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Xerox University Microfilms 300 North Zoob Rood Ann Arbor, Michisan 45106 73-29 ,73*+ KURZHALS, Richard Donald, 19*+0INITIAL ADVANTAGE AND TECHNOLOGICAL CHANGE IN INDUSTRIAL LOCATION: THE FURNITURE INDUSTRY OF GRAND RAPIDS, MICHIGAN. Michigan State University, Ph.D., 1973 Geography U n ive rsity M ic ro film s , A XEROX C o m p an y , A n n A rb o r, M ic h ig a n INITIAL ADVANTAGE AND TECHNOLOGICAL CHANGE IN INDUSTRIAL L O CATION: THE FURNITURE INDUSTRY OF GRAND RAPIDS, MICHIGAN By Richard Donald Kurzhals A THESIS Submitted to Michigan State University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY Department of Geography 1973 ABSTRACT INITIAL ADVANTAGE AND TECHNOLOGICAL CHANGE IN INDUSTRIAL LOCATION: THE FURNITURE INDUSTRY OF GRAND RAPIDS, MICHIGAN By Richard Donald Kurzhals Grand Rapids, Michigan has long been regarded as one of the major furniture centers of the United States. Its furniture beginnings were little different than those of most frontier communities. flourished in Grand Rapids. Yet, the industry grew and By 1900 the name Grand Rapids signified quality furniture and the city was dubbed the "Furniture Capital of America." Furniture manufacturing began in Grand Rapids in 18 36 with the settlement of a cabinetmaker. As the village grew, other cabinetmakers were attracted to service the expanded market. Although transportation of finished goods was difficult before the railroad, the community was located on the Grand River and shipped goods down river. By 18 60 the market area was expanded as goods were shipped to Chicago and Milwaukee. Machines run by power from the rapids of the river were able to produce for the increased Richard Donald Kurzhals demand. Thus, the city had good accessibility at an early date and was able to capitalize on it. wood and power, Access, like acted as an initial advantage. The railroad reached the city in 1858 and markets further expanded. With each increase in accessibility, factories were able to increase production. Owners had adopted machine techniques and applied them to furniture production. Thus, by 1865 the industry was small, but one of expanding markets. An award winning venture by three companies in displaying furniture at the 1876 Philadelphia Exposition gave Grand Rapids a national reputation. Building on that reputation, companies opened a Grand Rapids exhibition and drew dealers to the city to examine furniture. A national market developed and local plants were able to produce for it. Grand Rapids was an efficient producer at the time that regional and national markets were opened by rail transport. The city had high accessibility in a critical period of expansion. In the 1870's and 1 8 8 0 's many a d ­ vantages were combined to form a thriving industry* As a result of the Philadelphia and local expositions, a national reputation was won. Production was efficient and could supply furniture for the national market which was accessible by rail. Skilled labor was available to Richard Donald Kurzhals serve in the expanding furniture factories as the Dutch served as a source of cheap, skilled labor. Factory owners were inventive and innovative in techniques of production, marketing, furniture. and transporting Initial advantages of accessibility, reputa­ tion, and labor were enhanced by the ingenuity of furni­ ture leaders. By 1690 the city was regarded as a leader in the industry. The industry expanded and until the depression of 1929, ranked as one of the foremost in the c o u ntry. The depression dealt a severe blow to the industry from which it has not yet recovered. purchases of furniture, People put off and sales lagged. However, even prior to the depression, the industry lost its impetus for growth. The pace of innovations slowed and market areas ceased to expand. collapsed. The local industry virtually Rather than attempting to expand the industry by adopting new production methods or winning new markets, firms sought to survive. The city which had always been known for fine furniture became more committed to quality production. The initial advantages accrued were no longer enough to keep the industry a national leader. By the 1930's furniture centers in the South had risen to prominence and Grand Rapids could not compete with them except in high priced products. Following the depression, Richard Donald Kurzhals the industry had a slow recovery. Employment levels in 1972 were still not as high as in 1929. The industry had become even further entrenched in the quality line and was known in 197 2 for expertise in production rather than quantity. The still viable industry was based on the efforts of early leaders who made use of initial advantages of wood, power, labor, and transportation. It was also based on men who were shrewd and innovative and adopted usable production, marketing, and transporta­ tion techniques. ACKNOWLEDGMENTS Many people have contributed to the preparation of this dissertation. They have given their time and sug­ gestions for its improvement. Thanks are extended particularly to the guidance committe of Drs. Jacobson, Vinge, Matley, and Horvath. Their suggestions were many and aided both in formulating a conceptual framework for the study and in revising the manuscript. Dr. Jacobson , committee chairman, deserves special thanks for the interest that he showed in this research. His patience and constructive suggestions were greatly appreciated. However, the largest debt of gratitude must go to my wife, Jean. Her efforts in typing and editing the manuscript were most helpful. Moreover, her steadfast encouragement over many years was a source of inspiration. Her sacrifices were many and varied. She agreeably d e ­ prived herself in order that her husband could attain a goal culminating with this dissertation. ii TABLE OF CONTENTS Page LIST OF T A B L E S .............................................vi LIST OF F I G U R E S ....................................... viii Chapter I. II. I N T R O D U C T I O N .................................. I Problem Statement and Objectives . . . . Methodology .................................. Conceptual B a s e ........................... Research Orientation ........................ Organization ............................... 1 5 6 15 16 FURNITURE BEGINNINGS: 1826-1840 . . . . 19 19 Pioneer Furniture ........................... ............................... 20 Cabinetmakers Deacon Haldane ............................... 21 Market A r e a ...................................... 25 Initial Advantage ........................... 28 Inventions and Innovations ................. 31 III. FACTORY SYSTEM IMPACT: 184 0-1860 . . . . 34 Industrial Revolution .................... 34 Sawmills and Sash and Door Factories . . 42 Machine Making ............................... 44 Transportation ............................... 45 C a p i t a l ......................................... 53 L a b o r .............................................54 M a r k e t i n g ...................................... 54 Initial Advantages ........................ 55 L o c a t i o n ......................................... 62 S u m m a r y ......................................... 63 iii Chapter IV. Page INNOVATIONS AND EXPANSION: 1860-1890 . . . 67 O v e r v i e w ........................................ 68 T r a n s p o r t a t i o n ............................. 72 I n n o v a t i o n s ..................................... 80 E x h i b i t i o n s ..................................... 92 M a r k e t i n g ..................................... 98 Market A r e a .................................... 101 Raw M a t e r i a l s .................................106 W o r k e r s ....................................... 108 F i n a n c e ....................................... Ill P o p u l a t i o n .................................... 115 ........................... 116 Decision Making S u m m a r y ....................................... 117 V. MATURITY: 1890-1929 119 Mechanization .............................. 120 Transportation .............................. 123 M a t e r i a l s .................................... 128 Design, Style, and Carving ................. 130 Grand Rapids and Other Centers . . . . 134 W o r k e r s ....................................... 137 S a l e s ...........................................143 E x p o s i t i o n s .................................... 146 R e p u t a t i o n .................................... 151 G r o w t h ....................................... 153 World War I ................................ 154 Impact on the C i t y .......................... 155 Human J u d g m e n t s ............................. 156 S u m m a r y ....................................... 157 VI. COLLAPSE OF THE INDUSTRY: 1929-1940 . . . 159 Grand Rapids Expositions ................. 159 Production Losses ........................... 160 Response to Financial Crisis ............. 161 Sources of L u m b e r ............................. 163 Southern Competition ....................... 165 Labor F o r c e .................................... 167 Efforts at Revitalization ................. 168 Furniture and Grand Rapids ................. 169 S u m m a r y ....................................... 170 iv Chapter VII. Page R E S U R G E N C E : 1940-1972 172 World War I I ............................ Production Trends ........................ Labor F o r c e .............................. v;holesaling C h a n g e s .................... I n n o v a t i o n s .............................. Types and Styles P r o d u c e d .............. Changing Materials .................... Competition from Other Centers . . . Spatial Decisions ........................ 173 174 17 5 180 184 186 189 192 197 VIII. C O N C L U S I O N S ................................. 199 LIST OF R E F E R E N C E S .............................. 203 OTHER R E F E R E N C E S .................................. 214 V LIST OF TABLES Population of Grand Rapids 1890 Leading Industries 60 .................... ........................ 69 1880 Furniture Production .................... 71 1890 Furniture Production .................... 71 Birth Place of Berkey and Gay Employees--18B6 ............................... 110 National Origins of Grand Rapids Population— 1880 ........................... 111 New Furniture Businesses 113 .................... Sources of Wood ............................... 130 Furniture Growth ............................... 134 .............. 136 National Origin of Furniture Workers— 1890 ............................... 140 Job Type by Nationality 141 Furniture Production 1890-1929 ........................ Salesmen Attending 1928 Training Session 145 Buyers at the Grand Rapids Exposition 148 1925 Exposition Displays by State Buyers at the 1925 Exposition .............. Furniture Exposition Attendance vi . .............. 150 150 160 Table Page 18. Furniture Woods, 1937 ........................ 163 19. Sources of Lumber, 1937 164 20. Furniture Output by States, 1929-1935 21. Industrial Employment 1929 and 1939 . . 166 . . . 170 22. Grand Rapids Furniture Output 1929-1967 . . 174 23. Wages in the Furniture Industry, 1965 . . 177 24. Firm Employment, ........................ 179 25. 1967 Furniture P r o d u c t i o n ................. 194 1959 LIST OF FIGURES Figure Page 1. Circular and Cumulative Causation............... 2. Furniture Made by H a l d a n e .............. 3. Haldane's Workshop, 1837 4. Tool C h e s t .............................. 5. Woodworking Machinery ........................... 24 6. Michigan Forests, 1 8 3 0 *s ....................... 29 7. Furniture Plants in Grand Rapids, 1856 . . . 64 8. Canal Development in Grand Rapids, 1869 . . . 74 9. Furniture Plants in Grand Rapids, 1881 . . . 75 22 ........................ 1870 9 22 24 10. Grand Rapids Rail Connections, . . . . 11. Bedroom S u i t e ........................... 94 12. 1876 Prize Winning B e d ................. 94 13. Berkey and Gay P l a n t ........................ 124 14. Lumber Storage A r e a ........................ 124 15. Furniture Plants in Grand Rapids, 1929 16. Quality Grand Rapids Furniture 17. American Seating Trucks 18. Furniture Plants in Grand Rapids, 1972 . . 78 . 138 ................. 183 ........................ 183 . . . 196 CHAPTER I INTRODUCTION Furniture specialization began in Grand Rapids, Michigan in 1836 with the establishment of the first cabinet shop. Its furniture beginnings were no different than those of most frontier communities. in Grand Rapids grew and flourished. and sales multiplied. Yet, the industry Markets were expanded By 1850 several cabinet shops were in operation and small furniture factories were beginning to appear. In 1900 the name Grand Rapids signified quality furniture; the city was dubbed the "Furniture Capital of America." Large furniture operations are to be expected in the large metropolitan centers such as New York and Chicago. However, in 1900 Grand Rapids had a population of only 87,000 of which over 6,000 were engaged directly in furniture manufacturing.*" It is strange that a city *"U.S., Department of Commerce, Bureau of the Census, Twelfth Census of the United States; 1900, Manufactures, VII." "irT~™"' — , 1 2 as small as Grand Rapids could attain a leadership role in national furniture making. The Depression of 1929 dealt the local industry a crippling blow from which it has not yet fully recovered. However, positive signs of new growth are now appearing based on non-wood furniture. The immediate future is no longer bleak. Many reasons have been suggested for the location of a notable furniture industry in Grand Rapids. The most frequently mentioned reason has been the proximity to a variety of different woods. Other writers have pro­ posed the role of leadership in the industry. Still others have suggested the availability of skilled labor and transportation facilities. Regardless of the reasons suggested for the origins and growth of the industry, the explanations seem inadequate and unsophisticated. Problem Statement and Objectives The problem of this dissertation is to analyze and determine the origins, processes, and spatial changes of the furniture industry in Grand Rapids. This study traces spatial change in the furniture industry through time from its genesis to the present in an effort to assess its future prospects. Little of a geographic nature has been written on furniture manufacturing of the city. This writer suggests that geographic changes in the industry are indicative of 3 changes in local, national, and international patterns and processes. A changing city can be seen through furniture manufacturing. Thus, much of the historical geography of one of the largest cities in Michigan is tied to an important economic endeavor. However, the research is not all "pure" in nature. Application can be made of the research if the present situation of the industry is analyzed in light of the past. Sauer suggests that both retrospect and prospect are on the same line continuum.1 Any given time repre­ sents only a point on that line. Clark has contended that a major role of historical geography is to project the significance of conclusions forward in time. 2 Thus, by examining the evolution of the industry from its conception to the present, insight can be gained into future patterns and processes. The hypothesis of this study is that the origins of the furniture industry of Grand Rapids rest on the initial advantages of the industry enhanced by techno­ logical changes in production and transportation. It is contended that Grand Rapids was an efficient producer at 1Carl Sauer, "Foreward to Historical Geography," Annals of the Association of American Geographers, XXXI (March, 1541 ). 2 Andrew Clark, "Historical Geography," American Geography: Inventory and Prospect, e d . by Preston James and Clarence Jones (Syracuse University Press, 1954), p. 72. 