups was calculated using Cohen’s d, resulting in a value of 0.439 –
a medium effect.
Table 2
Paired samples t test results for the perspective-taking empathy and non-empathetic conditions
Mean SE Paried t test
t statistic df Sig (one- Cohen’s
tailed) d
COGNITIVE
EMPATHY
Perspetive taking 4.07 0.581 3.402 59 <0.001 .439
Non-empathetic 3.67 1.000
AFFECTIVE
EMPATHY
Perspective 3.96 .952 3.578 58 <0.001 .466
taking
Non-empathetic 3.50 1.13
CARING
Perspective 4.08 .962 3.208 59 .001 .414
taking
Non-empathetic 3.62 1.195
SENSITIVE
Perspective 3.97 .991 3.639 59 <0.001 .470
taking
Non-empathetic 3.42 1.183
SUPPORTIVE
Perspective 3.88 1.091 2.348 59 .011 .303
taking
Non-empathetic 3.55 1.185
Respondents also rated the reporter in the emotional disclosure (i.e., sadness) empathy
condition as being more sensitive and affectively empathetic than the reporter in the non-
47
empathetic condition (see Table 3). Specifically, in terms of how sensitive the reporter was, the
mean score for emotional disclosure condition was 3.80 (SD = 1.117); and the mean score for the
non-empathetic condition was 3.42 (SD = 1.183). The t-statistic was 2.892, with p = .003.
However, no statistical differences between the emotional disclosure condition and the non-
empathetic condition were found when respondents rated how caring and supportive the reporter
was in delivering the stories (p = .064 and .276, respectively). The mean score for affective
empathy of the emotional disclosure condition was 3.76 (SD = 1.18), and the mean score of the
non-empathetic condition was 3.50 (SD = 1.13). The t-statistic was 1.918 (p = .03).
Table 3
Paired samples t test results for the emotional-disclosure empathy and non-empathetic
conditions
Mean SE Paried t test
t statistic df Sig (one- Cohen’s
tailed) d
COGNITIVE
EMPATHY
Emotional 3.81 1.09 1.053 59 .148 .136
disclosure
Non-empathetic 3.67 1.00
AFFECTIVE
EMPATHY
Emotional 3.76 1.18 1.918 59 .030 .248
disclosure
Non-empathetic 3.50 1.130
CARING
Emotional 3.82 1.242 1.541 59 .064 .199
disclosure
Non-empathetic 3.62 1.195
SENSITIVE
Emotional 3.80 1.117 2.892 59 .003 .634
disclosure
Non-empathetic 3.42 1.183
SUPPORTIVE
Emotional 3.63 1.221 .599 59 .276 .077
disclosure
Non-empathetic 3.55 1.185
48
Respondents perceived that the non-empathetic condition was the most plausible and
authentic (M = 3.71, SD = 0.925) compared to the cognitive (M = 3.47, n = 60, SD = 1.117, p
= .042) and affective conditions (M = 3.16, n = 60, SD = 1.164, p < .001). In other words,
respondents considered the non-empathetic condition as being the most realistic and plausible,
followed by the perspective taking condition and the emotional disclosure condition. As a note,
this perceived reality variable was replaced by novelty of journalists’ practices as perceived by
audiences in Study 2. The aim was to directly investigate audiences’ perceptions of empathetic
reporting.
Summary
Taken together, the results of the pilot test indicated that there were statistically
significant differences in the mean test scores between the perspective-taking (cognitive)
empathy group and the control group. Specifically, the perspective-taking group had a higher
mean test score than the control group in terms of how cognitively empathetic, caring, sensitive,
and supportive the reporter was, as perceived by respondents. The emotional-disclosure
(affective) empathy groups did not show significant differences with the control group in some
empathy levels (cognitive empathy as well as how caring and supportive the reporter was).
Additionally, when comparing the journalists’ empathy levels in the perspective-taking and
emotional-disclosure conditions as perceived by respondents, the reporter in the perspective-
taking empathy condition was rated to be the most empathetic across all of the empathy
measures (affective empathy, cognitive empathy, and the three overall empathy items). In terms
of perceived reality, the non-empathetic condition was considered the most plausible and
realistic compared to the cognitive and affective conditions. It is notable that the affective
condition showed the lowest authenticity level as rated by respondents. This low level of
49
authenticity as perceived by respondents could also be due to their negative attitudes toward the
emotional news reporter — one respondent commented: “I wouldn’t listen to that reporter
anymore because he is not impartial.”
Given the results, I decided to test only the perspective-taking empathy condition to
investigate the effects on audiences of journalists’ empathetic reporting: (1) with regard to the
care and supportiveness shown by the reporter, there were no differences between the emotional
disclosure condition and the non-empathetic condition in empathy levels as rated by respondents
(i.e. the experimental condition of emotional disclosure empathy might not generate the intended
impact), (2) the reporter behaviors in the perspective-taking empathy condition were rated as
being more realistic and plausible than the behaviors in the emotional disclosure condition, and
(3) across all empathy measures, the reporter’s behaviors in the perspective-taking empathy
condition were rated as being more empathetic than the behaviors in the emotional-disclosure
empathy condition.
50
CHAPTER 5
STUDY 2: HYPOTHESES TESTING
Procedure
Based on the pilot test results, especially the one suggesting that affective empathy
conditions might not have impact on people’s psychological engagement, hypotheses testing was
conducted using only the cognitive empathy (perspective-taking) condition. An online
experiment (2 X 3 factorial, between-subjects design) was conducted to compare randomly
assigned respondents’ responses to either a condition in which they listened to radio news stories
in which a journalist employed empathetic communication or radio news stories in which a
journalist did not convey any empathy. The conditions presented in the stories consisted of: (1)
story topic 1: the journalist’s empathetic communication (i.e., perspective-taking); (2) story topic
2: the journalist’s perspective-taking; (3) story topic 3: the journalist’s perspective-tasking ; (4)
story topic 1: non-empathetic (i.e., no emotional disclosure), (5) story topic 2: non-empathetic,
and (6) story topic 3: non-empathetic.
Respondents were randomly assigned to listen to one of the six stories. They then rated
the extent to which the reporter showed empathy in delivering the news stories, and then they
were presented with questions that specifically measured their psychological engagement. In
addition, respondents assessed the relevance of the story topic and incident presented in the
stories to them, as well as their perceived novelty in terms of how the reporter delivered the story
(these two variables were the moderators). Lastly, respondents were also asked to share their
demographic information (age, gender, education, racial/ethnic background, and political
affiliation).
51
Participants
A power analysis via G*Power (Faul et al., 2007) indicated a minimum of 306
respondents (51 respondents per cell) was needed in order to have 80% power to detect a small -
sized effect with the traditional 0.05 criterion. Qualtrics recruited 363 respondents. Incomplete
and/or unreliable responses (e.g., where people choose the same option for every survey question
or complete the survey within 200 seconds) were deleted, resulting in 338 respondents (54-56
per cell).
Demographics
The ages of participants ranged from 18 to 97, with a mean age of 48 (SD = 18.25).
Approximately 48% of respondents were male, while 51% were female. Four respondents
identified themselves as non-binary. The majority of the sample identified as White (76%),
followed by Black/African American (14%), Asian (5%), American Indian or Alaska Native
(1%), and mixed race (3%). Two respondents identified as other (Latin and Puerto Rican
respectively). Sixteen percent of the sample was of Hispanic, Latino, or Spanish origin.
Education levels were as follows: high school degree or equivalent (31%); some college, i.e.,
college level classes after high school but without a college degree (29%); bachelor’s degree
(17%); associate’s degree (13%); graduate degree (8%), and less than high school (3%). A
categorical measure of political affiliation showed 33% of respondents reported themselves as
Democrat, 31% as Republican, and 28% as independent. Additionally, 8% of the sample
identified as non-political, while 1% identified as other. Annual household income before taxes
was reported as less than $20,000 (25%); $20,000 to $49,999 (33%); $50,000 to $99,999 (29%);
$100,000 to $149,990 (9%), and greater than $150,000 (4%).
52
The majority of the sample (83%) reported they were interested in news: 34% were
somewhat interested, 25% were very interested, and 24% were extremely interested. On the
contrary, 10% of respondents said that they are not very interested in news, and 6% of them were
not at all interested. The sample’s main platform that they accessed news was TV (42%). Thirty-
five percent of them identified smart phones as their main platform to access news, followed by
computers (14%), radio (6%), tablets (3%), and printed newspapers (1%). More than one third
(34%) of the sample access news “several times a day.” More than one fifth (21%) reported
“once a day,” 18% “several times a week,” and 8% “once a week.” In addition, 6% access news
less often than once a month, and 6% reported they never get news. In answer to how often they
listen to radio news (including podcasts), 22% of respondents said they access radio news
“several times a day”; 18% “several times a week”; 16% “once a day”; and 11% “less than once
a month.” Respondents who never listen to radio news account for 16%.
Table 4
Summary of Descriptives and Factor Analysis of Each DV
Variables Sadness J_identificat I_Identifica Elabor- Attention Recogniti Transportat
ion* tion* ation -on ion
Factor .601-.8 .823-.836 .708-.882 .677-.850 .872 .726 - .862 .835-.
loadings 81 -.86 879
1
Cronbach .864 .846 .821 .892 .831 .725 .957
’s alpha
M (SD) 3.79 4.54 5.17 4.59 4.99 5.61 4.03
(1.146) (1.303) (1.246) (1.347) (1.5 (1.070) (1.65
09) 2)
Note: J_Identification refers to identification with the journalist, and I_identification refers to
identification with the interviewees
Measures
All dependent variables and moderators were averaged to form a composite level of each
dependent variable regarding the effects of the radio news reporter’s empathetic practices. For all
53
indices, higher values correspond to a greater level of psychological engagement. A reliability
test (Cronbach’s coefficient alpha) was conducted with measures used in this experiment.
Principal Axis Factoring and Promax rotation was performed to apply the scale used in this
experiment (Carpenter, 2018). The reliability test and EFA results were summarized in table 4.
Dependent variables
The dependent variables include variables representing audiences’ psychological
engagement following being presented with one of six radio news stories: participants were
asked to rate their level of psychological engagement on a seven-point scale. In this experiment,
audience’s psychological engagement includes measures that represent the audiences’: (1)
emotional responses (in particular, sadness), (2) identification with the people covered, (3)
identification with the journalist who delivered the news, (4) cognitive media involvement
(measures are adapted from cognitive dimension measures of involvement scales), and (5)
transportation (see the appendix C: Study 2 Survey Questionnaire). All items were adapted to
this experimental context.
Emotional Responses (Sadness). Respondents’ emotional responses were measured by
asking them to indicate their level of emotional reaction (that are sadness, sorrow, worry, and
gloom) while listening to the story (Oliver et al., 2012). Considering that the news content
presented in each of the three stories used in this experiment was negative and disaster-related,
sadness was assessed separately by using Scherer’s (2005) five-item sadness scale (e.g., tearing
up). After EFA, one cross loading item was deleted (M = 3.79, SD = 1.146, α = .864) (Pett et al.,
2003).
Interviewee Identification. Audiences’ attachment to the people being interviewed and
the affected community were measured with the character identification scale adapted from Rain
54
and Mar (2021) and Tal-Or and Cohen (2010). An example item is “I understand what happened
to the community the way the interviewee and people in the community experienced.”
Respondents were asked to assess their level of agreement or disagreement based on a seven-
point Likert scale ranging from 1 (“Strongly disagree”) to 7 (“Strongly agree”), M =5.17, SD =
1.246, α = .821.
Journalist Identification. Audiences’ identification with the journalist was measured
using six items adapted from Mazodier, Henderson, and Beck’s (2018) fan identification scale.
The Mazodier et al.’s (2018) fan identification scale was used to measure a specific person (e.g.,
a celebrity) or a group with whom media users experienced attachment and social bonding (Kang
et al., 2021). This fan identification scale differs from character identification in that it is mainly
concerned with how people align their life values with and develop an affinity with a celebrity or
athlete presented in the media. The character identification scale primarily indicates media users’
understanding of the characters in a story and is largely based on their sympathy with the given
characters. Respondents indicated their level of agreement with the items based on a seven-point
scale (from 1 = “Strongly disagree” to 7 = “Strongly agree”). An example is, “I have a lot in
common with the radio reporter narrating this story.” After two items with cross and weak
loadings were deleted, a factor analysis yielded a single factor. The mean score was 4.54 (SD =
1.303, α = .846).
