A STU-DH" OF INTEREST IN CLOTHING
AMONG SELECTED GROUPS OF
MARRIED AMI) UNMARRIED
‘fOUNG WOMEN

Thai: for fha Degree of M. A.
MICHIGAN STATE COLiEGE
Mary Lou Larch Rosencranz
I948-

 

 

LIBRARY
~ Michigan State‘ ‘

 

 

~ University

SCHOOL C? I'T‘I,'E ECW‘ICMICS
- IIIiCE-IIILZ;‘~J 21.x- ‘ ULLECE

»_ EAST MNSU‘IG, MICHIGAN

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PLACE IN RETURN Box to remove this checkout from your record.
TO AVOID FINES return on or before date due.
MAY BE RECALLED with earlier due date if requested.

DATE DUE DATE DUE DATE DUE

6/01 cJClfiCJDaIeDuopss-pJS

 

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y.rr~-,‘ ..'-..‘ ~33
-., U¢td Irkiymo'.

by

nary Lou Larch Roaencranz

a $39313
Sobaitted to Lho Lohool of Graduate atudiea of aiohigan
abate College of agriculture and hgplicd gcience
1n gartial toltillment or the requirements
for :39 degree or .

’ s ; v‘-""f“r ..' . 4 0“...“
grad-yin}: In: Adieu

school or How Eicommics

l9h3

! "'3‘" ' ‘5'? 77“ "" “Z 7‘ ’V‘.‘
SIC l‘u‘tk’ H “A- \; \Ji-‘J A“ is.)

This study was made poasihle by the co-
ogerntion of the department. of iexailea, Clothing,
and Belated Arts in the School of ii‘ogae ticonoaice
and the department. of shoe 1010.43 and Arum-topology
in the 11011001 or eoience and arts.

The writer wishes to amuse her sincere
epyrecmtion to “lies Hazel E3. L..-L1'ailan, 2:113: Evelyn
A. iaaansfield, 9r. Edgar A. Etcizaler, and Lt. iguana
L. Sibmu for their guidance and oupervieion or
this thesis and to Sean Lat-is Eye and 231'. Charles
f E. Leonie for their encouragemat and eeuie tance.

The writer also desires to exp-ass her
deepest. gratitude to the one hundred and eighty
perwna who answered Lh- auestioanairee and to the

nine pereozm whom tit-e mriLer interviewed.

ii

39:3
LIQT L? F 53' u I l ax.“ . o o . o . o . . o o . V1
1' .~ ‘21? L It; " iii 1&3.)ch Ell/3;
1 . {utéltfia Gilt: Or the J‘rflblem o o o o o o e a o o 1
ll. fiQView Cr Liaerfitdr. o o o o o o o o o o o o h

III.
IV.
V.

I.
ll.

III.

"1 ’ '3' I‘( .‘ -‘¢~ .'
.l.ba'ul. \aJ. Uv‘e‘ ;-..I-—1A;J

A. bone of tne :nooriee or tue Dacia-kaycnalogical
napocto ct Clothing

5. otadiee iertainiig to the oucio-pegcnologlcal
Aspects of Clotning

Th0 prerinontal Mohaddlo, oamgle and Findings. .16
Tue iroblam fio-derined . . . . . . . . . . . . . 22
Letheds and fecaniquoa 3 . 9 . . o . . o . 9 e e 25
n. Construction of the Juastiennnire

B. Delection or the mample

C. nautietical iechnlques
D. Case atufiiee and nnalyticel Comuent

MI? Tao - (tunnel; or ... SHLJP‘LE

\a
H

Frequency Siscribntion or tne Total bample . .
iriflfiry FBCtors o e o o o o o o o o o o e o o o 33

Group

ufia

eccupntion

hural-Urban Background
lacuna

Locondary Factora o o o o o e o o e o e o o o o 38

.Laritul enable and children in the Family
Lenberehip in Lrgenizetions

iii

r'.;. ",' E.“ t .3" r; -‘,'g ..-;.
afin-‘JWC u'. MLHHllmsiiu

rage

IV. AD£1Y$15 or C516 51" 11:23 a o o o e o o o o o 0 L1

‘. 1'. r': ‘1: - c ' f; g" 'I‘I'Er'f .=
1.351;. l-...-.L'..LA (but: «.4. Ue.'.§.bu.l

Lisa A
Era a 1'5
.153 U
2:..1‘32. '3
Eur-‘30 F
Liz‘s... I}
£51.33 1”?
kiss 1

a.) V

J. .-I t:..—‘, ‘(' 1i; ’ -9"; l‘rr ' . . '. ‘5
l’d'l“ .6. IV '5) .J - Ii...“ ‘JJA-lm 414 I '- ‘M K.

e
\JJ-osuaul‘a 1-. ‘lo‘v:

I. Item Vfilififl’aii’n o o o o o e o o o e o o o o 1L3

i-rocedure for item Validation
Lisensaioa of items

II. Juggcstionc for Revising guectionnaire. . . 153

in 1% ".9- ‘1.“ ur‘: 1 ?-:Y. CC. .‘V " ‘;..-. .“ou '4' ;!*7""“-"~‘.: our. "1???"
31-114. 2.4.95- - titvthaifl. \a 1n. ..4.. - nv . “on". ..}U~JL£..'...‘:¢J.(, in...
'“"-". 2‘ .. ’fr: rm}! I f‘ ""H Y
Bk.- '.-. EUR u-.. "i, 1. \i;

l. ‘UESI'V and comelugiofla I o o O o e o o o o 157

A. Suimnry fielative to Statistical Analysis
15. Lam-can itelazive to Case :Ltudies

ll. {JUI'Hilefig-L10nfi for Further iif-‘uay e o o o o e o 1.67
fleaarcl Conclusions

.[C‘tl‘ii \IA; - Ilia-utillubnh;
i. ”n.8rimcntel cuedule . . . . . . . . o . . 170

11. ’Yau and Your Clothing guestionnaire . . . . 13l

iv

III.
IV.
V.

TRBLE UF CQNBLH?S

133111" I}: - 3331:5131}! (Continuefl)

,.

~

_ (
U

Revised .uestionnaire

Literature Cited

meatloas used flaring

Interview

Page
. . 193
. . 197
. . 207

‘ "'. 53‘ , \t‘ "4' ’. ~ ~:' . \ .'; . ‘3 f‘ 1
- A ; I . -‘
“iv ‘- \ *- & i‘o. ' oJ-r'n" I 0:1», ‘q‘l-J.‘-g.l

Figure 1. Frequency giietribation or 13:18 nmfirod
and “ighzy .aunl qcores on You and
Your Clothing #:ml'audnn-‘iiireo o o o 0 o 0

Figure 2. Eregucacy Listribution of the L13 3 ups

Table l. :arcantage Sistribucion a dOmGfl by Group
6M'.OL&1;TCOr.oo-oocoo-o...

Tabla 2. screensaga xiutribution or domaa b= Aga
81$..UC31LCL'TBIooooooouoooo

Tabla 3. {orccntazo flistributioa or homes by
bocupaaion and 30ml Moore. . . . . . . .

Tabla L. yurccntaga Liabrlbuzlon or genan by
aural-urhan 3&oxgnuand had votal .oore. .

Table 5. rercuntnge xistribuhioa or woman by
lnouun gnu .mtal acure . . . . . . . . .

L3
0'
g...
0

6. rurcentnge Listribation or nomon by
Lducabiou and Iotal .coro . . . . . . . .

fable 7. iarceutu a iistribution or fichen by
Larital gnatua ana Chilfiren in the
Fer-2.222113! and T0531 wCOrQo o o o a o o o o I

Table 8. Larcentu;9 Liatribution or .mwen by
humbersmip in Lrgaaizations and uaal

1-.C0r0000000000000000no.

labia 9. Compariaoa of Lha xix Cramps in terms
of huaber, arithmetic £3333, {Lundard
geViutions, and hangs u? gotal ”carea . .

Table 10.Tue Critical Ratio tar Lack :wo luirn
0r Jroups 1a a L63; at -igniricancc of
the .‘ul' Liliflfitic {.6333 o o o o o o o o o o

Tab;e 11.rurcantaio Ziazrihaticn at inch Group
by huribul gtatas anfi LillJren in the

I"w.11y.................

v1

\.«J
Ch

L.)

3'9

h3

L3

L5

Table

Table

$ablo

Table

Table

Table

Table

IL.

15.

if).

l7.

13.

19.

_u.v_.. 0'.-.

'r. u’n‘ 0.5 u' . 3.9-0... (Ur-.3.- Q‘ ~-
La)... 1 5r 2 1 \«V-Jfiicnql Int.) 8 ($3.4 Au

La
Percentage Sietribation or Back Group ,
bygxé-;GOOOOI0.0.0.000... L73
:arcentsge histribution a: Lech 3:03p

by Lducritiflfl o o o o o

.qufiflana giatribitign of Each

bYlflCOi..Boooootoo-coo...

.1
4“ —_ -sr
“la-U H9

fierceatage Eistribution
by

of Lacn Grsup
.1Grtil“i;rul3:il1 .fiiC-Eqii‘adfld o o o o o o o

53
bercantaze Eistribatioa of Each .roup
by iCLburfihip in trianizatiuns. . . . . L9
2:331: 01' the k-urcent or .‘rersary and
hematiaw 1‘ actors by "axon -.‘:roup . . . . 50
zeroeat of Cases Giving amen 2&350use
on item 13 in the Four .qartiiea. . . .

Larcent of Law Scoring Hespeneea Divan
by tau highest and Lowest guartilea in
13.23338! :10 4.9.0.“ \Lll?fitifln o o o o c o o o 11.5
Each

0 O l 0

Critical Ratio or "?" score or

-ueation in the .uestionnaire . 150

V“

""8
l
U

.3... ‘ any

(uni UH...

‘f""‘-"* a. 5...? d‘fifin ":~ .7
Jui a. anruvv .0. AV};

6': “p P‘hx‘"-- .‘ _I. :ffi‘. r‘ 1.7 w 4 'f‘m .4.“ _..‘., m. .
. .-. ,‘ _" ..,q .. ‘.-,|p,!

L1541“.:i‘»~x.$ ‘J... 414.5,} 44..-_-....s‘..p..é.
r—- . ‘ :. ‘# ‘:_.‘-

Althaagh tha wearing of clothing in an accepted
social custcm, there are many individual and group dit-
rorencea and preferences expressed through the medium of
clothing. zany casual observations have made the write:
wonder about the variety or women's reactions toward
clothing from those extrauo cases who seem to place a
great deal or emphaais upon it to the examples at the
other azureae who seam to care very little about it.
There were those was saaaed mo find in clOLBing a means
of expressing many moaéa and faeliugs through subtle dif-
fereucvs in the line, c016: and texture of clothiug as
wall as artists in any or the "fine arts.” On tn. other
hand, there were yeruona who seemed to feel that clothing
was a augerficial thing filthfidb 669th and at best a meana
of escaping boredum. Iaasauch as many sociologists, psy-
chaloaiata. and clotniag agecialiuts have emphasized the
need for rusearch in tha coibined fields at clothing and
aocial~psychalogyl, tha writer became intarasted in doing

sown axgloratory work in tfiia area.

 

 

lneysrt g; i:g_§en§eroncg‘gg textile mnfi Clothinx
L63§azgg L’lah J Lo tug .gcial -ciencea, hegarb by Lourfeey

e‘ u--
of :aacacrs Loliag", ”olugiia UniversiLy, as“ York,
February, 1&L7.

 

 

 

2.

The purpose or the problem at hand in its broad-
cst terms is to throw some light upon the meaning or
clothing, or the imgortanco or clothing, in the livea of
women. flince women differ in the degree of emphasis which
they place upon cloching, they thcrcrorc can be expected
to give widely varied amounts of their time, energy, money,
thought. and attcntion to it. one aggroacn to an uncor-
standing or tne "meaning" or clothing in a more spacitic
or narrow ccncc could be thDDUJR studying evidences of
”intcrost in clothing."

Brcliminary to the means selected for mcaauring
interest. however. it might be well to cite 60mg of the
more generally accepted definitions of “intercac.”

lccording to Gardner aurpny interact is the atti~
find. with which one attends to anything or the feeling
cccoopaoyiag attcction.

"interests arc dispositions defined in

tormc of objects onion one easily and freely

attends to or colon one regards on making a

difference to oneself."1

hilliao James defines attention in this manner:

"lticntioa out or all the ucasatiocs

yielded, picks out certain oncs as worto‘

or notice and sogprcacac all tnc rest. no

notice only close sensations which are clans

of thicys onion hcgpcn to interest us, to

which we therefore give cubcicntivc mamas.

and whico no exalt to this exclusive cactus
of independence and filgnity."£

 

l urphy, aardacr, {croonalitz, Row York: Harper,
13L7I p0 9370
. "p _ 7 7 -0 1 1

‘Jcmcc, hillidm. ggzchologz. new York: A. nolt
& 60.. 192b, y. l?l.

3.

The fact ton: thorn in a fictinice noon for re-
ccorcn in the area or intercota in also mafia clear by
liftin. Knight. non Joocy in Toe roycnology of Eormol
l’oogla.

"Indivionnls niffcr greatly in the range

and intensity of their interests ... obviously

these differences are ingorcont in unicrntnnfiing

behavior; for n garcon‘s values and interests

not only reveal anal he is but wont no will be."1

in this particular stony, taco, the invcsbigator
will ntccmgt to measure interest in clothing by formulnt~
ing a group or questions that will not only aclect the
situations in union 5 person notices clothing in prefor-
cncc to otncr stimuli but also inc frequency or paying
attention to clothing. Interest in clothing will be
fictincd in terms or interact cvidcnccd by time. cncrgy,

money, tnooght, an& attention given to clothing.

A

liirrin. Might, Josey, ;_‘cwi*cycnolo;;y or Koran;
E90210. fioston; D. C. gonzo n Co., loco. p. #2.

I 73‘5""?‘7‘1- 1 ,v"-"‘::" 7' i"- ‘ -,, -_;«.:;.
“ . $.“4‘V‘L5H ‘7': Qo-an-m»..il‘~b'iml

 

A. £eview of gage or the ;aeorias Concarning tno
Sociofiryobologfical “395028 of Clothing.
gltnouhh Lula study mill be limited to particu-

lar groups or uo$ea living at $36 presant time in the
United Ltauas of America, in order to formulate qaastions
taat meaaure interest in clotning it might be well to ex-
amine a tea, 33d by no means all, or the Laeoriaa tza
attempt to explain the fuactioa or claauing in relation
to haman 1120. many anthrogologiata, paycuologiats, and
sooiologlata have develo;ed a number of intarusting ideas
concerning tha basic human traits exprsased taroufin Lao
ma&1um of clothing.

Tue wasting of clotaing nae bac0$e 80 accagted
thfit the ardinary naman seldom gives much thought to bar
reasons for wearing the kinfl of clcthiug aha meara er why
aha wears clothing at all. {any mritera agree taut we
wear cleaning for one or more or three basic reasons -~*
modesty. protection, anfi flecorabiono These Who believe
that clathing was first warn as 3L6 resulb of an laborn
ucnsn of anaesty in Human beings relate Lueir Lnaory to
the bibliCal acccunt or egg fig-leaf in which claiming
develnped tram aexual self-consciousness. Others includ-
ing Knight Dunlap, aeorga Van 5633 flaarborn, Llizabeth
hurloc'fi. and J. C. Elugel dim-shrew a; an La Lumieaty theory

or clothing on 23c gbouads L32; chars seem to be many

5.

different ideas concerning tho port: of the body that
shoula to covered in obedience to moéonty.1

Related to too mutant: toner: of clothing in
tho Mode-t: moor-y which “mutt that cram-nu and
clothing not. first worn to attract attention to part.
of tho»body, especially tho sex organs. The foundation
for this idea is based upon the foot that in many primi—
tive trio-o onero woman are adornod but unclotnod, har~
lots gloat arc tally clotnod. In such inataoooo cloth-
ing serves no a soxunl luro.2

Altnough clotuiua ocean to have devolupod in
tropical oountrios. unny paycuologista believe that
clothing was first worn a: protootion. Zoo original
notivo was not protection troo the cold but rather pro-
toction against insects than prompting tho an. or nong-
ing strips of notorioi. Thor. in nine tho poooibility
that clothing analog“ for psychological protection

women an prinitivo mn'o oxiatonoo no to a largo

__.-

1Y0: a not. oztonoivo troutmaat of tho nodooty
thoory or OIOtblntfi' so. noorboxn. Score. Van Hobo. Egg
0 0

We legato.” :rinooton, am corny: ray 4.
"in Co. 3 91:31:33, Knight. “The Devolopunt
and zunot101 or tlotnins," Jouraa ggcfgl ;:¥630%%Ez.
1928. pp. oL-783 ilugoi, J. o.. inoQMs c on.
Loodoa3 .. and U. noolrat, in. aosnrth :reso. Mlg3d3n

Hnriook, Elizabeth, Tho razogg bar‘s; Drona, non York:
unsold Prose 60.. 19

2:301- a discussion or to. incident: theory or
clocking so. Hurlooh. L., op. cit., p. 163 Ind Pineal.
Jo-Co. Op. 015.

b.

extent zulcd 23 : hulluf in 25310.1

fiurlocx 25%; 522t2 txut £22 2512 a: conscious pur-
pose in 222 22V2159222t or clathia; 123 vary L152t in
that the earliaet forms of personal aflornment such an
tattoalag, bl2ckenin; a? the teetu, 2nd painting tha fin-
aaruulls C555 hefure 23y actugl 2222r1352.

"Tron file nears receiV2fi in comtnt to
purucsufully inflicted scare, from bleed
5t513.5 L0 5thlfl3 megs fram 0310:25 clays

and 1205.221521 55123 thrown carelo5nly over
£55 shoulfier after huating to 2::553153 1L5:
in a becoming 52535: were oaly abort stops.
152 5:223 1155 tne badge W25 worn for deca-
ration 1:05.222 2155 for adalratlva."é

2ccordi25 to iaul 5y2tram, Elizabeth Hurlock,
and Gaorae Van 2225 32225023 there are Various raaaona
for hearing tau kinfla at clotnina we wear.J Thoso roanona

invalva funfiamcnt5l human mutlves developing from

lfor further ifi’a'rttisn about clothing 52
3ajhysical and flayclolouical :rotecnion sco fiawes, 5..
' is g, r252? 22% Turk: .25203 Lauac, ly3,; tar-
Gilli. no. My. 63.3.. 8.1132: ill-L531. «3. Co. 0,30- Cit.

qur1005, 2.. 59. cit. Eur 5 5150425103 of
tan decoration theory of clothing see also fiawes, 5..
up. olt.. finrlocx. 2., Op. cit.. and Flubcl, J. 6..
op. cit. For 5019 or the decorations used by peoples
in variuus cultulca hue Loule, .-522rt, lntro untian to
€ultural intnropola;z, new Turk: lincaart ané #2., IgM.
7&0.

   

32cc ’20tro }E2ul. ,ocjc .ics of -2sulan, new
Ycrk: The {scald 2:525 Lo.. l§23, tar '45225 tal {actives
involved in tearing the hint or clctura we wear; Lurlocx.
op. cit., and zingel, 09 a. cit.. for diauc2 alone or tno
desire fur 5125123. 235 {star of acclal cist,3.oval. the
sex motive, and aymnolis.2 in cl Shes; Crawforé, 2. ?. C.
233 raga 3;_ ;s ulna, “22 Iaxx: J. .. -'u.:zam'a No.35, lébl
for a treatmm :15 01 ”ba2uty 55'2 25 armonv in 51032553 fiearbora.
Op. cit.. far 2 d1 Ld-ELUJ or t.:;2 elt2n2lon or tme per-
aonality tarsugn clothes.

7.

55051321 Lenicnciss and hln era which include tllfi do-

size for 61 3.:lcy, and the fevr of social disagproval.

' q:

Ctner aotivcm 5oxctlgcs suggested are t:5 52x ;.ti o,

tno 25,221 of the symbolic, tnc dasiro for haauty and

r§

“m M51 5 to 2:225 93913 personality

. ’
9 2-2“.
1.22172"? 3’ , :1? it.

through such 555151552 22 flowing firmycry or towaring

Linea the Tennaicsanco, clotncs hava been Bub-
juc: is that 32210: non called $335103. In 15 not the
writer's intenLion to review all the voluminous writings
concerning the utinfio s of tca fashion cycle but
ranger to list 20 a of *?;o ranso\s for tn?c acQEptancc of
355 {3251515 which 3205 to apply to 559 present fashion
canaga in ozc2r to throw "arc 11555 upon tfic in’crect in
clotniag of the 22523 particigz ting in th is-aouciy. It
is almost impossible to separate intorest in clothing
fram.t22hion~cons Hi cameos, or to formulate questions
probing into interest in clothing that “cold not 5270
answers colored by a person's interest in fashion as well.

