EH: W: U? I'UNMIIUIW HEWEUIIG‘ an isn‘t—unv- THE QPERATIONS 0F MICHEGAN ELEVATOR FARM SUE: ELY BUSENESSES Tfiesis E09 Um Deg?“ of N1. 5. MECEIGAN STATE. UNIVERSITY Arthur J. Pursel 1957 IIIIIIIII IIIIII III III I II 3 1293 00848 9357 J AfiChigan State University PLACE IN RETURN BOX to remove this checkout from your record. TO AVOID FINES man on or before ode due. L_____ %I— :I MSU Is An Affirmative ActIchEquel Opportunity Inetltuuon cmflnO-DJ THE USE C? FUKCTICKLL éNgLYSIS III SILK-"III? 31:3 P335731 N3 CT ICICHIGSJI 'r" t'". "219v \‘ZTT'Y‘TZ'rY “5"71'7'“‘"""‘:"W .LLlLfgtICR‘:-.lir. udf¢L va-Ll‘-:J~J~)4:JD By .23r32U3 J . PURSE o .- Y"\r"‘ I _.‘_ ~J >-\ A; 3 A x :1 J. re- '...i.CT Submitted to the College of Agriculture of Michigan State University of Agriculture and Agplied Science in partial fulfillment of the requirements for the degree of NALTER C? 33 EECE Department of égricultural Economics 1957 Arthur J. Pursel ABSTRACT The purpose of this study was to obtain estimates of the marginal productivities of the resources used in the oner- ations of Hichigan elevator—farm supply firms. It was antici— pated that these estimates would provide useful aids to elevator owners and managers, boards of directors, management consultants, research and extension personnel in analyzing the effects of orooosed reorganization and expansion programs . The real oroduct of the country elevator is service and the empirical neesure of this service is gross margin. A Cobb—Douglas type oroduction function was employed to determine the marginal value oroductivities of the inouts used in per— forming this service. This is an exponential equation which is linear in logarithms. The regression coefficients are S CHELI'S S . (’l' lees PI) determined oy the method 0 The marginal value oroduct of each input category was then determined by the following formula: MVPX1= bi E(Y) or Xi the antilogarithm of the log bi + log E(Y) — log Xi, where E(Y) is the gross margin obtained when Xi is the amount of that inout used in the estimating equation, and bi is the regression coefficient of Xi' The data used in estimating the marginal value pro- ductivities were obtained from the financial records and a personal interview with the managers of 34 selected Michigan elevetor-farm suooly firms. An effort was made to select firms Arthur J. Pursel which were tyticol in terms of the yrooucts sold. Cons der- able range with es pect to tie groyor tions of inputs used was desired in order to reduce the inter—correlation between in— »reeter reliability of the estimated (V r.- L) puts and hence to assure regression coefficients. This in turn increases the accuracy of the marginal value products derived from the function. The returns to each category of inputs for the "typical" organization were found to be £320 for the labor (X1), $.179 for inventor y and accounts receivable (X2), $1.696 for direct Opereting expenses (X3), s.d $2.68 for investment in machinery end equipment (X4). The gross margin was estimated to be $83,674 when he geometric mean amounts of inputs are used. The marginal value product of labor is not significsntly different from its rmrrin l f; ctor cost, therefore, it wss concluded that thi input should not be increased. It was 0') oelieved the t incr ees ed quality is 3 more appropriate goal with respect to labor. It W38 concludei the t the inventory and accounts receivable c:te cry should not be increased be- cause its FVP wes approximately equal to its If C. The leek of a In easurins device which would simultuneously me; sure the interrelated fectors of level, composition and rete of turnover makes it difficult to eveluete inventory adequately. The two adjustments which seem most edvissole are: (1) increase the expenditures on direct operating expenses while all other inputs constant, and (2) to increase direct operating expenses end the amount of investment in macIiinery irthur J. Tursel and equipment, in least cost combinations. However, the case for the latter adjustment is not strong when machinery and equipment have a reservation price of 20 percent. ”he first adjustment is primarily an increase in utilization of existing facilities because Operating expenses are those which vary with the physical volume of products handled by the firm. The fact that a high rate of liquid capital accumulation is ob- tained substantiates the case for this adjustment. Liquid capital accumulation is thought of in terms of traditional accounting procedures and is net profit plus the depreciation charge. It must be recognized that the country elevator is a merchandising firm as well as a producing firm, therefore, the instigation of the pronosed adjustments must also be accompanied with management practices which will increase the quantity of services demanded from the firm. A measurement of the demand for a given firm‘s services indicates that it is relatively elastic. Therefore a major means of increasing the utilization of capacity is to cut unit gross margins and consequently increase total gross margin. .tmproved WWW Major Professor Th3 USE OF UIJCTICHAL .‘i-\' -‘LLT'L 313 IN EVALUATING THE OPE RA IICI‘ CF NICHIGAN EV'TCE--;’N SUPPLY JLQILZJSES A3 THUR J. PURHE A ‘I‘HES IS Submitted to the College of Arriculture of Michigan State University of Agriculture and Applied Science in partial fulfillment of the requirements for the degree of N?S'T ER CF SCIENC ['11 Department of Agricultural Economics 1957 7wiifi“ 4.- .2 z o a: ACKEONLEDGEHENTS The author wishes to eXpress his sincere appreciation to those individuals who made this thesis possible. Special thanks are expressed by the author to his major professor, Dr. Vernon L. Sorenson, for suggesting the problem and rendering guidance and encouragement at all stages in the deveIOpment of this thesis. The author wishes to eXpress his thanks to George G. Greenleaf, Coordinator, Elevator and Farm Supply Short Course, who has given freely of his time and advice when they were sought by the author. Financial aid in the form of a research assistantship vhich was provided by the Department of igricultural Economics headed by Dr. Lawrence L. Boger, made it possible to carry ut the study. Hrs. Arlene King and members of the statistical pool were of great assistance in making the computations that were necessary in the empirical portion of this study. Thanks are expressed to firs. Phyllis Quinn and Hrs. Joann Prendergast who typed the original manuscript. The writer is also indebted to Hrs. Dorothy hart for her effort in typing the final manu— script. The author greatly appreciates the encourasonent that his wife, Jacqueline, offered at all times through the course of his studies. Responsibility for errors which may be present in the com- pleted work belongs to the author. Ch a.pter ijectives and F The Sample . . . 1:3 -.I - 1'1“ 3 -L “12,-". Operating The farket Service CuQ Iatu re of the I the Elevator-Tc Rules for Input Categoriz 7 Cr o“* .4 .‘ ex“: 0 O O J- 1 onOQS O O O n 4" rx‘rr L .4 ILLL Relationships 7‘1 jut of he Firm oduction Function for m Surply Business . . Tim retical Eackzrcund ation . . . . Optimum Combinations of the Factors of Production The Cobb-Douglas Production Function . {110 ns of th 1e Coob- -Dou X? (.5) 9 7T 1' _ ...___ _ VP — 21. FC 3 x4 XLHr) X” The conditions for maximizing nrofit are met, by setting equations (2) and (3) equal to zero and solving them simul— taneously. Interaction between the factors necessitates a simultaneous solution so that the profit maximizing conditions (1) what combination of X3 and Xu to use and (2) how much of X2 and X4 to use, are satisfied. if The Cobb-Douglas Production Function. The use of this function was originated by Cobb and Douglas in a study con- f—J cerned with statistically testing the margins productivity theory of distribution. The function was used to measure the effects of labor and capital on gross national product. The function in the power form was P = bchl-k. It was fitted by least squares regression and was linear in logarithms. The restriction that the sum of the regression coefficients be equal to one was imposed upon the function, thereby assuming _1_.1_/ C = the arbitrary amount of XI and >22 used times their respective prices. l9 constant returns to scales.l§/ It was later demonstrated by Durand, that the assumption of constant returns to scale could be statistically tested by the F test of variance.l3/ Increasing returns to scale are present, if the sum of the coefficients or eXponents is greater than one, decreasing re— turns if the sum is less than one and constant returns to scale when the sum is equal to one. Thus, the function never reaches a maximum and can not handle two or nore production stages simultaneously. The function has constant elasticity throughout, which means that least cost combinations of two inputs will be in the same proportion at successive levels of output. Another disadvantage, as the function is used in this study, is that it must intersect the Y and X axis at Y = O. h. 0. Carter has developed certain modifications which do away with these disadVantages.l3/ However, there are several advantages to this function which make it a useful tool for determining the marginal value products of input categories. In logarithms the function is linear and easily fitted to empirical data by the method of least squares. It takes the following form when fitted in 12 Charles w. Cobb and Paul H. Douglas, "A Theory of Pro- duction",.American Economic Review, Supplement XVIII, pp- 139-165. 13/ David Durand, "Some Thoughts on Marginal Productivity with Special Reference to Professor Douglas' Analysis," Journal of Political Economics LXLV), pp. 740-758. l&/ H. 0. Carter, "Fodificstion of the Cobb-Douglas Function to Destroy Constant Elasticity and Symmetry", Resource Pro- ductivity Returns to Scale and Farm Size. Edited by Earl C. Heady, Glenn L. Johnson and Lowell ”. Hardin. pp. 168-174. logarithms: Log Y = log a + bl log X + - + bn log Xn. 1 When transforming into natural numbers it is necessary only to place the coefficients in the exponent position. It gives immediately elasticities of the product with respect to the factors of production and permits the phenomenon of decreas- ing marginal returns to come into evidence without using too many degrees of freedom. If errors in the data are small and normally distributed, a logarithmic transformation of the variables will perserve the normality to a substantial degree. Even if errors are not normally distributed and not independent the best linear estimates will still be provided by the method of least squares.l§/ Applications of the Cobb-Doualas Technique. Considerable work has been done in fitting value productivity functions to cross sectional data of farm firms. In most of these studies the Cobb-Douglas function has been used in determining the marginal productivities of input and investment categories. One of the first studies of this type was that of Tintner and Brownlee who fitted a production function to farm record data.lé/ Earl Heady used a random sample of Iowa farms in an analysis measuring the returns to the factors of production.lZ/ lj/ Gerhard Tintner, "A Note on the Derivation of Production Function from Farm Records", Econometrica XII, No. 1, January, 194k, pp. 26-44. lé/ Tintner and Brownlee, "Production Functions Derived from Farm Records", Journal of Farm Economics, Vol. 26, 1944. lZ/ Earl Heady, "Production Functions from a Random Sample of Iowa Farms", Journal of Farm Economics, Vol. 28, 19N6. 