Cognitive media involvement. Cognitive media involvement describes audiences'
understanding and recognition of the given issue and incident (adapted from cognitive dimension
measures of involvement). Cognitive engagement was measured based on attention, recognition,
and elaboration scales developed by Perse (1990b) and used in communication research (see also
Sun et al., 2008; Eveland & Dunwoody, 2002). As such, cognitive involvement was measured by
55
using three scales that measure attention, recognition, and elaboration respectively. First,
attention was measured using a five-item Attention Scale (e.g., "I paid close attention to what
happened"), M = 4.99, SD = 1.509, α = .831. Recognition was measured using a three-item
Recognition Scale (e.g., “I recognized the hardship experienced by the people and the
community as described in the report”), M = 5.61, SD = 1.070, α = .725. Elaboration was
measured by a five-item Elaboration Scale (e.g., "I thought about how what I heard in the report
related to other people I know"), M = 4.59, SD = 1.347, α = .892. For the Elaboration Scale, two
original items ("I think about what this will mean to me and my family" and "I think about what
this will mean to other people") are modified based on Eveland and Dunwoody's (2002) revised
items to make them more applicable to measure cognitive involvement in the context of
consuming hard news, not watching entertaining media content.
Transportation. Transportation refers to audiences’ cognitive engagement with a story
narrative. Eight items that measure narrative transportation were adapted (Russell et al., 2019).
This scale concerns the degree to which an individual is absorbed into a story narrative and
measures their mental and emotional immersion as well as the extent to which they generate
mental imagery. Examples include, “I was carried away by the news story” and “I could picture
myself in the scenes of the story.” Respondents will assess their level of agreement or
disagreement with the item on a seven-point scale (from 1 = “strongly disagree” to 7 = “strongly
agree”), M = 4.03, SD = 1.652, α = .957.
Moderator
Relevance—participants’ previous experience related to the topic presented in the story—
was measured using three items. The first item (adapted from Tunney’s (2022) study) asks
respondents to rate on a five-point scale (1 = Definitely not, 2 = Probably not, 3 = Might or
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might not be, 4 = Probably yes, 5 = Definitely yes) the extent to which the story topic was
personally relevant, M = 2.602, SD= 1.283, and α =.903. A factor analysis for relevance
produced unidimensionality (the Kaiser-Meyer-Olkin [KMO] Bartlett’s test = 0.73, χ2 = 679.54,
df = 3, p <.000) with the factor loading coefficients ranging from 0.88 to 0.94.
Table 5
Correlation and Descriptive Statistics for Moderators and Dependent Variables
1 2 3 4 5 6 7 8 9
1.Novelty 1
2.Relevance .37** 1
3.Sadness .22** .32** 1
4.Identification_ .18** .32** .04 1
J
5.Identification_I .06 .16** .58** .66** 1
6.Attention -.44** .12* .06 .04 .21** 1
7.Recognition -.40** -.10 .23** .20** .45** .64** 1
8.Elaboration .31** .48** .67** .67** .64** -.02 .13* 1
9.Transportation .27** .42** .74** .64** .60** .08 .19** .74** 1
M 2.69 2.60 3.79 4.54 5.17 5.61 4.99 4.50 4.03
SD .883 1.282 1.146 1.303 1.246 1.070 1.509 1.347 1.65
2
*p < .05, **p < .01
Identification_J refers to identification with the journalist, and identification_I refer to identification with
the interviewees
Because there are no existing scales to measure novelty in terms of the ways that
journalists report the news, I created a novelty measure. Based on literature, journalists’
reporting novelty is defined in relation to unexpectedness of reporting styles or approaches, in
which people do not expect the journalist to deliver news in that way (Mendelson, 1997; Prati,
Junior, & do Amapa, 2016). Unexpected aspects of journalists’ reporting might relate to a
behavior that is considered to be new, rare, or unusual to audiences/readers (Prati et al., 2016). In
addition, audiences may consider unexpected reporting styles to be unprofessional on the part of
the journalist (Lee, 2015). Taking these aspects together, eight novelty items were developed and
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rated based on a five-point scale (from Strongly agree to Strongly disagree). Example items
include, “The way the reporter presented the news story aligned with my expectations of how
reporters should present news,” and “The reporter acted unprofessionally when narrating the
news.” After an EFA (Promax rotation), three items with cross loadings and low correlations
were deleted (the Kaiser-Meyer-Olkin [KMO] Bartlett’s test = 0.85, χ2 = 640.42, df = 10, p
< .000). Cronbach’s coefficient alpha was .833 (M = 2.694, SD = .883).
Table 5 reports correlations and descriptive statistics for all dependent variables and
moderators. Table 6 presents descriptive statistics for these variables in the non-empathetic and
empathetic conditions.
Table 6
Descriptive Statistics for Moderators, Dependent Variables, and Empathy in Empathetic and
Non-empathetic Conditions
Non-Empathetic Empathetic
M SD M SD
Novelty 2.60 .883 2.79 .875
Relevance 2.49 1.227 2.72 1.330
Sadness 3.87 1.093 3.71 1.194
J_Identification 4.52 1.239 4.56 1.368
I_Identification 5.28 1.169 5.04 1.310
Attention 5.07 1.513 4.91 1.506
Recognition 5.73 .980 5.50 1.442
Elaboration 4.54 1.327 4.46 1.370
Transportation 4.09 1.637 3.96 1.670
Empathy 3.59 .797 3.81 .813
Note: J_Identification refers to identification with the journalist, and I_identification refers to
identification with the interviewees
Control variables
The research controlled for the possible confounding variables of gender, age, education,
political affiliation, and racial/ethnic background. Studies show that certain demographic
variables are associated with news consumption. Age is related to news interest (Pew Research,
2010)—for example, young people are generally less interested in news (Prior, 2007). Education
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is positively related to spending more time reading news and the awareness of social events
(Benesch, 2012; Shehata & Strömbäck, 2011). Women are also known to be less likely engaged
with news (Benesch, 2012), but women are more likely to be empathetic with the story and show
higher levels of negative emotional reactions to news, such as fear and sadness (Lemish &
Alony, 2014). Interest, awareness, and emotional response toward news story topics could differ
depending on their political affiliation. For example, people may respond differently to the
pandemic outbreak story due to a politically divided U.S. (Mordecai & Connaughton, 2020).
For the four control variables (gender, race, political affiliation, and education), single or
multiple dummy variables were created and treated as covariates in the process model: For
gender, 0= man, 1= other; for race, 0= White, 1= other; for political affiliation, three dummy
variables were created each with Republican group and Democrat group as a test group; for
educational level, three dummy groups were created: less than high school or high school
equivalent, some college (reference group), and a bachelor’s degree or higher. The dummy
groups and the reference groups were chosen based on previous studies that investigated the
effects of media use and public perceptions (Callanan, 2012; Eveland & Scheufele, 2000; Moule
& Wallace, 2017; Weitzer & Tuch, 2005). For example, females were reported to be more
emotional and empathetic with story characters (De Wied, Zillmann, & Ordman, 1995). Thus, I
coded women for 1 and other genders for 0 to see the impact of being female as compared to
other genders. In terms of race, white racial groups are usually chosen as a reference group, so as
to detect the differences of people who belong to other racial groups: I coded 1 for other racial
groups and 1 for White. I also took the variations of variables into consideration—i.e., each
dummy group had a large enough number of respondents.
59
Data Analysis
Because each dependent variable is considered to be a discrete variable, each of them was
individually predicted with regard to the effect of empathetic reporting on each. This followed
the practices of previous studies, i.e., the studies from which the present study adapted its
measure (Eveland & Dunwoody, 2002; Perse, 1990b; Sun et al., 2008).
Using PROCESS model 2 (Hayes, 2013) and SPSS macro, both the main effects of
empathetic reporting on audiences' psychological engagement, as well as the moderation effects
of relevance and novelty on the relationship between empathetic reporting and dependent
variable, were tested. The analysis is based on 5,000 bootstraps with empathetic condition (non-
empathetic =0, empathetic =1) as a predictor, relevance and novelty as moderators, and
identification with the journalist as an outcome variable. Based on previous studies, age, gender,
education, and political affiliation were included as covariates (Benesch, 2012; Shehata &
Strömbäck, 2011; Prior, 2007; Lemish & Alony, 2014). The same procedure was performed with
each dependent variable of audiences' psychological engagement subsequently.
Results
Analyses of Main Hypotheses
Journalists’ empathetic reporting behaviors, in particular their perspective-taking
behaviors, did not have an impact on audiences’ psychological engagement (which were
measured by sadness, identification with the journalist, identification with the people in the story,
elaboration, attention, recognition, and transportation). The two moderators (relevance and
novelty) did not interact with the effects of journalists’ empathetic reporting on audiences’
psychological engagement.
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It is notable that moderators and a few control variables had a significant impact on
several dependent variables when the respondents were exposed to tragic news stories across
conditions. When the respondents were exposed to disaster reporting, their perceived relevance
of the story they heard was positively related to their sadness, identification with the reporter,
elaboration on the story content, attention to the story, and transportation regardless of whether
or not the reporter expressed empathy. The novelty of the reporter’s reporting practices as rated
by the respondents is positively related to elaboration on the story content but is negatively
related to their attention to the news story, regardless of the condition. A few demographic
variables showed statistically significant relationships with audiences’ psychological engagement
across conditions. The results tables are presented in Appendix F.
H1a hypothesized the positive relationship between empathetic reporting and sadness.
The result indicated that the effect of empathetic reporting on audiences’ experiencing sadness
was not significant (p = .3563). Thus, H1a was not supported. H2a and H3a posited the
interaction effects of relevance and novelty on the relationship between empathetic reporting and
sadness. The result showed that the interactions were not significant (p = .8361 for relevance
and .8740 for novelty), resulting in rejection of H2a and H3a.
H1b hypothesized positive relationships between empathetic communication and
journalistic identification. The result indicated that empathetic communication did not have a
significant impact on identification with the journalist (p = .6345), rejecting H1b. H2b predicted
the moderation effects of relevance on the relationship between empathetic reporting and
identification with the journalist, and H3b posited the moderation effects of novelty on the
relationship. These hypotheses that predicted moderation effects on identification with the
journalist were all rejected. Relevance did not have a significant interaction effect on the
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relationship between empathetic reporting and audiences’ identification with the journalist (p
= .6893), and novelty, either (p =.7259).
H1c hypothesized that journalists' empathetic reporting was positively related to
audiences' identification with the people in the story. H1c was rejected, as the result indicated the
relationship was not significant (p = .3501). H2c and H3c respectively predicted the moderation
effects of relevance and novelty on the relationships between empathetic reporting and
identification with interviewees. Neither relevance nor novelty had a significant moderation
effect on the main effect (p = .8746 and .8361, respectively), also rejecting H2c and H3c.
H1d posited the positive relationship between empathetic reporting and audiences’
elaboration related to the story was not supported (p = .3501). H2d and H3d predicted the
moderation effects of relevance and novelty on the main effect, respectively. Moderation
analyses indicated that the interaction effects were also not significant (p = .2365 and .6644,
respectively) and thus H2d and H3d were not supported.
H1e hypothesized that journalists' empathetic reporting was positively related to
audiences' attention to the story. The result indicated the relationship was not significant (p
= .5447), rejecting H1e. H2e predicted the interaction of relevance on the main effect, and H3e
predicted the interaction of novelty on the main effect. Neither H2e nor H3e was supported. A
moderation analysis showed that the effect of empathetic reporting on audiences’ attention was
not dependent on people’s perceived relevance to the story, or on the novelty of the journalist’s
reporting practices (p = .0743 and = .5656, respectively).
H1f, which predicted the main effect (a positive relationship between empathetic
reporting and audiences’ recognition of the story content), was not supported (p = .8757). In
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addition, hypotheses that posited the interaction effects of relevance (H2f) and novelty (H3f)
were also rejected (p = .7364 and = .8478, respectively).
