Capitalization—the process of sharing good news with others to prolong the positive affect generated by the corresponding, news-generating event—has largely been studied from the perspective of those who initiate capitalization interactions—or capitalizers. Although recognized as an interpersonal phenomenon requiring feedback from a relational partner, capitalization research currently favors investigations of the intra- and interpersonal outcomes of the process for capitalizers. This research is also predominately framed by capitalizers’ affect sustaining motivations, often overlooking the relational role of sharing good news; something critical to fully understanding the interpersonal outcomes of such interactions. Additionally, despite evidence suggesting contemporary, computer-mediated communication (CMC) channels are a popular venue for capitalization, neither these channels nor CMC theory have been thoroughly incorporated into capitalization research. Looking to address both issues, the present study designed, tested, and implemented a 2x2 experimental test of CMC factors proposed to influence the behaviors and cognitions of capitalization responders. Together, the testing of experimental stimuli and the results of the main study provide valuable insights concerning capitalization response quality, responders’ experiences of personal engagement with capitalizers, and the perceived relational communication quality of capitalization attempts, resulting in both practical and theoretical implications for capitalization and communication research.
Read