4 the time that major technologic changes took place f allowing economies of scale and larger market areas to develop♦ Early production was non-basic or locally oriented. However, even in the handicraft stage, outlying markets and an efficient, developed. sales were made to infant industry had The initial advantages of the industry were furthered by improvements in transportation and innova­ tions in furniture manufacturing. Agglomeration occurred as furniture firms concentrated in Grand Rapids. As the industry grew in production and market area, capital and labor became easier to obtain. Thus, industry became self perpetuating. the growth of the A multiplier effect occurred encompassing the enlarged industry, ard innovations. new thresholds, Growth led to more growth. The objective of this study is to account for the origins and processes of the furniture industry of Grand Rapids. To totally account for the dependent variable of origins and processes, a multiplicity of independent variables would have to be surveyed. The task of account­ ing for such independent variables as competition with other furniture centers, style changes, costs, production costs, and savings distribution from agglomeration would be entirely beyond the scope of this dissertation. Therefore, several of the most important variables are 5 examined in an effort to determine the origins and processes of the furniture industry. The relationship between the development of the industry and initial advantages enjoyed by the infaht industry are determined. The initial advantages are examined focusing upon efficiency of production, use of natural resources# early use of power# market development and the like. Technological changes in production and trans­ portation that enhanced these initial advantages and spurred the growth of the industry in the city are analyzed. Thus# these variables are looked at in the context of a circular and cumulative process of industrialization. Methodology The primary methodology used in this study is that of historical geography. One of the most prominent themes of historical geography is that of origins and processes.^ The furniture industry of Grand Rapids is a part of the cultural landscape of the city. Thus# this dissertation is a study of the evolution of one part of the cultural landscape--the one appearing to have the greatest impact on the city. ^Sauer, p . 9. "Foreward to Historical Geography," 6 The cultural ment of objects. landscape is not a static arrange­ It has become what it now is, and is in the process of becoming something e l s e . 3 Two approaches are often suggested for investigating the cultural land­ scape. The functional approach focuses on short term changes. On the other hand, the developmental approach emphasizes long term processes. 2 This study is develop­ mental in nature and focuses on cultural processes and cultural evolution of the furniture industry. Origins in time and place are key elements of such a study.' Therefore, both growth and retrogression of the industry a re analy z e d . Sauer suggests that historical geography is the study of a series of changes that the cultural landscape has undergone. 4 It is hoped that insights into the present role of the furniture industry can be gained by H. C. Darby, "On the Relations of Geography and History," in Cultural Geography: Selected R e a d i n g s , ed. by Fred Dohrs and Lawrence Sommers" (fJew York: Crowell, 1967), p. 37. 2 Edward Ackerman, "Cultural Geography," in Introduction to Geography: Selected R e a d i n g s , e d . by Fred Dohrs and Lawrence Sommers Otew York: Crowell, 1967), p. 341. 3I b i d . , p. 341. 4 Carl Sauer, "The Morphology of Landscape," in Land and L i f e , e d . by John Leighly (Berkeley: University of California Press, 1967), p. 344. 7 studying the industry's development through time. Inves­ tigation of change through time is a central theme of historical geography.1 In short this dissertation is a genetic study of how an industry developed. In order to find how the furniture industry came to be where and what it is now, or where it was at a particular time, it is necessary to study the agents causing change and development. process is ignored, change is also ignored. 2 If 3 Static pictures neglect process, assume stages, and put much emphasis on time. approach will be avoided. Thus, the cross-sectional Instead, the evolution of the industry continuously through time is studied. Of particular interest is how it arose from preceding situa­ tions, and how its future has been shaped by forces 4 stemming from the past. ^Roy Merrens, "Historical Geography and Early American History," William and Mary Quarterly, XXII (October, 1965), 54 5. 2 H. T. Prince, "Progress in Historical Geography," in Trends in Geography: An Introductory Survey, ed. by Ronald Cooke and James Johnson (taew Y o r k : Vergamon Press, 1969), p. 111. 3 C. T. Smith, "Historical Geography: Current Trends and Prospects," in Frontiers in Geographical Teaching, ed. by Peter Haggett (London: Methuenm, T970) , p. 131. 4 Jack Eichenbaum and Stephan Gale, "Form, Func­ tion, and Process: A Methodological Inquiry," Economic Geography, XLVII (October, 1971), 542. 8 Economic enterprises are closely associated with the urban areas in which they are found. Interaction between the two is common since industrialization and urbanization are often created by the same processes.^ The furniture industry of Grand Rapids fits this pattern. Conceptual Base Alan Pred has proposed a model of urban-industrial growth that can serve as a conceptual framework for this study. Pred proposes a model showing urban and indus­ trial development as an unbroken circular and cumulative process.2 This writer is not interested in proving the model that Pred adapted to geography right or wrong. The value of the model is in organizing the research and giving the writing a conceptual base. The ideas of circular and cumulative causation are applied as they fit the Grand Rapids situation. To Pred the period from 1800 to 1840 constitutes a period classified as mercantile-commercial. 3 Manu­ facturing was characterized by handicraft rather than machine techniques. Retailing and wholesaling were often ^Allan Pred, The Spatial Dynamics of U.S. UrbanIndustrial Growth, 1800-1914 (Cambridge: M .I .T . P r e s s , 196i> , p . 4 ------------------ . ^Ibid ., p. 25. ~*Ibid. , p. 143. 9 combined, and manufacturing was done in the home. The function of the city was still mercantile, with small population, low market potentials, and lack of capital and labor. Water power came into use in this commercial era but was an immobile natural resource. Steam power was inefficient and costly and could not be of major pro­ portions until coal could be easily transported. The 1800-1840 period was characterized by transport diseconomies. Markets could not be extended because of the cost of shipping in this pre-railroad time. Road and turnpike shipping was open only part of the year and was expensive per ton mile. easier to move goods by river or canal. It was much Yet, water m o v e ­ ment required a great time involvement which made it difficult for manufacturers to react to non-local demands. In the winter, rivers and canals were blocked by ice. Water transport was seasonal at best. Thus, even if technology had been advanced enough to provide large numbers of manufactured products, portation could not cope with long distances. trans­ The market area had to be small for transport diseconomies were too great in this pre-railroad period. Borchert recognizes the same situation. He suggests a sail and wagon period from 1790 to 1830 in which the friction of distance was a barrier to the 10 movement of goods.^ The canal boom as an effort to over­ come distance was only a temporary and inadequate answer. The furniture industry of Grand Rapids can be fitted into this mercantile or sail and wagon period. An infant industry had developed based on local resources, limited markets, low production, and inadequate trans­ portation. The river was used for power, a canal was under construction around the rapids, and steamers carried furniture downstream. By 1860 the industrial-capitalism period of industry had arrived. 2 This period was characterized by large scale production based on agglomeration economies. Market areas were extended. It was necessary to sell 3 goods and services beyond settlement boundaries. A change in approach and attitude was coupled with the 4 stimulus of the Civil War. All industries are different and the manner in which factors interact is different. Yet, the factors ^John Borchert, "American Metropolitan Evolution," Geographical Review, LVII (July, 1967), 306. 2 Pred, The Spatial Dynamics of U.S. UrbanIndustrial Growth, 1B()U-Ii?l4, p. 16. 3 Maurice Yeates and Barry Garner, The North American City (New York: Harper and Row, 1971), pT 16. 4 P r e d , The Spatial Dynamics of U.S. UrbanIndustrial Growth, 1800-1914, p. IB. 11 and patterns are the same. The model in Figure 1 is based on the premise that growth leads to more growth. There­ fore, expansion takes place in a circular and cumulative process. New or Enlarged Industry Multiplier Effect Enhanced Possibility of Invention or Innovation New Local or Regional Threshold Invention or Innovation Figure 1. Source: Circular and Cumulative Causation Allan Pred, The Spatial Dynamics of U.S. UrbanIndustrial Growth, 1800-1914 { C a m b r i d g e M V l .T . Press, 1966 ), p. 2 5 .-------- P r e d 1s model of urban-industrial growth attempts to analyze the relationships between ci tv and industrial growth by surveying inventions, market areas, and initial advantages. New or enlarged industries enhance the possibility of more inventions and innovations. Thus, with greater populations more interaction occurs among people. Such interaction increases the likelihood of technologic inven­ tions or innovations. These inventions occur not only in 12 industry, but also in transportation and marketing. Thus, the cumulative effects of greater technologic efficiency result in a larger industry. The multiplier effect suggests that as workers gain more purchasing power and spend more, new or enlarged businesses will be created. New industrial expansion stimulates population growth which in turn leads to new thresholds and enlarged manufacturing. When higher thresh­ olds are reached due to transport changes or transportation increases, If the whole growth process increases.* the model worked perfectly, if industries were not in competition with each other, and if resources were available, each industry would expand indefinitely. How­ ever, some industries grow faster than others because of discrepancies in the forces working on them. One discrep­ ancy is initial advantage. Some industrial centers create their own condi­ tions for growth through rapid industrialization. often these centers had initial advantages. advantages Quite Transportation are the most important influences on some cities at the expense of others. A close relationship exists between initial advantage and accessibility. 2 *I bi d ., p . 28. 2 Ysates and Garner, The North American City, p. 51. 13 The rates of transportation imputs were reduced significantly and the cost of production went down. Market areas could then be expanded, making agglomeration and large scale production more likely. The growth of those centers that were already efficient producers was favored over the inefficient or non-producing centers.^ Cheap transportation also favored those centers already having large market areas, because the transportation imput reduc­ tion reduced total costs more. Efficient firms were favored by transport improvements, particularly feeder lines, because their market areas were enlarged. Thus, transportation improvements were very conducive to large scale production. Specialized production occurred and 2 became self-generating. Volume rates were available from the railroads. Lower volume rates again favored the initial advantage of efficient producers, and their scale of operations grew. Innovations in production tended to favor a few cities at the expense of others. The post Civil War innovative period brought great changes in the scale of production» created. Old plants expanded and new plants were Increased size reduced costs, allowed greater output, and expanded markets. Technical advances, by ^Pred, The Spatial Dynamics of U.S. Urban-Industrial Growth, 1800-19IT, p. 50. 2I b i d ., p. 51. 14 reducing per unit costs, favored growth and agglomeration in cities with efficient producers at the expense of in­ efficient producers. Those cities with an initial advantage of efficient production, high accessibility, or large market areas were favored at the expense of others. Growth led to more growth. The furniture industry of Grand Rapids is analyzed in this context. The initial advantages are determined as well as the general developmental process of development involving technologic changes and expanded markets. Thus, the origins and processes of furniture development are analyzed through a circular and cumulative process framework. The development of the furniture industry was based on decisions made by men--factory owners, retailers, and consumers. Thus, the decision making process had geographic consequences. Man's perception of the physical and cultural environment, his behavior, and his human decisions led to an evolution of the landscape.1 The furniture industry grew to large proportions. An effort is made to analyze the development of the local industry in a decision making context. The industry through time was involved in search activities ^Michael Hurst, A Geography of Economic Behavior (North Scituate: Duxbory^ 1972), p. T“ . 15 through space for raw materials, markets, and information. Information was not given to firms but had to be searched out. Alternatives were weighed by factory owners that would lead to selected aspiration levels. Thus, the two processes of adoption and adaption were involved.^ Alternatives were not unlimited, but tempered by available transportation, information, and technology. Thus, man's decisions bringing about spatial changes were influenced by the physical and cultural environment and the abilities and personalities of the decision-makers. Research Orientation Research studies focusing on Grand Rapids are few in number and primarily historical in nature. Only one research study focuses directly on the furniture industry. The City Built on Wood; A History of the Furniture Industry of Grand Rapids, 1B50-1950, by Frank Ransom is a history of furniture manufacturing. The book is not of a geographic nature and is only of limited use in this spatial study. Two articles by James Bradshaw in Michigan History are comparable in scope to the Ransom study. 2 1Ibid. , p. 74. 2 James Bradshaw, "Grand Rapids Furniture Begin­ nings," Michigan History, LII (1968), 279-98; and "Grand Rapids, l&Yd—1880: Furniture City Emerges," Michigan History, LV (1971), 321-42. 16 Thus, research sources directly related to furniture making in Grand Rapids are limited. Only one geographic study has been done on Grand Ra;#^*W ,*uv 1 RAPIDS Lake I I HARDWOODS CONIFERS AND MIXED Ml 50 SOURCE: A PEREJDA.in READINGS IN THE GEOGRAPHY OF M ICHIG AN. CH ARLES DAVIS, E D ITO R . Figure 6. Michigan Forests, I8 3 0 's 30 The city as a focal point of the saw mill industry was an attractive place for furniture manufacturing. Cabinetmakers had access to a variety of woods. Both hard and softwoods were floated down the Grand River to the rapids. In fact, early cabinet shops were often set up adjacent to saw mills. The great amount of timber in the interior, coupled with the difficulties of transportation and communication helped to stimulate furniture manufacturing in many interior areas. Industry developed with the growth of population, and local resources were utilized.