H1g proposed a positive effect of empathetic reporting on audiences’ transportation. The
results showed the effect was not statistically significant, and H1g was not proven (p = .6911).
H2g hypothesized that relevance moderates the relationship between empathetic reporting and
audiences’ transportation. H3g posited that novelty moderates the relationship between
empathetic reporting and audiences’ transportation. The moderation effects of relevance and
novelty were statistically insignificant (p = .9512 and .8051, respectively), rejecting H2g and
H3g.
Additional Analysis
Independent t-tests were additionally conducted to explore the effects of journalists’
empathetic communication behaviors and audiences’ psychological engagement without
considering moderator interactions. The results indicated the significant relationships between
empathetic communication and two components of audiences’ psychological engagement:
interviewee identification (p = .032, one-sided) and recognition (p = .025, one-sided). However,
the mean test scores of the experimental condition were lower than the score in the non-
empathetic condition both for interviewee identification (M = 5.043, SD = 1.306 vs M = 5.294,
SD = 1.169) and for recognition (M = 5.499, SD = 1.144 vs M = 5.726, SD = .980). In other
words, the radio news reporter’s empathetic communication behaviors resulted in lesser levels of
interviewee identification and story recognition compared to the control condition in which his
behaviors did not include an expression of empathy. This is contradictory to the hypotheses in
this study, which assumed the positive effects of empathetic communication on audiences’
psychological engagement. These t-test results showed similar findings of the analysis on regular
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radio news listeners in the sample (38% of the sample), in that the reporter's empathetic
communication was negatively related to sadness, recognition, and elaboration. The analysis
results with regular radio news listeners in the sample were provided in Appendix G.
Structural equation modeling using IBM SPSS 29 AMOS also produced non-significant
results. The results indicated that the full structural model, which assumed the positive
relationships between journalists’ empathetic communication and the seven components of
audiences’ psychological engagement, were not adequate (CFI = .474, RMSEA = .404, CIM/DF
= 55.87). Hu and Bentler (1999) recommended the value of an RMSEA smaller than .06 and a
CFI larger than .95 for a good model fit. The threshold value for a CMIN/DF is equal to or less
than three for an acceptable fit (Kline, 1998).
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CHAPTER 6
DISCUSSION
In alignment with the recent literature about news engagement and emotionality in
journalism, it was expected that in this study, the radio news reporter’s empathetic
communication, and especially his demonstration of cognitive empathy toward the interviewees
and their community, would engender audiences’ psychological engagement. However, all
results taken together revealed that the radio news reporter’s empathetic communication as
presented in the experimental condition did not demonstrate a significant relationship with
respondents’ psychological engagement. The data indicate that empathetic communication did
not facilitate audiences’ psychological engagement.
Several reasons can account for the non-significant results. First, H1 posited a positive
relationship between empathetic communication and audiences’ feeling sadness. This hypothesis
assumed that sadness would likely be the strongest emotion experienced by respondents who
listened to a story describing trauma and human suffering. However, respondents might in reality
react differently and not experience sadness. It was also possible that a confound (e.g., negative
perceptions of the given radio news reporter) hindered respondents from feeling sadness in
relation to the reporting.
In addition to sadness, concern and anger are other emotions that people might have
experienced while listening to the radio news stories in this study (Makwana, 2019). Listening to
stories about a man-made disaster (i.e., ferry boat sinking) might generate anger as the main
emotion felt by respondents (Makwana, 2019). Since this study only measured respondents'
sadness, other emotional reactions that could be aroused by the stimulus stories in the experiment
may have been missed. Second, radio news might not be the most appropriate environment to
65
examine the effects of empathetic communication on respondent's negative emotional responses
(such as sadness). Peacock and colleagues’ study (2011) showed that television is a better
medium than radio to activate negative emotional reactions to news content. Positive emotions,
such as joy, amusement, or happiness would be more effectively aroused by the experimental
condition and thus provide a more effective perspective from which to examine journalists’
display of empathy on audiences’ emotional arousal in a radio news environment.
Third, since the reporter’s empathetic communication behaviors diverge somewhat from
traditional journalistic practices guided by objectivity and factuality, respondents in this study
might not have favored the radio reporter’s reporting style (Van der Wurff & Schoenbach, 2014),
and this may have hindered their emotional responses and involvement. The higher mean score
for novelty of the reporter’s practices in the empathetic condition (M = 2.79, SE .875= vs 2.60,
SE = .883) also hinted at the possibility that the sample may have considered empathetic
communication reporting as being less plausible and professional. Studies have indicated that
people might develop less favorable attitudes or even get offended, if they perceive that
inauthentic or insincere empathetic behaviors are displayed, and thus the intended effects of
empathy may be compromised (Mahmoud & Grigoriou, 2017). Similarly, audiences might have
thought that the reporter’s empathetic communication behaviors are market driven, and thus not
sincere. Further examination of various emotional reactions to news stories, as well as how
people perceive and evaluate journalists’ empathetic communication behaviors is required.
H2 (which suggested a positive relationship between empathetic communication and
journalist identification) assumes that people develop emotional attachment to journalists who
appear to be empathetic and understanding professionals (Wan et al., 2018). Gender role
66
violation and mistrust of the reporter’s genuineness in the experiment could have influenced
respondent’s opinions about the radio news reporter, resulting in the rejection of H2.
Empathy is traditionally regarded as a feminine trait. The reporter in this experiment was
a male in his mid-60s; a male’s display of empathy is generally perceived unfavorably because
such behaviors violate traditional gender role expectations (Deaux & Lewis, 1984; Jansz, 2000;
Renstrom & Ottati, 2020). As such, the reporter’s show of empathy in this experiment would
likely be considered less favorable, which would presumably hinder respondents from
identifying with him. Again, the study sample might have been suspicious of the genuineness of
the reporter’s sentiment. The reporter in this experiment expressed empathy by communicating
his awareness of the event’s tragic nature in the news dissemination stage, where empathy
display is a performative behavior. Audiences might suspect the reporter of feigning empathy to
look good or to show off (Mahmoud & Grigoriou, 2017; Williamson, 2019); these perceptions
could have hindered the respondents from identifying with the reporter. Additionally, the non-
significant results regarding journalist identification suggest that scholars and news professionals
should consider how to prove sincerity and authenticity. The recent attention to news
engagement is derived largely from the news industry’s ongoing issues, that are, public’s distrust
and decrease in revenues (Nelson & Schmidt, 2022). Engagement efforts would likely fail if
audiences doubted their genuineness; news professionals should be mindful so that their
behaviors are based on “ethical consideration of committed and responsible journalists,” rather
than on depersonalized corporate structure and market-driven journalism (Holt, 2012, p. 8).
According to Holt (2012), authenticity in journalism relates to journalists’ commitment to
“the task of serving the public with good and trustworthy information from reliable sources,”
going beyond merely following organizational routines in producing news (p. 4). This is not an
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easy task because journalists work on a tight schedule and timeline (Shoemaker and Reese,
1996), and it is important to recognize that journalists' engagement efforts are diminished when
audiences consider their display of empathy as a performative or manipulative action based on
commercial interests or journalistic cliches.
Considering the intimate and personal nature of understanding another’s feelings and
experiences, interpersonal settings, rather than the performative setting presented to respondents
in this study, might be more appropriate contexts for journalists to demonstrate authenticity and
ensure their empathetic communication is effective. Studies show that journalists display
empathy during interpersonal interactions and interviews to secure the trust of their news sources
and thereby obtain information (Gluck, 2016; Carpenter et al., 2018). Medical studies show that
interpersonal empathetic communication facilitates trust building, decreases patient anxiety
and/or pain (Howick et al., 2018); in a corporate setting, the likelihood that employees will
follow a leader increases (Yue, Thelen, & Walden, 2023). Further research in journalism should
investigate the various contexts where journalists can show empathy in interpersonal contexts, as
well as the effects of empathetic communication in interpersonal interview settings.
In terms of the non-significant effects of H3, which suggested a positive relationship
between empathetic communication and interviewee identification, the short running time and
audio-only environment might also have influenced the results. The running time (between two
and two and a half minutes) of radio stories provided in this experiment might not have given
audiences enough time to identify with the interviewees. More interactive and richer media
environments than existed in this experiment—such as a 360-degree video or a music video—
would offer a more impactful influence on respondents in terms of identifying with the people in
the story (Bergin, 2016; Ishii, Lyons, & Carr, 2019; Kang et al., 2021). Studies have also shown
68
that using video was more effective in building social ties (Ishii et al., 2019) or enhancing quality
of friendships among adolescents (Sheer, 2010). Non-verbal communication especially—
obviously not presented in an audio environment—more effectively conveys empathy than does
verbal communication (Riess & Kraft-Todd, 2014). The use of a relatively rich medium would
improve the effectiveness of the experiment in detecting any effects of empathetic
communication on respondents’ psychological engagement.
Several simultaneous factors might have played a role in terms of failing to prove the
positive relationship between empathetic communication and cognitive involvement (H4, H5,
and H6; attention, recognition, and elaboration respectively). Because of the audio-only
environment and the running time (less than 2.5 minutes), respondents’ level of recognition and
elaboration could not be greatly influenced. Gender role violation and the reporter’s performative
behaviors also hampered respondents from being cognitively involved in the story. For example,
gender role violation can influence the effect of empathetic communication on respondents’
attention and elaboration vis a vis the likelihood of their being distracted by behaviors they
perceived as being cognitively incongruent (Vince, 2002). That novelty (of the reporting practice
as rated by the respondents) had a negative relationship with recognition (b = -0.5649, SE
= .1075, p <0.000) regardless of the condition (whether or not they were exposed to the
empathetic condition) hints at the possibility that lower opinion levels of the reporter hinder
respondents’ cognitive involvement (See Appendix F: Regression Results). In other words,
people’s perceptions of a reporter’s practices that deviated from the norm could hamper their
recognition of the event in the story.
Based on the assumption that empathetic communication leads people to be more deeply
involved in news stories than non-empathetic communication, H7 posited a positive impact of
69
empathetic communication on transportation, However, the results showed that empathetic
communication did not prompt the study sample’s being fully absorbed in the story. One
possibility is that respondents may have not experienced the experimental condition in this study
as being real, thus hindering their transportation. Verisimilitude—plausibility or realism of the
story—is required for narrative transportation (Van Laer et al., 2014). The study sample’s
perception that the experimental environment was artificial might have hampered respondents’
transportation. Using actual stories or a sample that the stories are likely relevant might be better
to test the effect of empathetic communication on transportation. Transportation is also related to
audiences’ experiencing inspiring moments (Green et al., 2012; Van Laer et al., 2014).
Designing experiments that provide respondent highly emotionally escalated, as well as realistic
and plausible, moments would be required to test journalists’ engagement behaviors on
audiences’ psychological engagement.
It is notable that the study sample also indicated that different groups, such as women or
Democrats, can show different psychological engagement responses: regardless of whether they
were exposed to the empathetic condition, women in the study sample experienced more sadness
than men when exposed to disaster reporting (b = .3522, SE = .1377, p = .0110). Also,
identifying themselves as Democrat is positively related to identification with interviewees (b
= .5847, SE = .1626, p = .0004), elaboration (b = .5401, SE = .1538, p = 0.0005), and
transportation (b = .7542, SE = .1960, p = .0001) (see Appendix G: Regression Results). These
differences suggest that examination of specific target groups would be required for journalists to
better engage with their audiences. It is also noteworthy that the results of additional analysis
conducted with regular radio listeners showed that empathetic communication did indicate a
significant impact on a few dependent variables related to audiences’ psychological engagement
70
(sadness, recognition, and elaboration), but the influence, rather than demonstrating the predicted
positive impact, was a negative one.
Taken together, the results revealed in this study imply the need for more profound
investigation of audiences, and for more meticulous examination of the contexts in which
journalists’ expression of emotions and empathy would actually succeed in engaging audiences.