21 In a series of progress reports at the University of Kentucky Johnson used a purposive sample in fitting value productivity functions to farm data.l§/ In the more recent past several studies of this type have been done at Michigan State University. R. V. Wagley, in 1953, determined the marginal value produc— tivities of input and investment categories on a purposive sample of Ingham County Michigan farms.lg/ C. Beringer used a multi-equation model in determining the marginal produc- tivities of input categories for 27 Illinois dairy-hog farms.g9/ While many empirical studies have been made to analyze the economic efficiency of resources on farm firms, only re- cently have the analytical techniques of production economics been employed to study resource use in agricultural marketing firms. Within the last year two studies have been completed at the Kansas Agricultural Experimental Station on the elevator industry in that state. The first of these studies is entitled, "Resource Returns and Productivity Coefficients in the Kansas COOperative Grain Elevator Industry".§l/ 18/ Glenn L. Johnson, "Sources of Income on Upland EcCracken County Farms", 1951, Progress Report No. 2. Kentucky Agri- cultural Experimental Station. 19/ Robert V. Wagley, "Narginal Productivities of Investments and EXpenditures, Selected Ingham County Farms, 1952". (Unpublished Master Thesis, 1953), Nichigan State College, 1953- gg/ ChristOph Beringer, "A Rethod of Estimating Marginal Value Productivities of Input and Investment Categories on Multi- ple Enterprise Farms", Unpublished Ph.D. Thesis, Nichigan State College, 1955. gl/ Paul L. Kelley, Henry Tucker, and Kilton L. Manuel, "Re- source Returns and Productivity Coefficients in the Kansas Cooperative Grain Elevator Industry", Technical Rulletin 84, Agricultural Experimental Station, Kansas State College, October 1956. 22 The second study is entitled "Resource Returns and Productivity Coefficients in Central and Western Kansas Country Elevators of Fodern Construction".g§/ In the first study the Cobb-Douglas function was employed to estimate the productivity of resources used in 215 c00perative elevators in Kansas for the 1949 wheat crop year. The variables were classified as follows: Y = Value of output in dollars X1: Labor services in dollars X2: Operating expense services in dollars X3: Capital services in dollars The value of output (I) is sales plus ending inventories less beginning inventories less purchases plus income from storage, grinding, commission and other miscellaneous income. Patron- age refunds and recovery on accounts previously charged off were excluded. (X1) labor services was defined as salaries of managers and office help, wages of plant workers, commissions paid, directors'fees and employees'pensions. (X2) other Operating expenses were defined as office supplies, plant supplies and other incidentals essential to elevator Operations. (X3) capital services included repairs, water, light and power, telephone and telegraph, gas and oil, depreciation, rent and railroad lease expense. Taxes on prOperty, capital stock taxes, corporation taxes, insurance, interest, auditing expense, gg/ Paul L. Kelly, John H. KcCoy, Henry Tucker, and Virve T. Altan, "Resource Returns and Productivity Coefficients in Central and western Kansas Country Elevators of Rodern Con— struction, agricultural Experimental Station, Kansas State College, Narch 1957. \ 23 licences and bonds, legal expense, bank service charges and bad debts were excluded from the function.§3/ Functions were first fitted to data stratified by three risk areas of the state - Western, Central and Eastern Kansas. Secondly the data of the same firms were sorted by degrees of diversification to determine whether the more diversified plants were more productive in the use of various resources. The results showed that in general labor had been Optimally allocated among the area and diversification alternatives. Capital services were substantially more productive than labor services in this industry. Capital services, on an area basis, appeared to have been optimally allocated. How- ever, on a diversification basis capital services in the medium stratum were more productive than in either low or high diversification groups. The analysis, in general, indicated that the firms studied exhibited constant returns to scale.§3/ In the second study a sample of 22 elevators was drawn from a suspopulation of western and central Kansas elevators with licensed storage capacity of 95,000 or more bushels and of uniform type of construction. The subpopulation was stratified into four size groups. Elevators in each stratum were picked at random with proportion allocation. Data for the 1951 wheat crop year were collected by personal interview and from office records. Cobb-Douglas production functions 23/ Kelkw, Tucker, Manuel, 0., cit., p. #6. 24/ Ibid., p. #0. 24 were fitted to sidelines, storage and rain merchandising S operations as well as for total plant operation.gi/ The classification of variables was essentially the same in both studies. Estimated marginal productivities, measured at the geo- metric means of output and inputs, showed that efficiency could have been increased in sidelines and total plant Operations by adding labor inputs relative to operating eXpenses and capital service inputs, and in storage by increasing Operat- ing expenses and capital services relative to labor. Tests of interfunction differences in marginal products indicated that transfers of resources between elevator activities would not have increased total economic efficiency. Constant re- turns to scale were indicated in grain merchandising and total plant functions. Increasing returns to scale were in- , . dicated in sidelines and storare activities.g9/ X' C) Kelly, HcCoy, Tucker, Altan, op. cit., p. 1. Ibid., p. 2. (\J N O\ 25 CHAPTER III FITTING THE FUNCTION Computation of Index of N rketing_5ervices. The data collected from 34 elevators was summarized to determine the gross income and the amount of each input or investment cate- gory used in obtaining gross margin. Gross margin was then converted to an index of marketing services by eliminating any differences in absolute unit gross margin that occurred between firms. a weighted average unit gross margin was com- puted for every commodity and item sold by the elevators. The actual unit gross margin times the quantity sold was calculated for each firm, this figure is the total gross margin obtain- ed frcm that product. These figures were then summed and the total divided by the sum of the quantities sold, to obtain the weighted average unit gross margin. The weighted average unit gross margin was then remultiplied by each firm's quan- tity to get the index value of marketing service for that commodity or service. Ihe individual index values were then summed to get an aggregate value for the index of marketing services. Lack of information on the number of bushels of grain handled and warehoused, necessitated the use of actual gross margin values for these services. This was not con- sidered a serious error because of the small percentage of total marketing services that these items represented. An ex- ample may help to clarify the computation of the aggregate f\) 0\ value of the index of marketing services. The following table shows the type of data obtained from the questionnaire that was answered by the managers of the firms studied. A check on the total gross margin computed from questionnaire data was made (not index of marketing ser- vices) for each firm by a comparison with the total gross marginZZ/indicated in the Operating statements. The com- parison revealed that in certain incidences discrepancies did exist. These discrepancies were due to inaccurate answers to questions on returns obtained from merchandising grain. Since nearly all of the firms aggregate individual grain margins into a single account, it was impossible to determine in which grain or combination of grains the discrepancy had occurred. It was possible to determine however, that about 85 percent of the total error occurred in nine firms. The index of marketing services for these nine firms was adjusted by add- ing or subtracting the difference between questionnaire data and Operating statement figures. Upon completion of this ad- justment an aggregate discrepancy of only filU,056 or approxi- mately .43 percent was not accounted for. An: Statistical Results and Evaluation. The method used in fitting the Cobb—Douglas function was least squares multiple regression and correlation. ‘1e normal equations were solved to calculate the regression coefficients and their respective 22/ This is total gross margin adjusted to exclude non- Operating income such as patronage dividends, rent revenue, etc. i7 .msam> NowaH HmpOp esp so va QESHoo mSHQ Aiv gazaoo mH Amv QESHoo .m » .ssHa some so Amy OOHOQO: thuQmsw esp mmadp smog mo Samsse mmosw pHQ: ommhm>m wopzmfioz mg» ma Amy QESHOO .m .Uoow Log SstmE mmosm pHQS mwmsm>m dopflmHmz map mamswm Amy QEDHoo a0 ESm $39 an Um©H>a© ARV SESHoo mo ESm $29 .m .Uoou soak :Hmsms mwosm 0p mamswo dam va QHwLmE mmosw pHQS esp moEHp Amy Umamgmx comm mo mpHanzw ms» mH ARV QESHOU .w .Eng Somo an AHV U®H©S®£ apapsssw on» mmaHp ssoo mo :Hmsme mmosm uHss mmmso>m copsmams map ma sz QESHOU .m .ssoo pom :Hmpms mmosw pHss ommso>m wousmHoz esp mdmzwo Adv sesaoo go saw map a9 UoUH>aU Amy sazaoo mo 55m mze .: .Qsoo scam sHmsms mmosm HapOp mamswm was Amy sHmpms mmosm qu: mgp moaHp AHV voHUan Shoo mo apHpsmzv on» mH Amy sesaoo .m .wmom dsm Shoo soup msHmeo ELHM Sumo pmsp mussmE mmosm 9H2: on» cam va was ANV mQESHom .m .EsHa some an Umadsss doom was choc mo mmeHpsmsv mzp msw Amy was AHV msszaoo .H$ OOmm om OO.smm om: mm Om aOH mH w O0.0 OO.m OO. omH m mmH ONH mm O NH OO.NH OO.OH mO. OON m OOH OOHs OOHw OH” OH OO.m a OO.w a no.9 OOH H oSHm> can x Amv ammnma camsma msoa mo. x AHV camps: samsma mHmSmsm xmesH msasa mmosw mmopm SH oxam> mmosm mmosu SH Hapoe mesH Hmpoe pHup asHpmssw xmng Hmpos pHgD spHpnmsa anHm Hmv va Amv HOV Amv Adv Amv Amv HHV doom Shoo mQMa>som msHpomeafimO xomsH on» so soHuspmmaoo "mamsmxm .m oHQmH «m 28 " Q/ standard errors were determined.2” The regression coefficients and their respective standard errors were found to be: ~387950 t .123377 Labor bl Inventory and Accounts Receivable b2: .163434 + .083167 .269722 1 .090065 Direct Operating Expenses b3 Nachinery and Equipment Investment bu: .187699 : .090Qh7. All the regression coefficients were positive and less than one. This indicates that additional increments of each input will increase gross margin, but that additional increments 'of any one input, with the other inputs fixed at a specific level, will increase gross margin at a decreasing rate. The equation obtained for predicting gross income is as follows: Log 9 = 1.339103 + .387980 log X1 + .163434 log X2 + .269722 log X3 + .187699 log K“. The sum of the regression coefficients is 1.006835, in- dicating that there is slightly increasing returns to scale. However, the sum of the regression coefficients does not differ significantly from one. Therefore, it was not concluded that these firms had increasing returns to scale. The coefficient of multiple determination (32) is .87. This means that 87 percent of the total variance in the log- arithms of the dependent variable (gross income) is associated with the independent variables. To test the reliability of 28/ See "Computational Methods for Handling Systems of Simul- taneous Equations" by Joan Friedman and Richard J. Foote, Agricu ture Handbock Ho. 94, USDA, ANS, Nov. 1955. 