In the oriotost terms, fashion has boon derinad
22 ti a rise, culmin.tion, and decline of zogu 2r accept-
anco of a style.1 5056 of the reasons Often ireaunted
for the success or a givvn fashion are tLo Caoiro for the
new, the dcsiro to be different, the influence or com-

mcrcial promotion, 5229 procuotlon. aflfi the Pr1301919

..__‘

‘i ..
*Ayctrom, yaul, op. cit.

of conspicuous consumption.1

neaorélug Lo maplr. Flugel. and guflner, fashion
cflangea 3058 many'quewbions which are still unsolvafl. It
is Laplr's opinion that fashion is a challenge to the
taste of the fiiacrlmluafilng individual. but for oahers it
is a substitute for taste.3 ?lu5al is concerned with the.
concaatratlon 0r errata ugon wagan'a appearance to an
extent that it may becomm hfirmrul La acciety.3 tunnar
claims tn&t fasfiion ch&naea lack the elements of truth
and rlgnt with respecn to lnfllvldlal welfare.“

Both Flagel and flunlap suggest that the vvry 01*
latence or clothing 1% founfled ugon standards that are
incomplaaaly fulfilled and that in acting clothing reforms
we are only making coup*omiaen. They engreas the revolu-
tionary 138a that 1: we keep 1mgrovina clothing, we may

”grave in out or exiatfinca.

"as may contemplate the possibility that
dress is after all GGEtinmd to be b4; an epi-
sode in Lna history of humanity, and man will
03% day go abaut hie Luainesa secure in fine
oonzrol or both his body and his wider physi-
cal envirfinmant disdaining $36 flartorial

crutcaga on waicn no periously supyorted him-
aelr durix; tum earlier tattariug mgagcs of
his marcn Lu%ard a signer calbure.“b

li’enlfifl, To. '1.de
flaw York: 136 wflchillid

zxugir, £.. ”Jaahiod,” Lacyclagfilig 3f th$ fiscigl
36133333. Eel. 0. pg. ljy-lAL.

cf the Leisugfi £1533,

“mw

 

 

Jflu;&l, J. 0., ap. 01L.
Agulner n. Q. folkwavfl beaten: flisn a Gunman

O 9 m... _____ *i .. I
ylugel, J. 3., op. cit.

9.

fiegnrfllaxs of Lhw fact that the wearing of cloth-
1fig Sfiaflfl to create inna%trwble firoblema an} cuufliut

.x.
31‘UVLJ

which might La salvad by if; clothing “at “I exist-

0399, the wearing or clothing is still an accegted aocial
custom that Gifl bu atuiisd hast in Larms cf the gaople who
wear it. $313 531A? %ill try t9 tnrau soma light ugon the
claiming habits or certain groups or cantamporary wancn

living in the Unified fitatea of .mcrioa.

E. Eevieu or :tufiias Pertaining to the iocio-
paycfiological lsgects of Claiming
33130 from ans theoratical 15033 cancerniag basic
human traits expreamed tnrruxn clashing, it might be well
to review a few of the studies tuat ntf,mpted to meg$ure
33:6 or the Eccie-psycnalagical aagects at clothing. After

3221:

enacting thrcugh the {ychslogigfl inst

H

. ( ‘Iiiéuca..._..t1°n

11

3;, the writer found

p:

Indeg, and the igg;ggl_g§ flows tcgnna
vary little taat Eggrfiximfitfid an inter$et in clothing sur-
vay. ?nera meta, newever, several studies mafia in the
riold or cloLning psychology. griefly, soma or than are

as rollonu:

r

in lfilfi>ulizateth turlock designca a scxadale of
twenty-one quaszions to fietermina (1) whether 333310
dressefl to win apyrUVal of thair own sex or the ayyroval
of tha opyosite 8&1: (2) whether or net people drefiaad
vita tun idea at flovUring up éefeots; (3) ahather or not

one's feeling of self-canfiéence was increasea by being

10.

well anfi aypropriaLely droaaed. Logo of her findingn were
that sixty-eight percent of the boys and sixty-four per-
cent or the girls dreaaed for their own sex, three percent
of the gen and thirteen parceat of tho woman considerefi
both sexes rabhfir than eibhar one, an& seventyetwo per-
cent or the women and thirty-eignt percent or the men tried
to cover their defacts by maane or clothing. Cn the whole.
men were lass afraoted by atylo co;yin5.1

In "Recent APglications of tha Ltufiy of Values"
by Cantril and Allport it was reported that 3. fl. Newman,
3. G. flickerson. and n. firyer used one humired fiarvard and
titty-nine hadclirfo stuéents to try to fietermina whethur
a person's dominant values influenca his intereat in clothes.
the subjacta were required to answer a list or questions
concerning heir interest in clothes. These questions perw
tained to the extent to which clatnes affected their 03-
tlmatu of women and to tnair own personal fiatisfaction 1n
nearing styliah clothes. the questionnairewaa seal-d in
such a way that a total score for ”interust in clothes”
could be determined for «ash peraon. The correlation: be-
tween the intensity or intereac in clothes an& the utudy
or Value: scores follow. coefficients Whicfi are more
than three and a halt tings their yrsbable error are

underlined.

 

lfiurlock E. 3., "gotivations in ?ashion,”
’ I-o
archivca o; L3*cholorV, 1930.

   

 

j? 10133 100 Ken
?naoratlo - .‘2 . .09
Economic 1£_&22 - .09
iaasthetlo w - .02
3001£1 - .01 - .01
Political - .23 ~ .06
Religious 3i4fifii + .13

 

ll.

kcn's gwnoral inaareaz 1n cloznes afiama to have no re-

lfitlon to their paraonfil valuua, but women who have high

aaathstlc and economic valusa gnaw a comgaratlvsly great

interest la cloahon, walla mamfln a La nigh theoretic and

1_ .
religious valuaa snow 3 relative disinterast in clothes.

“1"“

In addltlcn to has gamerml queszionnglro concerning 1n-

tenslty or intereut in clothes, each subjact has required

to anauor tnfi f0110%1ug quufition by ranging alternatlvo

anawers in ordvr at Lnair lagortanca.

as far as my lncoma allows, I try to heap in

style becaaso

a. It creates a goal lapraaaloa o
rolltlcal)

n other paoplc.

b. I obtain yarnonal fiatlafactloa from being

well draasad even Lhaugfl as one Baas me.
(Aesthetic)

c. It hglps ma make frienfis. (:oclal)

d. Ltyllah clothua show that 1 am not your.
(Lccnomlc)

Io Getermlno to what extant

the crfler of

LEG aufiawera GOII‘G-

agond to the orflur or L33 subject's Emufiy or Valusa scores

12.

for the (our Values rayrcaantcd, cocfricicnoa of contin-
gency'worc calculctcd. For the Harvard group, Political
.30 aesthetic .LO lociul .29 academic .30. The
reapective probablo errors arc .OA, .11. .05. .07.1
For the Radclisro group a single coccingcncy coefficient
or .51 was calculated by bringing all too data into a
sloglc contiogcacy table.

doe conclusion that was drawn was that the opaci-
ric interest of both oozes in their con appearauca La. by
and large. consistcnt with their provciling values. It
would also be pointcd out. tract. since this one Question
with tour alteraativo answers chow: that it in intornally
conoiatcnt with the entire Study of ?alues, it might act-
ually Le fitted loco Fart foo of the test which in con-
ctructcd on this principlc.2

In 193% E. B. fiarr triad to discern whether or
not the individudl through his choico or cloohca, cxproocca
himself as an integral conforming wombat or the social group
to which ho bolonga and to what extent clothes servo as
a means or emphasizing individual diatinction or difrcronco.
The group studied included both acudents and.saga earners

between Lac ages of l? and 50. one conclusion wuo that

 

ltuia woo determined by formula 223, 22k. and
232 in i. L. Kelley's nauticcical gcsnod, gov York.l?2h.

fl

‘Cantril, fl.. and Allport, o. d., “Recent lopli-
cations of Lao “Lady of Values," Journal of ntnornol find
. .. ..- '., .. M " W’.” W nan--
goc;gl [syccolorz lavlll {17):}. g. £37-éiJ-

13.

to» rsolly fundsmsnbal attitudes in Loo choice of clothing
are associated sins tbs desire to conform, the desire for
comfort, and the desire for economy. Sonar conclusions
rescued more that the desire to exgress personality in
widely cirrusod and that window snooping is more potcnt
as a source or fashion ideas than as a direct stimulus to
buying.1

in l§40 a questionnaire was submitted to women
students at arexsl Institute of Technology thnough the
weekly newspaper and sugplcmcnted by observations or word-
robes and buying habits or the students. Tho questionnaire
was fashioned to asteroinc clothing expenditure in oracr
to give the incoming rrssnmsn a fairly accurate idea of
clothing costs. The average yearly clotsicg czpcodiburc
was found to be ..- al32.55. some or on. additional
findings were cast resident students spent more on cloth-
ing than calmutina otudcots. a possible explanation being
cast resident students purchase all their clothes at one
tics (usually at too beginning of tho yssr), nhilo com-
mon-3;; students can purchase their clothes as needed. On
the average, uypsrclsssacn were better and more conserva-
tively dressed than freshmen because freshmen and no loss
or clothing requirements. Froshson were more susceptible
to fads and supportcd Quito striking garmonts, conforming

to the current misconceptions of the college campus as s

#‘4

loarr. s. 6.. "in “solicis or fashion activation."
ironivss cg rs coolo: , 133a.

plans for gay and fineny areas. ?no only other group
that approached the ireahm.a in qaaaiity of clothing wore
the seniors, who flora purchlsing in advdnca for their gro-
rosoional coreers. 33530 39310: wardrobes ohowad a defin-
ta adhcronce to 500$ taste and to tho griaciples of good
design. It was a surprise to gigs Lfiolman to $135 that
many etudents oooonded upon advice and guidance of their
eléeru 1n the selection of their Wardrobo, evoa though
there was a trend of infiegenoonce among upporolaeomon.1
A annoy enaitled "First Expression of Class-
mates” was made by oilholmina E. Jacobson gt Brooklyn
Collage. Since Vary little is known about first ingroa-
aiona except that they exert an important influence in
human lives, she felt the neon: for a tabulation of woe--
thing more syeciric. The group Seabed were entering
tresooon who were given a blank glee. or paper and told
to liat the remarks that coma to tneir minfls about the
subjects who atooa in front of them for a minute on& a
halt. The commonts couLfi be divided into five oatagorioa
-- (1) physical characteriatics; (2) intelligonce; (3)
clothing; (h) firoooing; (5) paychologicai factors. Tho
students remarked about clothing oaiy half as frequently
as upon grooming or psychologiCul coarootorlstico. Cloth-
111;;an gloat—113;: showod the greatost percent of unfavor-

able regponaos. ihore seemed no he no significant

 

.8 , robe 1., ”Irenfis in Lao Collage
ours-7:1. 01‘ ‘9 icon-grams. May, .l9u0.

 

corrolaLion between a soodoat' own personality adjust-

uoore there oygoarod to o6 a Lnuuo'A" Io: tho more in-

telli;ont girl to caimxu: good: cloznoo.l

___.._
"w

lfiilbolmina L. Jacob eon. ”First Imprezsiona of
Cloaamat as," .ournnl g; nrpli;zi ’gyczolOfiy, Vol. 29.
no. 2. i'xgrilgm ilk-‘3'..-

16.

 

 

3L0 Ligoiimenuol gCLbdal

Raving narrowed the study to tho measuring or
interest in cleaning. the next step was to choose areas
or bohavior about which can might construct quootionu that
could be enacted and evaluated as objectively as possible.
in. schedule or questions emphasized a behavioriatio
aggroach in that the questions worn formulated as largely
as possiole in quantitative and objective rather than
qualitative and subjective torma. lach question was de-
aigned to that not only a negative or positive response
might be inéicatod but also the degree or innarest or lack
of it could be determined as well.

in the spring of 19h? with the help of clothing
specialists and oociologisto, thirty inema were chosen
for the experimantal scandal-.1 Thane items rail into
on. of three categories. cnoao measuring antitudo toward
clothing. those measuring inforoation about clothing.
and one question asking. for toe kind and number or cloth-
ins mod. and worn.

Thu attitude section was ylnnnod so that the per-
son either had to tnimx back upon past eigerieocon or had
to think out mhat she would do in a hypothetical aicuotion.

in order to provioo each quootion.mith a ranga or possibla

lufifl ngondix l for a cogy of tho LXQQIimcntal
Lcaoduie.

l7.

reagoateu. each tag ccaimuud to show cue of tun follow-
iflé- fr0Quoucy {now often}, intensity {Law Much}. or

number {nsw aaay).

Example: 1. than ysu go ta the movies. now often do
you observe the namc of thc costume designer?

(aaighting used in scoring
tho quastion.)

almost alvays i

mast of thc tira

HH

3
sometiaea 2
ac Lima 1

0

practically newer

 

'In this question tn! answer insicrting the greatcat in-
teract was given an arbitrary weight or t and the answer
incicuting the least interest a weight or O. In the other
questions the cncck list of reagents: S39 varied as that
tho high scorinfi choice would not re¢ularly fall in the
same relative position.

The questions in thc attitufio section were ruch-
ioned around types of behavior whicn'wculd reveal tine,
cncrgy, money, nought, or attention given to clothing.

A tingle question might invcivo one or more or these
clcxents. A minimum a: emphasis was placed on the actual
amount or money spent for clothing so that the economic
status or the indivicual would act to an imgortant factor

in her resaltiag acorc.

1a.

LuesLians formulaLcd L0 muasure LLL cLeLan or

LiLa agent an ClOLhiHL lfiulu4ud Luca Ly563 of LLLEViUr
ua louk1a5 carefully at fuuuion afitéffilfiemuflts. Lhopylng
fur cloLL135 or fabrics. L124u125 LLaL Leaaon'a Lardrabe,
dac1d1;u5 1n aflVmLCQ u‘an 039's clmLmes far special occa-

c:l2‘*. 2222133 and rega 1:3 ,

‘2‘

$1358, chackiu5 cloth 135 for n"uiu
{5113 I'Béiuiflg 222822233 .2472 ,2L1'1t330
Lame of L59 guasLions fleaaurin3 L26 amount of
ener5y exkenied an cla LE “12* ware Lhaae that prvbud in?
the nuubar of 33353133 trigs Lain in Loan and uuL of Lawn,
keeping L.0L514 1:1 re e1r, Inturnx.5 an artinle 25-2LL difi
flat match, nulp133 girl fricués select cloLhin5, and fiflk‘
1&3 ewur old cianaa.

AasLiona co2ce“u15,,Lne planning or that nea-
sun’s PP rdraba well 1n aavmnce, Lao work1ng Lat of en-
semtléa Luat would be inter-chanfiaatle, Lhe fiiacaasing
of styla chafis, and the planning of one'a a: ire for
special occagionn were uead also Lo measure Lnuu5hL given
La clothing.

30 measure the varying degrees a: LLLenticn
51an L0 claLhing, quLsLionL were formulataa on the
follon135 1Leua -- observ1n5. Lhca at a movie, Lua name
at the costuma dagignar and the deLalls of Lna coatuuea;
inaulgiag 1n uinéaw shagging; chaosin5 a L15 J2 sLylo
fashion 35522 inc out of an erretM 5 cf many Lyoes; noL1e-

135 now Leagla on the atreet aera dressed; and acquaincing

ona'a 531: L11; Lga incomigw 1183193 Lreags prauicted in
mugs-.2 1’. 1112-.- s o

guastiuua'ahica ingiCabéd L0 soLu exLenL Lao amount
of mgguy 03% area» or wsaifi bu “111115 La 55331 an cloLh-
135 Lara Lucas wgica inquirwi 13:0 Lao number of Lripa made
luckily or 033 of Loan for the 51vpaqe of garcuiaing
clothiawg Lzu éisguainion c: a 51rL of 03a hundre' écllars,
and 222 tregucacy a: Layia5 a aLa fsruul.

1L0 infunchion 300L103 was LL16 up uf Lwo quas-
Liazs designed Lo Luggare, in vac caae, tau parson's {3&11-
iariLy wiLh {233193 fies 5ners, and, 13 Lac aecsnd, brand
nLLss. IL Leupud Lo the WIitLI LuuL the reteaLiou of such
13rd:&uti$3 ans 2 truer evidence at LLe intsaaicy or the
inlividual's inLereLL (as aeasured by aLLanion) Luau Lno
answers Luisa 46993101 fiolely'uLcn h2r affirmatlva ra-
sganaas CJncorning tannion readixg or shagging expur1euces.

125 qncatiaa Lust auxad for a list of clothin5
mafia 2n: warn aLLcLQLej La mvadara not only time, euargy,
Lhu45nn, 2nd aLLenLian. Lat also creaLive inLereat 1n
cloLhin; -- pern2pa 02- 0: L29 moLL difficult areas at
all to aggraise by a gueationnaire. In LL13 quumgion the
person was asxcfi Lg agga the 3253c: or blouses, skirLs,
érussea, and suits age bud Lido and worn. use word "worn"
wua incluflefl in the huge LLuL 1L Loulfi cliaiaLLa the re-
cord1n5 0r sow1n5 endaavars lecn beta Luaunuacceaaful

to Le a! any yracLloel value.

. . _,2 ,1 I . 2, _ i 2
1‘0 .08.": «£2 Jun-Mr kl will I NIH—m“) an:

180 Bixty-EEVUH girls who were selected LO £111
ouL the guesLlonnaire were atufiants enrolled in a Clothi2q
ielecLlon courao LhnL is reguired for all flame goonomlcs
majors. Lost or the girls were Laird term treangon. fine
acheflalea were udmlaiatared 1n talr secLlona by Lao wrlter
during the first two hfibfia 0! he], l9h7. Vac time rugulred

La fill in the qusstloauaire aeru5¢d one-malt hour.

Findings

TOLnl acores Lara calculated far each girl ex-
clldlng glesLlan 25 (clothing mule-find worn). Since L39
answers to glostlon 25 c3311 nrve been scored from 0 L0
53 points it was felt LhaL not only was Lne w315321n5 for
any fine quesLlon Loo haavy, but also that Lao reapouaes
were alaluadiag la LaaL many of Lnaae 51v1n5 his: soaring
gunners La qgeatlon 25 scored low in oLher aeoLlonu of

the lateraat quaaLlons. (fixcludln5 ruaatlon 25) Lbs

scores, union ranged from 52 to 136. were broken dawn
Lo L3G attitufio Lad Lac infcrmuclon eacLions. JTAG ecoro
on L5» clothng made aafi warn question mas 6150 computad.
Lita the abcve inform.tion it was possible to draw pra-
flles at the hlgfl and low scoring raraons in orfigr to do-
Lermine Lucas who wecged Lo shun especially h15h or un-
sually law inturean raaponses, and who ere Luerefaro

more sulLable for intervlealng. (no writer lnLerviewod

h)
F.)
.

512: 121522 and 102.21“ low 50.211223 girls 5.22135 2.2223 last we
weeks or Lay, 19L7. the interviuas, or aggrazlmaLely one
hour duraLion, were held 13 a grivaLe arrice in Lao Esme
Economics building uiLu only Lae iaLcrviuwce and writer
preheat. In nlne Cufifis 04L or tun Lpa 2r2LLr IelL LLLL
tho interviews seemed to $UU$CuflLifiLe Law claaaificLLion
or Lne girls by their scores on Lao HaasLionnaires. in
Other wards, Lac six 5irla with al5n acaros also indicated
a £153 ae5rea uf intareaa in cleanin5 when incarvlehec.
lmo of Lao four 31:18 wink low scoras were not aL all in-
LcreaLed in cloahla5 nor did Lucy evidence very Lean 13*
Leruau in Uubfir Lhia36. 5 third 51:1 sad a kajur interest
in Law field LI uleutica. 2LL iuurpu uue'wua inLLreaLed
in interior uuouiazica “at “he $Uufiéfi LL LLe Lime or Lho
laLLIVLLw Lo alum Luge 1LLchLL in clothia5 Luau age had
evidenced in Luv ilchiauuaixe. ‘lgrea of Lhe 3153 acor-
1u5 puogla iuLarvlauud “555253 La La druca uoal5aer3.

14a rearug La; flrna were iaccruatul in clotzia5 from

Lao meromuudisin5 au5la. and Lge 513:3, Lao planned to

be a diuthlan, nuU lggaregLul in cloLLiu5 as Lell as
having a £15; lawn; of boaurul ia.urcLL in apertu, caxpaa
alfalfa. male, 2122.1 ,aaL‘lL‘H LU Limb one: 2221...,12L bu ‘22:}. t0
buliavu LLmL but 12qu 2262310 I'i-‘aul'éaijfi flea. 1.221“ gaueral
alerLucsa La um: Lavlrunmgat rLLJLr Ln“: a cvncuaLr2tion

of intere2t iu LAC fitld Qf cloinnh.

22.

'1'. “f”! q . _ . - . . .. _
V O 1.2.“ J; .‘l‘add a: "'2'; 2;...“ u. a“! .2“!
“-— ‘-

 

51300 the renulLs of Law trial schedule indi-

catei its affic2cy in measuring interest in oloLhing

oLn Lnrou n the inLorviwws, whica straa5taenod the cues
for validity of the quofitionnuire, 5nd through an exam-
ination of the ran;o of answnrs on each iLeL, Lao triLer
reaolvod Lo reconetruct tne ocnadule so LnaL it would be
aypllcable Lo Lara women Loan colle5e women. in other
worfia, LE“ objective was now to éevclOp an instrument
which would maouuro Lha meanin5 or clotni.: in the lives
or women viLh greater variations in ago ran5e. in occu-
putisnfl, in incomes, in EnvironmenL, in leVelB of educa-
tion, in LCLiviLiea, and in family responsibilities, Lhaz
existhd among the initial Lubjechso

nitn this part of the exgloratozy attemgts com-
pleted the objectives set u; for Lna problex Lnen, are
as follows:

1. To determine to mhaL extent women vary in
the Lima, energy, money, thought, onfi aLLanLion which
they devoLo Lo personal clonnin5.

