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P r.“ i x H“ "\N‘l 5‘ s i) R EXIIECH ' ' 9 3 :- . f S L gm 1“ u: ‘s '5 { _ 7-; . . $5523??? 5:”: L?‘ {L .a u iv . o . ...,n V5.6- "‘ \u 39...! «(1.»: fibl r...» 'iJA‘!‘£E3::5 "t m 33.0": . £171} 3 ¢ :‘5 a _ f : .a _. i , 4 i 4 i 81.8 e ._:_:__::___ mam MIC GAN STATE UNIVER lTY U RAH , 1:1ngmun/nnmmwIimuuimwii 1293 01025 6620 ‘ LIBRARY Michigan State University PLACE IN RETURN BOX to remove this checkout from your record. TO AVOID F INES return on Of baton date duo. DATE DUE DATE DUE DATE DUE MSU IsAn Afflnnntlvo Action/Equal Opportunity InItItqun KNEPPER COLLECTION BUSINESS LIBRARY A FOLLOW-UP SURVEY OF 1963-1965 DISTRIBUTIVE EDUCATION GRADUATES OF NORTHERN HIGH SCHOOL, PONTIAC, MICHIGAN, TO DETERMINE THE VALUE TO THEM OF COOPERATIVE TRAINING IN’THEIR PRESENT EMPLOYMENT AN INDEPENDENT STUDY SUBMITTED IN PARTIAL FULFILLIv’IENT OF THE REQUIREMENTS OF EDUCATION 882 AND 883 BY DONALD R. FRIEBE JULY, 1966 LIST OF CHAPTER I. II. III. IV. V. BIBLIOG APPENDI APPEN APPEN APPEN APPEN ii TABLE OF CONTENTS TABLES O O C O O O O O O O O O 0 INTRODUCTION AND STATEMENT OF THE The problem . . . . . . . . . . Statement of the problem . . Background of the problem . . Purpose of the study . . . . Need for the study . . . . . Assumptions . . . . . . . . . Delimitations of the study . Definition of terms . . . . . REVIEW OF RELATED LITERATURE . . METHODS AND PROCEDURES . . . . . PRESENTATION AND ANALYSIS OF DATA SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS . . . . . . RA PHY O O O O O O O O O O O O O 0 CES O O O O O O O O O O O O O O O DIX A. Letter Sent to Graduates DIX B. Questionnaire Sent to Graduates DIX C. Time Schedule for Completion of DIX D. Cost of the Study . . . . PAGE iii <3 \n VJ \» u) to A) I4 PI F4 IA I-‘ I-‘ 22 25 26' 27 23 29 30 TABLE I. II. III. IV. VI. VII. VIII. IX. XI. XII. XIII. XIV. XV. iii LIST OF TABLES Number of Graduates Employed in Distributive Businesses and Elsewhere . . . . . . . . . . Number of Graduates Currently Employed . . . . Length of Time Graduates Have Been Employed in Their Present Positions . . . . . . . . . Type of Work Graduates Are Presently Engaged In 0 0 O O 0 O O O O O O O 0 O O O 0 Use of Skills and Learnings from High School D.E. Training Classes to Present Position . Frequency With Which D.E. Learnings and Skills VJere USBd OH-The-JOb o o o o o o o o o o o 0 Value of COOperative Retail Training to Present Job in the Opinion of Selected Graduates . . Advice of Graduates to Prospective Business Students in High School Concerning the Pursuit of a COOperative Program . . . . . . Value of COOperative Training as Being Worth- while, Jobwise, in the Opinion of D.E. Graduates O O O O O O O O O O O O O O O O O Attitudes of Graduates Regarding Adequacy of Retail Learnings and Skills as These Applied to Use on Their Job . . . . . . . . . . . . Value of Additional Retail Training as an Aid to Job Preparation in the Opinion of the Graduates . . . . . . . . . . . . . . . . . Number of Graduates Who Have Attended a Business School or College After High School Graduation . . . . . . . . . . . . . . . . . Reasons for Attending College or Business School as Given by the Graduates . . . . . . Machines Used by the Graduates in Their Work . Instruction on Machines as Used by Graduates . PAGE 12 12 12 13 13 11+ 11+ 15 15 l6 l6 l7 17 18 19 TABLE XVI. v XVII. XVIII. XIX. XX.- iv PAGE Time Given to Machine Instruction . . . . . . .719 Opinions of Graduates as to Whether the Related Classroom Instruction is Up-To-Date With That Used. in BUSiness TOday O O O O O O O O O O O 20 Areas Which Should Receive More Emphasis in the Opinion of the Graduates . . . . . . . . . . 20 Number of Graduates Employed in Areas Other Than Distribution . . . . . . . . . . . . . . 