39 the coefficient of determination, the F test of variance was emoloyed.g3/ The F value obtained from the test was “3.0619 ’3 a“: or well beyond th 8 upper .001 point, thus making R§.X 2 u clearly significant when tested against zero. Thirteen percent of the variance in Y is not eXplained by the indenendent variables. It can be assumed that this difference is caused by such factors as mane ge:nent, quality of labor, comoetitive factors, percent utilization of capacity and ooseibly certain ther unmeasured elements. The assumption used regarding the influence of variation in the unmeasured factors about their means on gross income is that they are randomly and normally distributed. The logarithm of gross income at the geometric me. n(G ) was estimated to be 4.92259, the antilog of which is 83, 674.0 dollars. The standard error of estimate (§) was 0+:E79. Under conditions of random sampling and iiven the same bus siness conditions that existed in 1955, 32 percent of the time the logarithm of gross income would be eXpected to be greater or smaller than 4.02259 1. Ti?“ In dollar values the gross income in two out of three times, on the average, would be within the range of 74,767 to 93,642 dollars. .if & _9/ Frederick qE. Croxton and Dudley J. Cowden, Applied General Statist (New York; Prentice—H.311, Inc.) 9. 733. The formula used in determining the F value was: 2 F = 31.239§-m ; (n_1) ___ (1 ‘ Rl.23u-—m) ; (N—m) Computation of the Karginal Value Products. A 30 Ihe next step in evaluating the results of the regression and corre- lation analysis is to compute the marginal value product (EV?) '3 for each input category for the "usual" or "typical"‘Q/firm. The following table gives the data required in computing the HVP. Table 3. "Usual" Organization and Estimated Harginal Value Product of 34 Elevator Farm Supply Firms in Nichigan, 1955. Input Quantity Log of Log of Log of * Categories of (3) bi bi Gross KVP Input Input Income Labor (X1) 101.3 2.00581 .38798 9.58881-10 4.92259 $320.32 Inventory & ' Accounts 89- $76,194 4.88192 .16343 9.21333-10 .179 ceivable(X2 Direct ! Operating $13,305 b.12402 .26972 9.43091—10 1.696 Expense(X3) Replacement Value Of ‘58,697 b.76862 .13770 9.273u6—1o .268 Machinery & Equipment(X4) V WPX; b1(E)Y antilog of log 1 ‘i The regression coefficients (b1) are used directly in computing the marginal value products. necessary that the coefficients be reliable. Therefore, it is One method of testing the significance of these coefficients is to test them against the null hypothesis of zero. 30/ The term "usual" or "typical" is used to mean the elevator farm supply firm having the geometric mean amounts of in- puts used in the production of gross margin. 31 The regression coefficient (b1) of labor (X1) was signifi- cantly different from zero at the one percent level. The re- gression coefficient (b2) of inventories and accounts receiv- able (X2) was significantly different from zero at the 10 percent level. The regression coefficient (b3) of direct Operating expenses (X3) was significantly different from zero at the one percent level and b4 of total replacement value of machinery and equipment (Xu) was significantly different from zero at the five percent level. An alternative method of testing the regression coefficients and one which seems more realistic in determining the Optimum combination of inputs, is to test the bi's determined by the regression analysis, against a minimum bi which will yield an I'CVPX1 equal to the NFCXi . This is computed by setting WP x1 equal to the 1".ch1 and fixing E(Y) and Xi at their respective geometric mean values and solving for the minimum b algebraically. X1 Labor (X1) was priced by dividing the mean value of the cost of labor by the mean amount of labor.il/ Inventory and accounts receivable (X2) was priced at several different levels. The reason for doing this was that the cost of carrying these two items in an elevator varies considerably. The cost of carrying inventories includes interest, depreciation, losses, taxes, and risk. The elevator industry generally considers 12 percent per annum as the total cost of carrying an inventory. }1/ Labor is measured in man-months, which is one man‘s labor for a month. The cost of accounts receivable as determined by Dunn and Bradstreetig/ for country elevators varies from 6 to 24 percent. The major difference between the cost of inventory and accounts receivable is bad debt loss. The cost of direct Operating expenses (X3) is equal to actual outlays. The cost of machinery and equipment was computed at three different levels. Cne level was computed at a depreciation rate, a higher level for depreciation and r pairs. A still higher level was computed to provide for depreciation, repairs and the normal return that it probably would take to induce business- men to invest money in new machinery and equipment. The following prices were used in determining minimum b1 values. Labor $311.50 per month .05 .09 .12 a; Inventory and accounts receivable .18 Direct operating expenses a 1.00 Machinery and equipment $ .10 .15 .20 The following table indicates the minimum b1 values. The difference between the b? and the estimated bi is then measured in terms of the standard error of the estimated b1. 32/ 33 3mm. ommam. omega. eHHeH. m. a m. mmeom. omame. ommea. we. mom. oommm.a masaa. emcee. meomo. enema. 0H. www.mm Amtmfiaoov .mdswm e mpmsazowa use. mmmHN.H Named. ooewfi. weeme. Nemem. oo.H mem.ma Amteeaoov .emxm msapmsogo pompao :Ho. mwmae.u s:aoo.a omzmfl. we. owe. memew.. mmmmo. omaoa. NH. one. sense. moeme. eemwe. . oe. . new. meeH:.H mmuee. cameo. semme. memmfi. me. soa.ee Amteeaonv .eem .mpooe e zpou9m>sH ewe. mmmee. memoe. mmmsm. mmmmfi. wmsmm. om.HHm m.aoa Amngoe mezv Loewe \ .fnw m5; .Caa Seapmm ®>hzo IMIIAI. Shapmm on a Hp .D.m.u Iacmmmo anommpmo Heapom * D: Q tamnap mammueomz 9w Uopmermm eamSmpe pzmspmo>sh so psmsH nods; seam H t p .nmmfiSOea ca eeeezem mates samesm atmmatoeeseam an en» toe meea ens axes; opmzwm 0p assumeooz 1H9 one dam HQ wmpmefipmm flu soospmm nomapmmsoo .2 mapme ‘JJ 4: This in turn indicates the probe ility of the bi occurring, if the estimated bi is the true population regression coef- ficient. The standard error of the regression coefficients is deternined by the range of the data, size of sample and the inter—correlation occurring between variables. Relatively high inter—correlation between variables reduced the reliability of the coefficients. Such influences are reflected in the tandard errors of the b's and, hence; in the reliability m f the marginal value products. Relatively high inter- O correlations between two variables may cause an overestimation of one of the b's and an underestimation of the other b. In an attenpt to reduce inter-correlation, the rules outlined in the previous chapter for input categorization were followed. The sample was also selected in such a manner as to give substantial range to the pronortions of inputs used. Even through these precautions were taken, it can be seen from the following sample correlations that consider- able inter-correlation was exhibited between certain sets of the variables. r12 = .7eie5 r2, 2 .5779e r24 = .Hgseo / f (“if r12 = .72459 I?” : .030eo rqu = .64338 Observation of the above values indicates that x1 and x2, and x1 and x3 show the highest degree of correlation. However, the rest of the variables exhibited a substantially smaller 35 degree of correlation. In either set of the variables in- dicating a higher degree of correlation the estimated b's could be higher or lower than the true regression coefficients. If bias exists in the regression coefficients it would be re- flected in the marginal value products. The only regression coefficient which yielded an hVP below the minimum return Was the accounts receivable and in- ventory input category. This occurred when the category was priced at a reservation price of 18 percent; however, the re- gression coefficient was within the 68 percent confidence interval. On the basis of outside information and experience the returns to labor and direct Operating expenses did not differ too much from expectations. Generally in these businesses an excess amount of labor is used relative u: the utilization of machinery and equipment. Therefore, the returns to labor are barely enough to cover the cost of labor, while the re— turns to direct Operating expenses are relatively high. The most logical adjustment by which to increase gross margin is to increase the prOportion of direct operating expenses re- lative to the amount of labor used. It is extremely difficult to determine the returns on inventory and accounts receivable without an empirical analysis. The interrelated factors of composition, level and rate of turnover make it difficult to evaluate inventory. Accounts receivable are also difficult to evaluate because of the many types of credit policies which prevail in the feed and grain industry. 