2. To comparu clothing intereote or Liaglo and
harried women of acupuruble 3523.

3. To deLernino Lao range or variaLion in

clOLhiax

,3

interest wiLhin each group.

A. Lo discover Lug VeriaLiona in intaraat in

geraoual clotulné uuoociazua «Len Lug ,zaaeuca or ;bbeqce

of chilaren 1n the family.

5. no befieot $Q&B of tau hightét Lfld lamest

scaring péraaas for ibbfifViufiS in exact: (l) to furg“er

as 2.3 121:;- trugnnt

'1
{'1
{H
c 1‘
H
(.1
E
H
C.
P.»
I1
G

check the validity at £31
for measuring tutereat in cleaning, (2} to gain a Lentur

uadcrfitauding 02 :ufl Variations in the rola'or cloihing

in “he llvma of ydqng Roman and 33a Causes of cneae

W

variationa.

24.

 

A. Construction or the gueationnaira

3.3. .. .. l . . ... .. . . A ._ .'... . _3 . -,
3345' \1‘45 LEA-«KS tinub bu‘fi L: 5‘1 ,ffith'St rilC.g.-;_.5 L:

scarus in L35 Cfiyurimtfitfil 33 «dale (Viti. {Le excegticn

of those gu33tions that 3;;113d only to college girln,

tlcns ;, l7, 13, 21, 331 35 331 those th3t were

33330331, 34332133: 13. lb, 16, 27) were used 35 a basis

6

. Q- , v ' "‘ . .m i a - . ‘ ' J, ' ‘1 2 ~ ‘i’ r... 5 9‘, .’.,-.1 h‘ 9 .-
for enuzhur 3363313333323 entrL333 Lyn 33d E3ar (135313;.1

w

 

The new 35; Lion 3ire 3‘3 evaluated by 33V5n 1.5“bc: 3 or
£33 1033 303"“'1cs faculty 53339 355C131 fitlds incluie
£3; tllu3, cl 353135, and ecc3331c3, 533 3;;ruyri3t3 re-

5131033 33:3

'3'?

333.

233 new queati333 33333 to £3233 in the schedule
of the yrelin 32r5 stufiy were formulated in such 3 way
that the answera mould inflicnto thm r1n;e or 55333 3!
0103333 in L33 gcrson'a wardrobe (533 13533313 11, rues-
{1038 lb, 15, 19}; the frequency Sf buying new clothes
(333 qu3351033 13, ll. 16, 13, 23); 303 or the occasions
on 33153 :3 53r3oa gave 3;ec131 thonght to haw 333 was
Grassed (see Lu33tions 23. 22); 33w 3311 drorsefl 333 pro‘
for red to 3333 other3 think 339 333 (333 gue3t1333 17,
29}; how milling 335 33s to 3333 special efforts to be
3311 dressed {533 questions 27, 23); and her use of rela-

tlvaiy r333 5:33 (353 3333Lion 3L). 3333 of the 3re33

 

‘ ,
3‘33 31 :1x II {or 3 05:5 of £33 revised

‘

questionaair e, 133 335 ‘14r L10 311

25.

WhiCh saomod significant to the writer, but nevgrtheioss
were not inciuéod becauae or the éifficulty involved in
formulating adequate quuationa, wars parsonai emotional
asaociationa with ciobning and Lhe relative importance of

clothing in reapuct to the indivifluai'a acuie or values.

8. The Lamplo

ins participating gruags were ~nosen on a broader
basis than the exgeriduntul grouy in that thy represent
a greater age range, more varied socio-ecananie Levels,
both single and married women, woman'nitn children, women
with urban as nail ma tLO$0 with rural backgrounds, and
women with Varying amcunta or rsrmai education. :3»
groups finally selected were:

flown Economics Leniors --- Group one consisted
of thirty-two seniar Kama iconoiic students majaring
either in Vacational hams Leonomica or in Ketaiiina. the
Boheziulea were given to um aeniors on. Lieombur 9 and 11
of i9h7 by the writfir.

Business Lumen --- Group inc was mfidfl up or
thirty-two women, some at when belongéd to a Y.n.c.5.
Lusinaaa Giria' Club, ana the others, angioyees of
xicnigmn Hell Heicpnana Comgany. Tan Easiness Ciria'
Club answerad the queationnairc 0n Hovambcr 19, 19L7;
the michigan $311 Lelcghone egyluyeoa answered the

questionnaire during the first week of necember. 19L7o

26.

T59 queetiongaires ware uiminiatered by tna persOLnal
office or Licnigun tell Toieghona taxpany.

Factory LorLers --- Group three included twenty-
nino woman from the C. I. L. unit at the Liane: Lady
Livision in Lana n3. 1L3 questionnaire was given to the
women flaring the seconfl anfi third weaks of Leoambvr,l9h7
by. Zelan Leora, pres.ident at .56 C. I. 0. unit.

Lorority LiuLnue --- Group four was 00Lyosed or
twanty-eight woman uha hare alumnae 0f the Ligmg La39a
and Alpha Lhi sororitiua. Zna guestiunAUirea “are given
on Lovumber 19 gm 1 LeeuLbar 16, 19h? by verda Liliott,
an unaistant in textile researu a at Lichigan State Col-
lege, uni Leona Luchod, a faculty member in the degart-
cant of textilaa , ‘ Oudl.‘ and Lelatad arts at Lichio
gen Ltate Collage.

Lpartan Livua --- Group rive can iated of twenty-
nina women, mambers of "Lgartan Lives," an organization
or student veteruna' hivea at Lichigan Ltate College.
Three a;ecial inte out grouza or the ”:psrtan ivea" were
contacted Bocamber 11, 19h? and January 6 and 8, LQLB
by tho writer.

Lurnl Extensian Ecuua --- Group six incluéed
thirty woman who were members or their local Extennion
Clubs. They were Livau the queatiannaires by Llorcnco
Rana, a clothing specialist in the Lichigun Ltato College
Extension Lrogram. ILESB BOQOH were from Geneseo. Enron,

Lezxord. and Liuaaukee counties in Licniaan-

27.

The writor hoped aunt by her chéioo or groups
she wouii get diatinot classes witn respect to mfirital
status it a majority or the Home Loonomics Loniorn.
Businoal Lemon. and Factory Lorkers were single and tho
Lyartan Lives, Sorority Lluunaa, and aural yomen were
marriod. the questionnaire was also enacted for clarity

by'several persons in ¢ncn or the yarticigating groupa.

C. statistical Leean'ques

For every question each poasibio answer was
assigned an arbitrary weight. In Last inatances the
weights run 0, l, 2, 3, A. After checking the one nun-
drod and eighty schedules, a tetai score was calculatea
for each person. The total scores ranged from 35 to 122,
as compared with a possible range of scores from 8 to
153.

The next step involved tuo use of punch curds.
Lack rasyonso was guncned on an iaternational Easiness
Lacnine card inciuaing the total score and the acnodalo
number (for ifionLificasicn}. 23¢ acheauio numbers were
arranged $0 that the numbfir 131 “La uaed for the highest
scoring purgon in the :enior uroup; 201, the flldlfifit in
tho Busineaa Group; 331. the hi3aest in the Factory troup;
L01. the hi3heat in the Lurority Alumnae Group; 501, the
highest in the Lpattan Lives Group; 601. the highest in

the Rural thonaion Group.

28.

fine Chi-square test was used to aid in discover-
ing the degree of aaaoclation betueau aha various factors
influencing intarast in clothing (group, age, rural or
urban by ck ;nound. incana, education, occupatian, and
membership in organizationa} and tha total score.

The formula for th& Chi-s;uare teat 13 as

follows:

83

(F0 ‘ Fg)f
:

l 3 EL

 

o
Chi-square equals tae sum of squares or the differences
between the observed freqaeaci¢3 dividad by Lac expected
frequencies. Thin answar renfi from a table:2 corras-
pending to tnw ndflbér or d6 grees or freedom,.m, equals
its probability of exceafilag has given vain» or Chi-aquarc.
or the probability of the number of times in a hundred
that the distribution tested would be due to chance.
The number of degrees of freodem is round by multiplying
the (columns -l) b; the<r0aa -l) or tua coll frequenciea
given subject to the reatrictiona set by the marginal
totala.

To fimfl the statistical Significance of the
dirrerancn between the means or each or the six grouga
the standard errar or iwo mean: was calculated for each

pair or the groups. If the critical ratio or the ratio
lmufio, lecr, slezvnts at ;Latistics, new York,
Frantic. hall, inco, lfiib, p. 39:.

zlrennicc-Zzall lduQUQfltICQI iablea to accompany
,12;ents ur ;.atistics ty'mode, gage lb.

 

or the difrtreuce Letaeea tmc ori5inal 55538 to its
stauaarfi error has 5gr$ than 2 the diffcrcnco between
56553 was cansiflerea eigniticantJ1

3L3 method uaed to camyutc item validity was
the criterion 5: intarnul ccnbiatuncy, or the critical
ratio nbtncd. 1t assuaes that the total acorn on th
rczcdula is the aaat eéeqaate 5eusura on Which item: may
be validated. it aclectn ite5a 555 su in5 a siu5la cotmon
Variabla accordin5 to the auility of th 3 items to differ-
entiate between the extremes (the first and fourth
quartiles) or a distribition baaea on total scores. It

5190 assumbs tLat ta 9 itc5a in the 365116 are distributed

normally in the papulatiaa.

3. Intarviews 553 gnalytical Cammenta

after runnia5 the carda throu5n the counter
sorter machine. three h an scorina persons were chosen
who had several of tha factors, auch as youth, ain5luncss,
urban beck5rcund. an incaxe over $3,000, some educaticn
beyond n15n achool,u nd rc'ue ship in several clubs or
organizations that showed correl5tion with hi5fi scores
as deter5ined by the Chi-square test. Sac hi5n flooring

person.who did not have the factors ralated to a hi5h

 

lqorcnson, fi., {[55 tivtita rgr talents of
t ”"Ci’iolofl Fe“... .‘AJCdClv'X, Jew lult‘. (ism Lav.i.4ud. ”merrfiw"
lJill J.o ‘UUK‘ LUL flatly. LJlCO . 1’)0. p. 342.

30.

interest score was aluo innarviewafl. in like manner
three low scgrin5 ymraona ware chosfin who had the {fictoru
thflt sacmoa to accomgany law acoras and two low scaria5
parsons was difi not seem to hava tfie factors for pro-
ducing law scorea.
Jae; yeraon 553 5555i 5 aeries of Questions

hat triefi to probe into 3053 environmental asfiociaticns.
chllfiheud m5morirfi of clothing, the hinfis a: clothing in
her praaant marflrube, shopping habita, praferencea in
colar. line, and ty;e cf clothea. and the relationahip

of clothes to peraonality,1

 

1590 Appenfiix III for the list or tspica which
were plaanad to be cavered in tna course of the intorviaw.

‘1'- ‘~'"YY;I~"|"? ’51:. trl,!'~‘ ;".:_J‘.‘}:{ 1’1.
ruin-file 53.4.5.) Mi. .‘J um. Lab's“). Maul

V ft
‘ I A ‘-
’.'.- a up . -' » ‘
. ». - ._ 't J ' 1. '5
Jiit'LJuanih; 6. 5!; J a I. 1 Anna

Th6 cambination cf the £0151 80*res for the six
groups constitutes one hundred and 01 hay scares ranging
from 35 to 122. 5 tabulation 5f tnase acares has been
arranged into a frequency diatrluution $5553 in Figure l.
The claan interVula nave bean diviied in this manner:
belcw 60, 63 to Q9. 73 to ?}, 33 ta 89, 93 t3 99, 130 to
109, and 113 and over.

it will he naaei taut the 555K 0: LLB histogram
falls in tha 80 to 89 alias. In order to caICulwte an
avgru5e score tna nrltfimutic mean was aha avera5e selected.
:56 arithmetic mean is defified as the sum cf a set of
variatea divided by tnair numbsr.l

[he 5onsura of variability chofien to describe
the dispersion of tag scares was tae stagdard deviation.
Inc calculating of baa stanfiard deviation invulvafl
355tr155 he deviations from tge 5053 55: tak n5 tne

. . . 1*
aquara root or two squared neViatioua.~

 

lfnis average is nut only the 5533 rnsiliar 530
in use 3‘55}, but it is 5150 t: 5ost hagic tneory and
tan mafit useful in gractice. 309 5058, Elmer, Op. cit.,
p. (#5.

”5011315011, 2..., 0;}. 51.30. p- 13.3.

'32;

m1

m momma-ct mo tom “on.
«humans-Wu

 

 

 

 

 

U a
A ‘ \
‘3

.\‘\V

V i ‘m

\H\O

Q3
43%)

\J
k:
0

“3’1 r3713 ‘th‘ ..
a. o ' ' t 2
--

- ”f on:... o;.‘~~m —.--.--.- ~~..—'--

fitter tno personal infurmntion agents of the one
hnmired and ui.nty no. an hero a:illyrod, cart .313 factors
were found to be related to total scores. Tnaso factors
“mien suflfiud to influence interest in clothing have haen
divided into primary and reconfiznry factors. The factars
more closely related to interest in clothing or tha pri-
mary factors inclwio: type or group. (one or the six
grudpa uaod for tne study}, age, occupation, rural or
urban background, and income. {hose factars are con-
sidered statistically significant inasmuch as when sub-
jected to the Chi-square twat it was found that thene
factors had a probability of lean t:.n .02, or in other
worfin tne prntnbility or *tia distribution bnin3 due to

chance in lean than two in can hunrirea cases.1

T38 L11 Groups

“a stern in table 1. ttare are significant dif-
furcncea between the six groans. Fifty-one percent of
the Roma Economics seniors had a score of ovnr 100, whtre-
as this was true for only nine percent of tin Enginess
auumn, ten percent or CLB Factcry a rrera, oi htenn gar-
cont 0! the qorority alumnae, twenty-four garcent bf the

npartnn wives anfl thirteen percent of th barnl tomes.

 

1 ...:
‘tL-Odo. L‘lfller’ 0;]. Cit... pl 301.

x Q
.d
‘ V
H
H:
g P
i-J'
i“)
9.2
H
H
‘43

Tango differences batnnnn inc groups are 92

nijnificnnt.

fable 1

ierccntngn nigtglgnt.9n of angen bi 3-3433

 

 

£41...-33.‘ .3: A: Q .3. E Q
fatal $233 3332 ;=?? 3323 £82} 3829
tcorn Home la Businens ractnry norority mgnrtnn Rural
Lnniora tome: aurnern tldnnae liven woman
V :5 422 E 3 :~ __ :5

 

w ‘_.. v—v— _,_

130 &
oval. 5107 906 1003 1303 2a.} 1307

90 - 99 27.2 13.7 17.3 27.8 20.3 13.3
30 - 39 15.1 17.} 35.6 2h.1 17.3

12.3 1.0 €3.?
0.0 130.0 100.0 100.0 130.9

N m

U.) W

O O
G

(‘3‘

3 J

.

H

E5 310“! 8 3 E} o O

 

IfG’le 13303 1

(2-

c‘ ‘. .538

In fable 2, the three aifferent age classifica-
tionn snow significant differences in the percentd3cn
of scores over 90. 3 largar ptrccntago of those under
tne age of 25 nnvn scores of ninety or mere (55.6%)

while nnly 2?.Lfi at ttnne nvnr tnirty ytnrs of age have

a score of ninety 0r nnra.

 

(9'
0

fl refnra tnn tntnl nnmhnr 0f cases in each

column.

 

 

 

 

 

 

 

.OLdl 3-?1 3:10 2262
~LOTO cage: 15 25 - 23 Lyor 30
: _-~_.r F -~-"-_£V_ w E-

130 & over 29.2 33.0 12.9
90 -.99 29.1 12.5 11.5
80 - 59 25.6 32.5 19.1
70 - 79 6.3 15.0 33.8
23am. 7:) 3.9 19.3 32,3
focal 133.0 130.0 133.0

Lccupaticn

The inform Lion cancernimg; comm ti on was <11-
viCea into three catngaries: Lgudeat, Souseuire, or
Liner. In Zable 3, forty-seven ;ercent of the scudants
had scoraa or 100 or mere while only thirteen percent
of the group headed "ether" (factory workers or business
woman} had scares or 130 or Lure. This variation is

statistically significant.

36.

9“] n .n p *a'
I QLCE-..-Jt ”1‘1?
moun-w— mgr-tfi—c- ._, 1!

i
. . s. 4 .
bCCJ...-.:u4 "

fatal 5:}3 535; $355

' . . " f"... ..1' 4. }
wcarts: tJfifiit “wdflfiniffi atxer
f_ fi_ V_EJ fl AAfi: %

 

30 & over L7.3 &.2 13.0
93 - 99 26.3 12.9 19.8
30 - 89 13.2 22.2 3L.2
Belgw 30 l'.2 ‘_51;Z _§2;Q

TO 3-9. 1 1.30 o O 130 o 0 133 o 0

Kural or vrban fiackgrouud

mlaoat half of Lhe womén from cities over 10,033
had acuraa of ninety or mere. Lnly twunty-oae gcrcent of
image froa the ”apen cauatry" had scores or 93 or mare.

this airfarence is statistically mignificant.

Table L

 

gcrccataga ; 2t ibttion at WDH‘. tv
MIC-0‘ 4" ,- “r W - m-m w . -'="'-O1." w”.- “l. .
garal-urbun unCfifigudflG uni *Ozal moores

 

rutal fi=37 H337 3:96
”care me. Less than uvar
Cquntry 10,03‘ 19,033
2%. :11“ fi
90 a aver 21.7 no.6 43.9'
83 ” 39 2700 1008 33.2
70 ' 79 2&03 27.0 2107

TOtfll 103.0 13$.0 100.0

k.)

1 - . .. .,.‘

ihe incO¢e was divided into auras categories;
'below J1.530. from.il,530 to $2,399. and over 53.00 .
it is significant :33: only twenty-three gcrcent or those
wnosa incomes were ander 11,530 Lad scares at 130 or meta

walla :25 or these whose incomes were over £3,003 had

acoreu of 130 0r aura.

Fable 5
fiercentage Liatributi.n :r ”Guam
9? ifican AH: «flvfi

 

Q.
P“ U
'3
Q

total a=2é m=3b R=JL
beares Eelow £1,503 - Lver
$1,530 {2,999 q),33

 

1C0 & over 23.3 15.8 32.3
$0 - 99 15.3 23.8 1L.8
30 - 89 19.2 32.1 23.5
Below 80~ _§3;3 ‘_3342 2 .h
Total 100.0 133.0 130.0

huts L36: this is based on a total or lLL
rasysnsea raLLor chan 153, since 36 wo¢£n purticigmting
in the abudy acre reluozant Lo fliacloae their financial

8381 LL13.

)3.

Inc soounaury ricaura urfi cause unfit acoarding to
tan Cai-flfiuufu Le.t aro rélmaed Lo intureat in cloth ng
to a lesser fifiéftfl than Lne grimary factors. in the Chi-
squufu test these factors had a probabiiiuy of .02 to
.35, or in auger maria, Lac gnchubility or Lniv distri-
bution being due .0 chance is 1933 Lian 5 in 130 cases,
but more tLan 2 in 133 caseu. Ina secoqfiary fuczurs are
efiucation, maribal status, children in Lhe faiily, and

mambernaiy in organizaticna.

fidacatiaa

in mm. b 1: is eigmricunc Lmnonly twenty-six
percent of Lie woman who iii n¢t graduate troa high
school had a score of ninety or mare atereau fifty per-
cent of those who graduatea from collfige had a score of
ninety or more. {the compariuon would be even were
striking Lid aha college senisrs been clu5£lfiod in th

graduated from colle;o groan.)

O

33.

 

 

 

, "-3. .. '- a~ ‘ J. ..
rift: :' '13:. ...-;._:‘3_3J3‘in~". 1 '1 .3? J. r '1
. I o . 7
by w.Jc~::iJr1 JuJ -JJJL JcJ.e

 

Taual usz7 fi=h9 H=h3 “‘éé

doors ;.T4’:‘) J 9.5. .’ I‘: lantez’. :. 12:19 17:"; :‘7 3.:- t‘°i
0; less {tom fi.fi. Caliege from College
') ‘2. J .:

_4‘

 

90 J ever 25.0 36.8 #1.} 53.2
83 - 59 13.5 21.5 32. 23.2
70 - 79 33.3 20.L 11.6 17.3
Below 73 22.2 13.' ‘_;;.§ __5.2
Total 133.3 33.3 190.0. 130.0

narital @23245 anJ Lniidren in t: ?$3iiy

Cf tne sixzy-ucvau sinule mouua twadty—aivau
percent had 500r63 of 133 311 aver. fialy seventeuu per-
cenz of the rJJJiMA mJJ.an wish chilfiren had acures of

130 or gare. axis var 33153 is significant.

