"Following recommended evacuation procedures in a disaster situation is one of the most effective ways one can minimize the impacts of the disaster, yet many individuals do not evacuate when they should. Interpersonal discussion about mass-mediated messages has been identified as one factor that may increase the probability one will engage in an advocated behavior and could increase evacuation behavior. One of the reasons this may occur is because interpersonal discussion requires individuals to centrally process the campaign information. This study proposes that inoculation messages are one strategy that could facilitate discussion and bolster attitudes about evacuation procedures."--From abstract.
Read