36 The returns to machinery and equipment are venerally con- 3 sidered low because of the excess capacity needed to handle harvest runs and seasonal livestock feeding peaks. However, the marginal value product calculated in the empirical portion Of this study indicates that an increase in the proportion of machinery and equipment investment relative to other inputs may increase total gross margin. From the results of the above analyses it agpears that the usual organization of the Hichigan elevators is not in serious maladjustment except for direct Operating eXpenses. The regression coefficient of direct operating expenses is significantly higher (at the 75 percent level) than the b1* necessary to return a minimum NVP, indicating that more of this input can be used. An adjustment in machinery and equipment investment may increase the returns of the typ cally organized elevator although the case for this type of an adjustment with a reser- vation price of 20 percent is not strong. The high returns to direct Operating eXpenses indicates that these plants are Operating at something less than full capacity. It would then pear that if these firms desired to increase gross margin, 93 *0 efforts should first be made to eXpsnd output in existing facilities. Ratio Comparisons. An alternative method of analyzing the returns of these firms is to make certain ratio comparisons With the aggregate results Of the functional anclysis. The mean estimated gross margin (G) as determined by the function- \A) al analysis was $3 ,674. The total Operating expenses includ- ing depreciation, measured at the geometric mean is $76,823. By subtracting total Operating expenses from gross margin, the net Operating profit is $6,851. When this value is compared to net fixed assets, we have a significant measure Of the earning power of present invest- ment in plant facilities. fhe averaqe net fixed assets of the 3H elevators studied in this survey was $69,502. Net Operat- ing margin as a percentage Of net fixed assets is 9.857 per- cent. Another meaningful financial measure is the return on the replacement Value of buildings, machinery and equipment. This measure is a useful indication Of the ability of these firms to rebuild and modernize their physical plants. The replacement values Of buildings, machinery and equipment used are appraisals that hichigan fillers Futual Insurance Company use as a basis for insuring these firms. Replacement values for trucking equipment were taken directly from balance sheet data on total investment in trucking equipment. It was necessary to use this data because inadequate information on numbers and types of trucking equipment made it impossible to compute the cost Of new trucking equipment. It is necessary to make certain qualifying assumptions, when ratio comparisons are made with replacement values. These assumptions are: 38 1. Rates Of depreciation will remain constant though the total depreciation charge may change. 2. Property taxes will remain constant. 3. All operating expenses exclusive Of depreciation will remain constant. 4. Dollar volume of business will remain constant. It is necessary tO adjust total Operating expenses by the increase in depreciation, which will result from using replacement values. The average total replacement value of buildings, machinery and equipment is $143,197 for the 34 elevators. This amount plus $10,746, the average investment in trucking equipment, gives a total &V€P&$€ replacement value Of $153,943 for all fixed assets. The depreciation rate appli— ed tO the investment in buildings, machinery and equipment is 5.7313 percent. The rate applied tO trucking equipment in- vestment is 20.1586 percent.32/ The adjusted total depreci- ation is $10,373.00, hence total Operating expenses increased from $76,823 to $79,638. When adjusted total Operating ex- penses are subtracted from the gross margin derived from the functional analysis, the adjusted net Operating margin is 34,036. The average investment over a period Of years would be approximately one-half Of the replacement value Of fixed assets, or $76,971.50. Net profit divided by the average investment 33/ These rates are computed on the basis of 24 elevators, in- adequacies in balance sheet data made it impossible tO compute an average rate based on all Of the 34 elevators surveyed. over a ceriod of years gives a measure of the net return on investment in plant facilities. This percentage is 5.24. So :._et an indication of the total returns to investment in fixed assets, it is necessery to add defraoietion to net re- turns. The total return on average investment over a period of years would be 18.72 percent, when fixed facilities are priced at replacement values. Esperience indicates that a return of 15—20 percent on the average investment in fixed facilities is reasonable in the Operation of elevator-farm supply firms. The above return of 18.72 percent is probably enough for the average firm to replace its present facilities, but it is unl Rely that this is a high enough return to carry out any extensive expansion program. Short-Run Adjustment. The ultimate purpose of this study was to provide reference points to make ju gments on alter- native economic orgenizetions of elevators and to serve as guides in reorganizing these firms. The estimated regression coefficients were believed reliable enough, to warrant their use in estimating gross margin and marginal velue products for different combinations of inyuts. As a preliminary to e suggested reorganization, consid- eration is first given to the effect on gross margin and the merginsl velue products of increasing the input which has the highest rate of return. A reorganization based on this cri— teria will be referred to as a short-run adjustment. no The input having the highest rate of return is direct Operating expenses. Direct operating expenses have previously Q .5. been defined as those expenses which vary with the volume of business done by the firm. Greater amounts of this input re- sult in increased utilization of plant capacity. EXperience indicates that one of the major economic pro- blems in country elevators is excess capacity. Capacity is defined as the bushels of grain or tons of feed, that a feed and grain elevator can handle in a given period of time. Due to the seasonal nature of grain and bean harvests and the re- sulting necessity of handling these commodities in a short period of time, it is necessary to maintain unused capacity during certain parts of the year. This also is true to a lesser degree on feed processing facilities. The average plant studied in this survey utilized only 9.32 percent of its grain capacity and 48.95 percent of its feed handling capacity.3&/ While these are only rough estimates, they do give an indication of capacity used. When direct Operating expenses are increased from $13,305 to $27,250, a better than two fold increase is obtained in the utilization of plant facilities. These results apply only if the commodity mix is not changed from the average values .1&/ Percent utilization of grain facilities is based on rated grain handling capacity for a 101 day period at eight hours per day. It was believed that the normal grain handling period is approximately four months in length. Percent utilization of feed facilities is based on rated feed handling capacity for a 305 day period at eight hours per day. Some feed business is done nearly every day of the year, however, there are seasonal fluctuations. 41 included in the sample. The following table shows the effects on the marginal value products when the above mentioned increase in direct Operating expenses is made and other inputs are used in the "usual" amounts. Table 5. Changes in PVP's for the "Pypical" Organization Resulting from Increasing Directing Operating Expenses from $13,305 to $27,250. Quantity Original New Input Category of N.V.P. M.V.P. Inpyts (Dollars) (Dollars) Labor in Kan months (X1) 101.3 320.32 388.64 Inventory and Accounts Receivable (X?) $76,194 .179 .217 Direct Operating “ Expenses (X3) $27,250 1.696 1.004 Investment in Machinery H and Equipment (X4) $58,697 .267 .324 The estimated gross margin increased from $83,674 to $101,517 as a result of increasing the amount of direct Operat— ing expenses (X3) to the point where the l-FVPx3 = hFCxB. This causes the FVP's of the three other factors of production to increase substantially. Figure 1 illustrates the change in the FVP of labor when the "usual" amounts of all inputs except direct operating expenses are used in deriving gross margin. The NVP of the marginal unit of labor increased from $320.32 to $388.64. t would seem that the next question to be answered is the effect on net Operating profit as a result of the short- run adjustment. It should be reCOgnized that profit is the 1&2 0.3.38 Ho «mammsoé nu nomneumm “335.390 comps on mm mm aw . . «m cm ma an ad ‘ u - J u a n d a 1 «n can M m J m .Sn m TI u a 0 Wu .awn n I fig 9.3.53 3 nonfiam not nouaoaxm $93988 9398 mfiwaeuanu song mauoaaacm noduaudnamuo .Hmogaha. «no no» magma uo.mpw on» no mucougm .n mnswfim 14.3 conseiuence of using all the factors of production. However, the elevator Operator is most concerned about the absolute magnitude of net Ope-ttlng prof end the rate of return it ssets. Estimated net Operat- Q) it represents on investment in fixed ing profit increes d from $6,851 to $10,749 with the above short-run adjustment. In estimating the net profit after the short-run adjustment was made, the increase in direct Operet- geometric mean of total Operating ing eXpenses was added to the expenses. Ihis total was then substraoted from the estimated gross margin derived from making the adjustment. The rate of return on net fixed assets increases from 9.86 to 15.46 per- cent or an increes of 56.95 percent. I LJ Long-Run Adjustment. Another sugiested reorganization is a long-run adjustment when two or more variables are changed simultaneously. Phe high rate of return on direct Operating expenses and investment in machinery and equipment, indicates that increase in amount expended on these two factors of pro- duction, could enhance the gross margin of country elevators. In determining an organization which would be nearer optimum adjustment, several trial combinations of different amounts of X3 and K” were made, while X1 and X2 were used in the "usual" amounts. The amounts of X3 and X4 used in the trial combinations were determined by an "expansion" line (ibteined by preportionete increeses in X3 and X“. The line is a.path which represents successive points of tengency between .iso-vslue product curves and iso-cost curves. It is partly an determined by the nature of the production function and partly by the relative prices of the two inputs. It should further be remembered that the expansion line indicates the most pro— fitable preportions in which to combine direct 03erating ex- penses and investment in machinery and equipment, to derive various levels of gross margin. The following fggnma shows he expansion line (C.P) with direct operating eXpenses priced at one dollar per unit and machinery and equipment investment included