Table 7

 

Iarcent 339 Bis rib..iJ. cf Issan J1
_ - _ . . _ 1‘ v _' o- 1 .. T . , - ' Wififi .,,
‘2 '3‘111 Hall g. V‘J-Oa "ha-1'1 \IAlafiu-L-lj: l I ' H ‘
.JtaIr sure

i...
p
x
'd
5*
r1
L4
,J
..a

 

 

 

Total $86? a: 7 £362
Jisgle Jarriéi Jarriefl Jith
iifren

130 & over 27.1 27.6 17.7
90 - 99 23.3 21.3 lh.h
ea - 89 32.5 19.2 21.3
71 - 79 7.1 19.2 28.9
Below 70 93.9 12. 12.2
fatal 190.0 133.3 133.0

use éid

yefibqrfifiip in Crgnnlzatlons

it is aiguiricunt Baa: 35.2 percent of the women
as: belong to organiJazions had scores of ninety
walla “v.3 parcun: a: tan wamen who belonged to

more organization: had scares at ninety or more.

J

(

 

!

8
rerceggago histribgtisn of fig; a E:
2 12 arngJzaniJns add 40331 fears

 

3-;5 526% 1823 N822
LORD a 2 3 h,& era

"t

33 & over 23.2 22.6 33.h 22.7
93 - 99 12.0 27.5 13.1 13.1
‘3 - 89 7 21.1 26.h 26. 32.5
2232 1m :33 M _:}__2 _g._2_._:._ :22 .

100.0 139.3 130.0 100.0

kl.

$91 I'. , -Tf- ‘ 'I" 1‘ w". w’ r ' “3 '1'. ’i ’7» A
.\ p.32 3. .1- 1.-.,\.--.
J . p g A _4 1 ‘4‘ ‘- 7 *‘I.’ \I n. J. \ . v ‘ 1 1 l U -h 9. .n

 

Inasmuch as 1L9 311 groups were significantly
airfarant from each OLLLr as shawn by the Chi-square test,
the investigator dacifled ta analyze LLe groups fiiérfi
closely by Latina comparisons of their frequency dia-
tributians, their average scores, anfi the influence or
the primary an: sewnaury factors upon each or them.

‘Le graphs in 3M“ re 21 show :30 frequency dis-
triLuLiona fur the six gruags divifiea into clfiaa iatcrvala

of Len.

Lame cjaohi ”emigre - Lane 0: the aeniars had total
scores below sixty. iLe-bul k of LLe  aanior scores fell
betwean 73 fi:" 110.

BJLiana Lone; - Lost or tLa Lusinefis homes had total
scores between 80 and 89.

MAL

  

arkaggf- Home of LLe Lactony Sroup Lad t total

 

scare abova 110. TL» bulk or LL18 group La shown in
Figure 2 wua between 73 uni 79.

*roripy alngnae - Home or the Jorority Jlumnao had a
total acora bolaw sixty. TLL bulk of the acorea or this
group was betaean 80 and 110.

LLJrLan 2; gg - Jane or LLe Lnartnn aivea had a total
scare eithar belaw 63 or above 110. Lost or LLGL were

quite evenly'distributed between 73 and 110.

 

Jea pug» L3.

‘2.

new asthma of the Six

lat-m“ scum

W

JL

 

 

 

L\\Q but OX...
\06 (\QV
we .. $0
«a - 3
VQ . VV
3 - a» .
9?? RD

 

:6 91 o...
\8 I \0%

vo- w»
3: NV
Vo - No
31..»

Awn\o:\ R 9

Mt: than.

 

 

hot»: when
W

 

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.V6 .. VV
an a. «V
Awa\n:\ “0
\\0 Oak Q3...
\oo ' \oV
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Wu 1 «V
. we - w»
an .. RV
Qo\a:\ MG

 

am “no

H1

 

3.19..
\Qfi .. \QV
Va u w»
_ as - .3
V0 t VV
«a 1 mV
m0\o:\ MG

 

 

.56 3.x 02....

\QQ : \QV

. Va .. No

. Vb - NV
Va - V\
to .. AV
5.03:9 M0

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.

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nl‘s‘ III. 7 I ‘7' - t‘l t'r

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1n.l.q...0 . ...-v..A.

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. - I ., ...ps.‘ I. a ...
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a . J. . o
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1 . n. J \ . !
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.Ar& .3 (J1. . .I III :7; ....
L
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. . a .i r.
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~. I .I . ., . . .
.. ... J .. u .-u.._..
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t . .
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.1 .. Iv .. .. .1 .I \cluyvlv'.J
dl :
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... I t . .r J y
r.) . .-. _ r.n.ll. : .J ..
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M. I .. 2' I. t. u y
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w , .
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D. I! ‘n c ‘t l
s x 10"
..rlf. .. 5... .. a . I u
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I . .. L ..
. .
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J . _ »n r t. . :4 .Hv
.0 - 1

L3.

Vurnl mtg; - Sane 0f the A ral homen had a total score
over 119. Host of tnls gran; had total scores between

63 63d ago

a csmgarison c: tau grouya in terms or avarage
scorea or arithmutic means. standard deviations, range

or total EOQEEB, agd n4mber in each anoup 19 fauna in

 

Labia 9.
Table 9
Groap 3 aritthCic gtandard hangs of
;ean Qaviazion Tonal floors

Home Economics

;eniors 32 98.1 9.7 63 - 117
garority aldmnae 28 93.2 11.6 65 122
Sgartan nivaa 29 87.2 8.1 62 18L
Enginesu goaen 32 85.L 8.2 SL 112
Factory harksrs 29 83.1 9.2 35 - 133
Eural domen 33 75.6 13.3 5L - 133

in crdor to teat tag significdnco of tha dit-
rerence between two mafins, 1t 13 first necessary to find
the abandara error of each mean. The formula which des-
cribes the errar of fine mean is baaad Upon two factars,
the standard dOVIétIOR of £36 population {nom‘anicn tau
sample is obtained and an number or values in the
flamplc. Shea fi 15 between 20 and 33 the formula 18

as follows:

LL.

(5' hi 3 (fooznplgw
33 - 1
Lines Loo oitrorenco between tie means of Lao various
samgioa are normally diatributefl, provided that the in-
divid uol mama have a normal diotribmtion. we calcula-
tion of the stunoard error or the difference between
means is the next step in testing_£no significance or

too difference betwoon two means. foo formula tor'the

atanoard error or too nouns is an follows:

 

I»)

u 2 p 2
mm: 31/031 4» mg

Ibo difference botweon 'oo moans is significant if the
ratio or the actual difference between too means to its
standard error is more than two. ifiia ratio is known
as fine critical ratio.3 Table 10 lists the critical
ratio for each pair or mesos for the six groups. Those
that show a statistically significant difference are

starred.

 

Jnigoronson, 3., op. cit., p. 332.
2--e0r8350n. 2:0. 0,}. c130. $1. 328.
3

lbid.

Table 10

 

Pairo or flroups Critical
?a:io ‘_
Ho;o go. ioniors and gorority gluoaoa . 2.1‘
Esme Lo. goaiora and “partan Hives . . o.0*

o 7.1”
. 9.6?
010.7*
1.5
205?
5.1“
6.5?
1.0
3.9f
506‘
2.9*
lu)’
2.1‘

Eon fin. bonioro and Easineoo u'mon .
goon Lo. ooniors and Factory Jorkera
homo he. noniors oofl Lvrol “omen . .
aorority ilumnao ago opartun gives .
oorority leMHEQ and fiuoinoea “Oman .
Lorority alumnae and Factory workors
Sorority Alumnae and floral aomen .
bgarzoa hives and gagineaa demon .
Loorton fiivoa onfi faczory aorhora .
apartan Hives uni Mural aomon . . .
business woman and Euccory workerl.
Easiness women and Rural Lemon . .
Fucwry :‘e'orkora and ”Ex-oral “arson . .

O ......DOOOOO‘O
OOOOOOOOOIOOOOO
0.0.000...

Although the writer had hoped that the :oniors,
Loo Easiness dozen, and the Factory aorkoro would be
oinglo women and that the Lororiay Alumnae, Lpartan hives,
eufl.tho aural women would be married in order to make
easier congarisoan batoeon baa cleaning intoroata or
married onfl single wagon, the porcéntage distribution of
marital atatua oaowa a aifio variation within.aii the
groups except the geniors and Lhe Soartan uivoo. gee

Ifiblo 11.

..- -‘-£. ,
rergg‘ntgéfi Motrin:
horitni {LJLQE and “

firou;

Loci: izromwbz
11 Lfifl ?iniy

 

 

“iiowod‘cr

 

flooe £0. Seniors
;;.orori ty Almnao
Spartan hives
Business women
Factory workers

Rural women

 

Eagle ...-” arrigjr' "rim-1:962! Children.
may: - - -

2 3 ,‘ I, 2}? - L6 ‘4;

- 13~g - g

7a; 25% - 6i

13 72% 253 71$
L

63 9.5 - 693

since the six smug-s taro arranged in tho order

or the arithaezio means of their total scores (sea stalls

9),:39 conditions of being oinglo, or mrried but. not

having children. still won: to have relationships to the

clothing; interest. or each group.

Table 12

{Greensa;e gigtribition of Each group by

...QE2!D

Home Sic. Loniora
oorority .-‘1lu::::1ao
Spartan oivoa
Businoos women
Factory nor kora

floral women

¢?--':e
*

\9
‘3
3i
‘1!
”-5
I

H
\Jt
‘Q “L
\J
fl)

«61:1
:-

0‘
La

63% 32$ -

Ali 23; 28%
- is; 82%
135 1;; 63;

$1300 97 percent or the fiomo Economics geniora:

the group with the 111311381. average total score, more

b7.

unflcr'zs years or age. and only 13 percent of tho Aural
human, the group with the Iowans average total aoore,
more umier 25 years or age, it; would seem to be another
indication Mint youth is cloociy related to high total

mores in the into-root in claiming; rgucaticmzairc.

Table 13

h,
m
H
O
m
.3
('0
ii:

re Eisgribdiion or 330a Greg; oz

‘ : .3...
' " ,. _‘ I. l .-
.51 Jon; v.1. of:

 

Loose iii {:13

Big-:11 .4; c1100 1 me Colic {:8
firoup Leooolv_firufiuacew_ $011639 Qraduata

’ Home so. baniora - - 100$ -

Sorority Al'unae ~ - 18$ 32%
Spartan nivas 3% 2L; 3hfi 395
B- usine as 'm‘omen 3,131 1.6;" 2 5,; 26,4
Fae to 137' oritcrs 1.3233 5 333 - «-
floral moon 1.8;; 30,; 2 3 is 7:23

Innamucn as all of the Home Economics :aniora
and oorority alumnae had some college education and in
contract only 30 percont or the lowest scoring group
had. ooz-aa colloga education, it. would loan that some
college education is toured to high total scores in

the interest. in clothing. aquao‘tionrmiro.

11.11) la 11;

?erconto§o niotribazioa of Each iron; or

J. no .’.;.-' .-.-‘.'3

31.530

 

Group Below $1,500 to Over $3,000
i .: M99 l
Home 30.:en ore - 15$ 8&3
Sorority Alumnae - - 1003
aparzan sires 75 20$ 73%
Buaiaooa cameo 3; i7; 50$
Fa c Lo 17 “or m:- o 1.5;; 1.9.5: 7,};
Rural '-.:;‘or:-€:n .- 1.3:: 6333

Since 3L parcent or the home goonomioa noniors
and 130 porcofzt of ”the “Gratin? idmmoo, the t'r‘iO high
scoring grocgc, nafl incoaea over $3,030 a roar aaa only
7 poroent and 60 porccnt, respectively, or toe too low
scoring groups had incomes over :3,003 a yoar,it would
soon that a relatively h 52 incoam is related to high

total scores in the intereit in clothing questionnaire.

 

 

a ‘ ... 4' I" 1' - ". -‘ (x . c.
.crcoqtugc rutr ration of can u gap ti
( ~ --. ‘- - . f
. ‘1?le 01‘ dream ..i E: Cr. ¢ro um

 

 

Iowa 1983 City over
Group {pen Country Luca lQAODD 13.030
homo Lo. éeniors 85 19% 73}
sororiqy Alumnae L; - 96%
Spartan Live: 13% 3’ 84%
Easiness u\:‘ 9; 133 73;
Fac-ory morfiers ' 203 17; 63E

Rural t-aOJLen 90;; 3;, 7g}

a
{,9
a O

(
Inasmuch as 73 per cent of the hi5n scoring group

coma from cities over 10,203 in pt); ulo’ion £3in only 7
perce;c .t or th low ocorin; 5 may lived in cities over
10, 0J0 in population, on urban tnvirondeot 33 cms to be
related Lo hi5h acorco in the innorcot in clothing

qmsiionno ire. '

Table 16

EerconzagegzistribotiooAoffl:acn Group by

; -=,-~‘-.-d . a .3 4. I...” ‘ ,~
...L+:=..Lz,~:,..r:ml;; in Li”,- ...:).-.:.o 3.1er

who: of i 2:"- mi: 5 Lions

 

 

group G l or 2 2 A or 20;;
Home in. Leniors 313 21% 17% 31%
Lororipy nlu:a;nao - 633 7; 253
Spartan Live: 393 203 3L3 73
Business fioman 30% 213 133 , 312
Factory workers 833 73 53 5}
rural .‘. 0.2.6 I) 7 33 6 ,3 3 ,3 3.3 '3

Linea only 313 or the high acoring group did
not belon5 to organizations and 783 of the low scoring
arena did not belong to organizationa)it seems chat
5393 ocrohip in cover.~)l clubs or organi .atioos is related
to high total aoores in the intoreot in clothing
qweoiioanairo.

if has six groups arraaged in order or thoir
arithmetic moans were numborod as to Lhoir rank in regard
to each of Lha factors Loan Boom Lo be asaociatod with

interest in clothing, theputtorn would rail in the manner

a.
.1

shown in table 17.

9“

no!) ma¢
weapon;

mononwnu
bps-pa.
mmounau
nwdcm

monumen-
woman
muoconw
Lowwona

A... 5 HQ P

g on
WOHflgfl

U

h 9.

bur-ll! I. i

P

mink on
renaoflv
«Mercia

) . z

N“,

and»: wu
moon on .
monoouw mluw.e~
mova- monoouv
aupwna. Inna ace.
3 u . .3
p H
r w
u u
u a
o o
u m

wanoonv

0

a
:3...

mono-aw
shadow
wonooun on «one.
#5 nave-o on flow.
940” cumin]
.0 moo _c.npopu
u u
w w
w r
r m
u o
o u

$1.

the nu-xltcr 1 stands for the group with the largcot

percentage of its Logbcro that gcoooos the foctor assumed
to be related to int-crest. in Glowing. Iii-e 2.70.339 Leonoszxios
Lonioro are first in five or zoo above named factors.

Inc face toot all of :36 groups do not run as true to
form.ac Loo Leniora probably mecca that other factors not
accounted for also have an influence upon interest in
clothing. in is incorcoting to note coat the order of

he aritnootic means follows tho garcon255c of the groups
with cone college education, too exception being the
Factory horror: and Lurol woman. in would also scam that
$5 Factory Lorkors and floral iouea shouhi have been in

reverse order. (See Table 17).

\J‘.
'1:
o

”no?

In lis\i *“

C ,. ‘ ”-1? 1* '*
'l‘nl 1! :1w\l' “2“th

Accorfiing to Lhe original plan several high and

several low coering persons were Lo be chascn not cnly

to check further 1: .e valid 1'" of the quee;ionuaire as an
instrument for measuring interest in cleaning but also to
gain a btabmrr umierutanfilfig of L1 as role of clot: 3.119;" in
he lives or these ycung wcflcn. The cases precunted in
this eeccicn were selected accuraing Lo cue fallen
1:1:n. :nrce of the; were hL gh ecoricg yerscns whose
ism anion BAGGTB 1.11Wic red several of the factors
correlatinz with high scarce. Emcee faczors ere ycuth,
singlcuesc, urban beck.-round, an income aver 13,090, some
educatiun-ebcve high achccl, uni meibcretip in nevcrcl
clubs or organisations. ?or commerison a four11 yerecn
wits a higr score was chosen bee cause her 1? for::ution
sweet, on the contrary. iniicated an absence or most or
tile above factors acroi,.n3 .g;e c an score. Saree law
scoring garcons were chosen waves infcrmction sheets
shun-ed we abse. ace of 1:.cay cf the above 1111: maize feature
relating to c high score. and, fur cantrcst, two ether
low scoring p1zrsoae were interviewed emcee informaticn
sheets have several of fine rectors consistent with a high
score. 3y such a selection from an 130 women answering

Lne questionnaire. the interviewer hopea 10 have a few

53.

peogle whose 1n ;rus; 1n clowu1.5 contrastefi Sufficieatly
to clarify in game naaaare «:1; some of the differexcea
are and alas to suggest what germ or the possib la cassen
may no for tress difference3 in interest anger Luau the
racists 3.2931131.an13 corralabinf; "2.1.12.2“; can £1131 scares.

Eheae seiecned cases were interviewed by the
writer. cues taken during ta: interview were re-writtea
at once in arder to retain the actual form at 6Xprfi53105
used by 139 interviewee. Ap;anaix number 111 contains
a list of the quean1uus usa3 i¢r1n5 tun interviews.
inane quoszians ware 33315393 to illuminate Lure specif-
ically the differences bc Susan hif z and law scor1n1: per-
sons' reactions toward clotn1n5 and Lo give afiditional
or flare penetrating iflfCrflkiiflfl ooncern1n5,tne thau5hts
and habits of math Lie high anfl low scoring peraons in
their relationshipa with clothing. The questions cover
tn 36 general arana --- intergation about the interviewaa'a
tafiily, childhooa and girlncoa recollections of clothing,

he types or clothes in no: gresent warfirobe, her shap-
9135 habits, as: prerércaces in color. line, aad type
or clouuua, hflr aauocL Lion of cloLi1es with parscnality,

aa3 tzze acLivitias znun sue rea lly enjayn.

5L.

 

boars on qucSuicnnairc 115 (3153

Height bl.iaouea

aei5nt 133 pcunds

359 22 years

(.2amgle 51‘0“? 3.10:3 g...co:1..1:.gica :cnisn‘:

E153 score is consistent with the followin5 {genera re-
lated to high interact scores in clotflic5 quasLionnuire:
:. .1 {1-513
Young
College educated
brouflnt up in an urban environment

LiVL'I-él on an 13004.26 Over 1,353.30

;33 interview c003 placa in a faculty member’s
office in LLc HULfi Leonomiés building. iavins arrived
promgtly at nine, :13: A seemed triancly anfi eager to
cocparaze 5 an the inturvicwcr. in apgcaranoc Lisa A
uouli be classified as smart and slender with a better
tnan average figure. aha had dark brown hair and synrk-
1135 brown eyes. acaring an acnractive grey raincaat,

a bl£CK shirt and a fresh waits blouse sue looked like
a tygically well-dressed colic5 girl. Her manner of
friendliness and caoperativcncaa cantinucd turaughout
Lao interview, for she answered the qucstions unhealtan-

ingly cud catnufiiaatically.
Interviaw—--;1ss a

l. ancre were yuu burnt

"Eulamczco.”

2.

3.

1..

5.

6.

\A
\J
0

there have you live: @033 of your life?
i

,‘
.a

"In a srcll tcwc culled «1 max 0323116 cf Talazazco."
ahat is your major?

”I'm a center I: :16 Economics Vocational radar."
Mat. is your father's occupation?

"cholfiaale lumbar dealer.”
Did your mother work after she was married?

"no.“

313 you move around much%

”.50 .0!

7.3.30 you have any brothers or sisters:

9.

10.

11.

”c brother fourteen and a brother sweaty-five who

works for my fume-er. "

how many ctudcnta were in your hi5h achool graduating
class?

”Seventeen.”

Can yci recaibcr some at the clotcca you bud before
you were twelve. .

"i can recumbcr several cotton arcaaaa...then a
wine Vulvet one with cracking (ago 112... two taffeta
dresses made «inn ruffles in tiers (blue and yellow)
(u5u 6)...l had scan 3 13:5 tht l were to school
that were princess atyle...& groan box coat (cgc 10),
a smart coat (353 9),arfl.c fitted coat tags 8)."
Acre cacao dresses ready finds:

'?36 cottons were mada at 5°““'"

1.2.

11..

15.

21..

Can you thins: er clanking; 21.2.: you disliked when you
we re yo arm:

"I oee.n't retriaqum‘ for sure; more could have been
some... 1 LlfiVt-‘Er iii-feud the fittud (Maud msgsose that.
was hecauae i temied to be cnwbby."

Did yqu eve-r wear your bro aware“ clothing:

"Very saléum...l'm not. fond of Loys' cloums.”
Lid yam ever dreaa up in your mother's clauses:

"uh, yes, 1 Lead quite: a spree of it...l dressed
in my :.e13-t.her'n am}- my aunts-5' all Ly mystzlf.”

Did. yau 1159 £252: 32'._._aaraces‘.

”I ramwr liked mean."

a... {lid ycu {seal about. yrmr flowing; in comyarimn
vim yam- schoolr'ates’?

"l alwaya felt on an equal level with them.”