21 Positions Held by Graduates Not Employed in DISLTIDULIOH o o o o 0'. o o o o o o o o o o 21 CHAPTER I INTRODUCTION AND STATEMENT OF THE PROBLEM The need for a greater emphasis on the preparation of youth for today's world of work is becoming recognized more and more. As important as general education is for the deveIOpment of the individual, it is not enough for the majority of peOple who must Operate our machines, stores, and offices and provide our services. Today occupations require skills and Specialized knowledge for which there must be prior training. I. THE PROBLEM Statement of the Problem The problem was to determine how effective the coop- erative training program has been for distributive education students who were graduated from Northern High School in Pontiac, Michigan, for the years, 1963-1965. Background of the Problem Distributive education is offered to eleventh and twelfth grade students at Pontiac Northern High School. The junior- year courses in distributive education are salesmanship and principles of retailing. The senior—year Related Retailing I and II are offered in conjunction with the cooperative occu- pational training received on-the-job. The primary objective -2- of this two-year program is to prepare youth for full-time employment in distribution is the world of work through a cooperative training program. Purpose of the Study The purpose of the study was to determine the value, as measured by selected discernible criteria, of cooperative training in distribution to the beginning worker in his present position in the world of work. To accomplish the purpose of this study, answers were sought to the following questions: I. To what extent has the c00perative distributive education graduate of Pontiac Northern High School used the related instruction vocationally? 2. Was the distributive education training received by the student in high school sufficient for him to obtain a satisfactory job upon graduation? 3. Is the distributive education curriculum keeping up with the trends in distribution in the world of work? A. In what areas other than distribution have the selected Pontiac Northern High School graduates been employed since their graduation? Need for the Study There have been only limited follow-up studies of the graduates of this high school who pursued DE cooperative training programs as to whether or not they actually used it vocationally. There has been no effort made either to determine whether these students took the DE program only -3- because of the credit offered for the occupational training, because they were in financial need, because they were influ- enced by their friends to take the program, or for other reasons. Therefore, in order to help determine whether or not cooperative training was considered valuable to the beginning employee in distribution, this study was made. .This study was also made to help determine whether the distributive education curriculum was meeting the needs of the students as they entered the world of work. Assumptions 1. That an evaluation of the distributive education COOperative program offered at Northern High School, Pontiac, Michigan, would be both necessary and desirable. 2. That the survey method employing the questionnaire technique would be an effective procedure for obtain- ing the necessary data. 3. 'That reSpondents to the questionnaire would furnish accurate and reliable information. Delimitations of the Study Only graduates of Northern High School, Pontiac, Michigan, for the years, l963-1965, who successfully completed the two- year distributive education cooperative training‘program were considered in this study. There was a total of eighty-eight graduates. Definition of Terms Distributive Education (DE). A term used to identify ~A- educational programs designed to offer instruction in distribution.1 Cooperative Training. This is a working relationship which exists between the school and the business community to achieve the basic objective of preparing young peOple for careers in distribution. Related Instruction. The vocational information, skills, and attitudes provided for the student through the activities of the teacher-coordinator, the training station sponsor, and the student-learner.2 lCarroll A. Nolan and Roman F. Warmke, Marketing, Sales Promotion and Advertising, (Cincinnati, Ohio: South-Western Puinshing Company, 19657, p.6. 