There is a growing trend among consumers to seek accessible, safe, and effective alternative treatment choices. The Over-The-Counter medicine business is expanding because of people looking for over-the-counter treatments for common conditions including headaches, colds, and allergies. As a result, generic over-the-counter medications are becoming more widely available and may be found for a lot less money than their name-brand equivalents. The over-the-counter medicine business is anticipated to continue expanding at a fast rate. The market is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2020 to 2025, reaching $239.1 billion. The over-the-counter medicine business presents an appealing prospect for new players due to its potential for expansion. Over-The-Counter medications are now freely accessible to consumers through e-commerce websites like Amazon.com or even through food delivery services like UberEats or exclusive Quick Commerce companies like Instacart.com making it easier than ever to use these goods. Strict guidelines for labeling and promotion must also be followed by Over-The-Counter medications. Businesses are required to give precise and understandable information about their products, including usage, possible adverse effects, and dosage guidelines. Businesses should think carefully about how their labels and advertising affect customers. Information that is misleading or unclear may have detrimental effects on the customer as well as the business. This study focuses on comparing the differences between E- Commerce and Q- Commerce channel(s) when a consumer tries to purchase an Over-The-Counter medication to see how arduous it is to find information pertaining to the Drug Facts Label as regulated by the Food and Drug Administration (FDA) and the results show that E-Commerce performs better than Q-Commerce in many areas but still has a lot of areas where improvements are needed.
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