At. kiwi. any dig}. you first. 1161; in L319 chaice (If your
clo mini; .

"i316 Vcn . "

At. what age: am you he: we curaplts'LE treefiom of chaice?

"about. -=..:11r:...en ."

Lid you ever want. to drags like your ...;lrl friends".

“Yuao”

1.159 cu. re «:33! :articular pursem tmt. you wanted to
cepyk

'._~..eve :21 a: my close girl friends and I made

dreams Limt were Nautical.”

23.

I‘d
\fs
0

27.

23.

\J‘e

rhea you were in yxar teens did boys have any in-
fluance upon your clothes.

"30."

Can yau remerhfir ysur first for £12

”Yaa, 1: ans barraca wizr little gaff slaevas and
a wide set-in belt...1 was fourtean and I more it to
the J-Kog in high aouool."
how ortea iii you Let a new formal;

"3. had three; 7.5.0:: 1 was in 1:13;: school and one a
year aince Luna.“

:0 ya. u$u$¢ié33 cquzea aizh éybclal occasionu.

"Yes, with dates anfl syaciul dances but act with
holigays euywoially. I do plan aheafl to wear cer-
tain things for sgecial occasions."

:Lfl you disagree with your rants ar arther about
clothes:

"33.”
pescrite acre of tie clothing you have nun tLat you
like very well.

”I have nine aaits...auoag than a white woal, two
black ones, and a bright green one....Two firurgy
black dre=asea...ona has 1051.; alaevaa am a drug-ed
skirt, tha aLhar has enp ulcevea with sagain trim
33d 8 bustle back."
as you prefer tailored, semi-tailored, “r .ressy
clothes:

"Breafiy clothes."

31.

32.

33.

3&-

\fl
’¢9
O

”I {cal 23:: r in t;ca...l lire L20 ; aces to Which
Z wear inch...l've alwaya had rune dracsy clonuee in
my murércdc...l lircfl than when 1 was aciae younz."
“hat aboat fipurLS clounca:

”I practically livc in aparta clothes in the
Suuiur...£huris. i'm not £00 fowl of slacks."
....at. do you "think: of 1.5.9 can 1001::

"I don‘t haw too mach ccmylainn except mbcut the
Wide“ at £50 nkirta. Vary mifie ahlrtu.aren't becom-
ing to may pzao;..le..."lf’;.e length doean't home-1' me...

I'd ribbur fiat 5&3 shaulicr pads {c out of style."

34w as ya; feel chant style changes?
"a percan can uaually go on with cast or her name
waWdrcbc cvcn though ctylns change from ycar Lo year...

this one has been mare 6raatic...1 suyfoso it's aoad
for Lu5inusfl peeyls."
Saw lung a0 you oxyaci something lifia a suit to last?
"IVS uafi a half years."
{3333 10:15, do yea 6th16€ 8-. minuzr ciré‘i't L0 1333'?
”five ycars...1 have a flaw fur ca:t...l crpcct it
to lzxiit JOIN-361‘."
'1: you ma :3 choice, 95-3 um ycu razmr nave lots of
mafierately yriced cloths: or a few eigensiye ones?
”5 tea good caca...aayonc can tell aunlity...l'd

rather do more with a row, intarcfiunring chum.”

53.

35. In LLLL extent 30 331 r333 fashicn 535321368 for
13633?
"I lOuK as them often...l’3 £333 of 63133.ny 033
desL min
36. unwre 6139 60 you get yuur 1:635
"store Limfowa, lfiaqhn‘6*u, LGd 3:3,:13;.”
37. Lhat do you look for LL33 you 331 act clot;333.
"LancLssq, auitat:ili y to my lgeifgnt 333 cc lor."
3‘23. Mat part. {3.088 price 31.13;:
"Hot too much...3rice Luuld nevcr $fi0p .3 from
buyimf so: LL13 1 11333 really mall...not unless
1:; meat 1:230 L239 1311131353.."

39. in you 1138 to snap urvund before bein33

"233, 131333330 and SLLtle Creek...3ometimaa 6313330.

I

33.31153 1'33; 1;; 30:33:31 3, {my in 13133133: :13 3. 3333?. mashing; ."

L0. 30 yea u3 a3: 11y 333p 31036?

"Us; 11y my LuLger goes L1 3 L3 or my girl friends."

kl. Do you have fiQhflOflU 3136 in mind wtrm 301003135 than?

6

"A SL1533:3‘~Q::.E: 3...? 2:.va3‘t‘:I'...mP QKCiliifigt'fi ClOL;Lefio..:¥0'Z‘O

‘r
9.1: 33;. 6 ELLE».

‘20 “re you riflrd LO fit?

”A littla...1 wear a size eleven...1t used to have

to be thfiréd in len3th.”
L3. :0 you plan ahaad for LLLpLing?
"You, I plannei far my $33tor 331L in February...

1 30 1333 term 31333133 far tLings 1133 coats...1 d0

as spur of the momenb buying, too.”

LL.

A9~

DO you fael Comgtateqt that yo; knsm What to buy
GCSGriiqg 30 ffifihimn?

‘1 any; W
.. vs. 0

pould you like to have mare mgxfiy :9 apefifl on clothes?

"33; WVCC""3311" "
In: 3.4 tel; cit-341:3 select. cloziges'.‘

"Yen, ; Like to...my girl fricade often as advice.”
33 you 34?? 1210511 9 in year var rir; 38 133:.yau aelflom
$0032

”I aelfiafi wear wool firesses...l tand no stick to
shirts and sweaters in the wintero..1 wnar auits as
cauLla tiaxn when I'm practice teaching...1 thought
«fiend grout that.”
“:6 there any 531033 ysa.don’b 1133?

";m.t fiepunis on their use...no:e in my grnsent

wnrfircbo E d-n't its.”

I:;?a y3u had campl rats on yo 2r clothes rscent 1y?

"sz, an my two black dresses anfl my white wool

:3 van like the kind at clo¥*es yam wear to schaol?
E33 that I'm wear-3a suite, I like the clatnea
1 year to ecnool."
to you feel embarrassed when you aren't dressed prop-
erly in an emergency?

"TL.3 selfom ha;pens...there hrve keen ti: on when

I've worn heels on a date, then we went bowling."

\.'~
N
o

u;
w
o

\n
U1
0

61.

Ca yum m 3. clothe 0'?
”I :rnzahly 3339 aixty-rive :ercent or my cleanea...

hr

3 was nine when I $Lhrte¢ to 50%...my matter 5939, but

£3

.31”. as much as} 1 3.0."
:a you like he untunfi run: 1033 Ln3t call for drus.;1m3
up?

""98, I re 11*] CC..."

533 d you feel fibout the L133 yo; apenfi huuhlng,
ironing and pressing;

”I don't. be_;ruzlgge it. Lc-...c:::zsn it mazes my clothes
:70 gm) fire-:3. their. 012433533. 611 on; era 1. o 3:13er of
ft." man "1.3-1 5. 1'6 .

"Yes, by lnuhinbe3t quality one egn probably tall
anoint: '3 3L.ni 31d of living if he watoLea 003313:-
a3ily. You can usu 1.3y tell as “a“ 1mg about a parson
“ha 13 drc33dd out Of glass...filobfies tell E3rfi ahaut
men Lara ‘4-uxan...trm my 3.3333,? wear cleaners."

Lo gnu th33x :fiople arm interefizinx because of clothes?

”3&3."

:9 fan ever 63:330 pa 319 01 239 b-sis of clot n3?

"'31n :Jo;nea of "y friend a ngve an affect on me...
I'm v»ry fond hf clothna, but they Wouldn't 331;! in
a final deciaion. Ly friends have {at to have more
than ju:t clothes.”
no 3'4 evar find 010* as ha my rim; or unou “f3r‘3ble?

”:50."

59. are you afraid of Cifififipi’fl'fi'fil?
"fiat. dag’euzis on the: parson éisagpmvlng...
usually not."
60. Law do you feel about wearing" a dress several days
in we ceasion':
"I never war the was: drone two days in a row."
61. amt. do yam wally 113333 to (20':
”i 113m 5:: cievote much at my free him to making
or designing c10‘3iaingg...:..y favorite aunzmr activity
18 Managuazimt um I an very mtarestad in my
flying; 1&33033...r;y family has a maneuJ like to
drive, too. I raceived a convertible for a gradda-
tion prawn-t. 1 3.1m to shop quine well. in a few
years I want: to (get. my master's 1.31 c103h1n3...1'm
going to try 3.336 rmm 01? education first. to sea

now 13011 i 1.13:5 1:, than 1’11 decide what to do.

Cements on the interview with Lisa A

3:133; 33's ans-new during; the interview inflicated
that. aim had gmun up {333313.15 many types or upgorbunities
wnicn could favor the (16116109530115 0: an intaresn in cloth-
1:13;. Pier tatizmr's comfortably 231.331 inc-om apparenLly
man it. passible for :33: and hear 3:303:33: to chaoao the types
of clothes they enjoyad and to 33230;: for 33333. in aeveral
cities. beverml ratarenoes to her moLhmr mhomad that they

shared tneir interest in clathing.

63.

It won quite actual-eat that 2.193 A had enjoyed
clothing as a child, for she easily fiescribed nine dif-
ferent outfits arm. she had worn before 23:10 was twelve.
In speaking; of her present. wardrobe she gave detailed
descriptions of both dreamy and tailored clothing; that.
she liked very will. The fact that sac men: into Jabcil
in both her past. my present wardrobes seemed to indicate
that aim was extremely conscious of her clothinguothat
clothing was ray-or taut.

kiss A also asmcia Led clothes with special
occasions not only in that. she planned ahead to wear
certain things. but aim in the way that she remembered
what. she had worn for dates or special canoes.

Her analysis of the "no-w look" indicated that.
one had given it some thong-1m; in trying to apply it to
her own figure. In speaking or style changes in general
she seemed to profur to follow tho general trends but
not. without. adopting them to her can figure, nee-’33, and
taste.

kiss A seemed to find a meflium or creative ex-
pression in designing; and making, many of her own olothea.
bier willingness to {Live much of nor him and energy to
DUIRg-‘j well drags-ed was anon-n mhmugh such activities an
ohop;.--im;, looking, at. store winfiows, residing; fashion maga-
zines, making; clones. and repairing 6.6m.

aiss A coaxed to be com‘ijoat that her clothes

62..

were ununily "right” for her in that aha had felt on an
aginl lavel mink her schoolmates, was not afraid of n1:-
apgrorni, and felt compatent that she knew what to buy
according; to fashion.

it is cayecialiy inportant to note that she had
very few limitations. Bar figure was easy to fit. nha
had enough money to npand, nheinnd the time and ability
to maize and design bar own clothes. uni aha land hem
allowed to choose her clam-ma at. an early age.

For nine 5, having nico looking clothing in prob-
ably an and in itself bccauso one would like to be con-
sidered one of the nectar firesaed in her group. :he ud-
micted that 3210 nged otmrs by their clowns inasmuch
as ”quality tells her or weir standards of living."
fill of these responses during the interview seamed Lo 06-
incida with tan nigh tonal acorn in the inaereat in

clothing questionnaire.

 

3* A O 8
Score on questionnaire 122 (highest totnl)
Height 65 inches
neight 115 pounds
Ago 23 years
inmplo Group oorority Alumnae

1:15;. score in consistsnt. wi an the following, tacmra

related to him interest scores in clothing queation-

nairo:

65.

Young

College educated

fine no ch lid reo

brought up in on urban environmwnt

a member or several organizations

since r33. 3 exoresaod a deairo for a coke, the
interview took place in toe lost booth in a local restau-
rant. ire. 3 coaxed quite at ease as if one had tho
situation under control. In apnearnoce one was an attrac-
tive, boll-prOportioood, brown-eyed, red-heed who looked
well in nor aqua and white striped, semi-tailored‘uool
dress. throughout the interview she remained extremely
enthusiastic end eager to talk about clothing. In many
instances she contributed unsolicited information con-
cerning her feelings toward clothing.

The questions more asked in this order:

1. 2. h. 5. 6. 9. 7. 3. 13. ll. 12. 13. 1h. 17.
15. lo. l8. 19. 25, 20. 21. 22, 23, 2h. 26. 27. 2B. 29,
32. 3h. 37. 35. 36. 30. 33. 39. L1. £7. £3. £9. 31. 50.
5h. 53. 52. 550 55. 510 52¢ 53: 53: 55: 59: 55: ‘6! 60°
Although the conversation during the interview seemed to
bring up questions in toie particular pattern, the inter-
viewer felt that there has no particular disadvantage in

caring the questions out or their intended order.

Interview---urs. B
1. floors were 394 torn?
”30319 it o”

2. onore have you lived most of your life?

3.

A.

5.

6.

66.

”fienrborn.‘
no you work?

"Yes, I'm a textile research workfir in the Tax-
tile, Clotnin; and Related hrt fieparnment.
anat is your ratnar’a occupation?

"Evan of the school of Engineering at lflurenca
Tech in Betroit."
Did your 5015:: work cutaida the name?

”1" H
L1 O

235:! you move aroma: with?

1
"do.”

5

7.8.30 you havo any brothera 0r sisters?

9.

10.

"Two sisters...both graduated {rum the University
of Eichignn...&ne angered in phyaics and has a Job
in a lab...tha other majored in chemistry and works
in a lab. can in twonty-fiva and is married, the
(fider is twenty-one.”
Row many students were in your higa school graduating
class?
"Tao hundred-titty."
“has thinking about clothing can you ranembar scan
or the clothing that you had before you were twelve?
"when I was six, 1 had a silk pongea (ban) that
was amockcd from.a plain yoke...a yellow datted Swiss.
circular out (age 5) a plain brawn chinchilla cloth
coat (age 3)...a light groan tweud cone with a cape

(age 8)... a Carl: brown coat. with: a fur collar (ago

ll.

1}.

lb.

10)... a purplo cotton pleated ores: (ago 7)...
pink novelty weave print, wlih coon places in the
material, that 1 wora to the world's fair in Chicago
(age 8) (l novor mot new oloLnoa for holidays...l
got Lham.when my mother had time to-onke them or the
aoney’to buy them). A dark brown.crepe made over
from mozher's old one...l liked it (ago 8). A whito
velvot Jacket wita pearl buttons when I was nine that
1 Just. loved, than 1 liked a dress that was buttonod
down one side...l'vo forgotten the color (ago 6}...
$.6ka I was seven, 1 Izod green ski pants (I wore long;
winoor unierwoar until 1,50% the ski gonna)... I
wore groan very often. oy olfier oisters wore rod
and my younger oistor wore blue. fhoso were our
otor colors.”
Jere your clothes ready-mode?

"aoohar moon moon of them...l can‘t remember my
flrut reafiy-mudo areas.”
Can you think of ony clothing that you.dillikad when
you were younger}-

"Eo, Lnere might have been some but 1 can't ro-
member Loom."
aid you ever wear your sistera' clothing;

"no, I think that we were almost too clooo Lo-
gebhor to hand flown clothing."

31d you.evor uaar*boys' olooneat

15.

19.

23.

68.

"EU, I didn't play with boys very often.”

Bid you evor firoao 33 13 your gothor'o c 022 mg?
"cocooion311y in ocue real oli clot hin;:,...wa more
often used her face croan...i often pl.yoi yogcr dolls
mid: 123:; siozoro when we, weren't fiijztim... .o tong.“ t

about alooot everything."
Lia 301 iii. guoguerade"?

"Ac Juot'Woat on Zolloweon.”
Low did yo; foal about your clothing in com3urison
with tat o: otficrs":

'I we: :5 dross J as nice or nicer than :wst of my
ocuoolxates...l mad as many clothes on the rest...
l didn't'want to dresg 91:.1ctly 11? e tn 3, but i didn't
want to drosss too di.rtorcn tly.“
at that 338 did yo on firat help in your choice of
clothing?

"About; ten. I 5"L'10335000bflt 1 Wm tr 8110" #213135; ‘1th

.

gothor even before that. 2 cool: picks we tain things

all by myself before 1 We a twelve....-.hon I we: a a
oinior in hi3h school I could buy everylhing, oven
iu3urtant an logo like coats and shoes. My oiotora
didn't want new Ola-21188 as often on 1 did.”
guy?

91 3ueas they weren't interested in them."
Did you like to dress like your girl friends?

"fie!"

h)
:5

23.

21..

25.

. (3").

:as Umm my pubic-1131‘ person that. you wisiwd to
capyT

”I new: 00313:: 1: yo 1:. ."

.1. this 51.3.51: did L'ys have any influence on yaur
clothea‘;

'51 tried. t..;.- please Jack to a certain extent, but
he wasn't; 1.3:.» 1:3 rd to please either before or after
2:.5r1‘1533...l take him 1:10:13 mopping; 9.1 th :10 new
ea ecially fur 1.21523: 1.5- "at (expensive) purcfmeen.“

Can you rmczzber year first formal:-

“1’63, 5 11331:. blue one that. was very girlish...

I only more it once b00fid£3 I fiian't like it...I

1:21:93 it. rm‘melr at I decided it was too minim...
ot'mrs at the dance ware more eozahisticated but 805':
mare 52451. as (:2 11518.11."

110:: or tea did you 301:. a new rental?

"Lne for every .cmer formal damnal only had two
new one: daring the manul usually have two a year.”
230 you associate clothes with special occaaiona?

":10, not; particularly...l associa to them uith
seasons, florlccif'fififi I reg-umber things that happen to
me in the clothes 1 wear.”

Bid you ever have disagree-1mm wit :1 your 1‘s: ~ 1:132: or
1:10th r in: 1.1:) ‘11.; clo the a"?
"1'10, 1 could usmlly in we 3:21:51. .1 want. ad 02160;) t. I

couldn't have as may as I wanted. Ly sisters dién'c

27.

23.

NO
(I
0

3‘3.

31.

70.

want as many as l fiid...they just didn't care. They
can a little but not much.”

Thinking of your clothing. now, describe some that you
11%! capacially well.

”A navy blue 3001 dress (three years old)...?no
one I bars on (an aqua and white'wool) because it's
comfortable. fly new evening blouse (a striped satin)
...a short navy Jacket, a raincoat I made last week
(gréon!...my green purae and alligator shoes...my
five new hate 1 made in millinery clasa.“

Lo you prefer tailored. semi-tailored, or dressy
clothes?

"semi-tailored, not too firesqy."
what about sports clowns?

”I don't like slacks because i'm.not comfortable
in tham...1\li&s smarts even though I don't look too
well in them...l like sporty'dreaaea."
fihnt d0 you think of the new look:

”Certain things about it are 3160...! person has
to adapt narsol: to it before an. buys too many
things man won't. last. as long an her finances re-
quire their. to. I have to make aura that certain

stylus are suited to my figure."
Eon do you teal about style ckmngas;

"It's nice ta have a gradual change but hard Lo

have a terrific one like unis one it you can't

afford it.”

36.

37-

L1.

71.

Eva 1013 lo yud eigect Bq;¢;niug 1158 a Luit to 1&8t

”Lhol: tLree years."

li.‘ you Lad a choice, "maid 51ml l‘gt.}.’.¢i'r mve 101.3 of
Kwdarutely pricel cloLLiL5 or n Ina very ; Inca ones?
”a raw kgud c1;s...l '1 still leak AiCG all tna

tine inshead cf Jlnt laaxing £13 lfw 4y nice.”
TO‘LLIE «fluent do ygu re .1 iILLiaa..L 'mlenes for
153333

”1 read all txat l can...ri LL new i nave an

urtunit y to read than vita n."
fibers else do "01 Lat {04? lieus

”Levies, Laws; agar 313 (l luck at tnem Vary close-
ly), I notice RLSC atggr gccple are weari&;...;eowle
who look as if Ltey are stylishly dressed."

““1“, do you lack for Islam yum are Belectin cleanest.

”Ctyle, qz:..ll y, tit, fiber cgnaant, color,
construction.n;a' fries.”

Lnat yart does price ;lay in juur cloice of clan 1115.

"I am definitely lifllbcd in bus amount I can grand."

30 y: A ll? e to shop arqamfi befura bl yi LI”

”1 general yaa, sums £31355 1: is foolish ta snap
around for, if you see EOLGthiflfi LL}: aatisfiea your
needs and ileua you miLLL as well bay it...l usually

mop Irounl for lAportnLt itegs like coats and shoes.”
90 you have someone else in mind when selecting

clothes?

L2.

[#30

kt.

L7.

4"
Ci?
0

"If iAQSUiAili...IlU usually (1.0638 with 1,33.
:0 you.hard t: fit?

”1.."
"#19 0

9t . ; . ‘ . .H ,9. _ l‘: r 1 r l ‘ .1 .35
"IO .JKJQ i‘an Cfilsphii rv 1‘ hisv't'yLHéJ.

«IV!

as, I can aal LLy‘IL:It I really need."
.lio y34 erl cc;;'t Lust ILLL yol Lucw fih¢$ to buy

accoraL-I; to Hausa: -

'9" .'
*l‘s.

"£3113 yLu like to have were Laney t3 sgeqd on clothes?

"Yer-,2, I -zl‘a‘aya ave.”

:0 yau help USLIrs select clatLes‘

‘\

"tot VII? cf:en...lt always hurts t0 860 nozeone
fini LCIILL1L5 33;: is 343% girfwct for hcr than 8L3
buys schtLin; clam."