Despite a scholarly push for empathetic communication among journalists, audiences may not
respond, or may respond negatively to expressions of empathy from professional journalists. The
data indicated that the practice of empathetic communication should be a content or audience
specific practice, rather than a blanket solution as a basis for interacting with audiences. For
example, emotional or empathetic disclosure by journalists may be acceptable in very specific
circumstances, such as a disaster or reporting in a traumatic context (Takahashi et al., 2022;
Pantti, 2010). Also, specific contexts, in which, for instance, journalists emphasize positivity
and/or inspire audiences by presenting joyful and entertaining events, can be the places where
journalists and audiences actually interact and engage with each other. In other words,
journalism that focuses on positivity (e.g., hope and empathy) can encourage audiences to
engage cognitively with the given issue, and touch them emotionally, and thereby make them
receptive to messages (such as solutions for the issue) presented in news (Meijer, 2022). Such
contexts can evoke positive emotions and provide transformative moments: for example, peace
journalism shows stories of humanity and hope (McGoldric & Lynch, 2016; Meijer, 2022), and
sports journalism provides both information and entertainment and also can generate feelings of
connectedness between individual audiences and journalists, and audiences with each other
(English et al., 2022).
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Previous studies have examined journalistic practices where journalists show empathy
and are emotionally connected to specific audience groups, such as Blacks (Fayne, 2023;
Robinson & Culver, 2019) or women (Loosen et al., 2020), or in reaching out to and building
relationships with underserved audiences (Jenkins & Powers, 2023). These studies rely largely
on using qualitative interviews with journalists and do not provide much empirical data
concerning the general public’s expectations and their perceptions of such reporting practices.
Investigation of various circumstances as well as diverse audience populations would be required
to articulate the effects and success of journalistic practices in relation to empathy and
emotionality. Future research should articulate the effects of empathetic communication in
various contexts, as well as its distinct effects on various demographics.
In this regard, the news engagement model proposed in this study could offer a timely
framework to investigate the effects of empathetic communication, and also provide an impetus
for research about journalists’ other engagement behaviors, and how these influence audiences’
news engagement. Still, the news engagement model requires more sophisticated elaboration on
associations between psychological engagement components. Some components of audiences’
psychological engagement might be associated with other components; for example, emotional
responses might elicit audiences’ attention (Öhman et al., 2001), and transportation is reported to
have mediated the effect of media on audiences’ positive emotional responses (Lim & Childs,
2020). On the other hand, according to another study, emotional responses and attention can be
positively associated with transportation (Green et al., 2012). With these complexities of news
engagement, as well as the content specific nature of audiences’ psychological engagement,
more detailed approaches to enacting engagement practices are required, including the
72
relationships between components of audiences’ psychological engagement proposed in this
study.
Future Research
In the discussion section, I mentioned the need for further consideration of various
contexts in which journalists’ engagement behaviors, including empathetic communication,
would actually lead to audiences’ psychological engagement. I also emphasized the importance
of articulating specific engagement behaviors and examining their effects on various
demographics.
In this regard, I suggest that scholars investigate the effects of engagement built on
previous research and discussions that have explored different medium or new medium effects
on audience engagement (Thomson, 2002; Van Laer et al., 2014). For example, podcasts have
recently been getting more attention as a new tool to provide vivid experiences and better
audience-journalist interactions (Van Laer et al., 2014). Immersive journalism is also expected to
facilitate audiences’ empathy and emotions in order to motivate engagement with news (Bujić et
al., 2020). Another area worthy of further examination is the communication between journalists
and audiences on social media. For example, Twitter and blogs provide space for journalists to
share their emotional reflections when covering disaster or crisis events (Pantti, 2019). Recent
trends point to a steady rise in social media interactions between journalists and audiences,
especially in cases of disaster or unexpected incident reporting; in these instances, journalists
rely on social media to express empathy and reach out to community members (Jenkins &
Powers, 2023; see also Dunmire, 2023). These and other digital platforms provide a broad realm
for journalists to express emotion and empathy (Beckett & Deuze, 2016) and share stories to
evoke audience engagement. Closer investigation of how such behaviors effectively convey
73
empathy, and how other engagement behaviors influence audiences and foster interactive
relationships are valuable avenues for future research.
To further investigate and elaborate on engagement, scholars can expand on previous
research about audience emotions and what affects their attitudes and behaviors. For instance,
recent attention to emotionality in journalism has led to studies on various emotions aroused
when audiences are exposed to news content (McIntyre, & Gibson, 2016; Parks, 2021). Such
trends also include recognizing the value of positive emotions in news reporting, and offering
inspiring and “self-transcendent” experiences to audiences (Janicke-Bowles et al., 2021, p. 428).
For example, Parks (2021) suggests joy as a new, explicit news value in the contemporary news
media industry, pointing to the need for “reorienting the minds of journalists and audiences
toward affective characteristics of people and events that evoke well-being, delight, and courage”
p. 820). Park’s study actually highlights one aspect that has been neglected: the positive and
inspiring outcomes of news engagement. Discussing positive emotions, and journalists
empathizing with interviewees are practices that deviate from traditional journalistic approaches
that focus on objectivity, and, often, negativity (Orgeret, 2020). As such, considering news
engagement as a process where ongoing reciprocity between journalists and audiences occurs
opens up an opportunity to re-interpret the ideals of objectivity and professionalism in journalism
(Gluck, 2016; Orgeret, 2020). The inclusion of emotions in journalism also paves a new path for
journalists to be more open and transparent in their communication with audiences. Further
research should investigate the full potential of emotions, especially positive emotions, in terms
of their affective dynamics and audiences’ resultant psychological and behavioral engagement.
As the data in this study suggests, scholars also need to consider the backfire effects of
journalists’ engagement behaviors (Mahmoud & Grigoriou, 2017), where engagement practices
74
hinder audiences’ news engagement or generate their negative attitudes toward journalists and/or
the communities/groups being covered (Tse, 2014). This means that scholars should consider the
contexts and boundaries wherein journalists’ specific types of engagement behavior might or
might not work. For instance, many studies outside journalism have proven the effects of
empathetic communication; however, the contexts were mainly interpersonal interactions or
when authorities or celebrities strategically express emotions and empathy to secure the public’s
favor (Schoofs et al., 2022). In terms of news, different kinds of strategies and behaviors vis a vis
empathetic communication might be required. Additionally, future research should investigate
how empathetic communication can be enacted in interpersonal communication settings, and
also test the effects of identified empathetic communication behaviors on audiences’
psychological engagement. With the exception of a few studies in which journalists employ
interpersonal empathetic behaviors, such as touching (Takahashi et al., 2022) or listening (Craft
& Vos, 2018; Jenkins & Powers, 2023), little is known about which empathetic communication
behaviors (whether verbal or non-verbal) are used, and which ones promote or discourage
audience engagement. Literature on empathetic communication in medical and educational
contexts, where interpersonal empathetic communication behaviors have been intensively
investigated, can inform journalism scholars in this regard. I recommend that future research
delve into the following questions concerning emotions and empathy: How should journalists
express their emotions/empathy or use emotional content in their stories to respond to audiences’
expectations and perceptions? And, if demonstration of journalists’ empathy is required, how can
the field of journalism successfully adopt the practice?
In addition, I recommend further investigation into empathy-related concepts and
measures in journalism studies as well as the identification of various empathetic behaviors. So
75
far, journalism studies have produced only limited research on emotions and empathy. Literature
in the fields of psychology and medicine demonstrate that affective and cognitive empathy play
different roles in people’s emotions (Halpern, 2014; Mark et al., 1987). It is necessary to explore
how each type of empathy (affective and cognitive) might exhibit different effects on audiences'
engagement, such as generating different emotional responses.
While news engagement is believed to build public trust and enhance audience
relationships, little is known about how audiences engage with news and how they are prompted
to take action. Likewise, little is known about how audiences disengage from news. The news
engagement model proposed in this study can help scholars test the positive or negative
relationship between journalists’ engagement behaviors (such as empathetic communication) and
audiences’ psychological engagement. The proposed model still needs to be tested to discern the
effects of audiences’ psychological engagement on audiences’ behavioral engagement, the
effects of journalists’ various engagement behaviors (in addition to empathetic communication),
and the relationships among all the psychological engagement components. In wanting to adopt
the news engagement model as created by the author, it is essential to recognize that audiences’
psychological engagement depends on context (as suggested in the results). For example, in
examining journalistic practices of interpersonal communication, the transportation component
may not be relevant to audiences’ psychological engagement, but it would be useful to
investigate journalists’ engagement behaviors in YouTube videos or other immersive
environments. Adequate modification of the model would be required to expand its application.
Finally, many emerging practices in journalism can be examined using the proposed
news engagement model. One possible area is immersive journalism derived from post-mobile
technologies (e.g., augmented reality or mixed reality) that is expected to facilitate deeper levels
76
of audiences’ engagement and involved experiences (Sánchez Laws, 2020). The process
provided in the news engagement model—which moves from journalists’ engagement behaviors
to audiences’ various psychological reactions to audiences’ behavioral engagement—can also be
applied to the examination of influences and successes in immersive journalism.
Academic Implications
The contribution of this research to news engagement scholarship within journalism
studies is three-fold. First, the study offers a theoretical framework for scholars to understand
news engagement and test relationships between journalists’ engagement behaviors and
subsequent audience engagement. The proposed news engagement model offers a way for
scholars to identify various journalists’ engagement behaviors and also examine their effects on
audiences.
Second, this experiment illuminates the complexities, by highlighting audiences’
psychological engagement, whereas current practices, which heavily emphasize audiences’
behavioral engagement (e.g., sharing, clicking, or subscriptions), offer a limited understanding.
The model articulates various components comprising audiences’ psychological engagement,
and opens up novel approaches and new journalistic practices that recognize their emotions and
cognitive involvement. To meet audiences’ needs and expectations, journalists and news
organizations need to reach out to diverse audience groups that are especially fragmented and
individualized (Beckett & Deuze, 2016), by, for example, clearly identifying such groups and
their expectations. Journalism is often considered a result of organizational routines (Shoemaker
& Reese, 1996); journalists’ news engagement practices also tend to be understood in terms of
regimented news production systems. For instance, many news professionals and scholars
consider news engagement to be journalists' postings of personal elements on social media, or
77
including user-generated content in their reporting (Lasorsa et al., 2012). Also, while studies
suggest that audiences still value traditional journalism norms like objectivity, and expect
journalists to report based on same (Van der Wurff & Schoenbach, 2014), meeting the
expectations of fragmented audiences cannot be achieved by a single approach solution.
Contexts and boundaries of each kind of engagement behavior must be considered, and scholars,
in alignment with journalists' accountability and transparency, should also recognize the
importance of journalists’ sincerity and genuineness in expressing empathy.
Last, using the proposed news engagement model, this study empirically tested the
effects of journalists’ empathetic behaviors on audiences’ psychological engagement, revealing
that there are various contexts that journalists should take into consideration when expressing
empathy and engaging with audiences. Again, the non-significant results reveal how different, or
fragmented, audiences in contemporary media environments are. There are discernable
differences between journalistic contexts (where the goal is to collectively create news) and other
empathetic communication contexts (which involve intimate interactions, as in medical settings,
or politicians’ strategic behaviors to obtain popularity). In the context of news media, the notion
of reciprocity and value co-creation (Lemon & Palenchar, 2018) involving audience interactions
and engagement would be for the sake of society or, at least, be beneficial in some way for
audiences as well as journalists. The idea of news engagement being of benefit to society has
been part of several studies, such as that of Lewis et al. (2014) on reciprocal journalism, Belair-
Gagnon et al. (2019) on public media journalism, and Ferrucci et al. (2020) on public and
engaged journalism. Building upon this research, as well as on the findings of this study, scholars
should expand the notion of engagement and address related challenges faced by contemporary
scholars—and thereby set the foundation for a more sustainable journalism that moves away
78
from a trickle-down direction and toward more conversational and empathetic audience
interactions.
Practical Suggestions
For journalists and news organizations, the findings in this study inform a crucial piece of
information: audiences do not always welcome or deem acceptable journalists’ displays of
empathy. This means that journalists should examine distinct strategies for target audience
groups, as well as consider in what contexts empathy and other engagement practices are most
effectively deployed. For instance, journalists’ performative empathetic communication might be
acceptable for specific demographic groups that have a preference for advocacy or constructive
journalism. Interpersonal empathy would align more with what news audiences expect from
journalists: journalists’ empathetic listening and communication in the context of interpersonal
settings is considered to be a more favorable, or even moral obligation (Craft & Vos, 2018). As
mentioned in Chapter Three, developing manuals on empathetic communication and behaviors,
such as how to use verbal and non-verbal signals, could be of beneficial in this regard. Also,
news engagement is a complex process in which many factors and contexts are simultaneously at
play. Many newsrooms that adopt news engagement practices try to find evidence or monetized
outcomes of engagement. The proposed news engagement model can help journalists specify
their practices and articulate desired outcomes so that news organizations can more concretely
discuss strategies and their effects.