^ Yet, it would be a mistake to assume that early cabinetmakers located in Grand Rapids because of superior natural resources. Lydens put it in proper perspective: It would be a fallacy to suppose that Deacon Haldane chose this area because of the great forests. There were forests almost equally great in many middle western states at the time, and in most of them there were many more settlers to buy the product.2 Nonetheless, furniture construction did require wood and without large supplies of it, a dynamic industry could not have developed. The initial advantage of excellent timber supplies was indirect. As a major saw mill center. Grand Rapids became a logical place for furniture manufacturing \j. L. Oliver, The Development and Structure of the Furniture Industry (6x£ord: Pergamon Press^T^66) , __ 2 Rapids: 2. 2. Lydens, The Story of Grand Rapids Kregel Publications, 1967), p. 301. (Grand 31 to develop. The two enterprises, shops, often combined. saw mills and cabinet Mill operators frequently produced furniture in their spare time. Thus, in 1840 the initial advantage of a fine timber supply was beginning to have a positive effect on the furniture industry of Grand Rapids. By encouraging saw mill activity, availability of timber on the longest river in the state furthered cabinetmaking. Other initial advantages were also present in Grand Rapids. Arable land was a resource that counted in developing infant regional e c o n o m i e s .^ flanked both sides of the Grand River. Rich, level land The fact that the better agricultural lands of Kent County were made avail­ able by 183 3 encouraged early settlement in the Grand Rapids area. The population of the city grew from 75 in 1835 to 880 in 1840. 2 The increased population encouraged an expansion of furniture making by providing a larger local market. Inventions and Innovations Haldane and other early cabinetmakers began by 1840 to face the problem of a seasoned lumber supply. As sales multiplied, greater amounts of lumber were needed. ^Yeates and Garner, The North American C i t y , p . 36. 2 Etten, A Citizen's History of Grand Rapids, Michigan, p. 1. 32 The quality of furniture was affected by the amount of moisture it contained. To cure lumber, Haldane put support brackets on the ceiling of his shop. The lumber was seasoned as heat from the building rose. An alter­ nate method was to place boards on end around the stove to dry them. process. However, seasoning in those ways was a slow As the need for more lumber increased, methods proved inadequate. Therefore, such furniture was constructed with unseasoned lumber and was of dubious quality. The need for innovation and invention in the drying process was obvious. Large quantities of quality furniture could not be constructed until the drying was quickened. However, for furniture sales to expand, innovations and inventions in transportation, c o m munica­ tion, and production were needed. The physical endowment of the Grand Rapids area was excellent in respect to availability of wood, water transportation, and primitive water power. What was needed were technologic changes to speed production, overcome the friction of distance, and encourage capital outlays. The possibilities for innovation and invention increase as population increases.^ Grand Rapids and the nation grew, As the population of technologic changes in ^Pred, The Spatial Dynamics of U.S. UrbanIndustrial Growth, lBOO-1914, p. 25. 33 transportation, communication, and production followed. However, in 1840 manufacturing occupied a subsidiary role dependent on local resources, capital, and markets. Cabinetmakers of the period were searching for materials, markets, ideas, and technology that would speed production and lessen costs. The search for markets and raw materials was local by necessity. Transportation was difficult and decisions regarding them were limited by the available transport networks. The search for markets was not uniform but in paths along transport routes. Raw materials were close at hand, but the search for better furniture making techniques was farther ranging. Even though Haldane adopted methods and machines from Ohio, furniture making was tempered by man's inability to cross large areas. Therefore, cabinetmakers chose to produce for a local market. CHAPTER III FACTORY SYSTEM IMPACT: 1840-1860 In 1840 furniture manufacturing in Grand Rapids was characterized by handicraft production in small shops. Marketing was local in orientation due to the limitations of production and movement of goods. Between 1840 and 1860 significant changes occurred in production and trans­ portation that altered this pattern. Industrial Revolution Furniture making in Grand Rapids was in a trans­ ition from workshops to factories. operations was taking place. Mechanization of The transition was a result of the impact of the industrial revolution. After 1800 industry in the United States began to move from a domestic to a factory stage. This change was brought about by technologic changes that permitted industrial relocations. Relocation of the furniture industry, although not as great as in iron and textiles, brought on local 34 35 specialization and m a r k e t e x p a n s i o n B y useful to f u r n i t u r e m a k i n g West. Crude been invented nearly furniture by 100 y e a r s . Many ture trad e of in G r a n d More powerful logs much were not and were invented w h i c h made faster. These were local it w a s not e c o n o m i c a l l y invented mechanical techniques Before stock was few rare in n u m b e r . available. 1840 m o s t saws, and carvers of of to furni­ sa w m i l l s . conversion easily boring increase However, utilize m a n y was use changed the made improved, of to the order, and d i s p l a y industry factory basis and increased the d e g r e e of Machines made it economical to s p e c i a l i z e b y and rooms to a specialization. reducing •'■Furniture m a n u f a c t u r i n g h a s b e e n a n d s t i l l widely distributed. The industry has traditionally m o r e o r i e n t e d t o w a r d m a r k e t s an d l a b o r t h a n t o w a r d materials. 3I bid . , p. 23. adapted lathes, Th e of 3 furniture ^ O l i v e r , Th e D e v e l o p m e n t F u r n i t u r e I n d u s t r y ^ p~I 2 3. had for t he transportation and therefore wareh o u s e s Machine the M i d d l e use u s ed. spectacular. feasible as saws were Circular and until in in gen e r a l an o u t g r o w t h planers still su ch Rapids in p o w e r d r i v e n m a c h i n e r y w a s markets were fo und innovations to f u r n i t u r e m a n u f a c t u r i n g . machines, be technologic saws were to l u m b e r to making machines 1800 b u t 2 the oegan 184 0 m a c h i n e s Structure costs is been of t h e r 36 and e n l a r g i n g m a r k e t were a b l e are a s . to s p e c i a l i z e such as ch a i r s , tables, With markets in o n e o r larger, producers tw o t y p e s of a r t i c l e s or b e d s t e a d s . 1 Thus, the 1840-1860 period was one of industrial localization and specialization. Regional furniture centers began to emerge and Grand Rapids was one such center. However, innovations and inventions in furniture making did not come as quickly as those in industries such as textiles. Therefore, furniture remained partly handicraft and partly mechanized. Until the 1840's most furniture in Grand Rapids was hand made using hand tools for shaping and carving. In 1847 power working machinery was installed in several cabinet shopB. crude. The first machines were primitive and They were used for sawing, planing, and turning. They produced chairs, tables, primitive rockers, and settees. Thus, early machines produced furniture that was functional and not ornamental. Two men played important roles in bringing machi­ nery to the cabinet shops. In 1847 William Powers from Troy, New York opened the first woodworking factory in town. Powers rented a room in a sash, door, and blind factory and installed a lathe, circular saw, and boring machine. York: With one assistant Powers began turning out ^Victor Clark, History of the United States Peter Smith, 1949)," p. 473. (New 37 bedsteads. A close iza t i o n specialization. and a b l e to e s t a b l i s h relationship existed his own Within between a year P o w e r s mechan­ was factory. At about the same time Deacon Haldane's facilities could not keep up with the demand. Therefore, he moved his shop to the river bank and installed machinery. Haldane's main product was chairs which he made with the help of a circular saw and turning lathe. The only other furniture factories operating machinery in the West at the time were found at Cincinnati.^ By 1850 two other furniture factories were in operation in Grand Rapids. On e of them became retail store. financially secure enough to open a Both Powers and Haldane did well under the factory arrangement; by 184 9 each employed seven men. The Powers 2 operation contained machinery worth $400. Powers and Haldane were undoubtedly farsighted men who saw the future role that machines would play. These men introduced rhc machine age and factory system to Michigan furniture making."* Their factories were small by Cincinnati and Boston standards, yet notable for Michigan. *-Henry Utley and Byron Cutcheon, Michigan; As A Province, Territory and Statei the T w e n t v ^ x t n Member of the Federal Union (fiew York: Americana P r e s s , 1L96S) , pi 280. 2 Bradshaw, "Grand Rapids Furniture Beginnings," p. 283. 3 Bureau of Labor and Industrial Statistics; State of Michigan: 1900 (Lansing; Robert" Smith, 1900), pi (T91 38 Powers in particular was successful in the furni­ ture venture. factory. By 18 50 he constructed a new two-story In the 25 by 100 feet structure he employed 30 to 40 men.1 That year he visited both New York and Chicago for machinery and business. The following year he began using a shaper machine and filled a 10,000 chair order for a Chicago buyer. 2 Powers coupled the chair order with an order for McCormick reaper parts and enjoyed 3 a fine year with sales of $33,000. An order of 10,000 chairs was large for a Grand Rapids plant but not for Cincinnati. As the major production center in the West, 4 a Cincinnati firm was producing 180,000 chairs a year. The Powers factory and business were large for the period when no railroad entered the city. A partner of Powers, E. M. Ball, described 1849 sales in a letter to his family in New Hampshire. Sales in 1849 were above expectations and stock was reduced to a low level. Powers was making business trips across Lake Michigan and was at ^George Fuller, e d . , Historic Michigan, Vol. (National Historical Association, 19^4) , p . 547. 2 Bradshaw, 1 "Grand Rapids Furniture Beginnings," p . 284 . ■*Moore, History of M i c h i g a n , Vol. 1, p. 538, 4Bradshaw, p. 284 . "Grand Rapids Furniture Beginnings," 39 a loss on how to handle the increasing business. Even with seven employees he was short handed.* Some machines in 1850 were run by small engines but most were belt driven making use of power from the river. In any event, machinery was used to do some of the work previously done by h a n d . The early factory owners were men of mechanical ability who adapted new tools and techniques to furniture making. They made use of the abundant hardwood supply and were shrewd enough to pursue new markets when technology permitted. The 1 8 50's brought many men to Grand Rapids who later became famous in the furniture business or other fields. Widdicomb, Matter, Berkey, and Comstock all became well known for their furniture working prowess. In addition the Pullman brothers--of sleeping car fame— and the Winchester brothers spent several years in the furniture business. Thus, men of great ingenuity, capac­ ity, and business awareness were present at an early date. Grand Rapids was fortunate to have a fine collection of innovative people. The Ball and Powers furniture business experienced problems typical of manufacturers of the 1840's and 1850*s. The Powers-Ball business experienced hard times followed by good. The concern was associated with the *Frank Ransom, The City Built on Wood; A History of the Furniture Industry o£ drand Rapids. Michigan, 1850-1950 (Ann Arbor; Edward brothers, 1955), p. 4. 40 lumber business which had great losses and fluctuations. Although the furniture business was more stable, it was not yet stable nor large enough to drop the lumber business. In order to expand furniture sales, Powers and Ball established small branch outlets in the area from which furniture was sold on commission. The two men also maintained a retail store in Grand Rapids. The furniture business was beginning to boom just before the Civil War. In the twenty years from 1840 to I860, the furniture business had been greatly altered. The 1850's were years of increased mechanization and notable innovations. Steam-powered engines started to be used to run shop saws; power plants were installed to power stroke jointers, disk sanders, planers, lathes, rip saws, and cut-off saws. Once established the industry fed on itself as the art of furniture making was passed from father to son. The requirement of success in the furniture business in 1860 was quite different than in 1840. needed to be a craftsman. In 1840 one In 1860 one had to be a successful businessman, craftsman, and mechanic as well. Men who had started as skilled cabinetmakers became factory operators. Skill in the operation of such fac­ tories came from experience and contact with others. However, the transition from small shop to factory was less abrupt in furniture making than in the manufacture 41 of other products. Much hand craftsmanship remained even after industrialization for most furniture of the 1 8 5 0 's could not be mass produced but required large amounts of hand labor. George Widdicomb*s rise in the furniture trade appears to be typical of many of the early manufacturers. Widdicomb spent several years employed as a workman in a local shop. own shop. Then in pre-Civil War times he started his He successfully combined hand craftsmanship and the latest methods. Many machines were specially designed by Widdicomb to meet the needs of his plant. The attitude was to make the job easier and cheaper but not at the expense of quality. Those cabinetmakers who were not flexible enough to change to machine operation lost their place in the trade. Dowels and mortises which had once been cut slowly by hand were quickly cut by machines. boring, and sanding changed. Forms of bending, As a result of the machine age, the cabinetmaker had to become a carver, designer, and assembler of parts. finisher, Thus, as specialization occurred, the cabinetmaker war phased out. The small cabinet shop disappeared. Fine quality workmanship required a great amount of time and made furniture too high priced for roost homes. The problem of industrializing the furniture business was to build in quantity without sacrificing too much in quality. 42 Machinery was cheapening products trend invented the product. dropped had just b e g u n Owners important than use of river the o n s e t and felt the upper power th e river and price of of f or profits. This War. unplanned Even when and new not carefully location of Thus, without furniture Civil largely floors. tasks and the they were structure. to the hand larger markets constructed, planned. located close at slower the factories were in b a c k r o o m s buildings were the Thus, allowing The e a r l y existed to d o the p l a n t most the dual to b e more plants were purpose of making transportation. The use of machines brought greater output at reduced prices. fitted. The great multitude of consumers bene- Some consolidation of the industry occurred as small shops were combined. were increased. Thus, capital and facilities By 1860 the pioneer period in the furni­ ture industry had passed and an organization period had begun. The growth of industry was a cumulative matter with no single factor causing the local rise. By 1060 the foundations had been broadened. Sawmills and Sash a n d Door Factories* Much of the woodworking machinery in the early furniture factories can be traced to developments in *Sash and door factories made frames for windows and doors. 