:0 you have a y clazhea in y: ' present warérc be
that yawn Lear nary LI. 30;.

"1 went throuwn my wardrche to Lea if there were
L1=in53 * iii n’t I:ear...l 5Lve allt Le thin 55 that
WBIO shabby or out or style to the salvation nrmy.
A lot at them aero £30 enort or 18561. It I were
Just hewging ncuse inater 4d of working. 1 weal: have
worn 803m: of tho-1:1."
are thare any colors that you aon': like:

"lnéividJally, no. it's what is used with the
golur LLIL éetermines wHILflér 0r nua I 1133 it. I
don't wear red or black very often. 1 don't wear

bri5nt colors often because at my hair.”

52..

53-

52..

55-

56.

73.

{have you Lari any 001154115..an on your clgmes lately?

"L11 my navy blue dross and navy cm 1;."

L0 yum like: 1.1.1:: him} Uf (1103.168 you: war to wark?

”26$."

1):) gnu reel cabarrassod 12mm your clothes aren't.
right.)

"1'33, 1113:. ...,Ltuxxiuy man 1 was clawing Emu-Le a
friend walnut: laud felt. terrible tab-(1.11. the my l
was circa-sud."

120 you an 31:9 clofims'z

"l 111.11%.8 Last of my fiz'n;s...l male! who all of
them 11' 1 1nd tin-.8."

:30 yea 113:0 to Latent} fuzxcnionss that. call far drawing
up:

“i like to 'drcss up' several tines a week.”

Zion do you £805.11 about the tit-.16 you agent} washing,
ironing and greasing;

”Time is a drain when l'm working. 'LtLer than.
that. 1 don't mind."

:10 yJu feel that. clothing; tells: mixers the kind of
person you are:

"Yes. a neat :Leticuloas pets-40:1 shims character...
mm away one .511011-‘3 x110 character bruit. by the way
91.9.- Imars rm:- 0101:2213."
if 3'“ more», to any that. a :43er is latex-easing look-

ing, how much of that. statement. would be based on

clocking:

”it would be based on clotfling booaasa you never
soc a dull; 'druop' hearing interesting clothes.
it’s as much boa you wear clothes as anythin5. You
8110qu near tliiflk 3311121 on fill."
ho you.Iiui clothing Lamperio5 or uncomfortable:

"only slacks."
uro yoq.o£raid of disaoIrovalg

"Lo, boouuoe I know as much about clonhea as any-
one ILL would Lalo unaiui remarks about clothin5."
Ina, do yoJ really like Lo £01

"Luzortoin, ploy golf, go Lo lecnoros, concerts,
umi snows, 9111;; briiigo, garden. bowl, wokmnd fix
Lao house. i liae to do most or these thinfla with

Ly Lusbono."

CoLlenLo on the interview with zrs. B.

Coo or the outstanfiiog;roatures of Ira. B's

interview was her remarkable ability to recall twelve

or rore garments one had worn as a child, sons of than

when she was only five and six years old. In most in-

otoncea one not only reaombored the color and style but

also the fabric of which they were mode. fine fact that

she Logan maxia5 selecaions at toe 559 of Lon enowed

that one aLLacLed great importance to clatoea and de-

rived pleas-Ire from them at. an oarly I150.

Lrs.'a. score; to £133 a way of varying and en-
laraing ucr life through cl-tzing as evidenced by tho
fact that 53c liked to ”drcsc up" acvcrcl times a week
and byr or at thuoiuctlc descriptiona of the five garments
and five tats {onion she to: mode for hercclr) in her
present wardrobe. Her catnuciacn ceased to inflicata that
che not only enjoyed raking the: but aha enjoyed wearing
them and looking at the: as well.

one showed some emotional attachments to clothes
in our likes and dislikes. The spoke of a white velvet
Jacket‘witn gourl bl ttono ttat she ”Just loved.” She
also atatcd tag "30::ctimos i remember things that nap pen
to me in the clothes I wear.”

ttoat or m:- rclacima..iys «ii tn clothing, ceased
to be on a geraonal oasis rather than on a social one.
Nor oisters had markedly different interacts so that
clothing did not scan to bc a bocdb attecn than. Unlike
A who traded clothes wit: her author, ch. 3. did not
trnfic clothing uith her sisters or her mother. Appar'

tly aha felt tact charactcr or dress was inportant and

that oer can gcr son-i11t3' was profi acted tnrou_ ;n clothing
in that one was discpgointcd in and soon discarded her
first childish fortal. ~ltigouz.h sue sen ed calf-confident
in oer choice or clothiag when sue said one was not afraid
or disapproval because she would know as much about clothes
as the person disc? roving, size had been a: ntarrcascd when

cau;ht in her ”house cleaining" clothes.

76.

Several time

(I)

she expressed the feeling that she
would like to have more time and money to spend on clothes.
Since her easy to fit figure and her skill in making
clothes were not as limiting as her time and money, her
figure and her skill might have had close relationship to
her interest in clothing.

Her remarks about the "new look" indicated that

she had analyzed it in terms of her own figure and income.

She also had taken her own personal coloring and person-
ality into consideration in regard to the color and types
of clothes she could wear.

Besideswanting to be considered one of the best
dressed in her group she was very much aware of the
clothes of others. She admitted that she did not like
to help her girl friends select clothing inasmuch as she
felt badly when they chose clothing that was, in her
opinion, not right for them. She felt justified in Judg-
ing character traits by the way people wore clothes. In
her own words, "It's how you wear clothes that countsL--

you should wear them with an air."

MISS 9
Score on questionnaire 105 (high)
Height 68 inches
Weight ' 155 pounds
Age 22 years

Sample Group Home Economics seniors

77.

High score is consistent with the following factors re-
lated to high interest scores in clouhing questionnaire:

Yemg

Single

College educated

A member of several organizations

The interview took place in a faculty member's
office in the Home Economics building. The interviewer's
first impression of Miss C was that she seened to be re-
served and retiring, but a few minutes of conversation
revealed a likeable personality and a delightful sense
of humor. She wore a skirt and blouse under a tailored
grey coat that looked well with her blond hair, fair skin
and blue eyes.

Although Miss C was substantially built, she
was tall enough to carry her weight well. As the inter-

view progressed hiss C appeared to be intensely interested

in the questionnaire and in talking about clothing.

Interview - hiss C

1. share were you born?
"Hichland , sicnigand.’

2. Have you Spent most of your life there?
"Yes."

3. that is your major field?
"Vocational Home Economics.”

A. 'n'hat is your father's occupe tion‘.

"dairy farmer."

5.

7).

Sid your anther wcrk outside the hens after she was
married?

”She last five years she has been teaching school."

7-3-30 YOJ have any brothers or sisters?

9.

10.

11.

"the brother sixteen."
how many students were in your graduating class in
111531 9030013

”Tmenty-six, but that was a war year, a lot of
the boys had enlisted.“

Can you remember sons ef the dresses or costs you had
before you were twelve?

"than i was two or'three 1 had an expensive chiffon
bonnet that was cran;e with creme lining...of course,
maybe I remember seeing it later...l had a navy blue
dress with shite figure (age 9)... a brown and White
dosted dress than, too (both came from.my aunt). I
had a starched dinity dress that I hated to wear on
a hat day (age 13)... a dark green dress with orange
and white figures...it was made-over...with it I wore
a cellsphane belt which ny girl friend ends for ml...
5 green winter coat with a mouton,ccllar...it tied
under the chin.with ties that had fur balls on the
ends of them...i liked it Very much (age 11).”

Did your anther ems?

”Lather made quite a few of my clothes."

Can you think of any clothing you disliked when you

were young?

1h.

15.

16.

17.

7‘).

when l eac eleven 1 cede some dresses in L-Ei Club
that I didn‘t like after I had mde them. tea was a
white cotton with yinx md green flowers trade with
cape sleeves; I wanted fireen battens on it...my mother
said they should be pink or white... I put on tne
green case, then didn't like it. She other was e
blue urgency sack areas with a wide each. I hated
it... 1 had no business making; that style in organiy."
Bid you ever wear tcys' clotnce‘:

"sever."
Sid you over dress up in your rattan": clothes?

"all the time... it was my favorite peat ime . iiy
mother had a box full of dresses she led more before
etc mus mrried. Cue was a black satin. another a
blue gear-{gotta with beadim...tnere were asbmiccred
petticwte, eh ite dreueec, and e velour net.”

Did you like Leaquerades‘:

”I difin't go to many, except those we had at
school."
iiow did you feel about your clothes in comparison
with your school mates":

”1 was dreamed better in the co entry school...
in town I wiehcd 1 had had were variety."
at that age did you first help in the selection or
your clotheel

”I (guess 1 was always elem; and red acme thing. to

20.

A)
1'0

23.

25.

27.

33.

say about it... 1 can anly renalber sacs wnan Lather
brought. something nuns mm. 1 infin't seen."
ihan did you have complete freedom af choice;
”gEEfl 1 was abaut a Junior in high actual."
Difi you want to drags like your girl friends?

"I newer wanted things exactly lika the oihera."
aid boys have any influence an your clothes whén you
were in yam: teens?

“Rob very much."

Can you rexanbar your first rcrmali
“A blue chiffon.uicn a full skirt and fitted top...
I likad to swing around in the full skirt.”
Rich often did yuu. fist a new formal?
"l've bad about rive...I made my first one over...
I dyed it black and pub ruffles around Lne top."
220 you associate clothes with special occasions?

”I more navy slacks on Junior-genie: exit day...

1 had such a good time. 1 had a wine taffeta gathered
at the hustling that l.wore far Chriatnasas and ifianks-
giviaga... we bought it in mollaad, Licnigan."

Did you ever have diuagroemunts with your father or
mother about ubiflas'.‘

”I think so, but manning too serious. I usually
got what i wantofl, but we compromised on some big
articles."

Can you describe some or the 010333: yen have now

that you like very well:

29.

30-

31.

32.

33-

81.

"I like tailored things... a green gabardine skirt
with.s box pleat and a three-paneled back...a tailored
white blouse with elbow length sleeves... I like long
skirts... a rose wool I made in school that is rather
tailored with a high Chinese collar, three-quarter
length sleeves, and a pleat in the skirt. I don't
like all the things I make... when I was little I
wanted to be a dress designer and I would amuse my-
self on my way home from.school thinking or all the
combinations of color and line I could use. I sort
or grew out or that... in fact, I don't do too well
in design at school."

What about sports clothes?

”I have hardly any now... I'm making a beach robe...
I have an unimportant pair or twill slacks."

What do you.think of the new look?

"I like it... the long skirts, the Gibson Girl
look, and dark stockings. I can't wear things that

Vere very full.”

How do you feel about style changes?

"This last one was radical... I don't really care
if my clothes are high style or not... I have to be
practical.”

How long do you expect a suit to last you?

"Three or four years."

How long do you eXpect a winter coat to last you?

35.

36.

37.

39.

50.

#2.

if) a? 0

"Three years."

If you had a choice, would you rather have a lot of
moderately priced clothes or a few expensive“

”I'd like a raw exp naive ones... they look nicer
for a longer tine."

To what extent do you read fashion magazines for
ideas?

“Hot rerulsrly."

Where else do you get your ideas?

”I read 'sds' in the papers all the time. I watch
people and lock in the stores.”
that do you look for when you are snapping?

”I want to have a smart tailored look... nothing
fancy, but either smooth. straight lines or softly
curved ones.I
that part does price play in your choice or clothes?

”I'm quite a bargain hunter... my roommate con-
vinced as or that."

Do you shop around before buying?

”always.”

330 you shop alone?

"I like to shoe alone because I like to travel
test between places... I do like seasons else's opin-
ion when I make a final decision.”
are you hard to {it}

”not particubarly... i wear a fifteen or sixteen.”

83.

L3. Do You plan shouJ for nhop;iflji
"Yes, that is one of r: troubloz... i have a too
definite idea in Lind, then often i can't find it."
#5. scald you like to have more money to spend on clothes?
"Yes, n lot."
L6. Bo you help others select clothes?

”Jurdly at all."

A7. Do you have any clothes in your present wardrobe that
cu an den sear?

"suite a fee... a lot or them are too shall... I
gained'a lot or weight. none I Just don't feel right
in.”

L3. Are there any'colors that you don't like?

”Yellow and tan... mostly because of my coloring."
(The writer also relt that her blond coloring would
be node nondescript against these colors}. "I like
grey."

50. Lo you like the kind or clothes you wear to school?

"I guess so; it has been a little different during
hy practice teaching, but I liked the change.”

51. Do you ever feel embarrassed than you aren’t dressed
right“:

”The sex and stockings business is quite a problem."

52. Do you see:
”Yes, but sometimes I don't like the things I make.”
53. Do you like to stt*nd functions that cell for dressing

up 1'

"I lika

C“

o flross up, but I'o not fond of teas.
3013a to plays ond to one aisle loll in Lotroit urn
8?£.::;?1;4.122*3 of fire-o3 up occoo'i (3:13 which 3. like.”

)L- How Go you feel about too Lioo you cocoa washing,
ironing, and grossing?

"I don't enjoy it... I get too tiroa... I liko
to iron but it takes mo a long time to get thinia
the way I want them."

55. So you tool that clothes tell othora the kind or per-
son you ore?

"A girl who is wonderful that I know never spends
time on her clothes. Clothes give me a definite
opinion about 960916... I think that girl is slappy.
ihoro is a person on one star: I wouifi like Lo be
like... one is tiny, looks cloon and hos a wide
varicty or clothes."

57. Did you over choooo peeple on the basis or clothes?

“I gucao nos; a lot of my trionos aron't well

dressed.”

\n
u;
I

no you ever find clothing hampering or uncom.ortable?
"I uouolly don't wear them; if I do. I fix them.“
59. Are you.afroid or disaporovol?
"Yea, opinions of otzors make a lot or difference.“
60. Bow do you feel about wearing,tho cam dress soveral
days in succession?

"i don't like to; I feel kind or aeosy."

85.

61. what are svvu cf thn things ycu really like to do?

""73128 lfit-t’firflooo I‘m-‘3

i ncvwla, biogrenhias, and
history... 8135 in Church choirs... play the piano...
to cock and sea... to so to maviea... to fiance...

I 1139 very few sperts. 23*t 13 ane area I dan't

OHJQYO”

Analytical Comments on laterview myth lias C

h1:s C's ability no recall so clearly nu colors
and textures v! mxny or tns clonnes she more even beraro
the: 353 of eleven inaicatad that. bar intereat 1n and
awuronaaa or clothing began early in her life. Linked
with Lac: fiuacription r: men gammt was some aawckation
which ravaxlud a like. a hate, a disappointment, or
upgreciation far a air: receivai. a further evifionce of
this early internst was tna nature or hflr {avarite pastlnb.
dressing up in her masher's old clothes, which she must
have aéglred vary :uch to hava remamberod them.so wall.
apparently from Ler earliaat reeolleations nar parents
must huVO reapectad her choices in clothing since she
could think or only 030 Lige %h&n her masher brought
scanning: hem that she led mot seen. 2:8: aspiring; to be
a dress designer and finaing pleasura in planning calora
and lines for the clot-Lea aim uoulfl mine: bull acmewing
of the pert-this intorewa playea in her childfiuod.

some restraints on Lanna first asp ationa may

83.

hat. bcaa :hc necessity for «canary in her clothes, some
admitted fimily Eisafircaucqsc lctcr on in the chalcec of
the 112:.‘3rtfint ire-rm 33' her marfirafztc, her E's-€112"; of too,
little variety in her clctnin: wficn she attenied tcwn
shoal.aftcr having enjoyed being the best drcaccd in
country cchocl, and a raw disappointments in her caving
results when a mcmbcr or her b-H Club.

In mcvcral respcnaes tncro is a hinting of some
frustration caused by‘tcina uncbla to hriflga the gap be-
tcaen her apparently high standards and her incbility to
achieve thom.ca shown by hcr dissatisfaction with her
ironing technique, her early sewing failures, her acknow-
lcdgmcnt that she didn't "do too well in design at school
(collcgc)". Her definite excression cf haw cba wants
to urgent "a smart tailored lcok, ncthing fancy but
smooth-" seems to speak of en eagerness for high achieve-
ment in personal ngpccrance that aha fcalc shc has not
yet reached ta hcr satisfaction because she still acknow-
ledges neertninty in Buying ”oyinlcna of other: mako a
lot of difference" and again-- ”I like BOfiBOfiG alsc'a
opinion when I make a $1231 decision." llbnouah fine holds
hi3: clothing tanflarda far harsclf. she is quite unwilling
to Judge her friends on Such standards, and in this re-
spcct she is in contract to Basca A and 3.

many qacacions brought out a fairly high flagrae
of clothes conceiousncsa, such as once in describing her

present warfirobc. assccicting clothes with occcaions,

87.

"fooling gator" if one vnars tho zone drone caverul any.
in zuccocoion, iv: no: pleasure in her first forzal, "I
liked in snir around in a full EPirt.”

fin: nillinfinnxu to hint for bargains and to snap
cround Lororo buyin , tor continuin: to now and to make
over croones, Lzr nooroh for liens by rcading;oda, watching
people, n33 lookiné in ntoroo all cipresa in tarmc of time,
cnnrgybnnc thouxnc investmentc a continuing interest in
clothing.

in comraring these throa high scoring pooplc, it
is interactin? to note that Miss C gave the imprescion of
being concornoé about having her clonhcc measure up to
cartain stiifinrfis one winhofl to attain whereas Risa a
and Era. 3 showed more Ralf-antiofoction with their cloth-
in; choice: not cnoir ability to cosijn and make whatever

t 18y lflyfl'd .

V '

L"

.
k:

_ .0

-. " \
' a
. .

score on questionnaire 93 (high)
Knight 62E inanea
weight 110 poumis

age (20"24) W31"
canola Group ézfirt&u oi?“5

High score is not consistent oitn the following factors
related to low inucreac score in clotnin; questionnaire:

narried

Sac a child _

Living on an income undcr :1500

nitnoot formal education beyond high c‘nool

q
'5'.

W“.

.49 intervi-uer touni firs. Q tinienin: a coffee
cake in the kitchen of an? cf the :rcfabricated houses for
college veterans. For pleasant Frneting “ma given in a
soft voice and a Chfirfiifi? 33110 11 tied up her whole race.
uhe was sleafier, but mall preportioned, and had an inter-
mediate type of colaring. fireaaed in a denim flhirt, tan
army pants, and a white scarf that tied up hgr hair, firs.
D was entirely unselfcanacioun; in tact, aha seamed well
adjusted to hfir living canditionn. In a manner which in-
dicatad that she mjuyfid alsczmaing, 0103193, she gave

well definmd aginicna about the types sna preferred.

Interview - ira. D

1. finero were ymu.born?
”ianiatiquo."
2. Havo yam lived there {$0513 of ycmr life?
"Yes.”
3. 30 you work?
”yarn time... two afturnuoas a weak in be college
Eoultry Segartnaut doing clerical work."
L. What was yaur father's occugationfi
"Grocer... retired new."

Did your 33.nar wurk sutsifio the haze after she was

\A
o

marriaét
r
”320 0"

7.5.30 you have any bruLhera or sisters.

”a married sister who 13 a secretary (age 25).”

 

9.

11.

{‘v
\‘
.

Do you have any asilfircn?

”Jahnny is 1? nouths 51d."
Now many students were in your graduating class in
1113.531 fichflol';

”Ono-hundred zen.”
Can you rerzombsr 3033!: cf the dresses and coats you
had hetero you were twelve?

”Eotncr nade a lot or my clothes... at six I had
a red-wool two-piece Jersey... the skirt was set on
to a little waist to hold it. up and it had navy but-
tons. when I was six or seven I had a blue coat or
heavy raterial... I can't name the fabric. fly alater
and I had some:iresaea alike... I ha& a tan ona
tri ted in wine; she hal a mine one trimmed in ten...
They were sca110p6d down the front. ne were danim
shorts and ahirts that matchad in the gunmar. In
the eighth grade I had a grey skirt and a Jacket of
red, black, and grey anat went with is. anon us were
nmull w» wore snow suits in the nintur."
21cm Era/my clothes am your rather make for "on?

”lather made a lot 'til we'were in the sixth grada.
I liked to (13393.3 like my Siistear. .. I don't. £11m if
she {11¢} or not."
DLd you dislike any or your clothes when yau were
young?

"no, author let me decide what I wgntnfl."

13.

13.

19.

23.

22.

Bid you ever wear your sister's ClOthifif”

"flavor. Fhe was eleys biggor than 1.”
Bid you ever wear bays' clothing”

”fie wore overalls with bibs... 1 Juan wonzcfl to
wear the pants without the bib, but Lather noulfln't
let me because I coulin's chp the pants up.”
via you dress up in your mother‘s clonhaa?

”Yea, all the timfiooo that's Wfifire I had 33.33% of
my run. as had a large trunk filled with things my
mother and my aunts gave no. Ly sister never piaycd
with me... she read and I played. {ha played the
piano and i didn't... we still don‘t do the some
things. I played with a cousin three years younger
when 1 Groaned up in kosher's clothes."

At what are did you first holy in tho choice of clothes?

”I was young; probably eight or ten.”

At what ago did you have oomnleto freedom or choice?