2Ralph E. Mason, Methods 1g Distributive Education, (Danville, Illinois: The Interstate Printers & Publishers, Inc., 1964), p.105. CHAPTER II REVIEW OF RELATED LITERATURE A review of the literature in the field of cooperative training in distributive education revealed that other busi- ness education teachers were also concerned about the effec- tiveness of the program and the value of the training to the high school graduate. This survey of the literature also revealed that many individuals considered the follow-up study to be a practical way of determining facts concerning this problem. Helmer M. Halverson3 in an article in the National Busi- ness Education Quarterly reported taking a survey of Glenwood, Minnesota, businessmen to gather information, data, and sugges- tions for evaluating and improving the business curriculum in the Glenwood High School. One of the significant findings was: The most volunteered suggestion for improving the business curriculum by employers was to incorporate a part-time work experience program into the curriculum. Robert Smith,+ in an article entitled "Distributive Educa- tion Coordination Integrates Several Factors," points out that: Learning becomes automatic and enjoyable when the students are completely sold on the potential value of their distributive education training. 3Helmer M. Halverson, "A Business Survey of Glenwood, Minnesota, " National Business Education Quarterly (October, 1959). pp 28- 29. “Robert Al Smith, "Distributive Education Coordination Integrates Several Factors," Business Education Forum (December, 1959), p. 25. -6- One of the questions to which this writer sought an answer was, "Is the distributive education curriculum keeping up with the trends in distribution in the world of work?" Others have asked the same question over the years. Ralph S Mason writes in an article in the Business Education Forum that: Distributive education.has 'come of age.’ With this maturity comes the reSponsibility of coordinators to be constantly on the alert for possible program improvement. John E. Gradoni6 conducted a survey to determine the status of certain aspects of cooperative work experience in selected business education programs in New York State. Two of his findings were: (1) Many programs are slow to respond to changing employment needs. (2) Most schools offer related instruction with little in the way of necessary facil- ities, equipment, or supplies. A study by Matthew Cardoza7 of cooperative training programs in retail selling was based on seven surveys cover- ing thirty-five states made by Boston University degree can- didates. The purpose of the study was to report trends and 5Ralph E. Mason, "Effective C00perative Business Education Programs," Business Education Forum (February, l962), pp.21-24. 6John E. Gradoni, "A Survey of Selected Distributive Education Programs in New York State," National Business Education Quarterly (October, 1957), pp.31-32. 7Matthew E. CardoZa, "A Study of the COOperative Training Program in Retail Selling in Thirty-Five States (High School)," National Business Education Quarterly (October, 1955), p.14. -7- practices found in cooperative training programs in retail selling. Mr. Cardoza found that: The most frequently mentioned subjects included in the c00perative training program are salesmanship and retail selling, business and store arithmetic, advertising and display, store organization and practices. . . . As a result of this study, Mr. Cardoza recommended a further study be made of cooperating store employers in c00perative training programs to determine the strength and weaknesses of the program from the merchant's viewpoint. 8 in a follow-up study Peter Haines and Brendon Coleman of high school graduates ten months after graduation measured the effectiveness of cooperative occupational programs by assessing the employment status of the trainees. Card-type questionnaires were mailed to 3,932 Michigan high school stu- dents reported as being cooperative trainees at the time of graduation in June, 1962. Forty-two percent, or 1,855, returned usable questionnaires. From this came the findings that: COOperative trainees fare well in the labor market. Employment is obtained quickly and residual employ- ment is low. About l/5 of the trainees had entered college. Cooperative education does indeed result in trained employees. 