at a reservation return of 20 percent. £ 100,000 dollar iso-value product curve has been super- imposed upon the eXpansion line. The iso-cost line which is tangent to the iso-value product curve at point (A) repre- sents an annual cost of £36,700. The investment in machinery and the equipment is $75,000. The annual cost of K3 is $21,700 while the annual cost of Xu is $15,000. As can be seen from the point of tangency between the iso-value product curve and the iso-cost line the selected points representing different amounts of X3 and X” are also points of Optimum combination. The following KVP‘s of X3 and X4 at the trial points 1, 2, 3, and a, show the effects of the law of diminishing returns, when part of the measured inputs, (X1 and X2) are fixed at a specific level. .6» “5 Table 6. Che n5 :es in the IJP of K 8nd XU as a Result of lncrea;ing the Exgtendit res on Dire ct Cpereting ' chi nery and Equipment Inve st- .. Y ‘ Expenses and he. m ent. . Estimated FVP KVP Trial Gross Direct Cperat- Hachinery & Kara in ing-Expenses Equipment 1 90,110 1.41 .28 2 111,392 1.09 .22 3 115,722 1.03 .21 a 119,025 1.01 .20 After exploring the effects of increasing th e amount of X3 and KM used, as dictated by the exoansion line a proposed reor: anization was developed. Hie proposed organization was to use labor (X1) and accounts receivable and inventory (X2) in the "usual" amounts, while direct Operating expenses (X3) U) and machinery and equipment investment (X4) were incr ea ed to the point where the NVP'S of X3 and Kb were approximately equal to their respective IFS's . a? estimated gross Irarrin of the propcsed reorgani 8 tion is $119,025. The resulting NVP'S are shown in the following table,(7), While the marginal factor cost of all the input cate- gories are not equated with the minimum marginal value products, it is evident that the preposed reorganization is nearer cpti- Inum adjustment than the "typical" organization. The reorgan- ized firm does not have the RV? of all inputs equated with their respective 133's. No attempt is made to equate these Figure 2. Trial Combinations of Direct Cperating Expenses (K3) and Kachinery and Equipment Investment (K4) XL» 120m F u 3 100-4 2 U) a T: r-i r-i O n 80- ‘H o A U) rd 9 5 . 3 60-1 - 1 E: nee 20- 0 I l l r I l 10 20 30 no 50 Thousands of Dollars Table 7. Changes in FVP's for the "Typical" Organi- zation Resulting from Increases in Direct Operating Expenses and Investment in Fachinery and Equipment. Input or Investment Quantity Original New Category Used EV WVP Labor (x1) 101.3 320.32 £55.66 Inventory and Accounts Receivab1e(X2) 76,194 .179 .255 Direct Operating Q Expenses (X3) 31,750 1.696 1.011 Investment in Kachinery and Equipment (KM) 110,000 .267 .203 values for all factors because increasing returns to scale prevents attaining the high profit point. Further, on the basis of experience and judgment it is believed that the other two inputs should not be increased. with reference to labor it was believed that having more qualified employees was a more appropriate goal than increased amounts of labor. There- fore, it was concluded that labor inputs should not be in- creased in attempting to increase gross margin. Due to the complications involved in eVeluating the accounts receivable and inventory category, it was believed that this input category should not be increased. Most of these compli- cations arise because the three interrelated factors of level, composition, and rate of turnover make it difficult to evaluate inventory adequately. In order to provide the surrounding farming community with the required items it is necessary for elevator-farm supply firms to maintain a certain level and 47 composition of inventory. Certain items such as feed, ferti- lizer and hardware normally turnover several times every year. On the other hand, a wheat or been inventory may be stored for a.considerable period of time. Due to inadequate measur- ing devices for handling all these factors, it is impossible to make accurate measurements. Effe ts on Net Profit and Cperstinprefital of Increasing, 0 Direct Operating Expenses and Investment in Fachinery and Eduipment. It should a ain be emphasized that profit is a L; '_J residual value derived from using all the factors of production. is a result of increasing the amount of direct Operating ex- penses and machinery and equipment investment, net Operating profit was increased substantially over the net operating profit derived from the typically organized elevator-farm 'reat as it was when S 93 (750 supply firm. However, profit was not the short-run adjustment was made. This was due to the in- crease in depreciation, which resulted from the increased investment that was incurred in the long-run adjustment. The procedure in estimating the net operating profit was the same as was used in estimating net Operating profit for the short- run adjustment. The same rates of depreciation35/ were applied to the estimated investment in building machinery and equipment and trucking equipment, as was used in the 35/ 5.7313 percent on investment in building, machinery and equipment. 20.1586 percent on investment in trucking equipment. us . . i ' z snort-run adJustment on the returns to replECenent v lues.2£/ The increase in depreciation plus the increese in direct operating eXpenses was added to total Operating expenses cal- culated a the geometric mean. This total was then subtracted 35/ with investment in machinery and equipment being only a part of the total investment in the physical facilities, it is necessary to estimate what the total investment in all plant facilities will be if the in'estment in machinery and equipment is expanded. To estimate what the total in- vestment will be, a correlation and regression analysis was computed to determine the degree of relationship that existed between machinery and equipment investment, and total investment in all facilities. Total investment in all facilities priced at replacement value represented the dependent variable and investment in machinery and equip- ment priced at rep acement. 5 = o919008 The predicting equation Was: 52: .8445757 log 2 = - .588544 + 1.208Qu7 s = .105659 a 105 X4- O'r= .OE-OLVZLL .3 = estimated total in- lb: .097757 vestment. Pb: 12.361752 X4: investment in nschinery end equipment priced at replacement velue. D The results indicated u significant relationship exist- ed betveen total investment in all plant facilities and investment in machinery and equipment. Therefore, the predicting eguation was believed reliable enough to be employed in determining what total investment in all physical facilities would be, if machinery end equipment was set at a specific level. The specific level at which investment in mechinery ind equipment should be set, is theoretically determined by increasing the amount of this input used, to the point where the PVBU- RFCX . The theoretical term- ination point for increases in direct Operating eXpenses would also be where the EJ} = hFC . X1: X1 ‘. from the estimated gross mer;in derived from the long-run adjustment. The estimated gross margin from increasing direct operating expenses to 331,750 and mechinery and equipment to $110,000, was f119,025. The estimated total operating ex- penses are $109,201 which when subtrected from estimated gross margin leaves an estimated net operating profit of $9,82u. f 4- 3.9 T] “'0" O m Net operating profit es a pore average invest- ment in fixed assets, priced at replacement values, over a period of years is 6.1303 percent. Estimated total invest- ment priced at replacement velue was $318,943, which would make the average in estment over a period of years equal to approximately one-half of this, or fil59,h71.50. To get an indication of the total returns to the investment in fixed plus depreciation were taken as .L ‘4. assets, net Operating profit a percentage of the average investment in fixed assets. This ) was 19.6Q percent. \ The net Cferating profit is not as great with the long- run adjustment as with the short-run adjustment where in the latter case total depreciation is based on the present in- vestment in facilities. However, when replacements values are used in pricing facilities in all situations a comparison of the accumulation of liquid capital can be me e. The importance of the concept of liquid capital accumulation lies in the fact that the rate of accumulation relative to total investment determines the firm's ability to maintain and modernize its 50 3 physical plant and grovide e return on investment. The following table shows the absolute amount and rate of liquid capital accumulation, when facilities are priced ecement velues. m Cf *1 <1) 9 Eeble 8. Accumulation of Liquid Capital when Facilities are Priced at Replacement Values. Geometric Short— Long— Feen Run Run Net Profit 2 4.036 3 7.934 : 9.824 £1- , Depreciation 10,373 10,373 21,492 Total Returns 14,409 18,307 31,316 Total Replac,ment Value 153,943 153,943 318,943 Averege Investment over Period of Years 76,971 76,971 159,471 Accumulation rate on In- vestment over 3 Period of 18.72 23.78 19.54 Years % Rates of depreciation: 5.73 on buildings, machinery and equipment 20.16 on trucking equipment It is seen from the above table that the greatest abso- lute emount of accumulation occurs in the long-run situation. However, the rate of accumulation is highest in the short- Pun situation. This further substantiates the case for in- creasing the utilization of existing facilities rather than Constructing new facilities. 51 LEALYSIS OF EESID";LS Several of the firms analyzed had an index of marketing services which deviated a considerable amount from the value estimated by the function fitted to the data. Explanation of these deviations requires an individual analysis of each firm. To determine which firms should be analyzed the standard deviation of the logarithm residuals was computed. The standard deviation was determined to be t .0786. There were five firms which had a positive residual greater than this value and five firms which had a negative value larger than - .0786. It was believed that an empirical analysis could be based on averages f the grougs and that further exglanation of the individual firms which deviated radically from the average of the groups would be given. Product mix, utilization of cegacity, comgetition, volume handled, and quality of inputs are the five major factors assumed to be affecting the degree to which a given firm deviates from the function fitted to the data from the 3M elevators studied. The quality of inputs used is related to the caliber of management operating an elevator. It is impossible to measure these factors related to management directly, but it is possible to develOp indirect measures of their efiects on gross margins. The two prime examples are the quality of personnel and the quality of machinery and equipment emgloyed. Kn to Probdbly more of the personnel emgloyed in a country "~ 1! .3 .