Expanding on the discussion above, I would also like to suggest that journalists and news
media owners consider the possibility that audiences may not want to engage with journalists, or
might even disengage from news and journalists because they do not favor journalists’
engagement behaviors. In finding ways to attract audiences’ attention and keep them engaged,
79
journalists may also need to acknowledge the influence of positive emotions, such as joy or
happiness—emotions that can elevate audiences and make them feel pleased or empowered.
Such inspirational experiences might be what contemporary audiences seek from media
(Janicke-Bowles et al., 2021), and in that context inspire them to become engaged with the news
and with the journalist.
More importantly, journalists should understand that sincerity and authenticity of their
behaviors are crucial to obtain the intended outcomes of their engagement behaviors. In the end,
regaining or enhancing public trust would begin by journalists demonstrating that they are
connecting and interacting with their audiences, and listening to their concerns, interests, and
their perspectives.
Limitations
The non-significant results of this study can be attributed to its many limitations. First,
this study examined only sadness in the context where journalists expressed empathy toward
interviewees and their tragic events. Entirely different stimuli, that can, for instance, motivate
respondents to experience positive emotions and become highly elevated might evoke more
intense emotions and increase significant results. For example, podcasts about sports games can
escalate audiences’ emotions and make them feel connected (English et al., 2023). Also, the
radio medium might be more appropriate to examine positive emotions, such as excitement or
joy (Peacock et al., 2011). While the study offers some insight into when audiences might or
might not engage, formats other than radio news reporting, such as a podcast or live broadcast,
might have provided a more appropriate format to generate transformed experiences and to
examine the effects of journalists’ empathetic communication. To more reliably test the effects
of empathetic communication behaviors on audiences’ psychology, different topics (e.g., positive
80
in addition to tragic), and different environments (e.g., more realistic and transformative) might
produce more significant results.
In addition, the experimental condition was artificial in that it was conducted online and
presented fictitious news stories. More realistic and authentic stimuli would be recommended to
transport respondents to the scenes and places where events occurred. The radio news reporter in
this study was male, which may explain why many respondents did not engage with his
empathetic reporting style, as empathy is traditionally considered a feminine trait. The sample
size was relatively small (50 people per cell) particularly in terms of investigating differences
between demographic groups. The sample size was determined based on G*power analysis for
moderation with small effect size. However, 80 participants per cell would be required to have
an 80% power to detect a medium-sized effect with the traditional .05 criterion. Further, the
study tested the effects of radio news stories using a sample reflective of the general U.S.
population. The majority of the sample (62%) were not regular radio listeners, which may have
hampered their engagement. Finally, the measures used in this study were all newly developed or
adapted to the context of the experiment. Although I confirmed the measures’ structures (e.g.,
unidimensionality) by conducting factor analyses, some of the measures used might not aptly
describe or explain the data in the study. Considering the complexity of the news engagement
process, it might be necessary to explicate each individual component of audiences’
psychological engagement.
81
CHAPTER 7
CONCLUSION
The research study documented in this dissertation presents the following conclusion:
journalists’ empathetic communication may not relate to audiences’ psychological engagement.
The effect of empathetic communication is contextual, and as such, it is possible that empathetic
communication may instead decrease audiences’ psychological engagement. Altogether, the
results suggest that contextual factors might play a role in determining whether or not a
journalist’s display of empathy influences audiences’ psychological engagement. Journalists’
performative empathetic communication might be acceptable to specific demographic groups
that have a preference for advocacy or constructive journalism (in contrast to the representation
of the general population used in this study). Yet, interpersonal empathy, rather than
performative empathy, might align more with what news audiences expect from journalists and
thus would be an area worthy of closer examination. In particular, I encourage scholars to
conduct research that identifies various interpersonal empathetic communication behaviors and
tests their effects.
Taken together, the results reveal the need for further examination of audience
expectations and for extensive empirical evidence in various contexts that test the effects of
journalists’ empathetic communication. As Wahl-Jorgensen (2020) and Lecheler (2020) note,
journalism scholars have left the study of perceptions and media effects to communication
scholars. The study of emotions and empathy in journalism has not garnered much attention
among scholars, largely because “psychology-oriented approaches” are not seen to be compatible
with the sociological tradition in journalism studies (Lecheler, 2020, p.2). By integrating two
bodies of literature—that of engagement and emotionality within journalism studies and that of
82
psychological engagement in public relations and communication disciplines—I sought to
address a gap in journalism literature by analyzing some of the complex mechanisms of the
engagement process between journalists and their audiences. The study’s results highlight the
need for further investigation of the context surrounding journalists’ empathetic reporting as well
as investigation of precisely what influences audiences’ psychology and behaviors. In this
regard, the proposed news engagement model in this study can help scholars do three important
things: identify the elements comprising audiences’ psychological engagement; differentiate
between the components of psychological engagement and behavioral engagement; and consider
psychological engagement a distinct set of antecedents that facilitate audiences’ engagement
behaviors. The news engagement model can shift the focus of engagement discourse from
audience metrics to consider a more complex process that includes audiences’ various
psychological responses.
Engaging audiences is vital to journalism, not just for the sake of its survival, but also to
facilitate a better-informed and well-functioning society. In developing my news engagement
model, I aimed to offer a useful lens to further examine interactions between audiences and
journalists, assist scholars and professionals in developing clear conceptualizations of news
engagement, and to better understand the effectiveness of journalists’ practices. Ultimately, I
argue that current approaches to and conceptualizations of news engagement are likely
insufficient, as they fail to consider the content specific nature of audience engagement. These
approaches also fail to indicate the effects, let alone the effectiveness, of emotionality on
audiences of specific journalists’ engagement behaviors. In short, news engagement studies
should not only look beyond audience metrics but also abandon the “all-in-one” approach to
news engagement. Currently, news engagement, as well as emotionality and empathy, are not
83
clearly articulated in journalism literature; neither do they constitute a universal remedy.
Journalism faces many challenges—not the least of which are public (dis)trust, a decrease in
viewers and listenership, and the need to adapt to evolving digital environments. A more detailed
consideration of the impacts of each engagement behavior on different audience groups might be
the first step in addressing the challenges presented by today’s participatory, active audience-
centered, and emotionally driven news media landscape.
84
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APPENDIX A: CONSENT FORM
You are invited to participate in a research study. We as researchers provide a consent form to
inform, to convey that participation is voluntary, to explain risks and benefits of participation,
and to empower you to make an informed decision about whether you want to participate in the
research study. Feel free to reach out to the researchers with any questions you may have.
STUDY TITLE The Impact of Journalists’ Empathetic Communication on Audiences’
Psychological News Engagement
INVESTIGATORS Soo Young Shin, shinsoo2@msu.edu and Serena Miller, serena@msu.edu,
School of Journalism, Michigan State University
PURPOSE OF RESEARCH The purpose of this research study is to investigate how journalists’
empathetic reporting behaviors influence audiences’ news engagement. We are not able to
provide you with a few details about the study at the beginning of the study. You might be
unaware of or misled about some information provided during the study. However, we will
provide more information following your participation.
LENGTH OF STUDY Participants will complete an approximate 15-minute survey.
THE STUDY PROCEDURE You will listen to a radio news story about one of three topics (a
natural disaster, a tragic incident, or a pandemic), and then you will be asked to answer questions
about your reactions, emotions and/or understanding pertaining to the radio news story. You will
also be asked whether you have had any previous experience with the events described in the
story, as well as some demographic-related questions.
POTENTIAL RISKS The story that you will hear contains content related to human casualties,
hardship, and distress experienced by people and their community. Emotions such as fear, anger,
or sadness may arise when you listen to the news story. If you are uncomfortable listening to
such news stories, you may withdraw from participation in this research study. You may stop
participating at any time. If you withdraw from the study before its completion, we will not use
the data you provided to us. Although the researcher does not anticipate that any survey
responses will fall into third party hands, the security of Qualtrics—the software that will
organize the survey responses—cannot be guaranteed.
PRIVACY AND CONFIDENTIALITY The data for this research study will be collected
anonymously. Neither the researchers nor anyone else will be able to link data to your name.
Your survey answers for the research study will be collected and stored on a Qualtrics website
(an online survey provider). Information that is printed out will be stored in a locked filing
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cabinet in a locked office. Only the principal investigator and the adviser, as well as the MSU
Human Research Protection program (HRPP) will have access to these research records. Your
confidentiality will be protected to the maximum extent allowable by law. The anonymous
results of this study may be summarized and published for public dissemination, but the
identities of all research participants will remain anonymous.
COSTS AND COMPENSATION FOR YOUR PARTICIPATION IN THE STUDY There are
no costs associated with participation in this study. Upon completion of answering all the
questions, you will receive the amount you agreed upon prior to your participation in this survey.
QUESTIONS ABOUT THIS STUDY If you have concerns or questions about this study, you
may contact the researchers at shinsoo2@msu.edu. If you have questions or concerns about your
role and rights as a research study participant, would like to obtain information or offer input, or
would like to register a complaint about this study, you may contact, anonymously if you wish,
the Michigan State University’s Human Research Protection Program at 517-355-2180, or e-mail
irb@msu.edu.
STATEMENT OF CONSENT I have read this consent form and my questions have been
answered.
You are 18 years of age or older and understand the statement above. By completing this survey,
you are agreeing to participate in the research. Please click on the “>>” button to continue.
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APPENDIX B: STUDY 1 SURVEY QUESTIONNAIRE
Thank you for participating in a research study that examines journalists’ reporting
communication styles. You will listen to a radio news story, and then you will be asked to
answer several questions.
Here is the story. Please listen carefully.
STORY
Now I would like to ask you how caring you think of the radio journalist speaking in this story.
Please indicate the level of caring on a scale of 1 to 5.
1 = Not at all
2 = Slightly
3 = Moderately
4 = Very
5 = Extremely
How sensitive do you think the radio journalist is toward the community and people affected by
hardship in the story? Please indicate the level of journalist’s sensitivity on a scale of 1 to 5.
1 = Not at all
2 = Slightly
3 = Moderately
4 = Very
5 = Extremely
How supportive (i.e., sympathetic or encouraging) do you think the radio journalist is toward the
community and people affected by hardship in the story? Please indicate the level of journalist
supportiveness on a scale of 1 to 5.
1 = Not at all
2 = Slightly
3 = Moderately
4 = Very
5 = Extremely
(Renstrom & Ottati, 2020)
Now, please recall the radio story and indicate the extent to which you agree or disagree with the
following statements.
The reporter showed and shared his emotions with others.
The reporter conveyed the same emotions that the interviewees and people in the
community experienced.
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The reporter experienced the same feelings as the interviewees and the person in the
story.
The reporter felt what the interviewees and people in the story were experiencing.
The reporter showed he is emotionally connected with the people and community.
The reporter showed emotional support for the people and community.
The reporter showed sadness in responses to the community and interviewees’ emotions.
The reporter communicated to the audience how he feels in relation to the circumstances.
The reporter understood the community and its members’ emotions.
The reporter understood the community and its members’ concerns.
The reporter seemed concerned about the community and its members.
The reporter viewed the situation/events from the perspective of the interviewees and the
community.
The reporter paid attention to what was happening in the lives of the people in the story.
The reporter is an understanding professional.
The reporter connected his personal experiences with the community and interviews in
the news story to communicate the impact.
1= Strongly disagree
2 = Disagree
3 = Neither agree nor disagree
4 = Agree
5 = Strongly Agree
(Qian, 2000; Kane et al., 2007; Kellett et al., 2016)
Perceived reality
We ask about your thoughts regarding the ways in which the reporter delivered or
narrated the story you have just listened to. Please select the responses that best represent
your answers.