43 sawmills and sash and door factories.1 Grand Rapids was a large saw mill and sash and door center. Thus, the first furniture factories in the city adopted machines of the same type used in saw mills and sash and door factories. One man often owned all three types of establishments. Deacon Haldane's entry into machine use came as a result of the sash and door business. Haldane's brother operated a sash and blind factory, and Deacon in 1847 began to use his brother's machines and adapt them to the furniture trade. Another furniture enterprise, Berkey, started as an outgrowth of the sash and door business. 2 In 1850 Julius Berkey started making furniture in a corner of his brother's factory. At the end of each day Berkey con­ structed small walnut tables with scalloped edges. Using a lathe and a shaper the "Berkey Table" was made and sold in the community. Lumber was easy to get. walnut were close at hand. the village with furniture. Plenty of maple, ash and Berkey claimed to have filled 3 The furniture met the needs *A. P. Johnson and Marta Sironen, Manual of the Furniture Arts and Crafts (Grand Rap i d B : JTI P. Johnson, 1325 ) , p" 379'.-----------2 William Nesbit, The Story of Berkey and Gay (Grand Rapids, 1911), p. 3. 3 Ibid., p . 5. 44 of the time. It was sturdy. The inexpensive walnut tables were crude by later standards. was some years off. Fine craftsmanship Yet, the scalloping of table edges indicated an interest in style and an innovation in both machine use and style. The venture was so successful that bedsteads and larger tables were soon produced. As pro­ duction increased, the sash and door business was dropped in favor of full time furniture manufacturing. A close relationship also existed between ture factories and saw mills. furni­ Nearly every cabinet shop was at first connected with a sawmill. Thus, logs were cut to proper dimensions and lumber to proper thickness. William Powers found the sawmill business so profitable that he sold his also thriving furniture business to devote full time to his sawmills. Machine Making Many furniture machines were in use in the East before 1850. Machine use in Grand Rapids came later. However, by the middle 1 8 5 0 *s stroke jointers, disk sanders, planers, were in use. lathes, rip-saws, and cut-off saws In less than 10 years these machines were being made in Grand Rapids by the Buss Machine Works and the Grand Rapids iron Works. The Iron Works was owned by a furniture man who put his engineers to work constructing furniture machines. By 1857 even water power generators 45 were produced locally. Oliver contends that "the presence of excillory understanding is a sign of the maturity of the predominant industry."*' Judging by machine making, the furniture industry of the city was beginning to mature by 1860. Transportation During the 1840 to 1860 period manufacturing sur­ passed the development of a transportation system to move furniture to markets. The ability of man to produce sur­ passed his ability to transport. Cabinetmakers and early factory owners produced goods for the local market. Many of these early business­ men maintained retail stores as well as shops. Such re­ tail and manufacturing connections were common when goods were produced in limited numbers and sold in a market limited by transportation difficulties. During this early period wholesaling was limited by the friction of distance. The railroad was late in coming to Grand Rapids; it was not present until 1856. Thus, movement of furni­ ture had to be either by steamboat via the Grand River to the Great Lakes or by wagon over crude roads. With no railroad present, manufacturing for other than the regional *"01iver, The Development and Structure of the Furniture Industry, p. 90. 46 area was out of the question. New markets could not be opened until transportation improved. With movement of furniture slow and difficult, costs were high limiting markets to the immediate region. Therefore, before the coming of the railroad each town maintained its own furniture establishments. How­ ever, even the 1840*s and 1850's brought some regional markets. Chicago and Milwaukee could be reached by steam­ boat from Grand Rapids as well as other Lake Michigan cities and those along the Grand River. connected by roads with Grand Rapids. A few cities were Thus, several transportation arteries stretched out from the city. The market area to 1858 was local but had several important outliers. The furniture industry sent some $40,000 worth of produce a year to regional markets.* Steamboats ran on a regular basis between Grand Rapids and Grand Haven after 1837, and by 1842 service linked the local community to New York City in 15 days. 2 They were able to provide inexpensive transportation to the limited river area. By 1856 steamboats left the city on scheduled runs seven days a week. However, steamboat *Lydens, The Story of Grand Rapids, p. 300. 2 G o s s , History of Grand Rapids and Its Industries, p. 893. 3Ransom, The City Built on W o o d , p. 8. 47 traffic failed to solve the basic problem of the need for quick, inexpensive connectivity with many areas. In addition there is no evidence to indicate that great amounts of furniture were carried to market on steamers. Yet, until the railroad reached the city in 1858, the Grand River was the best avenue for transportation. How­ ever, the basic problem of a seasonal flow of goods remained. Overland transportation was difficult until 1846. By 1841 Grand Rapids was receiving mail by stage wagons from Kalamazoo. The service depended on the weather.^ Both passengers and goods were carried by lumber wagons pulled by horses or oxen. Before 1850 these crude vehicles connected Grand Rapids with Ionia, Lansing, Pontiac, Battle Creek, and Kalamazoo. Little furniture was sent overland unless the buyer came to Grand Rapids and trans­ ported his own goods. Travel was uncomfortable and the wagons often stuck in the mud. Better roads were needed if transportation was to be improved. The city was not among the first of Michigan cities to be served by the railroad. The railroad reached Kalamazoo in 1846 with no prospect of being extended to Grand Rapids in the immediate future. For Grand Rapids to make use of the railroad, the 50 miles of ^Goss, History of Grand Rapids and Its Industries, p . 612. 48 road to Kalamazoo had to be refined. Therefore, in 1852 a plank road was constructed between Grand Rapids and Kalamazoo. One of the sawmill-furniture enterprises supplied 150,000 feet of lumber for the plank r o a d .^ Prior to the plank road the journey had taken two days. With the new road travel time was cut to one day. Al­ though the road was smooth at first it quickly deterior­ ated. Yet, until 1869 the plank road served as the principal route to the south for passengers and freight. Even though it served as a branch off the railroad, only moderate amounts of bulky furniture were transported over it. Thus, until 1658 only small amounts of furniture were marketed out of the Grand Rapids area. Great e x ­ pansion of markets had to wait for the railroad. Yet, manufacturers were facing the problem of expanded produc­ tion outstripping the local demand. C. C. Comstock found in the 1 8 5 0 's that the local market was not large enough to absorb the output. 2 Therefore, he and other furniture men looked for out-of-state markets. In-state markets necessitated movement by road and were impractical. However, Chicago and Milwaukee were easier to reach and ^Bradshaw, "Grand Rapids Furniture Beginnings," p. 285. 2 Arthur White, "Furniture Making Here Century Old," Grand Rapids P r e s s , Dec. 24, 1927, p. 38. 49 offered great opportunity for sales. Out-of-state markets were indicated by the 1851 sale of 10,000 chairs to Chicago. However, freight rates were governed by the capacity of the vessel, and the cost of transportation ate up much of the profit. Transportation inequities discouraged much furniture exporting. New markets could not be opened until transporta­ tion improved. In 18 58 the Detroit, Grand Haven, and Milwaukee railroad reached Grand Rapids providing good east-west connections. The railroad supplemented the Grand River and the Kalamazoo Road as a means of exporting furniture. The railroad may well have been the most far reaching invention of the 19th century.^- However, it did not provide service cheaper than that of water carriers. In ton-miles it was even more expensive. Rail super­ iority lay in the quality of its service which compen­ sated for the increased rates. involved. A time factor was also Furniture could be rapidly shipped to market, which meant that orders could rapidly be filled. To the furniture industry the railroad meant that the uncertainty of delivery was gone and that the time of arrival could even be estimated. Whereas water and overland trans­ portation were greatly hindered in the winter, railroads ^Robert Higgs, The Transformation of the American Economy, 1865-1914 (New York: John Wiley, 1971), pT 44. 50 continued to operate. Thus, furniture orders could reliably be filled regardless of the season. Year around marketing of furniture was essential before the industry could expand its market area. roads were quite direct. reduced. The routes taken by rail­ Therefore, trans-shipment was With the speed and safety of shipments increased, insurance rates went down as well as warehouse rates. In short, marketing of furniture could take place in large sections of the country where water routes did not extend. In particular, the West was opened to the sale of furniture. Movements of furniture by railroad lowered per unit production costs and favored those cities that were already efficient producing centers.* Evidence seems to point to the fact that Grand Rapids in 1860 was an effi­ cient producer of furniture. Even before the advent of the railroad, production was too great for only the local market. Machinery must have been efficient and highly refined for Grand Rapids. One furniture producer c o n ­ tended "that we can almost throw whole trees into the hopper and grind out chairs ready for use.'* 2 He also *Pred, The Spatial Dynamics of U.S. Urban'BT Industrial GrowtKT lf W-19141, 2 Ransom, The City Built on W o o d , p. 5 51 suggested that shipments of lumber and furniture were being made to Milwaukee, Chicago, and Albany. Efficient production centers were also favored by the coming of the railroad because of inertia of move­ ment. In 1B60 Grand Rapids had good relative accessi­ bility, a favorable site, and available capital and labor. There was no reason for the infant industry to be w i t h ­ drawn from the city. The costs of relocation discouraged movement as well as the fact that good opportunities existed in Grand Rapids. Even with the railroad connecting Grand Rapids with a larger market area, rail connections were in a primitive stage. Inventions and innovation in m a n u f a c ­ turing were far ahead of those in transportation. Manu­ facturing had surpassed the ability of rail facilities to supply natural resources or market finished products. Had transportation facilities been more advanced in 1660, the scale of production could have been higher. Thus, the furniture business of Grand Rapids in 1860 was in an embryo stage. lished in the city. Nine firms had been estab­ They employed 53 workers. However, production was not much higher than that of Powers and Ball in 1851.^ The industry was not of great signifi­ cance even to Kent County. ^Bradshaw, p. 291. Furniture manufacturing was "Grand Rapids Furniture Beginnings," 52 topped by the manufacture of plaster, lumber, flour, and clothing. New York City at that time was turning out furniture valued at over $6 million whereas production in Grand Rapids amounted to slightly over $30,000.^ The furniture industry from 1840 to 1860 was in a stage of transformation. Some plants became mechan­ ized and developed into factories. Industry expanded. Yet, a handicraft element remained. Furniture could not be produced without large amounts of hand labor. Intri­ cate carving and finishing was still done by craftsmen not laborers. Much of the expansion which occurred in the local furniture business was the result of an increased p opu­ lation within the city. Thus, local demand increased. Despite the fact that furniture manufacturers had the facilities to produce and market larger amounts of furniture in 1860, the financial depression of 1857 did little to stimulate the industry. Evidence of the number of firms and employees of the 1850-1860 era is lacking. 2 However, several plants barely survived the Panic of 1857. Those plants which were able to survive the Panic formed the nucleus for later growth. 1 Ibid., p. 291. 2 Census data for individual cities in Michigan and their manufactures was not made available until 1870. 53 Capital Most early capital had to come from the profits of the business or from local banks. high rates of interest. often paid. Local banks charged A 10 per cent interest rate was Such high rates were maintained until outside capital could be attracted. Fortunately, in the initial stages of the furniture industry only moderate financing was necessary. Factories were small and machines few in number. The connections that furniture companies had with the lumber industry had financial implications. Ample timber was available to these companies at a reduced cost. The association with saw mills also provided furniture concerns an increased ability to finance expanding operations. The increased production of the 1 8 5 0 *s presented factory owners with a financial problem. scarce. Dry lumber was Lumber had to be cured to remove the sap. Other­ wise, furniture warped, came apart, or was deformed. could no longer be cured overhead in small shops. Wood Thus, lumber was stacked with the boards separated by small pieces of wood for four year periods. Owners were finan­ cially unable to carry large amounts of lumber for four years. Thus, they used lumber of doubtful condition. Most wood was green and dried out in the home. 54 At a time when finances were in short supply other items compensated for the capital shortage. Ample power and an adequate labor supply were present. Labor In 1846 the Van Raalte Colony of Dutch was founded west of Grand R a p i d s . Many of these Dutchmen came to Grand Rapids for business and employment. In a typical year 200 to 300 Dutch came to Western Michigan about half of whom settled in Grand Rapids.^ Thus, the furniture industry had a source of cheap, skilled labor available. These Hollanders were willing to work long hours for low pay. Dutch cabinetmakers began to appear in the area. Many of the Dutch took up collections to help others migrate from New York and the Netherlands. Thus, when the furniture industry was in need of skilled artisans, they were available. But, in 1860 the number of workers needed in the furniture factories was quite small. There­ fore, the Dutch laborers were present but not yet of major importance. Marketing Furniture advertising first took place by word of mouth. In the period that sales were local, person to person recommendations served the cabinetmakers and early ^Ransom, The City Built on W o o d , p. 41. 55 industrialists well. However, as the market area expanded in the 1 8 5 0 ' s to a regional area, it was necessary for factory owners to personally solicit business from other towns. Owners such as Powers, Dali, and Widdicomb made trips to Chicago and Milwaukee to solicit business. By 1853 local firms had begun to advertise in the local paper. Illustrations indicate a variety of furniture from cribs to coffins. As one dealer put it, "furniture of every description" and "coffins made to order on short notice."