The relationship between visual information and affect in television commercials

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Medoff, Norman Jeffrey

Date Published: 1972

Subjects: Television advertising

Program of Study: Advertising, Communication Arts

Degree Level: Masters

Language: English

Pages: 3, vi, 66 i.e. 69 leaves

Permalink: https://doi.org/doi:10.25335/xdy8-pf48

Full text