The way the reporter presented the news story aligns with your expectations of how
reporters should present news.
The way the reporter presented the news story is similar to the way that other reporters
present news.
The reporter presented the news story is too ideal to be practiced in reality.
The reporter surprised me because the reporting narration was different than other
reporters’ ways of presenting the news.
The way the story narrated for news was quite typical.
(Qian, 2000; Potter, 1986; Popova, 2010)
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APPENDIX C: STUDY 2 SURVEY QUESTIONNAIRE
1. Emotional Responses
Please indicate the level of your agreement or disagreement with the following statement. While
I listened to the radio news story:
I felt a lump in my throat.
I felt myself getting choked up.
My heart seemed to ache.
Tears came to my eyes.
I felt sad.
I was empathetic toward the people impacted in the story.
(Perse, 1990b)
2. Identification with Interviewees
Please indicate your level of agreement or disagreement with the following statements.
I understand the events reported the way [THE GIVEN COMMUNITY OR
INTERVIEWEES] understands them.
While listening to the news story, I felt like [THE GIVEN COMMUNITY AND/OR
INTERVIEWEES] felt.
While listening to the story, I could really get inside [THE INTERVIEWEES]’s head.
I tend to understand why [THE COMMUNITY AND INTERVIEWEES] responded to
the situation the way they did.
1 = Strongly disagree
2 = Disagree
3 = Somewhat disagree
4 = Neither disagree nor agree
5 = Somewhat agree
6 = Agree
7 = Strongly agree
(Tal-Or & Cohen, 2010)
3. Journalist Identification
I have a lot in common with the radio reporter narrating this story.
I feel strong ties to the reporter who narrated this story.
I find it difficult to form a bond with the reporter who narrated the story (reversed).
I don’t feel a sense of being ‘connected’ to the reporter who presented the story
(reversed).
Overall, I feel good about the reporter who narrated the story.
In general, I am glad that there are journalists like the reporter who narrated this story.
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1 = Strongly disagree
2 = Disagree
3 = Somewhat disagree
4 = Neither disagree nor agree
5 = Somewhat agree
6 = Agree
7 = Strongly agree
(Kang et al., 2021)
4. Cognitive Media Involvement
Please indicate your level of agreement or disagreement with the following statements.
While listening to the radio journalists’ story…
[Attention]
I paid close attention to the events that happened.
I listened carefully to what the journalist said.
My mind wandered while listening to the report.
I missed parts of what happened to the community in the report.
It was hard to concentrate on the story.
[Elaboration]
I tried to think about what should be done to respond to the given event/issue reported.
I thought about the story again and again.
I thought about how what I heard in the report related to other things I know.
I thought about what actions should be taken by policymakers and/or the communities based on
what I listened to.
I found myself making connections between the story, and what I’ve read or heard about
elsewhere.
[Recognition]
I understood the story.
I recognized the hardship [PEOPLE OR COMMUNITY] experienced in the report.
I recognized [THE ISSUES MENTIONED IN THE STORY].
I got confused by [WHAT THE JOURNALIST REPORTED]
[WHAT THE JOURNALIST REPORTED] seemed too complicated to understand.
1 = Strongly disagree
2 = Disagree
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3 = Somewhat disagree
4 = Neither disagree nor agree
5 = Somewhat agree
6 = Agree
7 = Strongly agree
(Perse, 1990b; Eveland, & Dunwoody, 2002).
5. Transportation
Please indicate your general reactions to the news story you have just listened to.
I was carried away by the news story.
I felt like I was there.
I was caught up in the news story.
I entered that world.
I could picture myself in the scenes of the news story.
I experienced strong emotions while listening to the news story.
I felt moved by it.
The story affected me emotionally.
1 = Not at all
2 = Not very much
3 = Very little
4 = Somewhat
5 = Quite a bit
6 = Pretty much
7 = Very much
(Russell et al., 2019)
6. Relevance
The following question concerns whether you have experienced something similar to the events
in the story you listened to (i.e., topic relevance). Please indicate the extent to which the topic is
personally relevant to you.
1 = Definitely not
2 = Probably not
3 = Might or might not be
4 = Probably yes
5 = Definitely yes
(Tunney, 2022)
Does the situation reported in the story remind you of situations in your own life?
Do the events presented in the news story remind you of events that happened to you?
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1 = Definitely not
2 = Probably not
3 = Might or might not be
4 = Probably yes
5 = Definitely yes
(Tunney, 20222; Tal-Or & Cohen, 2010)
7. Novelty
Please recall the story again and indicate your level of agreement or disagreement with the
following statements.
The way the reporter presented the news story aligned with my expectations of how reporters
should present news.
The reporter delivered the story as I would expect.
The reporter delivered the story just how reporters would do in the real world. The reporter’s
narration in the story was different from other reporters’ ways of presenting the news.
The manner in which the reporter narrated the story was new to me.
The reporter acted unprofessionally when narrating the news.
The reporter’s narrative style surprised me.
The reporter’s narrative approach was unexpected.
1 = Strongly disagree
2 = Disagree
3 = Somewhat disagree
4 = Neither disagree nor agree
5 = Somewhat agree
6 = Agree
7 = Strongly agree
(Mendelson, 1997; Prati, Junior, & do Amapa, 2016; Lee, 2015)
8. Demographics and News Use
What is your gender?
Man
Woman
Non-binary/third gender
Prefer not to answer
Other (prefer to self-describe) _______
What year were you born? ______
How would you describe your race or ethnicity?
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American Indian or Alaska native
Asian
Black or African American
Hispanic or Latino
Mixed race
Native Hawaiian or other Pacific Islander
White
Other (describe) ______
What is the highest level of education you have completed or the highest degree you have
received?
Less than high school
High school degree or equivalent
Some college (college-level classes after high school but you have not earned a degree)
Associate’s degree
Bachelor’s degree
Graduate degree (Master’s or Ph.D.)
What is your political affiliation?
Democrat
Republican
Independent
Other (describe)
None
How often do you listen to radio news (on air or online) to get information?
Several times a day
Once a day
Several times a week
Once a week
Several times a month
Once a month
Less than once a month
Never
How often do you access news (i.e., read an entire article or listen to an entire segment)? News
means national, international, regional/local news and other topical events accessed via radio,
TV, newspapers, or online.
Several times a day
Once a day
104
Several times a week
Once a week
Several times a month
Once a month
Less than once a month
Never
How interested, if at all, would you say you are in news?
Extremely interested
Very interested
Somewhat interested
Not very interested
Not at all interested
Don’t know
Which of the following types of news are most important to you (Select all that apply)?
International news
National news
State news
City/community
News about your neighborhood
In the last week, which would you say has been your main platform for accessing news?
TV
Radio
Printed newspaper
Computer (desktop or laptop_
Smartphones
Tablet (e.g., iPad, etc.)
105
APPENDIX D: STIMULUS STORIES
Directions
This document includes three versions of radio news stories for each of the following three
topics: pandemic outbreak, ferryboat sinking, and hurricane hit. The three versions can be
described as non-empathetic, employing affective empathy, and employing cognitive empathy,
respectively. Assigned radio journalists will read the passages based on the directions.
1. Pandemic outbreak
Original version: The reporter reads the story in the traditional news reporting style—objective
and fact-based reporting.
Health officials fear another pandemic is possible after a mysterious virus killed hundreds
of people in New Orleans. More than 500 people have died over the last two weeks after
contracting an unknown illness according to the Louisiana Department of Health. Doctors say
they are in short supply of the drugs needed to treat conditions associated with the virus. In
addition to a high fever and flu-like symptoms, officials say those affected may experience a rash
and pain in their ears and eyes, which may linger for weeks. Hospitals are becoming desperate as
they are now overflowing with patients.
Cases are first mistaken for the common cold, and many patients were sent home only to
have the infection rapidly progress, leading to an infection that filled their lungs with fluid.
Available antibiotics are not effective. Michelle Engleson says her four-year-old son is in the
hospital, waiting for drugs to treat the symptoms. The mother rushed to the hospital when she
found her son had difficulty breathing, but the hospital didn’t have antibiotics needed to treat her
four-year-old’s high fever. Engleson cannot visit her child because all sick patients have been
quarantined.
Quote: [“You know kids, they get sick all the time. I was letting the fever run its course. Then he
woke up in the middle of the night and couldn’t breathe. His face was completely blue. I blame
myself for not getting him there in time. Yesterday I had a son, and today my only child is
gone”].
The medical community in New Orleans is appealing for help. Hospitals are overflowing,
supplies are scarce, and like with the coronavirus pandemic, personal protective equipment is not
inadequate to meet the demands. The US Department of Health and Human Services announced
today that travel to New Orleans and the surrounding areas is strongly discouraged as they try to
limit the spread.
106
Quote: (“We want people to know we’ve got a serious virus here. Stay away from New Orleans
until we get a handle on what we are dealing with. And hopefully, that time will also give other
cities a chance to prepare because it’s coming.”)
Dr. Sarah Nelson, chief medical doctor for the New Orleans health department, is
appealing to the public for help with medical personnel and supplies.
Affective Empathy Version—Emotional Disclosure: The reporter reads the underlined
sentences by (1) expressing sadness or urgency by choking up, etc. This affective empathy
version may also include sentences that the reporter (2) says how sad he feels and/or (3) presents
emotional support to the community or interviewee.
Health officials fear another pandemic is possible after a mysterious virus killed hundreds
of people in New Orleans. More than 500 people have died over the last two weeks after
contracting an unknown illness according to Louisiana Department of Health.
Doctors say they are in short supply of the drugs needed to treat the virus. In
addition to a high fever and flu-like symptoms, officials say those affected may experience a rash
and pain in their ears and eyes, which may linger for weeks. Hospitals are becoming
desperate as they are now overflowing with patients.
Cases are first mistaken for the common cold, and patients were first sent home only to
have the infection rapidly progress, leading to an infection that fills their lungs with fluid.
Available antibiotics are not effective. Michelle Engleson says that her four-year-old son is in the
hospital, waiting for drugs to treat the symptoms. The mother rushed to the hospital when she
found her son had difficulty breathing, but the hospital didn’t have antibioticsto treat her four-
year-old’s high fever. Engloeson is unable to visit her sick child. PAUSE
She is one of many family members not allowed to visit their loved ones due to quarantine
restrictions for people admitted to the hospital.
Quote: [“You know kids, they get sick all the time. I was letting the fever run its course. Then he
woke up in the middle of the night and couldn’t breathe. His face was completely blue. I blame
myself for not getting him there in time. Yesterday I had a son, and today my only child is
gone”].
The medical community in New Orleans is appealing for help.
Hospitals are overflowing, supplies are scarce, and like with the coronavirus
pandemic, personal protective equipment is not adequate to meet the demands. The US
Department of Health and Human Services announced today that travel to New Orleans and the
surrounding areas is strongly discouraged as they try to limit the spread.
107
Quote: (“We want people to know we’ve got a serious virus here. Stay away from New Orleans
until we get a handle on what we are dealing with. And hopefully, that time will also give other
cities a chance to prepare——because it’s coming.”)
Dr. Sarah Nelson, chief medical doctor for the New Orleans health department, is
appealing to other communities for help with medical personnel and supplies.
Cognitive Empathy Version—Perspective-taking: This version shows the reporter’s cognitive
empathy (perspective-taking), represented by showing his understanding of the interviewee’s
suffering. This can also be done in relation to the journalist’s previous experience (the similarity
of experiences) and by predicting the interviewees’ situations based on his personal experience.
NOTE: the underlined sentences are added to show the reporter’s perspective-taking.
I’m sorry to report some unwelcome news about a new, unknown virus affecting U.S.
residents. Medical officials fear another pandemic is possible after a mysterious virus killed
hundreds of people in New Orleans. More than 500 people have died over the last two weeks
after contracting an unknown illness according to Louisiana Department of Health. Doctors say
they are in short supply of the drugs needed to treat the virus. In addition to a high fever and flu-
like symptoms, officials say those affected may experience a rash and pain in their ears and eyes,
which may linger for weeks. Hospitals are becoming desperate as they are now overflowing with
patients.