^ Much of the early furniture was built after orders had been placed. However, in the 1 8 5 0 's as productivity increased, owners found it profitable to manufacture small quantities of furniture without orders. stores were in operation, Since few retail furniture salesmen packed up wagon loads of goods and peddled them from farm to farm and town to town until all items were sold. The distance that salesmen could travel was severely limited as was the supply and selection of goods. This method of market­ ing furniture was inconvenient and inefficient. Initial Advantages The initial advantages of Grand Rapids as a furni­ ture center can be viewed in more ways than just through the variable of raw materials. of production, and transportation connections can all be ^Bradshaw, p. 286. Capital, labor, efficiency "Grand Rapids Furniture Beginnings," 56 assessed as initial advantages of the 1840-1860 period. The process of furniture industrialization was based on several advantages that the community was able to capital­ ize on. Until 1860 Grand Rapids' mercantilistic. commercial aspect was The furniture business was one of the first in the city to become industrial-capitalistic in nature. The many shops gradually developed into small factories. Whereas shops were able to make only a few pieces of furniture a month, amounts. One factories produced greater factor involved in the increased production was the availability of local wood. Certainly the industry would never have started without w o o d . However, the mere location of a material does not mean that industrial use of the resources will occur in the immediate area. Grand Rapids was located close to the northern edge of the hardwood belt. The approximate line of 4 3°N separated the hardwoods and softwoods zone. The northern zone was one of great pine forests which served as an excellent lumber source but not for wood for furniture. Southern Michigan hardwoods were oak, beech, maple, ash, elm, hickory, and walnut. for furniture making. They were excellent The timber of Southern Michigan, Ohio, and Indiana was similar. Hundreds of cabinet shops sprang up north of the Ohio River.* In Michigan alone, ^Fuller, ed.. Historic M i c h i g a n , Vol. 1, p. 544. 57 dozens of towns produced furniture before the Civil War. Yet, around 1860 Grand Rapids began to show signs of developing a dynamic furniture industry. The small factories used the hardwoods of the area. So much wood was available that it could not all be used. Some of the finer woods such as walnut, cherry, and chest­ nut were put into production. Black walnut was particularly sought because it was hard, workable, easily seasoned, and beautifully grained. As business increased in the 1850*s, the demand for select woods increased. However, it is doubtful that Grand Rapids was any better endowed with hardwoods than dozens of other sites in the Middle West. The location of Grand Rapids at the northern edge of the hardwood belt may have even been a disadvantage.^ In another sense, the fine supply of timber proved an important initial advantage. A productive sawmill industry began in the city, giving rise to an inter­ connected potent furniture industry. Furniture executive William Widdicomb may have been too hasty in 1909 when he suggested that Grand Rapids had no original natural 2 advantage. 1I b i d ., p. 544. ^William Widdicomb, "The Early History of the Furniture Industry in Grand Rapids," Publication of the Historical Society of Grand Rapids, Vol. 1, 1909, p. 74. 58 The Grand River was a great advantage. Not only were logs floated down the river for processing, but the river also served as a source of power. machinery required power. clusive to Grand Rapids. The use of Yet, water power was not e x ­ The water power of Grand Rapids was not as good as in some other places in the state or many locations in the Middle West. Yet, the river dropped 18 feet in about a mile and provided a good usable power source. Many streams were present in the Lower Peninsula but few had a "high head" or a fall of more than one or two feet per mile. possibilities Thus, most streams had only limited for power. The canal building attempt begun in 1835 and com­ pleted in 1842 served as an impetus to industry. The completed "canal" was inadequate for transportation since the lockage was never installed. However, the mill race served as a ready source of power along which the infant furniture factories b e g a n to locate in the 1640's. At the head of the canal a wing-dam of stones turned the current into the canal channel. Since bordering properties could be used the canal brought about a for mill purposes, movement of infant industries to it. The first use of the river by factories involved water-turned wheels w h o s e shafts geared directly into the machinery. This method had been effectively used in saw­ mills and grist mills before furniture factories developed. 59 However, water power was an immobile resource. In 1853 Haldane installed steam-driven machines for furniture making. Thus, an alternative to water power was found in Grand Rapids. The uncommonness of these steam-powered machines was illustrated by the fact that pioneers going West drove out of their way to see Haldane's machines.^ The ingenuity and spirit of early entrepreneurs like Haldane can be considered as initial advantages. The re­ sources, wood and power, of Grand Rapids were not superior to other Middle West locations. However, the early cabinetmakers and entrepreneurs made excellent use of those resources. tive. These men were both inventive and innova­ Industrial development was undoubtedly favored in those cities having water power. But, Grand Rapids was transformed from a lumbering camp into an industrial city not by natural advantages but by men. Initial advantage had a close relationship to accessibility. Until 1860 favorable city locations were on rivers or water bodies. Therefore, Grand Rapids during the pre-railroad era had high accessibility as it was located on the longest river in the state and had access to Lake Michigan. Many interior cities were not so ^Fitch Scrapbook, Grand Rapids Public Library, p. 94. 2 p. 51. Yeates and Garner, The North American City, 60 fortunate and prior to the railroad had developed no regional market area. The railroad altered the pattern. River towns without rail connections declined in relative importance whereas towns which were a part of the rail system grew. For a short time, the infant furniture industry of Grand Rapids was at a relative disadvantage. The railroad had reached Kalamazoo in 1846 but had not reached Grand Rapids until 1858. However, from 1858 on Grand Rapids could claim easier access to regional markets and resources. Population in the community grew at a high rate from 1840 to 1860 (Table 1). TABLE 1 POPULATION OF GRAND RAPIDS Source: Year Number 1835 75-100 1837 500 1838 700 1840 880 1845 1,510 1650 2,686 1860 8 ,085 William Etten, A C i t i z e n ’s History of Grand Rapids, Michigan Tdra n d R a p i d s : A. P. J o h n s o n , 1926), p . 1. 61 Such population growth was indicative of high access areas. Low access points had small populations and low incomes which discouraged the cycle of inventions, innovations, tion.^- larger market areas, and large scale produc­ Low access areas were faced with the problem of shipping goods a further distance at either a greater expense in money or time. Transportation improvements, such as the railroads, and lower cost production favored those areas of high accessibility over those areas of low accessibility. Grand Rapids benefitted from the initial advantage of high accessibility. The city was not highest in accessi­ bility, yet it was high. It had not been first in wood supply but had more than an adequate supply. Nor did the city have superior water power, but it was high on the list. In short, Grand Rapids ranked high in many c a t e­ gories although not first in any one category. The location of a viable furniture industry can not be attributed to wealthy industrialists with large amounts of capital. Berkey may have been the wealthiest when he started his shop with $250. 2 available to the early industrialists. No capital was They were dependent ^Pred, The Spatial Dynamics of U.S. UrbanIndustrial Growth, lBO'tf-1914, p. 72. 2 William Widdicomb, "The Growth of the Industry," The Grand Rapids Furniture Record (December 15, 1900), I T T -------------------K— ----------------------------------- 62 on their own resources and ingenuity. own goods, They designed their invented workable processes, machines, and developed new markets. tried new Their initial efforts were crude by later standards. But, as manufac­ turers they combined all aspects into a successful busi­ ness. By 1860 the foundations for a successful furniture business had been laid. The industry was first located at both the market place and at the source of raw materials. By 1860 a change took place as both markets and woods were further distant. Longer hauls were necessary and transportation costs more critical. For Grand Rapids to develop greater accessibility, more than one railroad was necessary. The Detroit, Grand Haven, and Milwaukee ended at Lake Michigan on the west and Detroit on the east. Therefore, Grand Rapids had only regional rail connections. The Grand River and the Lake were the only ties to the growing West. Location Before 1845 it was not important where furniture shops in the city were located. shop was not important either. poorly planned. The building housing the Even new buildings were With the increasing use of power machines came locational and structural changes. Buildings were designed to house machines and proximity to the river or canal became necessary. The location shift was necessary for owners to make use of water power, market finished 63 products, and receive raw materials. In a few years factories were relocated close to the water. The east side canal in Grand Rapids made water power easier to obtain. The canal was about 2,000 feet long and provided a location for factory development.^ The original purpose of the canal for navigation was abandoned as it proved a great impetus to manufacturing. Figure 7 indicates the location of furniture establishments in 1856. A new industry had been firmly established along the east side canal. Doth transporta­ tion and water power made the location desirable. Summary In assessing the factors contributing to the growth of the furniture industry, a distinction must be made between the early and later factors. The factors causing growth of the industry in the early 1840's were raw materials and an expanding local population. As machines began to be used, water power contributed to industrial efficiency. Yet, one cannot discount the importance of skillful entrepreneurs. With the industrial revolution, more choices were open to furniture makers. The flow of ideas and t e c h ­ nical knowledge increased and factory owners searched for ^John Land, Industries of Grand Rapidst (Grand Rapids: 1883), p . 50. 1882 64 BRIDGE r BRONSON PEARL o w> > Q V r6) , p. 5l6Y Fleur* 11. Bedrooa suit*. bedroom suit* vti plain In appearano*. A typloal I870 Figure 12. 1876 prise winning bad'* Produo*d by Berkey and Oay for the Centennial Expo*Itiona thle bed wae sold ae a wedding gift In 1877 for #7»000. 95 Grand Rapids firms made use of the notoriety received from the Exposition. in Grand Rapids. factories. New showrooms were opened At first buyers viewed furniture at the Furniture was displayed in furnished apart­ ments so that customers could judge purchases in a home setting. This innovative concept or arrangement proved useful. Grand Rapids was the first center in the Middle West to arrange furniture with curtains, carpets, and other furnishings. The new showing method was well re­ ceived by buyers who were used to furniture stacked or crowded together. Prior to 1B76 Grand Rapids firms had occasionally held special sales and sent out invitations to buyers. However, nothing of annual basis was held. Following the success of the 1876 Exposition, Grand Rapids firms c o ­ operatively advertised a city furniture sale. A good response was received from buyers in November of 1878. The response of buyers was good enough to encourage a second market in May, 1879. Thereafter, Grand Rapids firms held markets on a regular semi-annual basis. Grand Rapids firms did not make all the access­ ories necessary for room displays. Thus, vited other manufacturers to contribute. the firms in­ The lamps, c u r ­ tains, and carpets provided and created a fashionable appearance. 96 As the number of eastern buyers increased, market area of Grand Rapids expanded greatly. the Eastern firms felt the competition and responded by opening their own displays at the Grand Rapids exhibition. New York dealers began purchasing high quality furniture for high income consumers. The first market in 1878 brought eleven out-oftown buyers. Buyers came from Chicago, Philadelphia, Boston, Milwaukee, and Toledo. The number of buyers slowly grew in the 1880's to 40-50 a year.*the furniture was viewed Quite often "in the white" or unfinished state so that pieces could be finished to the buyer's taste. By 1882 the market had grown to such proportions that Grand Rapids firms found it unnecessary to maintain retail outlets throughout the country. The reputation of Grand Rapids furniture was national in scope and led to an increase in the number of factories and employees. In the fourteen years after the Philadelphia Exposition, Grand Rapids had moved from 7th to 3rd place in furniture production (Table 4). Eastern firms met the new competition by opening their own displays at the Grand Rapids Market. eastern displays consisted only of photographs. use however, was quite unsuccessful. The first Their Buyers came to see ^Ransom, The City Built on W o o d , p. 22. 97 furniture, not pictures. Thus, in 1883 manufacturers from other parts of the nation began displaying furniture in the city. Firms from New York, Cleveland, Connersvilie, Muskegon, Ravenna, Jamestown, and St. Louis were repre­ sented at the Market. Grand Rapids dealers encouraged other manufacturers to show their furniture at the market. More displays meant more buyers and more exposure for Grand Rapids wares. Local firms had a distinct advantage over outside displayers. ies. They were able to show furniture at the factor­ Space for displays was limited. Outside dealers leased vacant lofts, vacant stores, basements, rooms, and billiard rooms. reading The problem was not remedied until the 1890's when an exhibition hall was completed.^ All eight floors of the building were leased even before completion. Grand Rapids had clearly arrived as a capable furniture producer. The local market was the only market outside of New York, Boston, and Philadelphia. large cities compared to Grand Rapids. 2 All were The location of the semi-annual fairs in Grand Rapids made the city a center for foremen, designers, superintendents, and ^The exhibition hall became known as the Waters Building and was located on Ottawa S t r e e t . 2 Hugh Lago, "Fine Furniture: Celebrates Its Diamond Jubilee," Inside Michigan, III (January, 1953), 4 9 ^ ------------------------------------------- 98 finishers. As distributing center, the city attracted large numbers of skilled personnel. In the 10-year period— 1876 to 1886— the city became secure in reputation. Railroads and machines had been ready to provide for increased furniture demand. By 1890, 83 outside factories displayed furniture at the Grand Rapids Market.