~ 0 I ,-.- ,. ..r- ‘5‘ - r .~.' - ‘r- (‘3‘ - r. '1. A. ‘ ~<~ ' -‘ _.""-‘ ‘ ”a elevator .eriorm nsnaaement tuoKS than in most other businesses, .L because mucn of the work to o done is of a non-routine nature. (D t is desirable for key eugloyees in the feed grinding and mixing department to have considerable knowledge of feed con- centrates and subplements so that they can aid farmers in the development of balance feed rations. fhe key employee in the are n egartment should be able to determine the grade of a sgecific lot of a grain so that the menarer of the elevator and farmers are able to conclude a nutually satis actory transaction. The productivity of labor is closely related to the quality of mechinery and equipment in an elevator. A firm that has relatively modern machinery and equipment which is synchronized will probably obtain more business reldtive to its competitors. Plant layout will enhance the groductivity of labor in two ways: (1) it enables the emyloyees to handle riven time \_‘ a ”reater physical volume of production in a S—J period, and (2) decreases the chsn e over time required for each customer. fhe first factor examined was the product mix or the [I sources of gross margin for the iirms in the positive and negative residual roups. These figures were compared to each g other and to tie average for the 34 elevators studied (Iable 9). v Substantial differences existed in four sources of iros margin. \J'K b) . f“ r ~ ‘ IF. ‘ r. ‘ ," ,A I“ . ‘ ,- Teole Q. uOngricOfl CI tL? ooLrCes of gross herein. .- ~_.—._.. .- -—. Yerchendised Processed Farm Service Grain Grain Supply Income Ave. 34 firms 18.07 20°09 17°24 22°25 i 5 p idiel 20.22 19. 8 12.35 28.00 Ave. 5 neietive residue 1u.48 32.63 17.05 21.45 The five firms with lsrse gositive residuals, obtained V rcent: (I) e greeter y ross margin from merchandised grain and service income relative to the average for the Be firms and to the average of the five firms with negative re- siduals. The five firms with the large negative residuals :reeter percentere of total gross margin from obtained a be processed grein and farm supply relative to the group with large positive residuals. The L€?&tiV€ group also obtaine reeter percentese of total gross Terrin from trocessed J {D U n 1 rr in end farm supply relative to the group with large positive C C residuals. The negative group also obteined a larger percent- age of total margin from processed grain tten the everaee for all firms and obtained about the seme percentege from farm \ s pply. In themselves these figures do not mean too much, but when they are related to the percent utilization of grain capacity and feed capacity they give an indication of the reasons for the direction of the residuals (Table 10). Table 10. Comgerison of Capacity Utilization. Percent Grain Percent Feed Capacity Used Capacity Used Ave. 34 firms 25-81 52-85 Ave. 5 positive residuals 41.31 67.53 Ave. 5 negative residuals 19.00 52.97 Fhis table shows that the five firms with positive re- siduals utilizei 22.31 peroentere roints more of their grain m I ’ :1 ._> m m (D H) LJ- <; o irms with negative residual- firms on the average also utilized a higher gercentgge cl grain bid feed capacity then the average of all firms. Cne firm in this group utilisei sn exceptionally low percentage of its groin capacity; the reason for the large gesitive res'dusl is tertially due to the high gercentage of gross margin derived from yetroleum yroflucts, which is a high Kerk-up product. In general, the basis for psrtiel explanation of a percent ioeitive residual is indicated by the hi U] the large n of total gross margin from merohendised grain in coordination with greeter utilization of grain facilities. The inverse relationship is also a yertiel explanation of the large (D U) iiuel. The group with negative r idusls, aerived 0) w .J— .- negatiVe re (D a larger percentage of :ross margin from proc ssed grain but V iei loner utilization of feed process‘n capacity then the hp U '4 J. group with positive resifiuels. This implies thst these firms K“ Le product which was Q were not doing a laree enough volume in t H :5 L34 g.»- 0 LI Cr (1) C‘!‘ s (y (.1- (‘f’ 3 (D H) J0 3 J {J pl ('f' sJ ’55 (D 2 0- (‘1' H. <: (D *‘5 (T‘ (f) H. L J C L‘i H U) s *3 (D a (.1- Q: C; Ho '5‘5 09 enough total business relative to those firms with ycsitive resiluals or to the average of all firms. In an attempt to -oc if those firms with negative rssiiual ('1 were not doing enough total business, actual cross msrgin (Ya), index of marketin services (YO), sni estimeted index q of marketing services (?) are compsrec in Table 11. These comparisons indicate the relationship between the price of market services and the total volume of business done by these firms. Price competition and volume handled are highly inter- related because both grestly effect the msinitude of total gross margin. Ihis means that the mazsgement of a country elevator must have some idea of the elesticity of demand for its services. If demand is relatively inelastic, total gross , msrgin will be decreased if price is reduced.22? If demand is relatively elastic a decrease in price will increese total gross margin. While the exact dessnd schedules for the ser- vices sold ere not Know, it still is possible to use the con— cepts involved to develop a better urderstending of the direction and magnitude of the deviations for the productivity function. The everege‘§.for the group with negative residuals was $1,450 under the everage‘? for those firms with positive residuals. This indicates thfit the amount of inputs used by these firms wss not radically different from the group with positive residuals. fherefore, it appeers t.st partial ex- planation of the residual is related to the price—volume re- lationships confronting these elevators. The index of marketing services (YO) was computed to eliminate differences in unit gross margin and for all practi- cal purposes eliminate the effects of price competition 32/ Actually unit gross margin is reduced and the selling price is out by the amount of this reduction. kn 0\ end’? Table 11. C nr'rison of I , Y a c' y Y I -y ‘?’ r J? a C a. C C ‘ ”v .3u firms 96, 956 96,5u3 + u13* 9M,959 + 1,5eu** Ave. 5 positive Res. 99 9,5d3 103,937 — 4,39h 75,312 +28,625 3V8. 5 negative Res. “56 58,202 +11,398 73,312 -15,660 * This difference is due to the 14,056 dollar aggregate positive error between Ed and ** This difference is due to a :ositive tia.s crest ad by con- verting the logarithm estimates into natural num oer s. between these firms. Stiff price competition, relative to the average firm studied, is indicated when Yo is subtracted from Y and the M3 ”ultin -Hif er nce is Den?“ (1) is true when the difference is positive. The inverse relation- ship between Ya-YC and Ice? is an important indication of the elasticity of demand for the services offered by a country elevator. The difference between Ya and Ye shows what change will occur in total gross margin when price differences occur between firms, while the difference between Yo and ? is an indication of the volume differences on total gross margin. 1 Based on the functional relationship develOped for the 34 firms analyzed a neg; tive difference Yo and I would indicate a deficiency in the physical volume hand led by the firm in question for the amount of inputs used. s comparison of the difference between Ya and Ye for each of the groups points out very conclusively th t this is the situation, because Yo eliminates price differences (in the sense of unit gross margins), thus a true picture of the physical volume differences is shown. qutirioO es of the average Ye for t? e t 0 groups shows that the firms with positive residuals have an average of f45,000 more gross mer- ‘in, than the firms with n retive residuals. kurisors of the Ya tetween the two groups shows that the difference is only $30,000. Roughly fll,OOO of this £15,000 chengc occurred in the group with negetive residuals, which indicates that E‘- ‘ 1e se firms are ettemgtin3 to maintain total gross m:r ii oy s e increasin3 unit 3ross m r3ins, rather than striving to i: crease physicel volume. This further indicates that demand for a given elevetor's services is relatively elastic, hence the total gross margin will increese when unit gross margins are decreased. (T) On firm in the group with positive residue ls had a positive differ:nce o: tTeen Ye and EC, however, this same firm had a le r3e positive difference between Y0 and X, which in turn offset all the positive difference between Ia and yo and leaves a substantial positive difference between En EDd‘?. This firm is in an extremely advent 3eous com; etiti‘e tosition, heeuuse it is simultaneously able to take a wider mar sold end heve e lerge physical volume of business. This seme firm utilized (2.21 percent of its grain capacity and 97.11 percent of its feed cap scity. All firms in the 3roup with n<3;~tive res duals had negetive differences as ween Ya and Ye. This indicates that these firms have a lesser degree of comgetition then the evera3e for all firms studied. This could result from localized kn (D gentleme '3 es .J O reements or the actual lack of effective oom— petition in the area. In light of the lerg positive residuals for those firms which cferete with lower margins it would ep- peer that these firms are in error by not cuttin3 unit gross n er3ins. Greater volume rather than high wer3ins appeensto be the more apprOpriete objective if me egement desires to increase the profitability of the or3enizetion. A Further Zoraent on the Crereting ?remework of the Tic hi3:;n Country Elevator. lhere ere many factors, other than those empirically anelvzed in this study, which effect the profitability of a country elevator. While there was no epperent relationship with the resilue ls comru uted in the pre- vious section, it was believed that a des CPlf tion of these factors could help to eXplein the business Operating framework of the country elevator. Credit sveilebility,pricin3 policies, competitive practices of competitors, how these practices ere met, edvertising end tromotion nel schemes are ell factors which affect the gross margin of these firms. When the mene3ers of these firms were asked under whet conditions they needed operating ca; tel in the lest two or three years, 20 of the 34 manegers indicated e need for capital to meet seasonel demand. Six me;n qers said thet there was no need for seasonal Operating ce11tel and eight did not reply to the question or said that there was 3 need for long-term investment cepitel. Ien managers seid that short-term capital for meeting seasonal demand would have increased gross margin. 