Cases are first mistaken for the common cold, and patients were sent home only to have
the infection rapidly progress, leading to an infection that filled their lungs with fluid. Available
antibiotics were not effective. Michelle Engleson says that her four-year-old son is in the
hospital, waiting for drugs to treat the symptoms. The mother rushed to the hospital when she
found her son had difficulty breathing, but the hospital didn’t have antibiotics to treat her four-
year-old’s high fever. I can’t imagine how the mother is feeling now that she’s unable to visit her
little boy. As a father, I understand the suffering she may be experiencing as a parent, especially
since she is not able to visit her son due to her child and all other patients being quarantined in
New Orleans city limits.
Quote: [“You know kids, they get sick all the time. I was letting the fever run its course. Then he
woke up in the middle of the night and couldn’t breathe. His face was completely blue. I blame
myself for not getting him there in time. Yesterday I had a son, and today my only child is
gone”].
The medical community in New Orleans is appealing for help. Hospitals are overflowing,
supplies are scarce, and like with the coronavirus pandemic, personal protective equipment is not
inadequate to meet the demands. The US Department of Health and Human Services announced
108
today that travel to New Orleans and the surrounding areas is strongly discouraged as they try to
limit the spread.
Quote: (“People really need to know we’ve got a serious virus here. Everyone—you need to stay
away from New Orleans until we get a handle on what we are dealing with. And hopefully, that
time will also give other cities a chance to prepare because it’s coming.”)
Dr. Sarah Nelson, chief medical doctor for the New Orleans health department, is
appealing to other communities for help with medical personnel and supplies and advising
against travel to New Orleans.
2. Ferryboat Sinking
Original version: The reporter reads the story in the traditional news reporting style—objective
and fact-based reporting.
Hope is fading this morning as dive teams in Louisiana continue their search for victims
after a party ferryboat carrying more than 150 people capsized and went under. Officials say it
happened just after 1:00 a.m. The ferry was headed to shore following a party cruise on the
Mississippi when witnesses say they heard a loud explosion and felt like the boat split in half as
it entered the water. Crews have rescued 100 survivors and pulled more than a dozen bodies
from the river. Many of the missing are university students who were celebrating graduation and
the end of the semester. Michelle Engleson wept as she described the call her 20-year-old fearful
son made as the ferry was sinking.
Quote: [“He said, ‘I think I’m going to die. I’m on a boat, and it’s sinking fast.’ I heard lots of
screaming. Then we got disconnected. I didn’t have time to say I love you.”]
Families are gathering in an auditorium, where they are desperately waiting for news
about their loved ones. Most of the passengers are feared dead either from the explosion or
drowning. The ferry was also traveling through a strong current at the time of the explosion.
Captain Sarah Nelson is the spokesperson for the New Orleans dive team who is leading the
rescue. She says the explosion may have seriously injured many people making it challenging for
the passengers to stay afloat.
Quote: (Nelson: “People think of the Mississippi River as being slow flowing, but these strong
currents can easily pull people under. On top of that, we believe many were near the source of
the explosion and were seriously injured before the boat went under.)
109
New Orleans mayor LaToya Cantrell is pleading for additional rescue divers and medical
personnel from neighboring communities to help with the search.
Affective Empathy Version—Emotional Disclosure: The reporter reads the underlined
sentences by (1) expressing sadness or urgency by choking up, etc. This affective empathy
version may also include sentences that the reporter (2) says how sad he feels and/or (3) presents
emotional support to the community or interviewee.
Hope is fading this morning as dive teams in Louisiana continue their search
for victims after a party ferryboat carrying more than 500 capsized and went under.
Officials say it happened just after 1:00 a.m. The ferry was headed to shore following a party
cruise on the Mississippi when witnesses say they heard a loud explosion and felt like the boat
split in half as it entered the water. Crews have rescued 100e survivors and pulled more than a
dozen bodies from the river. PAUSE Many of the missing are university students PAUSE who
were celebrating graduation and the end of the semester. Michelle Engleson wept as
she described the call her fearful 20-year-old son made as the ferry was sinking.
Quote: (Michelle: “He said, ‘I think I’m going to die. I’m on a boat, and it’s sinking fast.’ I heard
lots of screaming. Then we got disconnected. I didn’t have time to say I love you.”)
It is heartbreaking to see families gathering in an auditorium, and desperately
waiting for news about their loved ones. Most of the passengers are feared dead
either from the explosion or drowning. The ferry was also traveling through a strong current at
the time of the explosion. Captain Sarah Nelson is the spokesperson for the New Orleans dive
team who is leading the rescue. She says the explosion may have seriously injured many people
making it challenging for the passengers to stay afloat.
Quote: (Nelson: “People think of the Mississippi River as being slow flowing, but these strong
currents can easily pull people under. On top of that, we believe many were near the source of
the explosion and were seriously injured before the boat went under.)
New Orleans mayor LaToya Cantrell is pleading for additional rescue divers and medical
personnel from neighboring communities to help with the search.
Cognitive Empathy Version—Perspective-taking: This version shows the reporter’s cognitive
empathy (perspective-taking), represented by showing his understanding of the interviewee’s
suffering. This can also be done in relation to the journalist’s previous experience (the similarity
of experiences) and by predicting the interviewees’ situations based on his personal experience.
NOTE: the underlined sentences are added to show the reporter’s perspective-taking.
110
An unthinkable accident that is one of every parents’ worst nightmares has occurred.
Hope is fading this morning as dive teams in Louisiana continue their search for victims after a
party ferryboat carrying more than 500 capsized and went under. Officials say it happened just
after 1:00 a.m. The ferry was headed to shore following a party cruise on the Mississippi when
witnesses say they heard a loud explosion and felt like the boat split in half as it entered the
water. Crews have rescued 100 survivors and pulled over a dozen bodies from the river. Many of
the missing are university students who were celebrating graduation and the end of the semester.
Michelle Engleson wept as she described the call her 20-year-old fearful son made as the ferry
was sinking.
Quote: (Michelle: “He said, ‘I think I’m going to die. I’m on a boat, and it’s sinking fast.’ I heard
lots of screaming. Then we got disconnected. I didn’t have time to say I love you.”)
Families are gathering in an auditorium, where they are desperately waiting for news
about their loved ones. Most of the passengers are feared dead either from the explosion or
drowning. The ferry was also traveling through a strong current at the time of the explosion.
Captain Sarah Nelson is the spokesperson for the New Orleans dive team who is leading the
rescue. She says the explosion may have seriously injured many people making it challenging for
the passengers to stay afloat. As a father of two children, I cannot imagine how devastating it
must be for parents to not know about whether their children are alive or dead. As a parent and
New Orleans resident myself, it is heartbreaking.
Quote: (Nelson: “People think of the Mississippi River as being slow flowing, but these strong
currents can easily pull people under. On top of that, we believe many were near the source of
the explosion and were seriously injured before the boat went under.)
It is a hard time for all of us community members, and of course, local first responders
who rescued the passengers. New Orleans mayor LaToya Cantrell is pleading for additional
rescue divers and medical personnel from neighboring communities to help with the search.
3. Hurricane Hit
Original version: The reporter reads the story in the traditional news reporting style—objective
and fact-based reporting.
Hurricane Susan is being blamed for hundreds of deaths near Louisiana’s Gulf Coast. The
category 4 hurricane came ashore with 150 mile an hour winds and dumped heavy rainfall
overnight. Officials confirm St. Bernard Parrish took the brunt of the damage. The dead include
at least 250 people who gathered in an emergency shelter when it collapsed.
111
New Orleans resident Michelle Engleson says she heard a loud thud and felt the ground
shaking inside her mobile home just before she and her daughters, ages six and 10, escaped. She
tells us she threw them under her pickup truck located outside of her home and covered them
with her own body through the worst of the storm.
Quote: (We thought we were going to die. We knew we had to get out of the house because it
was about to blow away, but it was too late to get to shelter. All we could do was lay on the
ground with the rain and wind pounding us. I kept my eyes closed and prayed for my girls. I
guess the Lord saved us today.”)
They were some of the lucky ones. Engleson’s own mother wasn’t so fortunate. She was
in the mobile home next door. This morning all that’s left is the cement foundation. Many of the
dead were residents of the mobile home park. Local officials have turned to the state and federal
governments for help. St. Bernard Parrish Mayor Guy McInnis tells us this hurricane produced
the worst damage he’s seen in all of his 60 years living on the Gulf Coast.
Quote: (Guy McInnis: We’ve got dead, we’ve got the injured, we’ve got the homeless, and
everyone is hungry and tired. And we can’t get them what they need. We can’t even get to many
of them because the roads are blocked or washed out. We’ve got a really bad situation on our
hands, and if we don’t get help, more will die.”)
President Joe Biden has approved the natural disaster declaration for the affected
communities.
Affective Empathy Version—Emotional Disclosure: The reporter reads the underlined
sentences by (1) expressing sadness or urgency by choking up, etc. This affective empathy
version may also include sentences that the reporter (2) says how sad he feels and/or (3) presents
emotional support to the community or interviewee.
Hurricane Susan is being blamed for hundreds of deaths near Louisiana’s Gulf Coast. The
category 4 hurricane came ashore with 150 mile an hour winds and dumped heavy rainfall
overnight. Officials confirm St. Bernard Parrish took the brunt of the damage. The
dead include at least 250 who people gathered in an emergency shelter when it collapsed.
New Orleans resident Michelle Engleson says she heard a loud thud and felt the ground
shaking inside her mobile home just before she and her daughters, ages six and 10, escaped. She
tells us she threw them under her pickup truck located outside of her home and covered them
with her own body through the worst of the storm.
112
Quote: (We thought we were going to die. We knew we had to get out of the house because it
was about to blow away, but it was too late to get to shelter. All we could do is lay on the ground
with the rain and wind pounding us. I kept my eyes closed and prayed for my girls. I guess the
Lord saved us today.”)
They were some of the lucky ones. Engleson’s own mother wasn’t so fortunate. She was
in the mobile home next door. Sadly, when Engleson saw this morning her mother’s
house, all that’s left is the cement foundation. PAUSE Many of
the dead were residents of the mobile home park . Local officials have turned to the
state and federal governments for help. St. Bernard Parrish Mayor Guy McInnis tells us this
hurricane produced the worst damage he’s seen in all of his 60 years living on the Gulf Coast.
Quote: (Guy McInnis: We’ve got dead, we’ve got the injured, we’ve got the homeless, and
everyone is hungry and tired. And we can’t get them what they need. We can’t even get to many
of them because the roads are blocked or washed out. We’ve got a really bad situation on our
hands, and if we don’t get help, more will die.”)
President Joe Biden has approved the natural disaster declaration for these affected
communities.
Cognitive Empathy Version—Perspective-taking: This version shows the reporter’s cognitive
empathy (perspective-taking), represented by showing his understanding of the interviewee’s
suffering. This can also be done in relation to the journalist’s previous experience (the similarity
of experiences) and by predicting the interviewees’ situations based on his personal experience.
NOTE: the underlined sentences are added to show the reporter’s perspective-taking.
Another tragedy to communities that have been devastated by the storm several times.
Hurricane Susan is being blamed for hundreds of deaths near Louisiana’s Gulf Coast. The
category 4 hurricane came ashore with 150 mile an hour winds and dumped heavy rainfall
overnight. Officials confirm St. Bernard Parrish took the brunt of the damage. The dead include
at least 250 people who gathered in an emergency shelter when it collapsed.
New Orleans resident Michelle Engleson says she heard a loud thud and felt the ground
shaking inside her mobile home just before she and her daughters, ages six and 10, escaped. She
tells us she threw them under her pickup truck located outside of her home and covered them
with her own body through the worst of the storm.
Quote: (We thought we were going to die. We knew we had to get out of the house
because it was about to blow away, but it was too late to get to shelter. All we could do is lay on
113
the ground with the rain and wind pounding us. I kept my eyes closed and prayed for my girls. I
guess the Lord saved us today.”