8Peter G. Haines and Brendon G. Coleman, "How High School COOperative Trainees Fare in the Labor Market," National Busi- ness Education Quarterly (October, l96h), pp.23-2Z. -8- Helen Smith Cloyd9 made a study of business education graduates to analyze the beginning jobs of these graduates. She found that: . . . 63 percent of the c00perative training students remained with the employer with whom they had taken their c00perative work training. All of these studies and surveys pointed out that the distributive education cooperative training program is a necessary part of the high school curriculum today. The literature also indicated a sincere desire on the part of business educators to vocationally prepare the busi- ness education graduates as well as possible for their entrance into the world of work. 9Helen Smith Cloyd, "A Follow-Up of Business Education Graduates," Balance Sheet (October, 196A), pp.66-68. CHAPTER III METHODS AND PROCEDURES The primary source of data for this study was the information secured by questionnaires from the students who had pursued the two-year c00perative training program in distributive education. The fact that many of these students were working in the retailing field and using their learning from the classroom put them in an extremely sound position for evaluating this program. The writer first considered personally interviewing all eighty-eight graduates. However, this would have been impractical for at least two reasons: first, the time in- volved; and second, many of the graduates had moved away from Pontiac and the State of Michigan. Therefore, it was decided to use the questionnaire technique. It was believed to be a satisfactory and effective way of obtaining the data needed for the study. A list of the names and addresses of those students who successfully completed the two-year cooperative program in distributive education was obtained from the school records. Since some of the graduates were married, the cooperation of the faculty, of the students in the writer's classes, and of several other members of the community were enlisted in obtaining the married names and correct current addresses -10.. for all eighty-eight of the graduates. The questionnaire and covering letter, together with a stamped addressed envelope, were sent the graduates with instructions asking that the completed questionnaire be returned on or before August 15, I966. CHAPTER IV PRESENTATION AND ANALYSIS OF DATA One of the major purposes of this study was to deter- mine the extent to which the cooperative distributive education graduates of Northern High School, Pontiac, Michigan, had used the related instruction. The first mailing of the questionnaires produced a fifty-two per— cent return with forty-six of eighty-eight responding. A follow-up mailing to the graduates not returning question- naires was made four weeks later. This resulted in sixteen more reSponses bringing the total to sixty-two, including eight who are currently serving in the United States Armed Forces. These eight returned blank forms and were not included in the total number of respondents. Fifty-four completed questionnaires resulted in a total reSponse of sixty-one percent. All graduates were considered as being one group for purposes of this study. That is, the 1963 graduates were not considered as one group and the 1964 graduates as another, etc. It was felt that grouping them individually would add nothing to the purpose of the study. The questions asked and the answers given revealed this information. Questions were numbered consecutively throughout this study as they were on the questionnaire. -12- TABLE I NUMBER OF GRADUATES EMPLOYED IN DISTRIBUTIVE BUSINESSES AND ELSEWHERE Have you ever been . Number employed in a distrib- of % utive business? Responses Yes 32 59.3 No ‘22 AO.Z Total 5A 100.0 TABLE II NUMBER OF GRADUATES CURRENTLY EMPLOYED Are you currently Number 1 employed?. of % Responses Yes A7 87.0 No ‘_1 1;.0 Total 5A 100.0 TABLE III LENGTH OF TIME