59 The reason 3iven no t often for the need of short«term capital was to take advantage of pre-season discounts on fertilizer and other farm supplies. Cnly one manager indicated short- term Capital would be used for financin3 grain purchases. when check a3iinst a question which asked if the mana3ers held 3rain for hi3her prices only five indicated that they had followe this practice. Coven nana3ers said that capital for investment in 3, er had also {0 0) facilities was needed, five of these same man indicated a nee for short- term ce apitts l. The answers to this question were r'ot consis tent with a later qu stion which asked what new products and services should be added. Ihirty of the thirty-four mana3ers indicated that new lines could profita oly oe added to the firm's present lines. The follow- in3 are the types of new lines that the mane3ers said were needed: (1) bulk feed and fertilizer delivery equipment (2) feed and molasses mixing equipment, (3) grain handlin3 and stora3in3 facilities. It is apparent from the above list that the new lines would reo uire intermediate or long-term capital. Kany mana3ers indicated that havin3 the above facilities would put them on a more equal basis with their competitors. Practices employed by competitors which were most trouble- some to the managers intervkmednry be summarized into four major classifications: (1) price cuttin3, (2) not discounting sufficiently on dama3ed or wet 3rain, (3) cuttin3 truckin3 charges, and (h) liberal credit terms. The menosers said they met these greetices b< providing (0 tter ervice *h quality products end the exdvc- nte es of ‘5‘ (D (0 b , hi 3 cooPerative in some cases. A somewhat wore complacent answer was that they "tried to do the best possible under the circumstances". Pricing policies also de1:end ujon the comfctitive structure facing the individual firm, however, products which can be differentiated will be priced by different nethods the n those *(3 roduc ts “hic:1 cannot be differentiated in the farmers' mind. fhe following table shows a summary of pricing methods for certain items sold by country elevators. The sum of each column does not equal 3M because more the one method of pricing a given commodity was emgloyed by p: rt of the firms studied. Table 12. Iethod of Pricing, lumber of Firms and Per rc~ntege Using Each Fethod. Kethod Per Per Other Per Ser- Per of Grain cent- Feed ce ent- Farm cent- vices cent- Pricing age 3g Surplies age age Buyers or suppliers sug- 8 l9 4 10 13 26 2 6 gested mark—ups Feet competition 25 58 11 27 20 41 27 75 3ase on estimated cost 8 19 2h 60 15 31 6 16 Try to beat competitors 2 u 1 3 1 2 1 3 43 no 49 36 The methods of pricing grain end services indicates that there is a high degree of competition in these two items. This is expected in a homogeneous commodity such as grain. Services, generally Speaking, are very much the same egerd- less of the firm, therefore, it is to be exp cted that a sub- (D stantial degree of competition exists in this item. The above table indicates that feed is a product which can differentiated to a considerable extent. This is pri— marily due to "complete" feed mixes and brand name protein supplements which can be differentiated on a quality basis. The methods employed in pricing other farm supplies exhibit considerable variability. Items such as fertilizer have experienced considerable price competition in the last few years, almost to the extent of price wars in certain areas of the State. Seed corn and legume seeds on the other hand, may be differentiated on a quality basis, hence suppliers suggested mark-up or margins based on estimated cost may be used es the predominant pricing methods. Advertising and other promotiondl schemes are not used to any great extent in the elevator business. Probably the major reason for this is that the country elevator primarily merchandises farm production items and these do not lend themselves to the emotional appeal which can be created for such products as new automobiles, clothes and other consumer items. Thirty-two of the 3b firms studied anvertised, however, the total amount spent was only ju2,303. about 41 percent of this amount was spent on newspaper advertising, 15 percent was used for direct mail advertising and 5 percent was spent on radio and T.V. advertising. About 10 percent of the total amount sgent on advertising was for calls on farmers and 29 percent was spent for all other promotion. Kearly all of this 29 percent was donations to community organi- zations such as F.F.é., Junior Farm Bureau, 4-H and churches. mfiPflmif SUREAEY LED CCNCLUSICNS In this study a Cobb-Douglas type production function was euployed to determine the productivity of the different re- sources used in 34 selected Nichigan elevator-farm supply firms in 1955. The primary objectives were to measure the returns to various resources used in country elevators and to estimate the effects of varying resource combinations on gross margin as measured by an index of marketing services. The secondary objective was to obtain estimates of the returns to fixed assets based on present valuations and on replacement costs. It was hoped that these estimates would offer useful tools to the management of country elevators concerned with prOposed reorganization and expansion programs. A discussion on the operating structure of the Michigan country elevator and the nature of its production function showed that the real product of the country elevator is ser- vice and that the measure of this service is gross margin. When measured at the geometric mean of inputs, it was found that the productivity of direct Operating expenses and machinery and equipment was considerably greater than labor or accounts receivable and inventory. It was then concluded that an increase in the amounts of direct Operating expezses and fixed assets would lead to a more nearly economic Optimum. Slight increasinr returns to scale were evidenced in the L3 function fitted, therefore it was not possible to reach an econ mic optimum in the se nse tzat the mar3inal value product of each input mas equal to ts res;e ctive meQ inal factor cost. A proposed reorganization based on increasing direct Operating expenses, the input wlich yield ed the h ghest re— turn, was investigated. This is primarily an increase in the use Of the firm's capacity, because direct Operating expenses are these expenses which vary with the physical volume of products handled by the elevator. It appears to be a very reasonable1mrowo al in li3ht Of the fact the t only about 50 percent of the feed grinding and mixing capacity of these firms was used and only about 26 percent Of the grain capa— city was utilized. By increasing direct Operating expenses to the point at which the marginal value proluct we s e1u l to the mar1ine al factor cost, gross margin was increased by 117,3u3. as a re- sult of the incresse in gross margin, net profit was increased from 36,851 to $10,749. a lon —run adjustment, in which direct operating expenses and investment in nachinery and equipment were increased in least cost combinations was 1313 O investigated. This adjust- ment increised the estimated gross returns from 183,67u at the geometric mean of inputs to $119,025, however, increased de— preciation as a result of ex; an iing tide physical plant cause the net Operating profit to be only $9,82Q. The net Operetinr profit is not as great with the lon 0 run 21.1:1justr'nent as with t-Lf‘} s}-ort—run 51:..jus met 1111 in facilities. 53:2 reolocenent vzlues ere used in gricing facilities in ell situations the net {refit decreases in both the "usuel" organization end the short—run si ultion, however, the rete of liquid cejital eccumulttion is highest in the short-run situation. This meens that the immediate echoern rcre 01 f .sin: the utilization of M of these lirms should b: one D‘ C) I rresent facilities rether than investing in new facilities. It nust be enembered that elevator farm supply firms are merchendising es well as producing firms. Pherefore, an instigation of the proposed reorgsnizetions will not necessarily increase returns unless renegement taxes action which will in— crease the qu ntity demanded Of the firm's services. Tirms which deviated substantially from he function fitted to the data were analyzed to determine the cause of U the deviation. In 1 ) =enersl, those firms with large positive ( higher percentewe of total gross margin 0 C“, residuals Obtained from merohendised grain and utilized 3 greater yercentege of their rated capacity relative to the everege for all firms or those with negative residuals. A comparison of actual gross mar3in indicated in the Operating statement (Ya), index of marketing services (YO), A and estimate Of the index of marketing services (1) indicated that the demand for a given firm's services is relatively O\ O\ ’D elastic. fherefore, i major objective of mane; ement should be to increase volume by decreasing the frice of its services in order to obtain a greater totel gross margin. APPEI‘CDIX CL. 2; oasss smmmcfi meow :msmsfi mu :m nmqssfi mssma mosmfi :Hflssm mmfi mm mmsmfim m smwfi amass mfizwmfi cam mm mesmm mmmzm m m Hosmw :m Hm :_wmwfi smash @mmm smoqfim mad om Hsmmm mwmfiw mmmm mmmwofl :HH m swans mmcm Hmsfi msmm: up mm mmwzm mwwm_ dams smom: em mm cams: Hoamm imam ssqmm mm mm HmHTm :mmmw wmos nowwcm mm mm mmqmm Hmmms mmwm ommmm om m mmmema soowm mzmfi mmomm omfi mm mmmwflfi OOHOHH mmflm mmmcm mmfi mm mosmfifi mmzoofi mmmfi mwmmm mofi Hm umqowm saomm was: mmcomfi wmm om mmfifim comm: ammm omwws omfi ma usmfimfi oqmfia Hausa mwxflofi :wH ma mommm mmmo: moan oomcm on pH when: ooomm m OH mmwwm mm wfi summm mzewfi mszmfi mmssm mm ma mssmm msfism mmmcfi mmsss 00H 3H momma mamam Hmfiw sommm Hm ma moosofi m on mfimsfi Husmm smfi NH Hmmfimfi mmmfio osflsm smmfimfi «mm Ha Hfiwmofi mmw)mfi mama mmmvm mofi OH mmflmw :mwww mmzzfi comma mmfi m :mmomH mmmsm :Hmam mommmfi mmm m Humom nmwmu wweoa mmmom N: s ommmm Nomflw omflofi NHUfis om w smmmm Hmmfia HNHH mmmmm mm m swamp mamms mesa Hmowo mm : :msms muons cons mmmmmfi mmfl m mmwam smmmm omu_ owm\m o: m Hsmsw mwmm: msmm manna sfifi H Awe Asxv Army onv Afixv unmemaswm was . mood>pmm hpmcfisowa mmemgxm thme>QH mom pondq MQapmxps: mo m3as> mQHpMngo maos>fimcom mpssooom m>ap05doph .MH mapma mo KodCH pnmeoomamem pompao magpcox mm$p®>q mxpcoulfiwu psozm so Lm>o Swat xwp moasw mammmso mcfiam>mpm mmsomxo noduomfiaoo mmamappm>wm momssgoxo was mpssoomaa zmmpmmamp USE msogmmaon moaHQQSm omsozmsmx meaLOpQ®>mfi hog mzmoa no pmmpmpSH mmfiammsm moaggo mcfiAOSLp dopam mmsmmxm unwaopm unashasmm mmmmpm .Hao .mmw mapw>dmooh monsooom use aposflzoma mo mpmcasosa mazpaos owmsm>m moan mgpsoa new mods» psmsoomammm madcappomfim hpousm>zfi kHSone omeho>a m>aposvopm Arflv pflmfi \ z Imazwm e aposagowu onv momsmgxm Amxv manm>aoomm ma psmspmo>sH msHpmswuo pomsao monsoooa one spousm>mH AHNV Lopmq mmHLOMmpmo pomQH oaoosH mammzm Sampw mampw mofi>pmm spmm ESmHospmm comm powaaaphom mowmmoopm womfiwmwgosmz NH% QflWLmb mmOLU NLOTGDSO DSQSH Eomfi MO 69% Sdfihfifi mmOLU %O wwfimflomfioo .dfi QHDEH 7L Table 15. D Computation Cl Farginel Value Products 70 tza- - v: r .2 nput Category “L ntity Of v l'rp}n*% Inyut value rrccuct Kl Labor 161.3 months 320.32 Inventory & Locounts Receivable Direct Operating 376,194 J EXpenSe 13,305 1.696 X“ Reflecement Value of iachinery & Equipment 58,597 .268 YVP f b1 (“) Y == antilog of log bi + 10” (T) Y - 10% Xi J'xi Adtilog yup- = 9.53881-10 + u.,2:59 - 2.c0581 = :.50559 - .320. 