^ Of the outside firms 19 kept permanent displays in the city. Yet, city firms were able to successfully compete with the other firms. example, buyers in the city in July, orders that in order to keep pace, and day. As an 1889 placed so many factories ran night Late buyers were forced to go elsewhere to have their orders filled. Marketing The exhibitions for which buyers came to Grand Rapids brought a change in the relationship between buyer and seller. By developing a national reputation, Grand Rapids furniture became sought after and firms no longer had to cover large territories for business. Grand Rapids firms were conservative in their sales approach. Styling changes were not drastic. Firms were not involved in whimsical changes that produced only *Grand Rapids Board of Trade, Grand Rapids As It Is: 1890-1891 (Grand Rapids: Dean P rinting, 1890) , p 7 " « . --------- 99 short term sales. Basic styles stayed the same with only minor changes that made them more attractive. Local manufacturers produced a quality line and thus were satis­ fied with limited sales in each locality rather than mass sales to one locality.^ The great market areas of the local industry were not merely accidents. They may have been the result of good access, a trading instinct of the people, resources, natural financial resources, or general innovativeness. The quality of the items produced also effect market area size. The city was known for the best in the furniture line. Its leadership in quality furniture was unques­ tioned. The large semi-annual market in Grand Rapids may have been a result of the city producing more high quality furniture than any other city. The exhibition grew from a small start to the best quality exhibition in the country. However, the semi-annual furniture market was but one of several marketing techniques used by the industry. Initially railroad cars were loaded with goods and sent to city side-tracks. view the goods. Furniture was sold on the spot and the car sent to another city. desired. Dealers were invited to The method left much to be In the early 1880*8 trunks were filled with knocked-down samples and shipped to cities such as New Rapids: ^Grand Rapids Chair Company, 1922), p. 4. Reflections (Grand 100 York and Philadelphia. In leased hotel rooms the samples were unpacked and set up and dealers were invited to inspect Grand Rapids furniture. Furniture, because of its bulk, was much harder to show than other types of merchandise. The difficulties of transporting samples led to the use of sketches, models, and pictures. Penciled sketches of furniture were used as early as 1862 by the Widdicomb Company. Later small scale models of furniture were carried by salesmen to show available styles. Furniture executive E. Matter introduced the use of the photograph into the furniture industry. Matter met a baby carriage salesman in Jackson, Michigan who was using photographs to promote sales. Matter realized the possibilities for furniture sales and hired a Grand Rapids photographer to photograph bedroom suites. First attempts were less than successful due to lighting d iffi­ culties. However, Matter soon came up with good p h o t o ­ graphs of furniture. Wood models and sketches were dis­ carded and photos came into general use in marketing. The photo technique soon spread to other firms. The use of the photo allowed salesmen to cover larger areas and sell without the limitation of immediate delivery. Whether Grand Rapids firms were the very fxrst to use sketches, models, and photos is not certain. However, 101 the: c i t y w a s innovative among the fir st , and displayed an adaptive policy. The use of the photo brought changes in advertis­ ing. Widdicomb issued the first furniture catalogue to display merchandise. By 1880 monthly journals, Michigan Artisan and Fine Fu r n i t u r e , were bing printed in the city. Selling by photographs was particularly useful between exhibition seasons when salesmen traveled from buyer to buyer. Two big marketing developments occurred during the 1860-90 era. The 1876 Philadelphia Centennial Exposition gave Grand Hapids furniture national exposure and an e x ­ cellent reputation. Following the Exposition furniture firms of the city exploited the reputation they had re ­ ceived and organized semi-annual Grand Rapids. sales, furniture markets in Coupled with photographically induced the market provided local firms with more orders than they could fill. Market Area Some furniture was shipped out of the Grand Rapids area before the Civil War. in 1890 began about 1860. Thus, the business as known The main markets being produced for in the early 1860's were Chicago and Milwaukee. As furniture output increased, local and suburban markets were insufficient to absorb the produce of the growing industry. Local manufacturers, in order to sustain growth, 102 were forced to look for outside markets.^ One manufac­ turer, Comstock, studied the situation and concluded that St. Louis and Peoria were fine distribution points for the Middle West. Comstock felt his firm could not survive without outside markets. In 1861 he opened furniture show rooms in St. Louis and Peoria and began sending goods to Grand Haven, Milwaukee, and Chicago. The venture was so successful that the firm doubled its output in a single year. 2 The first shipments were of inexpensive lines. But, the response from buyers was good and higher quality goods were soon marketed. The wholesale marketing of furniture was new and attained great importance after the Civil War. Comstock was a successful businessman for he realized the necessity of changing markets. from local to regional The regional markets of the North Central States were growing at a tremendous pace. By the end of the 1860' s Comstock was selling furniture as far west as Iowa and Minnesota. Other Grand Rapids firms also expanded their sales areas. Both Widdicomb and Berkey and Gay understood that more than a local base was necessary for industrial growth. Following the Civil War expansion took place in the local ^White, "Grand Rapids Furniture Centennial," p. 273. 2 p. 292. Bradshaw, "Grand Rapids Furniture Beginnings," 103 industry as it responded to increased demands. The rapid increase in the number of buyers was a result of the fast rising incomes. The buyers rose in number more quickly than the ability of the industry to produce the quality, artistic furniture. Grand Rapids was fortunate to be an efficient producer at the time that people had the money to buy quality furniture. The local industry expanded on the basis of this initial advantage. Fast growing industries are often able to take over market areas of slowly growing industries.^ The Grand Rapids furniture industry expanded rapidly following the 1876 Exposition and captured markets of other centers. In addition new markets were being created by increasing population and the newly accumulated wealth of the American worker. Furniture was one of many manufactured goods that profited from higher incomes. By the 1870*s the reputation of Grand Rapids firms had spread to the point that Chicago dealers came to the city to make purchases. One Chicago firm even rented an office and drafting room in the city. were attempting to market in the East. Grand Rapids firms George Gay made trips to both Boston and New York selling several carloads of furniture. 2 Thus, just prior to the 1876 Exposition, ^Pred, The Spatial Dynamics of the U.S. UrbanIndustrial Growth, 1800-1914, p. 82. 2 Wilbur Nesbit, The Story of Berkey and Gay (Grand Rapids: 1911), pi 71 104 Grand Rapids was known throughout the Middle West for furniture production. The market area lay in a semi­ circle from Lake Erie through Ohio across Indiana and Illinois to St. Louis and then Chicago and Milwaukee.^ Some sales were even made beyond this area. As an example, Berkey and Gay in 1873 claimed to have shipped $300,000 worth of furniture to New York, Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, Iowa, Minnesota, Nebraska, Kansas, Missouri, and Colorado. 2 The railroad was obviously having an effect on long distance marketing. Every furniture manufacturer in the city was able to enlarge its plant between 1872-1874.3 It is clear that the furniture industry of Grand Rapids was viable and dynamic even before 1B76. Some local historians were even able to perceive the role the industry would play in the future. Dillenback writing in 1874, observed that the industry had sprung up in 10 years and yet was only in its infancy. The building of an extensive factory system led Dillenback to write, "Grand Rapids will, at no d i s ­ tant day, be as famous for its manufacturers of wood as 4 Pittsburg is for its iron." ^Furniture Manufacturers Association, The Furni­ ture Career of Grand R a p i d s , p. 7. 2 Ransom, The City Built on W o o d , p. 15. 3I b i d ., p. 15. 4 Rapids: J. D. Dillenback, Grand Rapids in 1874 Daily Times, 187 5)7 p7 39. (Grand 105 The Exposition of 1876 provided Grand Rapids with the impetus it needed for a national reputation. The Grand Rapids display compared favorably with eastern products. In spite of the fact that elite eastern compet­ itors gave the display such titles as "Gargantuan," "Granite Renaissance," and "Colossus Americanus," the new style was quickly accepted by the public and eastern manufacturers. Furniture making was cities. found in almost all large The larger cities made decorative types of furniture, while the smaller cities made more utilitarian types.^ Grand Rapids was an exception to this tendency for by 1883 it h a d been proclaimed second to no city in quality and reputation. 2 Local firms were shipping to the leading markets of the country and the world. The fact that firms from other states and countries exhibited at the Grand Rapids Exhibition illustrates the national status of local manufacturing. The quality not quantity operation led to an international trade by 1890 with England, France, Netherlands, Turkey, Egypt, South Africa, China, and South America. Grand Rapids was recognized for perfection in construction and finish. ^George Wallic and Joseph Whitworth, ad.. The American System o f M anufacturers (Edinburgh: Edinburgh University Press, 1969), p . T9T7 2 Land, Industries of Grand Rapids: 1 8 8 2 , p. 51. 10 6 The expanded markets led to more specialization and greater productivity. The firms of the city prospered by this specialized production. The history of industry suggests that a successful industry encourages other plants to locate near and that a multiplication of plants is an advantage to all. The attractions of labor, raw materials, power, and transportation make agglomeration a desired factor. By 1890 agglomeration had occurred in Grand Rapids with some 31 plants present. These plants received bene­ fits by being linked for supplies of materials, selling, packing, and moving finished products. was great between these companies. The competition Yet, they were able to use each other and develop a city reputation. Raw Materials Writers have often suggested that the location of the furniture industry in Grand Rapids was a result of the fine supply of timber in the area. local lumber advantage even existed. available in many other places. It is doubtful that a Lumber was equally However, by 1890 the rich supply of timber had been logged off. The walnut was gone, and manufacturers were using maple, oak, and birch. Firms had begun to import tropical woods such as mahogany. The fine hardwoods of Michigan in 1870 were regarded as inexhaustible. Even in the 1880's optimistic reports suggested that the Grand Rapids and Indiana railway 107 provided Grand Rapids with an inexhaustible supply of wood. Firms were obtaining wood from 30 different counties in the state.^ The result was clear by 1890. Michigan had been seriously depleted. The forests of In 30 years the t im­ ber of the Lower Peninsula had been cut and if Grand Rapids ever had a resource advantage, it was gone by 1890. Walnut was the first wood to be depleted. great demand in the 1860's and 1 8 7 0 's. trees were scarce. Walnut was in By 1880 walnut Old walnut rail fences and stumps were scavenged and sent to Grand Rapids. substituted for walnut. Other woods were Companies began to advertise for basswood, maple, oak, beech, and hickory. 2 Grand Rapids firms turned to other states and countries for wood. Cuba, Central America, and South Africa proved to be important sources of mahogany. Yet, the furniture city was more fortunate than many production centers. The Grand Rapids production was low in the amount of wood used. Production was noted for the high value added by m a n u f a c t u r i n g . T h u s , craftsmanship and low amounts of lumber characterized local furniture making. To insure supplies of wood for future operations manufacturers began to invest in plots of timber a creage.3 *R. Baker and H. Creswell, The City of Grand Rapids: Manufacturing Advantages— Commercial Importance (Grand Rapids: Dean P r i n t i n g , 1 8 8 ^ ) , pi 6^. 2 3 Ransom, The City Built on W o o d , p. 24. L y d e n s , The Story of Grand R a p i d s , p. 307. 108 Workers Few cities of the world have been renowned for doing one thing particularly well, but Grand Rapids was. Grand Rapids had a long period of supremacy and excellence in performance in furniture making. The excellence of production must be attributed to the craftsmen. workers were artists in their own way. patience, The They displayed fondness for work, love of wood, and gave a t ten­ tion to detail. One writer viewed the role of the c r af t s ­ man as follows: "It has been quite truthfully said that furniture such as is made and sold here, is made of brains."^ Following the 1876 Exposition designers and craftsmen came to the city from all over the world. The center of originality shifted from the East to Grand Rapids. Craftsmanship was looked upon as a tradition not an occupation. son. The trade was passed from father to Once established the industry fed on itself by supplying a family labor source. left the city. ployment . Few furniture workers Grand Rapids was a reliable source of e m ­ The employment was steady and the worker was not subject to lay-offs. Grand Rapids furniture companies met the period of American materialism and mass production and retained quality production. Machines could not do the majority 1Grand Rapids Market Association, The Grand Rapids Market (Grand Rapids: 1925), p. 1. 109 of the work. Machines were used only in the rote, rough stages of furniture development. Thus, the craftsman who took a pride in his work remained. Furniture was less subject to machine manipulation than most products. Tools were few and simple but the furniture produced was beautiful. Grand Rapids firms never wanted for skilled labor. Great numbers of Dutch settled in the area and were em­ ployed in the furniture factories. Many writers have supposed that they were attracted by the furniture industry. However, most were drawn by the original Zea­ land settlement and friends and relatives. had any background in woodworking. Moreover, few Nonetheless, the Dutch immigrants made fine furniture workers as they were known for thoroughness and dependability. As one writer put it, "In the main they are thrifty, steady and home-loving people, who can be depended upon not only for high quality craftsmanship, but also for industry and appli­ cation. The immigrants did find work in the factories and were noted for the personal trait of excellence. They put emphasis on how well a piece was made, not how quickly. Not only were Hollanders available as a skilled labor source but they were hired at a low w a g e . ^Furniture Manufacturers Association, The Furni­ ture Career of Grand Rapids, p . 7. 110 Traditionally Dutch workers were paid a $1 a week less than their counterparts.1* The Berkey and Gay Company employed large numbers of Dutch. Table 5 indicates that in 1886 Berkey and Gay employed 255 employees of which 173 were foreign born and 97 were Dutch. TABLE 5 BIRTH PLACE OF BERKEY AND GAY EMPLOYEES— 1886 Birth Place No. Birth Place United States Netherlands Germany Canada Sweden England Norway Ireland 82 97 31 13 9 8 4 3 Austria Denmark Belgium Russia Scotland Wales 2 2 1 1 1 1 255 TOTAL Source: No. MBerkey and Gay Statistics,” Telegram-Herald, May 24, 1886, p. 1. Thus, over one-third of the Berkey and Gay employees were Dutch. The national origin structure of the community was nowhere near one-third Dutch (Table 6). The Bureau of Labor figures for 1886 confirm a like situation in other furniture factories. The city furni­ ture firms employed 531 native Americans and 596 foreign ^Ransom, The City Built on W o o d , p. 39. Ill TABLE 6 NATIONAL ORIGINS OF GRAND RAPIDS POPULATION--1880 Number National Origin 5,186 4, 312 2 ,511 2,236 1,400 Netherlands Canada Germany Ireland England 72,253 Total Population Source: Bureau of the Census, Tenth Census of the United States: 1880, Population (Washington: 1--- -------18B3) .