GRADUATES HAVE BEEN EMPLOYED IN THEIR PRESENT POSITIONS How’long have you been Number employed in your present of % _position? Responses Six months 12 22.2 One year 23 L2.6 Two years 9 l6.6 Three years 3 5.6 Not working _1 l§.0 Total 5A 100.0 -13- TABLE IV TYPE OF WORK GRADUATES ARE PRESENTLY ENGAGED IN What kind of work Number ’ are you doing? of % Responses Sales work 13 2A.0 Stock work 6 11.1 Clerical work 6 11.1 Service work 5 9.3 Factory labor 12 22.2 Other 5 «9.3 Not working ‘_2 1§.0 Total 5A 100.0 TABLE V (USE OF SKILLS AND LEARNINGS FROM HIGH SCHOOL D.E. TRAINING CLASSES 1 TO PRESENT POSITION Do you use any of the learnings, skills, etc., Number from your DE related of % training classes in your Responses _present position? Yes 33 61.1 No 1A 25.9 Not working _1 l§.0 Total 54 100.0 -14- TABLE VI FREQUENCY WITH WHICH D.E. LEARNINGS AND SKILLS WERE USED ON-THE-JOB If you do use some of ‘Number 7 the learnings and skills, of % how often do you use them? Responses Everyday 27 50.0 Once a week -- -- Twice a week 2 3.7 Occasionally A 7.A Do not use it lb 25.9 Not working ‘_2 ‘_l;LQ Total SA 100.0 TABLE VII VALUE OF COOPERATIVE RETAIL TRAINING TO PRESENT JOB IN THE OPINION OF SELECTED GRADUATES How valuable in your opinion has your co- Number , operative retail train- ' of % ing been to you in your Responses _present position? Extremely valuable 15 27.8 Quite valuable 22 h0.7 Of little value 6 11.1 Of no value Not working ‘_2 13.0 Total 5A 100.0 p q .p- 000000 -15- TABLE VIII ADVICE OF GRADUATES TO PROSPECTIVE BUSINESS STUDENTS IN HIGH SCHOOL CONCERNING THE PURSUIT OF A COOPERATIVE PROGRAM Would you advise other prOSpective business Number students to pursue a of % cooperative program? Responses Yes 52 96.3 No _3 3.2 Total 5A 100.0 The second major problem was to find out if the distributive education training received by the student in high school was sufficient enough for him to obtain a satisfactory job upon graduation. Therefore, the following five questions were asked. TABLE IX VALUE OF COOPERATIVE TRAINING AS BEING WORTHWHILE, JOBWISELgIN THE OPINION OF D.E. GRADUATES Do you think that it was worthwhile, job- Number wise, for you to have of % had cooperative training? ReSponses Yes 53 98.2 No _l 1.8 Total 54 100.0 -16- TABLE X ATTITUDE OF GRADUATES REGARDING ADEQUACY OF RETAIL LEARNINGS AND SKILLS AS THESE APPLIED TO USE ON THEIR JOB Were the retail learnings and skills which you acquired Number 4 in high school sufficient to of % allow you to use them satis- Responses factorily on your job? Yes 34 63.0 No 9 16.6 Not working 7 13.0 No answer _& 2.5 Total 54 100.0 TABLE XI VALUE OF ADDITIONAL RETAIL TRAINING AS AN AID TO JOB PREPARATION IN THE OPINION OF THE GRADUATES Do you think tHat further training in retailing Number , classes would have been of . % helpful? Responses Yes 30 55.5 No it” 25.9 No answer 10 18.6 Total 5A 100.0 -17- TABLE XII NUMBER OF GRADUATES WHO HAVE ATTENDED A BUSINESS SCHOOL OR COLLEGE AFTER HIGH SCHOOL GRADUATION Have you attended a business NumEEr ‘ school or college since of % _graduating from high school? Responses Yes 12 22.2 No 52 27.8 Total 5A 100.0 TABLE XIII REASONS FOR ATTENDING COLLEGE OR BUSINESS SCHOOL AS GIVEN BY THE GRADUATES If your answer wasflfiyegfi, Number for what reason did you of % attend this college? Responses Gain further knowledge 5 9.3 Get a better job upon grad- uation 3 5.6 Influence of friends 2 . 3.7 Pressure of parents 1 1.8 Influence of teachers 1 1.8 Other members of family attended this school -- -- Other -- -- Did not attend college .52 22.8 Total 5L 100.0 -13- The third majoppproblem was to ascertain whether the distributive education curriculum was keeping up with the trends in distribution in the world of work. Had gradu- ates found that machines, other than the cash register, were being used in distribution? Had these graduates been deterred from obtaining jobs because of a lack of knowledge of such machines? Should the distributive edu- cation program be augmented by adding data processing equipment? The next part of the questionnaire endeavored to answer these questions. TABLE XIV MACHINES USED BY THE GRADUATES