”Eben I was thirteen or fourteen, 1 guons. I used
to buy something and encrga it. oomotimes I would
have tho clerk put a dress away until my mophor could
see it.”

30 you want to dross 11kg your girl friends?

"So. I did wono a tan raincoat because evoryono

3130 had films, but. I novor wanted the ammo firemen

or 14119043..
in your ‘toonu did boys have any influence on your

clothoa?

23.

25.

26.

27.

91.

"2:03, J. 3233' a.-~.;1:.ssn; 4.3125162; ice-:1 diffs rent be-
cause the 5;,3 1:4 -91 3L Jud Lhcu. 1L3; really
éidn't lauzh at me, 1 Jdfiia. I usqally 39.008k1rt8
and sweater.... Lh~y were accc table."

:30 YC-‘d l‘éflftrzllfle‘ you first filt‘fnl'.“

"fly aenicr prox...
lace top and a net skirt. g3 9:: er buugnt 1: for
me. I ha a a whit. r9. Ltle .;:..1r11:‘~.3 dress 311.2. pdff
sleeves to waar when I wga a J Luiur, bat Jim ; “at
sick and we 0031.3'3 50."

Do you.aasoch3te 610L263 with 3330111 occgdiduai

”Yes, :10 first dr&:33 3:23 Jim.buu h: :a was a
brown coaton Liz-.15 1‘ 31* 30wa new: 31.3 from, 3.1.213 big;
buttons. Ha baa ht ma a suit fer our firBL medfiing
anniveruary... it's kind of sexy... 13 has a tight
skirt 6113 up tne frcaL. it's a dressy suit... 1
don't wear a blouse wiLh it. 1 was married in a
black dress... Jifi.h&5 only a tnizty-day leave."
21% you ever have disagreements 3123 your mchuer or
father about clothus?

"no, Kosher and I like LAB Sauu things. LuLhar
nl*~.3;!3 1-3t us den oxr can Jmfg3en: abaut clothas.”
utificfi Th3 SONS Cf t'l‘! C10 3.98 3T0! usiVS 21)“? unit. you
like well.

”A navy 2'3d wr--1ta Luill 5415. 1 flat in at Jake's
to as name in ?nunka;Lv13;. 1 Ilka a 1133? rose

blouae with long sleeves and pearl buttons. and a

28.

30.

31.

\

3
I
n)

. . J ‘1 ,‘ ...._ . 3.3....21,’ ~,1
-.~{ L L‘¥!:'~‘.rzbcn ‘ ‘SA‘y'-.J‘Js‘-~-L‘l.£: S: 13.9;

. x ‘4. ‘ .4 .. 1.3 _- a“ , is”. ,. . ’ ‘0 1 ',.L 3.‘ .. .V9
in 45': E, 3";1 ' Lu J... r. 1.1.; L3L1.11ro A. ..L.‘.L.:«-‘ talk: hJLU
V', ‘ ‘t ‘1. 1‘ Q -.. ‘ ’,

Q11. . v.1 .. 7- o
r'} o..'-‘- ‘wh .1», _. 9‘ 5‘ * ' fl. - ' 45 w, -.. " -"n ’ ’ a, _‘_a a. ‘ .. -’- .- '9'.
" O 4.;"""1 ...“ '37 v- ‘- :- t.4..$.-_~..“,l.. . ‘- {3-.i-n kL-LLJ.)“ ..., ’53.: ( r ‘5')..5J'

" ' -.,.;... | ‘ ‘ V ’1'. 9‘ " .-0. \,~ J 3 14‘ 1 \ \
. $5....1’tfiziiuruwooo J. (10.1, b (a) (1.1333. :1 ,4...CL13 to

:" fl“ ‘; A‘ A‘. ”
trig-QI‘ '- 13:13 \r-‘n ::A a.

'9‘ 3- t .~ . 4‘ --

3-: 312': E 2:10 1.. ‘1. .. 33‘ £5”. '16 156' :3 'o
a? 3.9 ~3 -0 43. L. M” o.. 11*! - ’LJ

1 11?? 313-3 £3.1crc1 Sau33b L1L1 n4 ;;Lava and

gave"). I

bJ

a {33:13 3:21:23 to \«331‘ 11.23:: than {chart {-7.

9143': 5:114:25 ML I fitfli'i 11m Mew... :"2-“5’19 it's be-

cause Jim fion5n't like they; he 3 3L8 a mormn Lo look

1 km a 30333.”

Jhnt éo 333 think of Liv nuw lath?
”I lit? it 1! it 13 raiaratc. I COA'L liiu ex-

.ile"~-' an -'3 ‘ F.‘ 3* F H h" 3" W" ‘ $1.1 .“a-"2H ‘3 "w'b
§-.‘. \Jr. (? £541.}.J-e “1‘11 .w1m ‘3 O A. Joflniih’ 3,;‘ L O."§&U‘-O._~.'3A 1:1

55,313, or

3

maybe 11': £313: 1’s: ”Lat; LL: 32:1 to tame.”

373w 59 3311 £391 (fixult Shjlfl 214;;03.
1 31:3 atylea 33211 $333 3L0 sung far a few

33:1: :3... i. (Isn't have 21:323.! (magi; Lo 1;; a"; u; with

than. I 1,133: (3:133:33 after 1 3m: at‘mrs Luargrifi

.A.
Q
*
.
’5
C
C

new ‘53: ‘1:
’0'” 13' fl” 1.3..“ 3"- ”l (3...:in C 2 i5 3-113. :0 1.33:! "
"forevnr (liJIhB)... H 1053 $139'°° about 51X years."

1103: 1:33;: 1:: 3mm exzec: 851.10 32:13-13 me a winter coat

to 1.1;} I; t 'J

31.-

35.

37.

33.

39-

9'3-

”1 don't like to have it. last. too long}... I usually
get. tired of coo ts. may have to Last. about. four
years ti‘xoffjh.”
if you had a choice, would you rather have a lot. of
oodorotely priced clothoa or a few very omens-Ave
ones?

”a few good one: to lzwc... I usually wit. for the
r1;_;:zt. thing before 1 boy."
flow often do you read faanion magazines for ideas?

"is-hon aomoooo 53:11” them to no. mo iii-:13 often
give no lrodorraoisello and ;eve-r~.tgen. I used to buy
them.“
ashore also do you got your ideas?

”I look at the girls on campus. I look a lot 1::
atoms. I always look at. Green's downtown and Jacob-
oon'a 1n Loot Longing.”
aha: do you look for whoa you are selecting; olothea?

”Something, that is real comfortable and something
that. 1 can wear almost any place.”
amt. port does price play in your ohoico of clothes?

"The most important part. But. than if tt'a cheap,
I don't want 1:: if it's orpenaivo I wait: until I
got. the money to buy it. I nape aomc day I'll now:
have to look at. a price tag."

So you shop around before buying”:
"1 supp-coo I would, but. if 1 we aom‘mmg I like

and have the money, 1 buy it rigor. than and there."

of)

’3 V ‘ 1“ . .s , ~ - f —. ~ ‘. | ~ .- . .. ~ ' -
"oziulfy “ft. m._mo.u, out hfir oginxon fimonn't
‘r " ' ., 1 - -- Y — ‘ ' no 3 . - ~- J 1 3 - ...; . ‘ ‘
A..:..l . .01.;2 .. ‘1‘, . - - 3.: ‘I ..§ ‘.‘I“E’«1 l}. 1" if) Y'ito‘ ' ‘9 ’ h~1u no :Lfia
. . -. . ~ - . o 5‘ .‘, i" . h " , w: ‘ .
o0 L “'11. ova... no can'. ochJTo onions looking at
.

and; «1.; awn: r. so GLWQyB likoo thao aftor I bring

+ ‘1 . - : ,~‘.~3‘ "
utoe-.~. .13.]: co

(5

£2. gro you hard to fit.
1o, I wogr an GlfiVfifl... 1t novor no to have

anything 63%: to it."
L3. to you :ltn ahead for sho321oo;
"I fiow't glau too much Because if I really want

oaataln?, I can't {133 it. I 513% look and if I

(5‘

find Stfirthinf 1 buy it."
LL. To yuu feel cc“votont that you know what to buy

onooroing to fashion}

11‘? - .... . ~ n
_:n . 1"" :55 F.O .

L5. ngulfi yuu like to move more nozay to oyoqd on cloohoa?
”?ra definitoly, lSCfl tiwos on mlch!"
L6. So you help :tncro soloct clotficoi
”7Jthor oonr ch03: without mo... now that I'm in
Laooznz, aha coaoo hora to aooy. I Jou't thinklmy
sister flfiPQfi od}o;fi-unoot clothes."
L7. Lo yo} have say oloabon in year tresoat wardrobe that
yo; onl&om voorfi
”for, :ood clothes... I have no place to wear them."

.: ' .. . fl _ ., '.- 9 -. ,- ... ' '
L3. are Ln re any coforn two: goo dau't liyof

£9.

53.

51.

53.

5&-

”I like all of them.”

Have you had any compliments on your clotnes lately?

"Ky new suit and the suit Jim bought me. I had
compliments on a gruy'dreas I worn homo Christfias.”
30 you like the Kind Of clothes yoa.waar'no %ork?

”Yes, but I don't wear anything special...flostiy
akirts and blouses.”
fiero you ever embarraasad when your clothes weren't
quite rimtfl.“

”I don't embarrass eagily.”

Do you 30w?

"3:. made Johnny :1 yellow summr coat by hand. ($10
is seventeen mantna old). I've had a portable ginger
ordered far a year. I wish it would come. I learned
to saw in high school... 1 Just sewed a little before
that."

So you like to attend functions that cn11.for dressing
up?

"Yes. once in a while."

How do you feel about the time you spend washing.
ironing, and pressingfi

”I like to wash but I hate to iron. It makes me
flick. It did when i wan little, and my mother always
said I would feel bonbar'when the ironing‘waa {inn
isned and I did. I like to hang clothes because I

like to be outdoors."

56.

57-

5’9-

60.

61.

no you feel an.t clonhos toll otfiors the kind of
rerhon foo tre”

"You, I can usually toll. I Elink that poopla
who moor short shirts on? high tools are croap.
keoole who dress frirry are usually thrt may.”

30 you think a well-drooaed yorson is interesting?

“Yes, I really do.”

Do you evor chooeo oooplo on the basis or clothing?

”I'm awful that way. I usually look at what
people wear."
fio you ever find clonhoa hamperin: or uncomfortable?

”Retain? i hrvo. 1 buy thin a for comfort. I
don't like to roar a coat ovvr a suit... 1 tool I
have too many clothes on. 1 don’t near high heels
because they aren't comfortable.
are you ofraid of also proval}

"?o, I don't care what others think or my thin79.'
How 60 you feel about wearing he game arena several
days in Hocoanoion?

"I don't like it; I don't think it is along. I
always used to chance every day moon lwas little.

(y oio*or douon't minfi mooriof the oopo thin o. I

got tired of rvtornity clothes; I coulfi harflly wait

to rive £59m away.

ahat are sows or the things you really lixo to do:
”To rlov with Johnny: 1 like *9 bowl and play

basketball. I F0 to all tne track meets and guaes

97-

at. school. I like to go to tm»: snow once a weak.

I like tire relic and to rec-xi. I {ion't like £111.35!
books and {0011311 ones. I. “2'11. :0 learn sweating
vhen l roofi. I like to gluy camls, ‘Lr‘ei;_;o csgocially.
I like to sew zmfi cook. floi‘u 122:: hush-3:1 and I like

to eat.

(Tenant on the Intorview aim .-;.:s. I}

althougn she was married, bad a child, and lived
on a relatively low inooz'se, Lima. 1} still nanifeeted a
{11:33 interest. in clotms.

32:3. D had little difficulty in recalling; at
least. six {garments that. one had worn before 32.0 mm
twelve. In most instances one “enamored not. only the
color ”but. also too out or we QEI‘LKQHLS. Like its. £3,
at» bed helyod in the selection of her clot/£163 from the
time she was ten.

apparently M: n she was a avail girl, she had.
derived much pleasure from playing; ”dress up“ in her
mother's cleanse. it. prewar. clothing flee-med to give her
pleasure in tom tearing; it. and goeeeesimg in. one
seemed to associate clashes with special occasions like
holidaye, forzmle, and weeding anniversaries. ’10 the
dresses her husband bought for her she attached very
Special importance.

Ear analysis or the "new look" seemed to indicate

. b. .' fl "I. _' >14 7. ; A V._. .' ..'— ’~ In. ‘ "v".- o
11' ha t :-?-‘1e'w ‘~-: I. €1.5- ll’! A! oh. 4 \LK-u; 1‘ ~r; ‘4'“ U2_.. 6.“ ’ r“ IQL "‘ 9 S ‘ LI‘t er \t :1)»: ‘Ffir-

L ‘l. . _». , .': ,),1‘I -‘.‘ .'. .‘.. _ '_.;_,
t£.: ..-bc .3...) L..("‘r: . .1 - .. . .1.) -J..."-. I:.;A..$J.~J:1 “.... {lullb v4: .s-il inf" ."

4"" " ‘- " ‘-"..'.'. ' 1'23? r t '- ' ~.¢,‘ " ._ '. . I “I '_, v ' .‘ , ‘1' .

343 3" ‘-"~‘ ( it V 3;” 0:31.42: 3.)”. are 'lir.tm {minis a). per
- -' 0 . :‘ ’ '.. ._ .. 1’ ,‘ ) a .- ‘ ‘_ . . R , '. I'.’

Gun: 31‘.) M...f-_ 5-. .. 11‘ M‘s}... '1. {’3 flit . LIUE‘. .

(““431, -rs. 3‘5 chu c ' .liuitrtica 333 her
relatixwly 1.21: 1:1”{3-7'9, far 353:?! we; mite c3";:h£.filc who at
100?.111; for“ 1‘0. '53: the: «Fay 3.3641“. 31:9 vould m4; have to
lack at a . ring 3r~. Ear tiguze and Lbr ability to en-
Gamble ClcTr’fitlf'i': 3:3?1‘0 3211:0135. it ett'res' 36d herself
creativrly tfiroa h Luiin; spin claiming far L£r5u1f and
for her 393.

hot cwly wcuié the 1133 to be cansidured one
of tie tnwt E', nyuwfl in Mt? vruuy but are also afiuifited
'3 a: 9039 flflbi??? 3 ext that she filafed oiuvrfi h? cloLh-
ing :3? it tiwos chose fr5.vn;3 on the Lnsig 0f clethes.

in hnr :30 ncrfiw, ”l'n awful that way.“

. . . v
- uw~§v-"_

score en gueationaaira 73 (10“)
Eclrht L2 133388
laidat 1J5 youufis
gfie ~- (EQ-QL} years
qwnpla broup “yartan wives

Low nears is consistent wlzn the rol133in3 factors mot
related La 31,3 interest scares in 010L3133 queublufllalr9:
larrlmi

Hvir‘." (3.“ #1"! 110.3: "-9 11-35361: ui-,5'J.;~LJ
alsuuuz fungal elucaaion beyond 3133 school

99.

Mrs. E. invited the interviewer into one or the
prefabricated houses for families of college veterans
where her husband, who was studying silently in the oppo-
site corner of the living room, continued his work after
a brief introduction. Short and rather plump firs. E
seemed to be both friendly and vivacious. Dressed in an
inexpensive two-piece pink rayon dress, she seemed con-
scious of its lock or the ”new look" in length. As the
interview progressed, she grew restless and often di-
gressed from direct answers to the questions. She seemed
to want to talk about anythinggand everythin3--in fact,

she chattered.

Interview - Lrs. E

l. shore were you born?

"Lit. Claire County, Liichiggnn."

2. '.-‘2'here have you lived most of your life‘:

"Detroit."

3. Do you.sork?

”I go to school now. I'm.a special stmient taking
ten credits. Until this term I has a cashier at the
Bell Telephone Company."

A. What is your father's occupation?

"mechanical angineer."

7.8. Do you have any brothers or sisters?

"1 have a brother--sixteen. 3y sister lives in the

100.

prefabricated village on cwpus. ;‘.i;.e is twenty-three.”
9. How many students were in your graduating, class in
high school’s"
"Five hundred and four."
10.11.12. (Zen you remember some or the costs end dresses
you bed before you 1were twelve;
"i guess l were cotton dresses all year to school.
i resents: a ..hirley gaggle dress tmt was pink with
wine assets. isen 1 bed a blue taffeta with ruffles.
my armaditother got this for mo. A grey wool with red
velvet buttons. 2253' mother picked the material and
the pa ttern -- my grandmother redo it. I was ten
when I had a navy blue spring coat with white pique
collar and cuffs. ‘Jhen I was six 1 had a light blue
wool coat that I didn't like .. i didn't like the way
it was made. i had a brew and orange plaid dress--
I didn't like it either. I think I didn't like brown.
hy sister and i had green cotton Jumpers and green
plaid blouses which my notmr rode. (My mother didn't
like to sew."
l3. Lid you ever wear your sister's clothing:
"Not very often. :.he was five inches taller than
I, so we only traded on rare oecssions. cur tastes
in cloth 31;; are different too. ;.;o;se time we had
dresses or the same tutorial, but my sister seated
them smile differently. Llennor didn't want us to

dress 81133, but 1 ther eluded."

16.

17.

13.

19.

1‘0

21.

1131.

Did. you ever wear boy's 010.3211 23?

"Zia."

21:”: you ever dress u}: in your mottmria clothes?

"amen wo were quite young. my sister and I drafised
1n muLhe-r'a clothes to play, batgaa couldn't want her
shoes. 33-9 used to wear 2161- old. hats coo."

Did you like .maquerades?

"Yes, my sister dad I each had a clown salt that
we: wore for several 36am.”

How did you foal about year clothing; in comparison
51:31 ycnar schoolmatoa?

"I felt that. they were adequate -- about. the same
as the cum rs."
at. Mat. 3:56 did you first. have a Choice what: selecting
clothes?

“fen."

At amt. age did you ha we complete freedom of choice?

"Erobably twelve or tfllrtean. I still want my
mother to com: along; with me because she he... better
taste than I. 1 want. near to tell me if things are
well made too.”
ma you our want to dress like your 5;; rip-friends?

"I don't think i wantéd to."

{gas Charo ever any particular person that you wanted
to capy': ' ‘

”I never had many clogs friends, but 1 am a lot

of friends. Sat I. didn't want. to edgy them."

L)
h)

23.

25.

‘J
("j-s
0

23.

102 0

when you were in your tecna, did boys have any influ-
ence on your clothing":

"Tacy prububly did because I went out a lot. I
remembcr when i was fiftcaa having a yellow drags
that my'boybrriend liked."

Can yau remember 732: first formal?

"£30, 1 never had a fungal.”

Do you.asacciutc clothes with apocial occasions?

”I remember tan unite dress 1 wore when I grad-
uated from him school. I wore a mallet: calored
dread to my tistur’S'weddiag. Ky wedding areas was
a long waits brood-3.63:! taffeta. 1 had a navy blue
Buit to 30 away in."

Did you ovcr have any disagreeaunta with year fataer
or author about clothes?

"30.”

Thinking of your clothes ncw, describe some that you
11x9 Vary wall.

"I have a black ballerina skirt tint I wear a lot.
i. turquoise 3:633 that button: down the front - a
bias chart spring coat that I mado -- a green ctripod
cotton dress -- a flowerc: print dress (Someone gave
it to at). I like my black hat, pumpa,and;urue.”
Dc ycu prefer tailored. semi-tailored, or ”dressy"
clothes?

“I think i like dressy case most.”

31.

3h.

35.

10}.

fit a bout aparts clothes?

”I ncvrr wccr ch cls except OVeralls, newc: irica.
I like charts.”
that do ya; think of thc "new look"?

"at first I didn‘t like it ~- I like it better new.
I think lcn or skirt n.73kc me look slirt cr, bit I doa't
lika them tcc ti;at. I like the fuller skirts bettar."
flaw do you real chant style cnangea?

”I'mu sually slow t3 catch on, but later I always
like them. i rcueucur when ”slept? Joc's" first came
out; I sAifi l cauldn't wcar them. Later, 1 was crazy
about them.”

Haw long do you expcct something like a suit to last?

”2M0 or txrcc rears.”
flow 103; do you cxycct euacthing like a winter coat
to last”

"farce cars cr lcn.fcr. 3y spring cent was too
short so I cut it or! and made a three-quartcr length
coat eat of it."
if ycum ad a chaise, wcula yau rather havc a lot of
moderately rriced clothes or a few vary czpenaivc ones}

And: all decenis ~- I think gcad stars acar
bettur, but 1 can't sec paying 3 lat fart fits. I'm
mare art to buy moderately priced clothing."

70 that cxtont do yo; rvad fashion magazines?
“5233 I was marking 1 read tnflm ct tnc office —-

I dcn'L bliy tilefs'lo”

101..

35. uhore 0136 do you get your ideas?

window-82103351115. I or ten try things on, than look
for a pattern like the tniaga I tried on. I watch the
ads in the newspaper: too."

37.33. ”what do you look for When selecting clothes?

”I look to see it we qua lit? some to be in
keeping with the price. I want. something; that. is
worth tho money I spend for it. I try to lock for
styles that are becoming to no.”

39. Do you like to shop around before buying?

"I definitely like to look around.”

#0. Do yau usually snap alone?

“lay mothor often comm with m."