------------ born persons.^ The inunigrants from Northwestern Europe were typical 19th century craftsmen that had accuracy, stability, and took pride in their work. The availability of cheap, dependable labor acted as an initial advantage at a time when the furniture industry expanded in Grand Rapids. Finance Growth was not continuous. The growing furniture industry was forced to meet a financial crisis in the 1670's. The financial Panic of 1673 put a heavy strain on the local industry. survived. Only the most efficient firms Furniture purchases were put off during periods ^Bureau of Labor and Industrial Statistics, State of Michigan, 1 8 d ^ , p. 2 36. 112 of hard times. So many purchases were delayed that only three firms survived the panic. The local and national market was destroyed for Grand Rapids firms. Thus, they turned their attention to Canada to prevent bankruptcy. Canada was in better economic condition and local firms could sell for cash. The Canadian market may well have saved Grand Rapids firms from financial disaster. The admission of American furniture duty free opened the Canadian market on a permanent basis. Little capital was available to the furniture industry initially for success was too uncertain. People in the city put their money into the more reliable lumber business from which furniture received indirect assistance. However, new machines and techniques required large capital investments. Some eastern capital became available when Grand Rapids became serviced by railroads and was able to extend its markets. A Boston capitalist, John Converse, who financed railroads of the Grand Rapids area also s u p ­ plied financial loans to several furniture plants.1- As shops were converted to factories, new sources of capital were found. Stock was sold in an effort to raise capital and finance expanded operations. Workmen were even e n ­ couraged to buy shares in the companies. ^Arthur White, Grand Rapids on Parade (Grand Rapids: Herpolsheimer Company, 19 26), p . l V . 113 By the 1880's Grand Rapids companies were intro­ ducing the latest machines and discarding the old. Those firms that kept the old too long could not compete success­ fully. Every few years a revolution in machinery occurred. Although changing machines was expansive, local firms were able to change for they were growing at a tremendous rate. Many concerns had a brief existence as the compe­ tition was severe. The number of new concerns was sur­ prisingly high (Table 7). TABLE 7 NEW FURNITURE BUSINESSES Year 1876 1877 1878 1879 I860 1881 1882 1683 1684 1885 1886 1887 1888 1889 1890 Source: Number 0 1 1 3 8 3 5 4 2 2 5 5 1 6 5 Grand Rapids Centennial Furniture Festival (Grand Rapids: 1936), p. 5~ 114 The failure of so many furniture concerns can be attributed to poor working relationships between partners. Yet, many companies survived as indicated by the 31 firms present in 1890. Oddly enough many businesses were formed by 5 or 6 workmen forming their own companies and were successful in Grand Rapids whereas they failed in other sections of the country. The focus of production on q ua l ­ ity not quantity was an advantage to smaller concerns. Therefore, although stock in local firms was sold, most stock was held by a few men intimately involved in the business. Business control underwent several changes during the 1860-1890 period. Single proprietorships were common as long as businesses remained small. In a proprietorship the owner had complete control over the business and o per­ ated as he saw best. When financial problems occurred, partnerships were formed. Partnerships required trust and understanding between the partners. liability of partnerships, Because of the legal corporations were formed that extended business life beyond the life of the stockholder. Although all three forms of business arrangements were used in Grand Rapids, most firms were dominated by one or two individuals. Proprietors or partners may have changed to corporations but they maintained control of the stock and exerted personal control of the business. 115 Small and medium sized furniture plants were m a i n ­ tained in the 1880's in spite of the city's national repu­ tation and market. Quality furniture was not mass-produced and close employer-employee relationships were maintained. Employers had grown up in the business, knew how to run the machines, had a rapport with the employees, and p e r ­ sonally directed the factory operations. Population Following the Civil War, urban centers grew rapidly. Grand Rapids was no exception and grew from a population of 8,085 in 1860 to 60,278 in 1890. Urbanization and economic growth were dependent on each other, one increas­ ing the other. Population concentration increased the likelihood of inventions which in turn fostered production increases and market area extension. In general, ideas spread quickly in urban areas making inventions and innovations more likely. However, Grand Rapids was not a large city in 1890 by national standards. Most large producing furniture cities had populations in excess of 500,000, such as New York, Chicago, and Philadelphia. However, Grand Rapids was regarded aB a furniture specialist making fancy tables, elite bedroom suites, and setting styles for the country. 116 Decision Making Individual and collective decisions were made that had geographic ramifications. Search activities through space were enlarged as the industry grew and decisions were made to increase production, sales, and markets. Decisions to expand and seek new markets came about as railroads opened new opportunities. The market search was more uniform and less haphazard than in previous periods. The initial patterns of random search became more settled and predictable as connections between places improved. Flows of information from which decisions were made increased as accessibility increased. The decisions of factory owners to make use of their newly won reputation from the 1876 Exposition were noteworthy. The furniture exhibitions held in Grand Rapids drew dealers to the city rather than Grand Rapids having to search the country for buyerB. The person­ alities of the factory owners was such that cooperation was possible. Thus, the decision to cooperate and enter a joint exhibit at Philadelphia was followed by cooperative exhibition ventures. As a result, sales increased and markets expanded. Decisions by buyers to attend the Grand Rapids exhibition were influenced by their perception of Grand Rapids as a furniture center. By 1890 the city was re­ garded as the "Furniture Capital of America." Buyers 117 in mental maps regarded Grand Rapids as a major furniture center. Summary Between 1860 and 1890 few advantages were received in the furniture industry from a superior location based on wood or power. There was little in the "natural" environment that made Grand Rapids a furniture center. William Widdicomb, furniture executive, suggested that much of the furniture success was due to the personality of the men who developed the furniture business.^ Early leaders had characteristics needed for success in the field. They had "energy, originality, and business prudence." Widdicomb suggested: "I doubt whether Julius Berkey knew the meaning of the word discouragement and perhaps I was equally dense in my ignorance, and I shall give this perservance, combined with ingenuity and un­ flagging industry, as the forces developing the business which sustains our city, for mind you the men who came in later years brought to the business the same character­ istics or they would have fallen from the ranks as the years went by, for our business will tolerate no negli2 gence or incompetence." Hfiddicomb, "The Early History of the Furniture industry in Grand Rapids," p. 74. 2 Widdicomb, "The Growth of the Industry," p. 177. 118 Those firms prominent in 1890 had begun in a small way in an infant industry. prospered. By tremendous effort they They built not a company reputation but a city reputation by advertising the city as well as the firms. With an inventive and innovative effort they obtained national and international markets. In 1890 Grand Rapids was regarded as the "Furniture Capital of America," not because of the magnitude of production but on the quality of it manufactured. CHAPTER V MATURITY: 1090-1929 The furniture industry had not one origin but many. The processes stimulating the industry were modi­ fied as local and national needs changed. The period from I860 to 1890 was one of tremendous increases in production. Factories were combined and production speeded up. The industry was caught up in rapid, national industrial­ ization . The 1890-1929 period brought changes in the ways that the local industry developed. Methods of trans­ porting goods to market were perfected but not basically altered. Machinery was refined, not radically changed. Sales techniques by expositions were enlarged. The most radical changes occurred in styles and designs of furni­ ture. Thus, maturity in the local industry brought an emphasis on craftsmanship and an innovativeness in appearance. 119 120 Mechanization The advantages accrued to the local industry were not indefinite. Modifications were continually made so that the firms of the city could hold their dominant position. Mechanical improvements were necessary so that Grand Rapids could continue to successfully compete with other furniture centers. During the 1890-1929 era, tory operations became more mechanized. fac­ However, machines did not lessen the skill that the worker needed in furni­ ture production. In a period of mass-production and standardization, craftsmanship remained an important part of the furniture operation. Furniture manufacturing was not drawn completely into the national pattern of mass-production. Even though the furniture factories did not operate on a production line basis, it was no longer possible to operate a plant without machinery and tech­ nical knowledge. The city had attained the title "Furniture Capital of America" for its output of quality furniture and fac­ tories employed the beBt designers and woodworkers in the United States.^ Only those machines that improved or maintained the quality of production were adopted. Grand Rapids sales were based on reputation and the m anu­ facture of cheaper lines could have easily diminished that ^Etten, A Citizen's History of Grand Rapids, Michigan, p. 171. 121 reputation. T h u s , local plants were not as machine oriented as those of other cities. Furniture manufac­ turing remained as much an art as an industry. were more than machine operators; craftsmen. Therefore, Workers they were skilled the high quality furniture resulted from a combination of machine use and skilled, hand labor. Local furniture concerns were slow to adopt assembly line methods. It was not until the 1920's that the first plant, Stow-Davis, introduced the methods suc­ cessfully employed in auto production. A continuous process on the assembly line allowed the f irm to complete a desk every five minutes.^ Grand Rapids was the largest producer in the country of quality furniture. It was not first in the number of beds, chairs, or tables. Instead the local plants provided the best in beauty, service, dependability. style, and Cheap furniture was not produced. City manufacturers felt that the only merit of such furniture was its low price. 2 Equipment was installed that made the work easier and production faster. The general attitude of the manufacturer was to allow the laborer to do more intricate work by spending less time on rough tasks. Little mention is made in the literature of ^George Fuller, ed., Michigan: A Centennial History of the State and Its Pe o p l e , Vol. 1 (Chicago: Lewis Publishing, 1939) , p. 553. 2 Furniture Manufacturers Association, The F u rni­ ture Career of Grand R a p i d s , p. 9. 122 specific machines that were introduced. However, ad­ vances were made in gluing and carving. A gluing machine was introduced that used a hot-press technique. for clamps. This process served as a substitute The biggest change occurred around 1900 with the installation of an automatic carving machine. Pre­ vious carving machines had been too delicate and were poor for deep carving. The new Dodd carver was powerful and heavy enough to cut large and deep figures. The carving machine made the rough cuts allowing more time for the hand carver to perfect the piece. The rough carving machine was able to carve four or five pieces at once. By 1920 the number was increased to 24.^ Whether Grand Rapids was first in the development and installation of numerous machines is uncertain since it is difficult to say what was happening in Chicago, New York, or Philadelphia without in-depth studies of each. If Grand Rapids firms were not the first to use many machines and techniques, they were among the first. Spray guns were used which could cover 24 chairs an hour 2 compared to 4 with a b r u s h . ^Arthur White, "The Recollections of An Onlooker," Furniture Manufacturer and Artisan, III (January, 1912), TT.--------------------------------------------2 Ransom, The Cxty Built on Wood, p. 61. 123 The furniture factories were modern with effi­ cient machinery. were used. New woods, finishes, and techniques By 1900 standards, Grand Rapids plants were considered large (Figure 13). Workmen were provided with large working spaces since cramped quarters hindered work. Room was needed for walking around each piece to observe its appearance. A great amount of space was needed for lumber storage also large. In short, (Figure 14). Drying kilns were furniture manufacturing required large factories. Transportation In the latter part of the 1860-1890 era. Grand Rapids had a high degree of accessibility to the West. By 1900 that advantage had been lost. The high quality of local goods proved more important than accessibility. The city had long had an initial advantage of good access. The Grand River had provided good connections for one era and during another period the city was well served by railroads. However, as rail networks expanded, Grand Rapids was not on the major routes and its once advantageous position was negated. Chicago became the important rail center of the Middle West. One of the most notable innovations of the 18901929 period came in response to transport inequities. The Michigan Bureau of Labor in attempting to account for the growth of the local industry suggested in 1900 the 124 Flgura 13* Barkm y and Qay plant. Moat of tbs furnltura faotorlaa of Orand Rapids wars built In ala'lar dasigns. Flgurs 14. Luabsr atorags araa. Tha John widdloonb factory utlllzsa a oovarad atorags araa. 125 following reasons: an abundance of materials in the area, the use of the photograph in marketing, semi-annual markets, and the use of a special furniture car in trans­ porting furniture.^ The use of a special rail car in marketing gave local manufacturers a peculiar advantage. Furniture was a unique item for the railroads to handle. Furniture was easily marred, and yet, rapid movement was demanded. Grand Rapids was extremely efficient in crating and shipping furniture. City manufacturers refunded only a fraction of the amount of damages for shipped furniture that other cities did. 2 Special railroad cars were designed and used by Grand Rapids manufacturers. First rail shipments had been made in regular freight cars which proved unsatis­ factory. Therefore, specially designed cars were built. Initially 10 cars of special sizing were ordered by furniture manufacturers. and 32 feet long. 50 feet. 3 These cars were 7 feet high By 1900 the length was increased to The new cars were immediately adopted by local manufacturers. The cars were used entirely by Grand Rapids firms, and when empty were returned to the city. The innovations proved so successful that 50 additional ^Bureau of Labor and Industrial Statistics, State of Michigan, 19dd, pT 77>. 