2 Jul rva = 9.:1333-10 + b.92259 - b.88192 = 9.2 boo-10 = .179 .n\2 FVPX = 9.u3091—1o + n.92259 — u.12u02 = .229u8 = 1.696 ‘3 DJP. = 9.273b6-1o + u.92:59 - n.76802 = 9.u27u3—1C + .268 TO \(3 10. ll. EITLICGRRPHY Beringer, ChristOph, A ie t1ioi of Sstimetin= Froiuctivities of Insut NJn Invest :e “~ Fultiple incernrice Ffmr S . Elohlgan QCote 30118.5 , 1955. q. 1 Bradford, Lawrence 3. and Johnson, Glenn L., Fe ment AnalysiS, New Ior 1:: John alley anfl Sons, Inc., 1953. Carter, K. 0., Iodific ation of tne Co fo- -Dougles unction to Destroy Const3nt Elasticity find symmetry", Resource Productivitv E.turns to Joele crd “wrm 5 7e. Eli ed oy Eerl C. Keely, Glenn L. Johnson and Lowell 3. Berlin, 1955. Cobb, Charles 3. and Douglgs Feul H., "A Theory of Pro- "'7 (j ’ duction", Americsn Eccncwic Beviev., Supplement A1111. Croxton, Jericx E. and Cowden, Dudley J., Acplied stics, Lew York: Erentice-Hell, Inc. Second' re ’1 1's .-, "‘ -. Jenerul it t r Edition, .0 19:: Hri_l Eccncoics, Rew York: Prentice -H211, Dean, JCel, M1 ird Irintiin”,1954. 1nc., DUPL nd David "‘ome Thoughts (n Ker rgin nel Proluctivity with S: ecie .1 Eeference to Pro fe :ws r Dc mu “1 s' -r'lys s", J. Journe 1 of Politics ECOLm mics, XLV, Decemo er 1953. Friedman, Joan and Foote., Hichurd J., "Computational Fethods for Handling -ystems of ciiultaneous Equations", Agriculture Handbook 1C. Oh, L331, shs, Lovember 1955. Johnson, Glenn L., "Classification s.d nccounting Pro- blems in Fitting Production Function to Perm Record and burvey Data". 36 ource Pr0‘1 Htiv ity1_ee urns to Scale gnfi Farm Size, Elited bl Eerl O. heedy, Glenn L. Johnson P uni Lowell S. Hardin, 1e Iowa State College Press, lmes, IOV‘IQL , I: o S o .751; 0 Johnson, Glenn L., Sour2es of Income on Utlend KcCrecgeg County Farms", PrOgress Report Lo. 2., Kentucky gari- cultural 2X1eriment Station, 10 51 Kelly, P. L., Tucker, E. and Te nuel, K. L., Rescurce Ee- tur-ns and Productivity Coefficients in Henses Cooreretive Grzin Elevator Iniustry. Technical Eulletin 8%, 3Fri- cultural EXperiment Station, Kansas State College, October 1956. 130 14. State College, Rlly, P. L., KcCoy, J. U., Ihc”er, E., sltsn, V. _., a~.)wr fieturns uni Fro Zuctivitx Coefiicients i1 cen- trel ”L1 e tern K-nses Jountry55lev-:to1s of ioflern ’fi 1‘1" tC-ti on, lLE-CIJS AS ulturel ulterirent s 1‘ Phillips, Richard, Tgnigin2 for Greater Returns in COUUtEE Elevator 2rd heteil Eerm S‘Lrly Businesses, Farmers Grain Deniers gssccietion of Ian (Cooperative) Des Toinos, Ions, 1957. Eintner, Gerhsrit, "A Note on the Derivation Cf Pro— tion Function from Term Records", Eucn01etr1o25kni , Sutplement to. l, Junusry lQHM. Iintner, 3., sni Brownlee, C. K., "Production Functions Derived from Fsrm Records", Journal of Term Eccncmics, Vol. 29, 19h5. Te21ey, R bert V., erzinel oiu ctives of Invest"ents and E":en€itures, J—-le cte i In:k;3m County Eaiwsi5135 , Un publisled K.S. thesis, Iichigen state College, 1953. -ni CONFIDENTIAL CONFIDENTIAL Questionnaire on Elevator-Farm Supply Businesses The information asked for on this questionnaire is for research purposes only. It will never be divulged in such a manner that the information can be identified with your busine ss . Name of Business Date Address Michigan Post Office County GENERAL INFORIJTATION Kind of Omership Individual prOprietor Regular Corporation Cooperative Corporation How large a trade territory do you cover (miles in each direction) East South West North EMPIDYI-IE NT RECORD How many full time employees do you have exclusive of the manager ? How much seasonal hiring did you do last year? Can you give a job classification for each individual you employ as asked for in the table below? If one individual works at two jobs, for exanple, if an office employee waits on customers, or if a mill man drives truck part time, please estimate the time spent on each job as closely as possible. Classification of jobs by individuals Employee and Time employed Duties Salary Department in Imnths Feed NOU'Ilr'b-JNH Employee and department Time employed in months Duties Salary Grain O\\J'lLT'UJl\)I-‘ Truck drivers Bookkeeping O‘sUIJT-‘WNl-Jg' \T'LJZ‘LONI-J ‘1 Managers Nana . Do you operate on a straight salary What is the basis for payment of commissions or bonuses if any or on a salary plus commis sions or a bonus . How much of the salary item in the operating statement of your audit represents a payment to you for management Do any other employees re oeive commissions or bonuses. If yes, explain What percent of managers time is spent: 1. Waiting on customers 2. Btwing grain or beans 3. Doing clerical work h. Studying markets, attending meetings, learning about feeding or fertilization practices, studying past operating records otherwise acquiring information needed for management decisions ? ? ? 5. Other activities ? ? In. FARM PRODUCTS MARKETED Product Quantity Cars Cost of Average mark bought shipped sales up taken Beans (navy) Corn Oats Wheat Barley Soybeans Other FARM SUPPLIES SOLD Supplies Units Sales Cost of Mark up Average sold sales taken price rec'd Gasoline Tractor fuel Kerosene & fuel oil Lubrication oil Feed Seed Fertilizer - high low Coal. Other famn supplies 5:4 h a ' 1‘ \n ”1‘ x ‘ N I‘lu \AWb .\ \ 5 .4 .‘|\ or q i Receipts Charge Receipts from.services rendered: Grain and seed treating and cleaning . . . . . . . . . o o Grindfingandnfiflng.o..............u.. Warehousing(Storage)..............o..... Tkaingooocooocoooooooo0000000coco MONTHLY STATEMENT OF INVENTORIES AND ACCOUNTS RECEIVABIE Month Accounts Inventories receivable January Fe bur-nary March April May June July August September October November December Marketing inventories include wheat and other grains, poultry, eggs, etc. Farm supply inventories include feed, seed, fertilizer, farm machinery, miscellaneous farm supplies, etCo BORROWING DURING LAST FISCAL YEAR (List each loan separately) Loan No. 2 Term of loan in months Source (type of lender) Purpose (Open, cap., etc.) Se curity (mort., etc.) Method of repayment I-IaxiJmm amount outstanding during fiscal year Amount outstanding at close of year Interest rate {-5 -5- How much did you owe on trade accounts payable during seasonal peak operations? Spring Fall What is the maxinnm.amount which you can borrow on a seasonal basis from banks, patrons, relatives, etc.? KIND OF ADVERTISING OR FARMLR RELATIONS USED Method Frequency Expenditure Newspaper advertising Direct Mail Radio or To V0 Call on farmers Other Under what conditions in the past 2 or 3 years have you been hard pressed for capital? Could you have increased your volume if‘you had had additional Operating capital this past year? Yes no How much . Explain Do you feel that at the present time you should add new lines or services which you do not have? Yes No . What How much capital would be needed? . How much additional would this bring in? Which phase of’your operation do you consider most profitable? . Have you aggressively attempted to push it in anyway? How? Have you held grain for higher prices or bought future contracts throughout the year? Do you.pick'up_or deliver many_commodities whichgyou handle? Item % picked up % delivered Charge From.suppliers or farmers to buyers to farmers Feed Fertilizer Grain Petroleum Other What percent of your feed volume is from your mixing Operation? ‘What percent is from.merchandised feeds? ‘What percent of your feed volume is for: Average price for each.kind of feed 1. Poultry 2. Dairy cattle 30 Beef cattle h. Hogs S c Other What kind of a pricing policy do you have? Grain Feed Other Other services supplies mixing, clean- ing, trucking, etCo Take supplies or buyers suggested mark-up Try to meet competitors price Base markdup on est. cost irrespective of competitors Try to beat competitors What community projects does your business sponsor or support? Who has the authority in practice for the following types of problems? Owner Manager Directors Others a. Setting prices b. Pricing feed and supplies c. Selecting sales outlet (1. Buying major equipment e. Hiring employees f. Complaints How many competitors do you have? Location Kind of ownership Estimated total volume of sales Grain Other Which of the plants previously mentioned give you the strongest competition? (Name in order) 1. 2. 30 h. S. i What do these businesses do that cause you trouble? How do you meet this competition? How much government grain did you handle last year? Did you suffer any unusual losses on commodities handled last year? Considering now the amount of business available and your competetive situation what maximum volume of business do you think you ought to have in the trade terri- tory you operate in? Feed Grain Other About right Should increase (How much 4- in percent) If you feel you should increase -- what has prevented it? BUILDING AND FIXTURES RECORD Elevator Grain storage capacity Bu. Bag storage capacity Cost value of bldg. Present book value Age of building Mill Bulk storage capacity Bag storage capacity Cost value Present book value Age of tuilding Office and retail ft. Size of building x Cost value Present book value .Age of building warehouse No. l Use C apac ity Cost value Present book value Age of building warehouse No. 2 Use Capacity Cost value Present book value Age of building Iarehouse No. 3 Use Capacity Cost value Present book value Age of building Other buildingg Other buildings Elevator or Grain Handling Cost value -10... EQUIPMENT RECORDS Make Kind and Purchase Present & year capacity gprice book value Present book value Average age Daily grain capacity Mill Cost value Present book value Average age Grinding and mixing capacity Office and retail Cost value Present book value Average age Warehouse equipment (Include loading- unloading equipment, such as coal loader, petroleum handling equipment, etch Cost value Other equipment Use Cost value Present book value Present book value Average age Average age 3‘; xi”: ('1; ' "' I: :5 r .4 .‘ . . ._ 'f - ' , F Tabs”: U3 3mi- LE. 5“,”7’.‘ " ,... ”"3325. ‘1 DateDue, | . - ids ' 1:9 3:“; Demco-293 HICHIGRN STRTE UNIV. LIBRRRIES II II llll 8 312930084 9357