IN THEIR WORK ‘CheCk the type ofImachines you have used on the job Number . since graduating from high of % school. ReSponses Cash register 31 32.6 Adding machine 28 29.5 Marking machine 14 1A.7 Data processing machine 2 2.1 Typewriter 14 1A.7 Other 6 __6._l.t Total 95 100.0 -19- TABLE XV INSTRUCTION “N MACHINES AS USED BY GRADUATESV If you have used or now .1- use a machine, did you Number have any instruction in of % its use? Responses Yes 29 53.6 No 11 20.A Did not use machines A 7.A No answer 19 ‘_l§;§ Total 5A 100.0 TABLE XVI TIME GIVEN TO MACHINE INSTRUCTION How much instruction or Number training did you receive of % 'on this machine? Responses None 11 20.A One week 13 2A.0 Two or three weeks 8 lA.8 One month 3 5.6 Two months l 1.8 Other A 7.A Did not use machines A 7.A No answer ;9 _l§;§ Total 5A 100.0 -20- TABLE XVII OPINION OF GRADUATES AS TO WHETHER THE RELATED CLASSROOM INSTRUCTION IS UP-TO-DATE WITH THAT USED IN BUSINESS TODAY Do you think that the related classroom instruction is suf- Number ' ficiently up-to-date with of % that used in business today? ReSponses Yes #5 83.3 NC 5 903 No answer _& Z.& Total 5h 100.0 TABLE XVIII AREAS WHICH SHOULD RECEIVE MORE EMPHASIS IN THE OPINION OF THE GRADUATES If your answer was "no“, Number which of the following of % do you think is needed? Responses More cash register training 5 9.3 Basic mathematics 10 18.6 Wrapping package training 2 3.7 Sales demonstration l 1.8 Specific product information I 1.8 Job interview training -- -- Advertising training -- -- Display training 3 5.6 Other 1 1.8 No answer 2; §7.& Total 5h 100.0 -21- The fourth major problem was to determine in what areas other than distribution these selected graduates had been employed since their graduation. Therefore, the following two questions were asked. TABLE XIX NUMBER OF GRADUATES EMPLOYED IN AREAS OTHER THAN DISTRIBUTION If you have never been employed in a distributive Number business, have you ever of % been employed elsewhere? Resppnses Yes 22 40.7 No -- -- Employed in distributive business ‘22 Q9.} Total 5A 100.0 TABLE XX POSITIONS HELD BY GRADUATES NOT EMPLOYED IN DISTRIBUTION TIf your answer was "yesw, Number what types of positions of % havepyou had? Responses Office 5 9.3 Factory 12 22.2 Service company A 7.A Other 1 1.8 Employed in distributive business '22 §9.2 Total , 5A 100.0 CHAPTER V SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS SUMMARY OF FINDINGS There were eighty-eight graduates of Pontiac Northern High School who successfully completed the two-year distrib- utive education c00perative training program between the years of 1963 and 1965 and to whom questionnaires were sent. Sixty-two of these graduates returned their questionnaires, including eight who are currently serving in the United States Armed Forces. These eight returned blank forms and were not included in the total number of respondents. Among the findings which the survey revealed, the following data was of particular interest: 1. 32 or 59.3 per cent of the respondents had been employed in a distributive business. 2. A7 or 87 per cent of the respondents were currently employed. 3. 13 or 2A per cent of the reSpondents were engaged in sales work at the time of the survey. A. 33 or 61.1 per cent of the reSpondents were using the learnings and skills which were acquired in their related D.E. training classes. 5. 52 or 96.3 per cent of the reSpondents indicated they would advise other prOSpective business students to pursue a cooperative program. 6. 53 or 98.2 per cent of the respondents thought that it was worthwhile, jobwise, to have had cooperative training. o“? _ .1 inn-F.— -23- 3A or 63 per cent of the reSpondents said that the retail learnings and skills which they obtained in high school were sufficient to enable them to secure a job. 30 or 55.5 per cent of the respondents thought that further training would have been helpful in retailing. 