They were some of the lucky ones. Engleson’s own mother wasn’t so fortunate. She was
in the mobile home next door. This morning all that’s left is the cement foundation. Many of the
dead were residents of the mobile home park. Local officials have turned to the state and federal
governments for help. St. Bernard Parrish Mayor Guy McInnis tells us this hurricane produced
the worst damage he’s seen in all of his 60 years living on the Gulf Coast. As a member of this
community, I have seen hurricanes destroy so many people’s lives, but I also have witnessed the
strength and resilience of these residents who will have to rebuild the city—and their lives—once
again. Local officials have turned to the state and federal governments for help. St. Bernard
Parrish Mayor Guy McInnis tells us it’s the worst damage he’s seen in all of her 60 years living
on the Gulf Coast.
Quote: (Guy McInnis: We’ve got dead, we’ve got the injured, we’ve got the homeless, and
everyone is hungry and tired. And we can’t get them what they need. We can’t even get to many
of them because the roads are blocked or washed out. We’ve got a really bad situation on our
hands, and if we don’t get help, more will die.”
President Joe Biden has approved the natural disaster declaration for these affected
communities.
114
APPENDIX E: EMPATHY MEASURE
Factor analysis was performed to examine the internal structure of the 15-item empathy
scale that consists of an 8-item scale as a measure of emotional disclosure empathy, and a 7-item
scale as a measure of perspective taking empathy, respectively. A confirmatory factor analysis
was conducted, in which the emotional disclosure and perspective taking scales were covaried
with each other as a separate construct. The results suggested an adequate fit with data: χ2 =
379.34, df = 89, p < .001, CFI = .924, TLI = .910, RMSEA = .098, 90% CI [.088, .109] (Hu &
Bentler, 1999; March & Hocevar, 1985), implying that affective and cognitive empathy are
distinct systems (Niedtfeld, 2017) that can have separate and discriminable effects on
individuals’ psychological reactions (Davis et al., 1987). Cronbach’s coefficient alpha was
conducted as a basic measure of reliability: α =.938 for the emotional disclosure empathy scale
and .891 for the perspective taking empathy scale.
115
APPENDIX F: REGRESSION RESULTS
Table 7
Moderation of Novelty and Relevance on the Relationship between Empathetic Communication and Sadness
Coefficient SE t p F R R2
(12 ,325)
Constant 2.0633 .3824 5.3964 325.0000 6.2304 .4325 .1870
Predictor (Non-empathetic =0, empathy =1) -.3601 .3899 -0.9237 .3563
Novelty .1738 .1065 1.6319 .1037
Interaction 1 -.0178 .1439 -.1233 .9019
(Predictor X Novelty)
Relevance .2278 .0754 3.0226 .0027
Interaction 2 .0600 .1008 .6549 .5130
(Predictor X Relevance)
Age .0084 .0039 2.1556 .0319
Gender (Man = 0, other = 1) .3522 .1377 2.5583 .0110
Race (White = 0, other =1) -.1478 .1443 -1.0239 .3066
Political Affiliation 1 (Other =0, Democratic =1) .4605 .1413 3.2504 .0012
Political Affiliation 1 (Other =0, Democratic =1) .0522 .1457 .3583 .7203
Education 1 (Other = 0, low education = 1) .2450 .1498 1.6359 .2018
Education 2 (Other = 0, high education = 1) -.0593 .1468 -.4040 .6865
Note. Low education: less than high school or high school degree or equivalent; high education: bachelor’s degree or higher
116
Table 8
Moderation of Novelty and Relevance on the Relationship between Empathetic Communication and Journalist Identification
Coefficient SE t p F R R2
(12 ,325)
Constant 2.8146 .4450 6.3251 .0000 4.7118 .3850 .1482
Predictor (Non-empathetic =0, empathy =1) .2159 .4537 .4759 .6345
Novelty .1330 .1239 1.0730 .2841
Interaction 1 -.0670 .1675 -.4001 .6893
(Predictor X Novelty)
Relevance .3140 .0877 3.5800 .0004
Interaction 2 -.0412 .1174 -.3509 .7259
(Predictor X Relevance)
Age .0058 .0046 1.2684 .2056
Gender (Man = 0, other = 1) -.0516 .1602 -.3219 .7477
Race (White = 0, other =1) .1158 .1680 .6891 .4912
Political Affiliation 1 (Other =0, Democratic =1) .5215 .1644 3.1721 .0017
Political Affiliation 1 (Other =0, Democratic =1) .2722 .1695 1.6055 .1094
Education 1 (Other = 0, low education = 1) .1404 .1743 .8054 .4212
Education 2 (Other = 0, high education = 1) .0335 .1708 .1963 .8445
Note. Low education: less than high school or high school degree or equivalent; high education: bachelor’s degree or higher
117
Table 9
Moderation of Novelty and Relevance on the Relationship between Empathetic Communication and Interviewee Identification
Coefficient SE t p F R R2
(12 ,325)
Constant 4.1977 .4402 9.5352 .0000 2.6205 .2970 .0882
Predictor (Non-empathetic =0, empathy =1) -.4200 .4489 -.9357 .3501
Novelty -.0039 .1226 .0322 .9744
Interaction 1 .0262 .1657 .1579 .8746
(Predictor X Novelty)
Relevance .1422 .0868 1.6380 .1024
Interaction 2 .0240 .1161 .2071 .8361
(Predictor X Relevance)
Age .0073 .0045 1.6174 .1068
Gender (Man = 0, other = 1) .1794 .1585 1.1320 .2585
Race (White = 0, other =1) -.0914 .1662 -.5500 .5827
Political Affiliation 1 (Other =0, Democratic .5847 .1626 3.5951 .0004
=1)
Political Affiliation 1 (Other =0, Democratic .2162 .1677 1.2889 .1983
=1)
Education 1 (Other = 0, low education = 1) .0646 .1725 .3743 .7084
Education 2 (Other = 0, high education = 1) .7969 .1690 .4550 .6494
Note. Low education: less than high school or high school degree or equivalent; high education: bachelor’s degree or higher
118
Table 10
Moderation of Novelty and Relevance on the Relationship between Empathetic Communication and Recognition
Coefficient SE t p F R R2
(12 ,325)
Constant 7.0530 .3861 18.2667 .0000 7.9332 .4760 .2266
Predictor (Non-empathetic =0, empathy =1) .0616 .3937 .1565 .8757
Novelty -.5649 .1075 -5.2534 .0000
Interaction 1 -.0279 .1454 -.1921 .8478
(Predictor X Novelty)
Relevance .0343 .0761 .4505 .6527
Interaction 2 -.0343 .1018 -.3369 .7364
(Predictor X Relevance)
Age .0033 .0040 .8253 .4098
Gender (Man = 0, other = 1) -.0599 .1390 -.4308 .6527
Race (White = 0, other =1) -.1758 .1457 -1.2064 .2285
Political Affiliation 1 (Other =0, Democratic .2055 .1426 1.4406 .1507
=1)
Political Affiliation 1 (Other =0, Democratic .1540 .1471 1.1148 .2658
=1)
Education 1 (Other = 0, low education = 1) -.2431 .1513 -1.6074 .1089
Education 2 (Other = 0, high education = 1) -.1385 .1482 -.9344 .3508
Note. Low education: less than high school or high school degree or equivalent; high education: bachelor’s degree or higher
119
Table 11
Moderation of Novelty and Relevance on the Relationship between Empathetic Communication and Attention
Coefficient SE t p F R R2
(12 ,325)
Constant 6.0506 .4909 12.3246 .0000 7.9559 .4265 .2271
Predictor (Non-empathetic =0, empathy =1) .3035 .5006 .6063 .5447
Novelty -.8064 .1367 -5.8974 .0000
Interaction 1 .1063 .1848 .5752 .5656
(Predictor X Novelty)
Relevance .1944 .0968 2.0082 .0454
Interaction 2 -.2318 .1295 -1.7902 .0743
(Predictor X Relevance)
Age .0137 .0050 2.7323 .0066
Gender (Man = 0, other = 1) .1532 .1768 .8663 .3869
Race (White = 0, other =1) -.0273 .1853 -.1474 .8829
Political Affiliation 1 (Other =0, Democratic .0593 .1814 .3268 .7440
=1)
Political Affiliation 1 (Other =0, Democratic .1053 .1871 .5629 .5739
=1)
Education 1 (Other = 0, low education = 1) -.2231 .1923 -1.1600 .2469
Education 2 (Other = 0, high education = 1) -.2476 .1885 -1.3141 .1897
Note. Low education: less than high school or high school degree or equivalent; high education: bachelor’s degree or higher
120
Table 12
Moderation of Novelty and Relevance on the Relationship between Empathetic Communication and Elaboration
Coefficient SE t p F R R2
(12 ,325)
Constant 2.6935 .4164 6.4684 .0000 11.7193 .5496 .3020
Predictor (Non-empathetic =0, empathy =1) -.3973 .4246 -.9357 .3501
Novelty .2738 .1160 2.3605 .0188
Interaction 1 -.0681 .1568 -.4342 .6644
(Predictor X Novelty)
Relevance .3713 .0821 4.5236 .0000
Interaction 2 .1303 .1098 1.1860 .2365
(Predictor X Relevance)
Age -.0004 .0043 -.0852 .9322
Gender (Man = 0, other = 1) -.0187 .1499 -.1245 .9010
Race (White = 0, other =1) .1323 .1572 .9415 .4007
Political Affiliation 1 (Other =0, Democratic =1) .5401 .1438 3.5109 .0005
Political Affiliation 1 (Other =0, Democratic =1) .0906 .1587 .5710 .5684
Education 1 (Other = 0, low education = 1) .1420 .1631 .8703 .3848
Education 2 (Other = 0, high education = 1) -.11118 .1598 -.6994 .4848
Note. Low education: less than high school or high school degree or equivalent; high education: bachelor’s degree or higher
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Table 13
Moderation of Novelty and Relevance on the Relationship between Empathetic Communication and Transportation
Coefficient SE t p F R R2
(12 ,325)
Constant 2.0164 .5305 3.8008 .0000 8.8810 .4969 .2469
Predictor (Non-empathetic =0, empathy =1) 2.0164 .5305 3.8008 .0002
Novelty .2648 .1478 1.7920 .0741
Interaction 1 -.0493 .1997 -.2470 .8051
(Predictor X Novelty)
Relevance .4651 .1046 4.4471 .0000
Interaction 2 .0086 .1399 .0612 .9512
(Predictor X Relevance)
Age -.0011 .0054 -.2036 .8388
Gender (Man = 0, other = 1) -.0456 .1910 -.2388 .8114
Race (White = 0, other =1) .2327 .2003 1.1718 .2462
Political Affiliation 1 (Other =0, Democratic .7542 .1960 3.8481 .0001
=1)
Political Affiliation 1 (Other =0, Democratic .2219 .2021 1.0980 .2730
=1)
Education 1 (Other = 0, low education = 1) .0266 .2078 .1281 .8982
Education 2 (Other = 0, high education = 1) -.1427 .2036 -.7005 .4841
Note. Low education: less than high school or high school degree or equivalent; high education: bachelor’s degree or higher
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APPENDIX G: ADDITIONAL TEST ONLY WITH REGULAR RADIO NEWS LISTENERS
Based on the results, I conducted an additional analysis to see if there are differences
between radio news listeners and respondents who did not identify themselves as regular radio
news listeners. It is possible that regular radio news listeners (i.e., those who listen to radio news
at least once a day) comprise news audiences distinct from those who mainly watch broadcast
news. As regular radio listeners, they are likely familiar with and reactive to radio news
reporters’ expressions of empathy. Considering that the majority of the sample of this study
(62%) were not regular radio news listeners, examining the effects of empathetic communication
only on those who identified as regular radio news listeners might reveal the relationship
between empathetic communication and audiences’ psychological engagement. Here, I refer to
regular radio news listeners as respondents who reported that they access radio news “several
times a day (22%)” or “once a day (16%),” which accounts for 38% of the sample.
The results indicate that the journalist’s empathy had some negative impact on a few
psychological engagement variables, including sadness (b = -1.6234, SE = .6776, p = .0182) and
recognition (b = -1.1613, SE = .5574, p = .0394). The effect of empathetic communication on
elaboration was marginally significant (b = -1.5376, SE = .7777, p = .0504). This means that the
more empathetic journalists are, the less audiences are likely to feel sad, the less they are likely
to recognize the issues and/or events in the news, and the less they are likely to elaborate on the
story. These results are against the predictions that hypothesized positive relationships in this
study.
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