Dreams of a soccer city : politics, consumption, and urban transformation in 20th century Buenos Aires

This dissertation examines the Ciudad Deportiva of Club Atlético Boca Juniors, a massive stadium, sports complex, and leisure site that aimed to redevelop the city’s dilapidated riverfront in the 1960s. The directors of Boca Juniors drew state and municipal support for the Ciudad Deportiva by appealing to developmentalist ideals that prioritized public-private collaborations, consumption, and leisure space for middle class families. As Argentina’s most popular soccer club, hundreds of thousands of fans and supporters also invested in the project’s fundraising campaign with the belief that Boca’s stadium and facilities would contribute to the city’s modernization and symbolize national progress. Multiple democratic and military governments aided Boca’s efforts throughout a turbulent political and economic period in Argentina’s history, a signal that this kind of mass consumption and family leisure were key concerns for successive, yet divergent, political projects. The club completed most of the original planned facilities by 1970 including various sports fields, an amusement park, an aquarium, a concert pavilion, Argentina’s first drive-in movie theatre, and a social headquarters with a pool and restaurant. However, political infighting at the club, a withdrawal of public and private support, and national economic crises all contributed to Boca’s failure to construct the stadium in time for the 1978 FIFA World Cup. The municipality seized the Ciudad Deportiva in 1979 but over the next thirteen years Boca’s directors were able to regain control of the property and eventually sell it for 22 million dollars. Drawing on newspapers, sports magazines, club documents, and state sources, as well as over twenty oral histories, this dissertation makes two principal arguments. First, that soccer clubs played significant roles in shaping conceptions of neighborhood identity, gender, and class in 20th century Buenos Aires. These institutions did so in tension with their legal status as non-profit civic associations providing services to a membership base while also functioning as producers of the commercialized spectacle of professional soccer. Second, the successes and failures of the Ciudad Deportiva offer a unique perspective through which to consider the very real dreams of development that animated politics in the post-Peronist decades in Argentina. Scholars tend to focus on political polarization and instability, often obscuring the importance of notions about national and urban development embodied in the Ciudad Deportiva.