12 or 22.2 per cent of the reSpondents not employed in distributive businesses were work- ing on production in automobile factories in Pontiac, Michigan. CONCLUSIONS The following conclusions pertaining to the c00perative training program in distributive education have been drawn from the data collected from the fifty-four questionnaires: l. The COOperative training program in distributive education should be maintained in the curriculum since over one-half of the graduates who completed the two-year D.E. program did obtain distributive positions after leaving high school. Sixty-one per cent of the total fifty-four reSpondents also used their learnings and skills on-the-job. The cooperative training which these graduates obtained in high school was for the most part sufficient for them to obtain satisfactory jobs. The present curriculum is meeting the needs of today's businesses. Eighty-three per cent of the fifty-four respondents were of the Opinion that the related classroom instruction was up-to-date with that used in business. The need for additional retail training was expressed with fifty-five per cent of the fifty— four reSpondents indicating this would be helpful. The automobile industry, being a major employer in the Pontiac area, took almost one-fourth of the D.E. graduates. -24- RECOMMENDATIONS In view of the above summary and conclusions, the following recommendations were made: 1. In consideration of the fact that very few of the graduates attended any type of school after graduation, the program should be strengthened and the subjects in this curriculum should be given a high degree of vocational competency. Aathematics should be given more attention in the present retailing classroom instruction as suggested by the reSpondents. The addition of another retailing course, possibly advertising or consumer economics, should be included in the distributive education curriculum. More emphasis should be focused on the Placement Office in the high school as an aid to graduates who are looking for jobs and also for those graduates who wish to change positions. BI BLI OGRA PHY -25- BIBLIOGRAPHY BOOKS Mason, Ralph E., Methods lg Distributive Education, (Danville, Iléinpis: TEe Interstate Printers & Publishers, Inc., 19 A. .- Nolan, Carroll A. and Roman F. Warmke, Marketing, Sales Promotion and Advertisipg, (Cincinnati, Ohio: South- westernIPublishing Company, 1965.) PERIODICALS Cardoza, Matthew E., "A Study of the COOperative Training Program in Retail Selling in Thirty-Five States (High School)," National Business Education Quarterly (October,‘l955). Cloyd, Helen Smith, "A Follow-U of Business Education Graduates," Balance Sheet October, 196A). GradOni, John E., "A Survey of Selected Distributive Education Programs in New York State," National Business Education Quarterly (October, I957). Haines, Peter G. and Brendon G. Coleman, "How High School Cooperative Trainees Fare in the Labor Market," National Business Education Quarterly (October, 196A). Halverson, Helmer M., "A Business Survey of Glenwood, Minnesota," National Business Education Quarterly (October, 1959). Mason, Ralph E., "Effective Cooperative Business Education Programs," Business Education Forum (February, 1962). Smith, Robert A1, "Distributive Education Coordination Integrates Several Factors," Business Education Forum (December, 1959). APPENDICES APPENDIX A. APPENDIX B. APPENDIX C. APPENDIX D. -25- APPENDICES Letter Sent to Graduates Questionnaire Sent to Graduates Time Schedule for Completion of Study Cost of the Study -27- APPENDIX A Pontiac Northern Senior High School 1051 ARLENE STREET, PONTIAC, MICHIGAN 43055 pflwgriXfiGum Phone 338-4505 0...... mm... ”mfiflw ”Emma“ 33%“3‘1’3‘353’ SUPERINTENDENT RICHARD C. FELL ASSISTANT SUPERINTENDENT July 29 , 1966 WILLIAM J. LACY ASSISTANT SUPERINTENDENT VERNON L. SCHILLER Busmass MANAGER Dear Pontiac Northern Graduate: This letter is a request for a few minutes of your time--the time necessary to complete the enclosed questionnaire which is being used to make a survey of certain of the Pontiac Northern High School graduates. This survey is being made for the following purposes: 1. To determine the extent to which the cooperative distributive education graduates have used the related in- struction vocationally. 