2I b i d ., p. 6. 3I b i d ., p. 79. 126 cars were built and within a year 500 were in operation.^ Although other furniture centers adopted the use of the special car, for some time Grand Rapids had a distributing advantage. In 1881 in an effort to knit furniture companies together, the Grand Rapids Furniture Manufacturers Association was formed. The stated purpose of the associa­ tion was "to promote and protect the welfare of the furniture industry in the city of Grand Rapids." 2 In addition to directing the semi-annual expositions, the organization attempted to overcome marketing problems. In the 1900's the city was not advantageously located on major eastwest rail networks. The large market area for local, quality furniture meant that small amounts were sent to many different locations. In 1910 the F. M. A. estab­ lished a carloading department to organize and systematize less than carload shipments. Furniture was difficult to ship in less than carload lots without damage, and high rates. time loss, Under the carloading department, pooled shipments to the same points. firms Thus, carload rates were assured, time of delivery could be estimated, and damages reduced. 1I b i d ., p. 2 78. Furniture Manufacturers Association, The Furniture Career of Grand R a p i d s , p . 15. 127 Carloading was the most important development in the movement of furniture. and the industry. It benefited both the railroad Railroads were not fulfilling their purpose unless products were delivered rapidly and safely. Damages often resulted for no special handling of furniture existed for less than carload lots. Time and expense were saved by reducing storage at warehouse terminals and furniture plants. Benefits received from carloading were passed on to dealers and customers which made Grand Rapids furniture more competitive. The carloading technique was highly systematized. Previous attempts at carloading had been high priced and provided poor service. Thus, dealers had preferred time delays and high expenses to agency poolings. Grand Rapids system worked. However, the Dealers were kept informed as to the location and status of shipments without expense. The efficient management of the department led to an in­ crease in shipments. notably greater. Shipments to Boston and New York were By 1928 over 70 per cent of the furniture from Grand Rapids passed through the carloading depart­ ment.^ Over 4,000 cars of furniture a year were sent out by the department. 2 The service was so successful that ^Johnson and Sironen, Manual of the Furniture Arts and C r a f t s , p. 553. 2 Robert Irwin, "The Furniture Industry in Grand Rapids," speech before the Grand Rapids Rotary Club, December 16, 1926. 128 simi lar o r g a n i z a t i o n s w e r e ville, Jamestown, an d established at C h i c a g o , Evans­ Rockford. Materials By 1900 logging operations and saw mills had moved to the Upper Peninsula. The timber of the Grand Rapids area had been cut and furniture manufacturers no longer depended on local sources of lumber. The advantage of the earlier periods was gone as the close sources of lumber were depleted. However, the industry was firmly entrenched in the city and other advantages had accrued that were more important than a close source of lumber. Manufacturers looked further afield for raw mater­ ials. At one time maple, ash, walnut, and oak were o b ­ tained in the area and used in the solid form. had been exhibited for economy of materials. No concern By 1890 manu­ facturers were concerned with material shortages and made much use of veneers. Oak became popular. Its use in Grand Rapids factories was brought on by a railroad official.'1" This official had a large tract of oak. Several Grand Rapids factories were encouraged to experi­ ment with the use of oak. Oak had a coarse texture and brittle fiber which presented a finishing problem. The difficulties of finishing were solved and the railway ^Bureau of Labor and Industrial Statistics, 1900, p. 71 129 official sold great quantities of oak to the local fac­ tories. The use of mahogany was old but the expense of importing the wood had held its use down. depletion of walnut, its use increased. original source of mahogany varied, With the Although the the trade was con­ trolled by Britain and all logs ultimately came through Liverpool. Mahogany logs were originally cut in Mexico, British Honduras, West Indies, and West Africa. Logs were shipped to Liverpool where a duty was paid and weekly auctions held. The logs were not cut into lumber until reaching mills in the United States. Grand Rapids fac­ tories preferred African mahogany to that of Central America because of its finer texture. Local manufacturers hoped that shipments could be made directly to the States, avoiding Liverpool. However, there was no point in West Africa that acted as a clearing house. out of the interior in mass. Logs did not come Therefore, seldom was a complete cargo of timber available. Other woods were ilso imported during the early 1900's as local lumbers became scarce (Table 8). The use of veneers indicated the shortage and costs of raw materials. Cheaper grades of wood were used for interior construction. Knife-like cutters sliced logs into thin pieces of veneer. Mahogany was quite expensive, running as much as $600 a log.* * I b i d ., p. 71. Many of these 130 TABLE 8 SOURCES OF WOOD Wood Source Mahogany Rosewood West Africa, Mexico, British Honduras, West Indies Brazil, India Walnut Olive Wood Maple, Chestnut Satinwood France , Caucasus Italy Southern U.S. Ceylon, India, West Indies Source: Fred Henshaw, "From Logs to Living Room," Magazine of Michigan (January, 1936), 4. logs were cut into 600 veneer sheets. source regions of lumber changing, used. Thus, not only were but so were the amounts Grand Rapids was more fortunate than other centers for by producing quality rather than quantity, smaller amounts of lumber were needed. To m any people furniture meant wood construction. However, one answer to timber shortages was to turn to metal materials. appear. Desks, By 1910 metal construction began to Metal office furniture was the first to appear. fireproof safes, and filing cabinets were being built in the early 1900*s. Design, Style, and Carving A consulting study made in 1917 found no evidence other than leadership for the growth of the local industry. 131 Leadership meant innovativeness in design. If furniture in Grand Rapids had been produced for utilitarian p u r ­ poses only, one factory in the city would have produced what all factories did. However, to survive. Grand Rapids furniture was developed as an industrial art on the basis of beauty. The best designers in the world were hired. The emphasis on the importance of design coupled with the meticulousness of craftsmen led to furniture unequaled in quality. The industry was generally known for low wages. However, designers were paid high salaries and some of the best were attracted. These designers came from all sec­ tions of the country, but the greatest number came from foreign countries including the Netherlands, Sweden, Denmark, Italy, and the British Isles. 200 designers worked in the c i t y . 1- At one time over The city was undoubt­ edly the design capital of the country. In 1917 the Designers Association was formed to protect the fame of Grand Rapids by furthering its reputa­ tion as style leader. The organization was formed at a time when local manufacturers realized that the growth of the industry was limited. Industrial growth had slowed and leaders were attempting to stimulate new growth. The organization sought to maintain a high standard in design for fear o-f losing its quality reputation. ^Lydens, The Story of Grand R a p i d s , p. 303. 132 Although no single factor led to the growth of the industry, factory designers did much to make Grand Rapids world famous in furniture making. Manufacturers went after and hired first class artists, designers, and artisans. "Made in Grand Rapids" stamped on furniture meant the best. As the local industry grew, good carvers and designers were harder to get. Many were trained by owners. In 1900 designers were sent to the Paris Exposition to study and keep up in their field. Many manufacturers contended that carvers and designers were found, not made. Grand Rapids industrial­ ists were unwilling to accept that premise and encouraged training schools in the city. The Kendall School of Design was the most famous of these undertakings. Train­ ing was obtained in the fundamentals of drawing and design as well as interior decorating. Students were turned out who became leaders in design in the local furniture in­ dustry. The school was important in helping Grand Rapids remain a center for quality furniture products. The backbone of the industry, however, were the crafts and skills of the workers. Technical schools weie set up to insure that skilled workers would be available in the future. Courses were taught by instructors from the furniture companies in such skills as cabinet repair, finish patching, and knife grinding. were held in upholstering. Six week courses Workers were hired, then 133 trained. The feeling was that it was better to train Grand Rapids men than to try to recruit outside the city. A vocational and technical high school helped to serve the needs of the furniture industry. All branches of furniture making were taught from designing to finishing. All teachers were required to have had experience in a specialty in a furniture factory. Stu­ dents later became effective furniture workers. Innovations of the 1890-1929 era came in styling changes. The idea of piling shelf-bookcases on top of each other was very old. However, the technique lacked standardization and good styling. The commercial neces­ sities were worked out and patented in Grand Rapids. The sectional bookcase became more sophisticated. City manufacturers were style leaders. The good reputation for styling was badly hurt around 1900. styles were making great headway in sales. Thus, "Fad" some local manufacturers committed their production in two fads. One style was highly ornate and curvaceous. other style gave a golden oak cast to furniture. The Neither fad had a long range effect on sales and Grand Rapids was blamed for encouraging the styles. As the style leader, the city bore the brunt of criticism. disaster, Following the fad local firms were more cautious in style changes. Companies sought to protect their hard earned reputation. 13 4 Design innovations occurred in sofa beds, opera seats, school furniture, bedroom suites, coffee tables, modern furniture, sectional chairs, and office furniture. Designers in Grand Rapids recognized the potential of creative ideas, and put forth a steady supply of them. Grand Rapids and Other Centers The furniture industry continued to grow in Grand Rapids in the 1890-1929 period. However, the rate of growth slowed considerably in the 1900's. Until 1890 growth in both the number of employees and the number of firms had been exponential. rate lessened Following 1890 the growth (Table 9). TABLE 9 FURNITURE GROWTH No. of Firms N o . of Employees 9 8 15 53 281 2,279 14 131 720 1900 1910 31 34 54 4,347 6,236 7,250 2 ,000 2 ,582 1920 71 9,372 3,903 19,594 1929 72 12,036 17,350 Year 1860 1870 1860 1890 Source: Wages in $l,000*s U.S. Department of Commerce, Bureau of the Census, Census of Manufacturers, 1860 to_1929 (Washington: U.S. Government Printing 0^£ice) 135 Not only had growth slowed in Grand Rapids but a geographic shift occurred in the industry relative to the country. The traditional centers were Michigan, New York, and Massachusetts with great concentrations at Grand Rapids, Jamestown, and Gardner, respectively. In the early 1900*s a shift occurred toward southern United States. The South, North Carolina in particular, became attractive on the basis of lower labor costs, building subsidies, cheap power, and lower taxes. Southern manu­ facturers were able to hire semi-skilled workers at onehalf the Northern rates.1' Attempts were made to attract furniture manufacturers away from Grand Rapids around 1914. However, the major competition of Grand Rapids existed with Chicago and New York firms. The rise of Chicago as a major furniture producer was a serious threat to Grand Rapids because of its closeness. Chicago and New York produced furniture of comparable quality to Grand Rapids. Southern firms produced cheap lines. Changes also took place in the relative position of Boston (Table 10). A marked trend occurred to the South. The great supply of hardwoods in the High Point area contri­ buted to a clustering of factories in the immediate vicinity. In 1913 the first Southern Furniture Exposition was held in High Point. ^A. Gordon Foster, Report on A Tour of the United States of America, p. 6. 136 TABLE 10 FURNITURE PRODUCTION 1890-1929 1890 City N o . of Employees Firms New York Chicago Grand Rapids Philadelphia Cincinnati 187 149 31 79 62 Value of Production 6,491 7 ,706 4,347 2 ,589 3,134 12 ,922,290 12,540,215 5,638,916 4,812,913 4,208,974 6,760 7,843 6,236 1,032 1,759 13,246,405 12,344,510 7,494,607 2,849,734 1,547,305 11,097 9,878 7,854 5,533 1,134 20,512,384 19,438,816 12,629,524 3,486,869 1,494,385 18,370 12,862 12,036 15,609 57,571,060 54,009,287 36,213,310 27,012,621 1900 New York Chicago Grand Rapids Boston North Carolina 187 114 34 50 44 1910 Chicago New York Grand Rapids North Carolina Boston 202 406 54 117 64 1929 Chicago New York Grand Rapids North Carolina Source: 316 622 72 146 U.S. Department of Commerce, Bureau of the Census, Census of Manufacturers, 1890-1929 (Washington, b.C.: U.S. Government Printing Office). 137 Boston faded as a production center and North Carolina steadily rose. New York, Chicago, and Grand Rapids were the top three centers. Although Grand Rapids never was number one in the number of firms, employees, or the value of production, it was a top producer. For a small city it was little short of amazing that production reached such great proportions (Figure 15).^ The local population was low compared to that of New York and Chicago. Thus, a large internal market did not exist. The size of the factories in Grand Rapids were substantially larger than those of New York or Chicago. In 1929, 72 factories in Grand Rapids employed nearly as many men as 622 factories in New York. Workers City firms drew craftsmen from many foreign coun­ tries. From 1690 to 1929, hundreds of skilled European workers came to Grand Rapids. workers. Not all were initially wood­ But, they were conscientious people whose skills were easily transferable to furniture making. These immigrants were attracted to the city by the furniture industry, good land, relatives, and the dominant religion of the community. The high standards of the industry were ^The distribution of factories in 1929 still showed the affects of early location close to the river and the once present canals. However, factories were more widely dispersed than in 18B1. This dispersal was made possible by the railroad. 138 L E O N A R D SIXTH B R I D G E MICHIGAN F U T O N W E A L T H Y F R A N K L I N tr u > o y> d. Fuller, George, ed. Historic M i c h i g a n . Vol. III. National Historical Association, 1924. ________ , e d . Michigan: A Centennial History of the S tate a n 3 Its People. 2 voIb. Chicago: Lewis Publishing, 1939. Goss, Dwight. History of Grand Rapids and Its Industries. Chicago! C. F. hooper and Company, l^Ofe! Gould, Peter. Spatial D i f f u s i o n . Commission on College G e o g r a p h y . Resource Paper No. 4. Washington, D.C., 1969. 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