2. To determine in what areas other than distribution the students have been employed since their graduation. Your high school record shows that you were one of the graduates who had completed the two-year cooper- ative program in distributive education. Will you please answer the enclosed questionnaire and return it promptly. (Before August 15, if possible.) Sincerely, \ Z] "I ,. , “w Z) , I/ér hr“; :4( / ti! é/ Donald R. Friebe Coordinator of Distributive Occupations Enclosure -28.. APPENDIX B QUESTIONNAIRE N A ME (Last) (First) IIMiddleI ADDRESS ITStreet) (City) (State) PLACE OF EMPLOYMENT, IF WORKING 1963 Circle 196A Year Graduated 1965 Plea se check the appropriate answers or give short answers as requested. Add anything that you think will be helpful at the end 1. of the questionnaire. Have you ever been employed in a distributive business such as a retail, wholesale, service, Specialty establishment? (This is other than your coop training job or other part- time jobs while in high school.) ( ) Yes ( ) No Are you currently employed? ( ) Yes ( ) No How long have you been employed in your present position? ( ) Six months ( ) Two years ( ) One year ( ) Three years What kind of work are you doing? ( ) Sales work ( ) Service work ( ) Stock work ( ) Factory labor ( ) Clerical work ( ) Other Do you use any of the learnings, skills, etc., from your DE related training classes in your present position? ( ) Yes ( ) No If you do use some of these learnings and skills, how often do you use them? ( ) Everyday ( ) Twice a week ( ( ) Once a week ) Occasionally 10. ll. 12. 13. 1A. -2- How valuable in your opinion has your cooperative retail training been to you in your present job? ( ) Extremely valuable ( ) Of little value ( ) Quite valuable ( ) Of no value Would you advise other prOSpective business students to pursue a c00perative program? ( ) Yes ( ) No Do you think that it was worthwhile, jobwise, for you to have had cooperative training? ( ) Yes ( ) No Were the retail learnings and skills which you acquired in high school sufficient to allow you to use them satisfactorily in your job? ( ) Yes ( ) No Do you think that further training in retailing classes would have been helpful? ( ) Yes ( ) No Have you attended a business school or college since gradu- ating from high school? ( ) Yes ( ) No If your answer was "yes", for what reason did you attend this college? ( ) Gain further knowledge Get a better job upon graduation Influence of friends Pressure of parents ( ) ( ) ( ) ( ) Influence of teachers ( ) Other members of family attended this school ( ) Other Check the types of machines you have used on the job since graduating from high school. ( ) Cash Register ( ) Data Processing Machine ( ) Adding Machine ( ) Typewriter ( ) Marking Machine ( ) Other -3- 15. If you have used or now use a machine, did you have any instruction in its use? ( ) Yes ( ) No 16. How much instruction or training did you receive on this machine? ( ) None ( ) One month ( ) One week ( ) Two months ( ) Two - Three weeks ( ) Other 17. Do you think that the related classroom instruction is sufficiently up-to-date with that used in business today? ( ) Yes ( ) No 18. If your answer was "no", which of the following do you think is needed? ) More cash register training Basic mathematics Wrapping package training Sales demonstrations Specific product information Advertising training DiSplay training ( ( ( ( ( ( ( ( ( ) ) ) ) ) Job interview training ) ) ) Other 19. If you have never been employed in a distributive business, have you ever been employed elsewhere? ( ) Yes ( ) No 20. If your answer was "yes", what types of positions have you had? ( ) Office ( ) Factory ( ) Service company ( ) Other Any additional comments or suggestions will be appreciated. -29- APPENDIX C TIME SCHEDULE FOR COMPLETION OF STUDY WEEKS Secure names and addresses . . . . . . . . . . . . 1 Prepare questionnaires for mailing . . . . . . . . 1 Time allowed for return of questionnaires . . . . 3 Time allowed for tabulating information and writing final report . . . . . . . . . . . . . . A 9 MATERIALS Paper . Mimeograph Stencils Envelopes . Stamps Book Binding -30- APPENDIX D COST OF THE STUDY COST $ 3.00 "IIIIIIIIIIIIIIIIIIII