Ll. 34.0 you have anyone in mind “an you are selecting
cloth: a?

“I try to get clothes that. my husband will Ilka,
but. be 331603: shops with me. I usually ask the! clerk
it I can bring me purczaso back. if he doesn't like
1:. tie usually liken the things I like.”

(.2. are you hard to tit?

"50. I wear an eleven.” (an: looked as though 3210
more a 9120 thirteen at. lawn.)

1.5. would you like to have more money to spend on clothes?

"alight. now, yea. Liost or my wings are toa short.
Usually 1 can get along; :itn «hat I bravo."

L6. Do you help other: "loot; new clotzma?

"Jozntimoa I help :14] gunner. 'I never help my

L7.

L8.

53.

51.

\n

53-

105.

sister because our tastes are too different. :ziy
husband 16 to me help him. select only his shirts.”

Do you have any clothes in your present wrdrobo that
you seldom wear?

"a lot. of them. because they're boo short. and out.
of date. I try to fix them and wear them bum-moo I
think i should.”
are there any colors Lint. you don't like":

"I don't. like brown or purple." (Referred to ails-
like or brown earlier. Interviewer feels that. brown
would be a flattering; color for ncri.)
llavc you had any conzplhccnte on your clothes lately?

”You, .1ch the Other 1333’ one or my neighbor.
told mo in liked a print dress- I was wearing. I
really don't especially like that dress."

:30 you like the kind or clothes that. you weir to
work?

Home or them - I used to like to wear skirts
and blouses to work.”

L-o you fool embarrassed when you have to do something
in an emergency and your clotlms aren't. right?

”No, {don't worry about; it -- it wouldn't do any
{good anyway.” I
Lo you now?

”Yes, I like to sew -- 1 no uld like to be able to
make all or my wing-:3."

Do you like to amend fund Lions was; call for "dressing;

'2‘
I

u?"

51..

\fi
\n
O

53.

59.

60.

106.

"You, 1 like :ortios."

E-iow do you fool about the tlm you spend washing.

ironing, £3.15. ;.roosin5 olothoo‘f‘

"i really don't mind at all. when l was working;

1 was usually too tirefl to iron. Hos that l have
zero time, I really ooJoy house work in general.“
{so you real that clothes tell others the kind of
poroon you orot

"i think the way you are dressed tell: others 11'
you oro neat and clean or sloppy."

1230 you over choose 13601316 on the basis or clothing";

"I usually diolixo people who are dirty. 3y
trionca don’t have to have ext-mono clothes."

So you ever find clothe: homoeriug or uncomfortable?

”blocks .- Lhat's thy I don‘t war them. I don't
like to near girdles.” (Interviewer doesn't tool that
slacks would become hot.)

{out do you fool otout wearing; the some dress oovoral
days in wooeaaion’:

"I don't like to wear droaoco several days in
smoeooion. I really don't think i do this for other
people but for myself."
omt are soon or to. things you really like to do?

"I like: to cook, new, ride in an automobile. dance.
listen to muaio. and an to concerts and plus. I'm

trying; to learn to swim and to play tennis. 1 like

137.

coagooy and 1 like chillreo. I spoil all the neigh»

bor's children. I like to read, but I don't like to

letudy. l'm taking philosoghy, the music port of

literature and fine arts, child psychology Loy husband
is taking it too), and tennia. 1 like flowers nod I
like to work in the garden. I like to talk. but

you alrezzf‘y Know that ."

(Interviewce had one your of nurses‘ training, but

bed to stop because 01' her health.)

Comments on the ‘ terriew wit- Ere. E

Although are. E was able to recall a number of
garmo to eho had worn bofore one woe twelve (including
thoec that one too her sister had or the somexmatorial
rode in a different style}, in several instances one ad-
mitted a feeling of inferiority in regard to clothing.
the expreeeed the desire to have her mother select clothes
for her because her mother had better taste ton on. and
alco the desire to dress like her sister who Objectcd to
wearing identical clothes. A.roluotant follower of style
changed, are. 3 did not usually like a new style until
everyone else was wearing it.

Are. 3 expreeoed the fact that etc did not like
many or her clothes both in her present and poet wardrobes.
one did not seem.to have any specific reasons but a gen-

eral dissatisfaction. althfllfih there more coveral garments

138.

that she wanted no change, she did not quite know now to
1'1: them.

since she ind stooged working, :Lre. E's income
was once again a limiting recoor. pic was, or course.
limited to some extent by her figure. and elsnougn she
nnd made several dresses they were not boo skillfully
done. (L025 or one creases she snowed one interviewer
were not too well made in me interviewer's opinion.)
Not being the type to wear extrene fullness, one fact
that fire. E liked the full skirts of one "nee loot" meant
that ehe had not analyzed fashion: in terms of her own
figure.

although one wanted to be ooneidered one of one
better dressed in hot group, who Judgec others by neat-
ness and cleanliness rashor than by the quality of the

clothes they wore.

 

2”". F
score on questionnaire 68 (low)
Ecight 66: inane:
height 120 pounds
age (25-29} years
Lamp le Gro up 1;. per tan iv en

Low score in consistent with the following.tecaore not
related to hign interest scores in clothing questionnaire:
untried
minnouo formal efiucation beyor high school
Not. a member of any erg-1:13.26 tion

Cut of a pouring rain the interviewer’welked into

111's. 'F'a warm ami inviting livin; mom. firs. 1” was :1
mil, 511m, month-voices momma; an unusual aim-204:1: of
poise and self-confidence. In contradiction to but oh-
vious physical cram size was area-“send in a. nova-viercript
way -- a too short {gray ask 1rt. my} a red ;:~r1 Med Home.
Although her clotnea added little to he: upgeurnnce; she
was neat and rather meticulous.

Either ans Md an manually «fieliberate manner or
aim round 1: 611‘ ficulb to think or specific situations
involving; clothes. for during: the. interview she nominated

at length before answering; may or the questions.

Interview - hrs. 1"

l. 3':er were you born?
"Grand i'gagida, L-Jchigtmc"
2. Have you went. most or your 1110 were?
”Yes.“
3. .530 you work”:
"In the: office or the 5.3.011 Telephone Cmpany."
A. shat is your father's occupation:
"33.0 13 a floating contractor."
7.3.1.0 you have any brothers or slatera?
"ii-o.”
9. How many students were in your graduating; class in
high 3011001?

”dormer: two and three nun-tired."

10.

17.

13.

110.

Can you remember some or the dresses anfl coats you
had before you were twelve?

”I usually worn dresses made with a yckc and
gnhhcrad to it - they Jugt hung. when I was seven
I had a flcutch plaid drcsa. 1 had an accordian
pleated skirt when 1 was eight. nboufi that time I
had a rust coat with a squirrel collar inch I didn't
like.“ (any?) “I don't think I lined the way it was
finds.”
Edd you ever wear boy's cinching?

"lie."
Bid you ovcr dress up in your mother's cloahes?

”1 did once in.awhilc." (Sid you.play 51th any-
one Mien you dreamed apt) "I played alone."
Lid you like m squerades?

"A group of an girls used to give Halloween parties.
I had a Chinese outfit that l shanghb was cute. 3030-
tines I wore soxe or my ballcn costumsa.” (Did you
take ballat lecsonaz) "For five years. Lne costume
was a autch outfit, than, some wera jist chart ballcr~
inn skirts."
Haw did you {cal about your clonies in cgngarison with
canaa or your scflaolmahaaf

"I wore chuck. the was-ms Ltd £1.48 ctEmr girla were
wearing. i auppgae 1 wag-avcraga."
At what aaa did you first help in the choice of your

clothes:

111.

”1 really don't knuw. 1 hld two older causing
who gave cc ancir olfl clotucs, and my anther cut them
fiuwn for L8. 1 :idn'b hmvc much cgunca to choose
clo fling."

19. At what age did you lave comglcte Iraciam cf choice?

"irohably not unzil i ch cut of high schanl. Ry
mother an: my granicctnar bath talped me pick clothing.”

20. fiid you want he draws like your girl-trienda?

”ch, I mac: to want things ether girls had. I
ruccmter “fintin; an angoru tam when any? warn quitc
pagilcr.” (Bid you want to ccpy your olficr causinn?)
“racy were cbout tun yeara older so that was too much
difference far no to want no cogy than.”

21. $363 you were in your tacns dia bays have an influence
on ycur clothicg?

"I10."

23. Can you remember your first formal?

"4:; first. one was a white rcrml .. it. was a gift,
and I didn't like it. It had a Y-necknuith a‘bunch
a: flowers -- it was the type that I worn a Jacket
OVQYo"

2L. How often did you act a new formal?

"I didn't .36: than: too often. Gomtima I borrowed
from my girl-friends. 1 had a white orgcadic that I
liked very well and a rgrmal with a red iolvet Jacket.”

26. aid you ever have disagreements with your father or

29.

30.

31.

mather abogt clothxst

"£0."

Ininxin; cf your grcsent wurérobu, caa yam describe
sons tht you like well?

"... ;,....n.i;i FED-.41. suit... yellow, tun, brown and". him.
A black crepe skirt...cut straight. 43¢ tea: are old

anfi 1 ug tirad of then."
23 yqu grater tailarod, soul-tailored, qr “dressy"
clothes?

"tailored or sogi-tiilorei."
ahat.abadt agorts clotxoaz
l écn't hava unytaing slat could be considered
agorts clotuca. I like to wear slacks." (Erobably
could wear slacas becoglnglyi. "l wear aharta for
nousa-oleanlna."

“fiat flu you think at the ”new look”?

“I think it is all right. It certainly dates the
tniagn 1 have. i think that soma things about the
fiaw Luck ara flabturing;anfl mama are awful. 3y awful
I mean Lia long, $.11 uiirtn with flat heels.”

“has fie yau think or style cLangesf

"I haven’t seen Loo many flrastio ones. I am
milling to go along wit; tha style clauhe Decalsa
it is eagle: than not follaming a.”

Row long do you engect 303923135 1138 a $316 to lafit

ycu?

33.

31..

35-

L0.

ll}.

. _ , 4 ~ . - ..
"F021? .13.“ fun: {If-5rd."

How 193: do you empoct a win;or coat 2*

(.
f
c
‘ 9'
I.
C
5.

"Four or five :rv=:r:-'."

If you had a choice, woulfi yoi raLLor hgvo a lo: of
moderately priced cloufioa or a raw Vory oxpoasive
ones?

”1 probably noulfi r3.her have the few ~- I like
my clozoos to 133$."

To what extent do yod read fashion magazines for ioeua?

”I fion'b.”
goers 0130 do you get yolr iieas?

"I watch the papers and toe prices or clothes.
Cccusionolly 1 do see fashion magazineo."
boat on you look for when you are selecting clohuoaf

"Color, one may it fits, and the material it is
made of.”

:&uh part does price play in your selection of clothes?

”It is the determining foobar.”

Do you like to shop arouni before haying:

"At have 1 usually went to hang where Lie clerks
knew the kind or oloznoa that I liked. l ozven't dono
much ahopging in looming."
no you usually shop alone?

”5.;oraetizwa my husband. cows with .135, but, he uoually
gets tired out. to generally 39m: to like Loo things

1 buy.”

L1.

L5.

M).

£7-

L3.

50.

51.

ll».

30 YDJ plan a 013 for 3333;13;?

"1 usully 5.3.31 11:13:. 1 1211-12. for 2.1;. 01:11:13 season.
i b“ snot of my clo 393 Know 133 tL1L l'll L-.o to use
tLam for work soonfir or later."
are you marl to fit:

"fie, l wear a fourteen."

-ould you like to h“vo :1oro money 33 s 01’ on clo;nea?

Do you have any clot3.s in yoxr frenunt wardrobe that

you soldoz'woar?

{1.

"l have a droasy dross LL11 1 23‘1 woJr too often,

not because 1 don't like it, bit because 1 have ran
places to wear it."
are Lhero any colors that yo:.don'b like.
"1 don't lika r633 that so into the rust anode.
l deleot fuchoia. I LLlLK it is a Lryiug color to
wear.”
Have 304 and any 0033;11:63La on yaw cloohh ' :r.contlyt
"You, on a yellow blouse. I like it Loo."
Do you like the kind or clot.2a ‘Eat you moor to work?
”Yes
to you ever feel cabarrasnod oxen yau hzv: to do Gono-
thing; in an e:.;1ar3oncy am: your clothe-.9 aren't right '1'
"Noon I was in L133 school 1 133 calla: up on the

stage unoxucctadly whilo l woo wearing ankle socks

55-

56.

53-

59.

60.

215.

R33 shoes with croro solos. I f¢lt Cl"l;) cuouo be-
cauue moot of LL flrls more stockings tron."
flow do you foal about ins tins ysu.:;a:£ 33:3133.
ironino, :ni ironaifij clo,hee.

”1 Link 1‘ is a 3ecossory evil -- I fion'z enjoy
it."
So 73 u think c‘.ot3~3 toll others who kind of :01'2on
"0.1 or 3

‘9
".10.”

Do you ever choose poople on the bfisis 3? cl 3L .132

”I flon't think so."
no you ever :13: clotaing Lampcrinr or IdeoLrortable?

"occasionally -- I had a dress vii“ :Lre -qunrtor
lon3th sleeves aha: more too ti Lt u3a vury uncon-
fortublo."

Hou'do you real; tout Lear :13 Lhe 332- drags several
days in succession?

"I never do wear than Lavoral days in suCCLLSion.

think it gives you a 2391133 or having mora it you
rotate b.‘1am. "
{mat are coLo of the thi3 a 3L1L you re L31 y iLo oto
do '."

”I lilo to listen to records, classical rna goal-
clL caioal. I like to knit find oxbroifier. I don't
like 2;:orcs var; wall ~- I used to do soxe tor5ling
though. I like to read almost 33333133. I like

travel -- tho Loot comfo roublo 13y possible.”

11:3.

Garments on tzze Interview with hrs. 2"

lira. F was it oagfimtio that as a girl she had
wry little freedom in choosing; her own clothing: immuch
as size more Ludo-over gamenta given to near by two older
cousins. Another pamibility tint could have diam-1x11511311
an interest in clothing; was 1111. tact that her mother and
grandmotmar helped her aaloct clothes until she was out
of 11131 8031001 and that haad-ue-downa or made-over clothes
from her eldest cousins were 30 frequent.

Ltrong; evidences of Lrs. F‘s lack of interest in
cloth mg were shown throng: her prefer-em. to go to a 3110;:
than tLe cleric knew what was best fer her, her lack of
interest in 361;)1713-3’, other: select clofie a, and her lack
01' interest. in fashion 21.: 332.1363.

.o‘thhOLlJl Ears. F. has Liz-lo to recall 53:10 01' the
clothes 3:10 were: before she was twelve, 3L0 hesitated a
1031;»; tizm 818 if they were difficult to tantamber. Lino also
pa used before aux-13121.3 any of Liza (:10 2.1133 in her present
marfirobe.

2111's. it" analyzed tLe ”new look” fro-:1 a agectators
point of View. tamer than trying; to adapt it to her awn
figure. Elana-aw: she ms “11113.3 to {go along; with style
changes because "it “an easier t1‘1r1n not rollowizyj."

Although 14113. F. had nearly 3 210113]. race and
figure, 3110 was li.-';1ited in tine, 1131.13.03 and skill in making:

clothes. and in apgsortunltlea for maria; 11:13:11. partlcailarly

117.

dressy clothes.

Unlike tho high scaring: persons interviewed,
aha neither Judged others by clothing; nar did she choose
friends on the basis or clothing.

Apparently she prefers tho easy way or doing; things
in 0310031115 clothing; as well as in her choice or activities.
In her own words, "I like to travel the mast wratartsble
way posuibla," and concerning care or clothing. ”I think

it is a necessary evil-oi don't enjoy it."

i313. G
score on quostionw ire 62 (low)
ieigjm 66 inches
weight 113 pounds
my 23 years
..i..a.-':;ple Gro up L-pairtan “1703

Low score is consistent with the folloain-j; factors not re-
lated to high interest scores in clothing; questionnaire:

aarried

:sitnout formal fixation beyem nigh 8011001

Living; on a low income

drougat up in a rural bachgromd

The interview took pin on in 361's. G's living; roar:
which 3220 explained really belonged to her zntner-in-law.
Era. i}. is from Australia where aha brad met her husband
during the war. the seamed cxtreswly reserved, spoke
with a beautiful Emziian accent, and izzpreascd the inter-
viewer an nice-looking. A well tailored purplo suit find

a printed blouse seemed to become her slender figure and

113.

blacker.ircd, bloc-eyed coloring.

Lost striking about Era. G‘wae her objective
attitude toward her own.clcihin3, for throughout the inter-
view she discussed her clothing choices as comething quite
apart from her own personal reclin15. although one was
perfectly willing to anewor all the questions. oko fiid
eo eleays in an unenotional e25 ir;orsoool way.

after the interview she surpriood 3L9 writer by
serving a cup or coffee ch ch was one or her newly learned
AfierlCan customs. Lie apologized becoooe she felt that
one had not yet loarncd to make good coffee. (In this,

her ogsinion sconce} Jxmtifiod.)

interview - are. G.

l. acorn more you born?
"Sidney, castralia.”
2. More have you lived most. or your life"?
"Sidney.”
3. no you work?
"it kills Iry Goods store -- I worx with accounts
in the morning and do soiling in the afternoon.”
L. what is your father's occupation?
”Former."
5. Did your mother work outside the home after she'wal
married?

H n
”Lao.

7.3.Do you have brothers or sisters?

9.

10.

ll.

13.

IL.

”A sister 13 works in a priati 1.1.5 office -- '1‘wo
cistern 22 and 25 are married. (my age - 23.)"
How many studente*were in your graduating class in
school?

”About ADO."
than thinking about your clotning can you remember
some of the clothes you had before you were twelve?

"I guess I was unuer twelve wmen I had a pink
party frock. at school we wore uniforms -- navy
serge with three pleats in the skirts, a white blouse
and I blue tie - bleck shoes, stockings, hat and
gloves. At taint retricxe College we wore green.
gold and navy cotton enirts, white blouses with
green. gold or navy ties, also cotton."
Bid you have any clothing that you disliked wearing
when you nor. youn;_;'l.-

"to.” (Stat about the uniforms?) ”I liked the

uniforms —- I thousht we were smart when no oer. all
dressed alike."
Did your mother new?

"Line sewed for us when use were onilfirem.“
Bio you ever wear your sintere' clothes}

"by sisters and I traded cloahiag moon we got to
be the. ammo 512.0."

51d you over wear'boya' clothes?

120.

"no. slacks are all I'va worn.“
15. Did you ever dreoa up in your mo nor'a cleanesk
”uh, yes, we dregsed up in anything that was long
enough to trip over.“
1?. flow did you fool about your clothes in coxpariaon with
your achoolwtes.
”I thaijit. we all lnukod 8,4131%."
13.19. At what age did you first help in the choico of
clouieat
”About fourteen - at sixteen i picked 355m all
by myself.”
20. Did you aver want Lo dress like any of your girl
friends?
”fiat outsido of school."
23. Can you remember your first formal}
“Yea, I wore my sister's burgundy satin to my
first formal."
25. Do you associate clothes wian special occasions:
”I.woro my violet suit when I arrived hero last
Juno. ~¢ I was married in a white brocadod satin
with a finger tip tail trimmed with lace and a pearl
coronat."
27. Thinking of your clothes now, can yoa describe 8033
that you like very well?
”I like my violet suit and a green aabardino. ~-

1 also like a brown checked coat that i got at 31118.

29.

30.

31.

32.

33-

3k.

35-

121.

I like the yellow blouoo 1 mode in tho ognrtan
aiveo' Sroup.”

So you prefer tailored, semi-tailored or dressy
clothes?

"heal-tailored."

How about: sports clowns?

"1 like slacks and ohorta.”
abut in you think of the new look?

"i like aost or it -- the only thing I don't liko
arc the flared ballotina shirts. -~ 1 think the new
look is.mora attractive on most yooplo than the
previous atyios wore.”

How do you fool about styio changes?

”‘hia is really the float one 1 can renenbor."
Hm: long, do you oxgoot aomethimg like a suit to last
you?

"3t ingot two oeusono (two sgiings).”

A winter coat?

“at least two or more years."

If you hero given a choice would you rathor have a
lot or moderately pricafi clothing or a few alpeusivo
onoa?

"I would rather havota few more oxponsivo one: ..
I would rothof have quality."

To what extent do you read fashion magazinos for
ideas?

”1 look throth them, but I don't have much time.”

36.

37-

35.

39.

1.0.

L1.

1.2.

1.3-

1.5.

1.6.

122.

finer. also éo you get your loans?

”Lilac. I've been working 1 like to look through
pattern books and make my own clothes. -- 1 never
sewed before, but I'm learning nod. .. no for, I
made a wool suit, too blouses, and a chair-t."

Mat do you look for mm you are selecting clowns?

"I look for the type flrot, the: color.”
who: part does: orico play?

"If I see oomotoina I like real wall, I'll buy it.”
530 you like to shop around before buying?

“3'. look in all the stores first, but; 1 buy moat
or my things at “hills."

Do you usually shop alone?

"Sometime my girl trioocls at. work help no.”

Do you have anyone in mind men you are buying clotncs':

"by husband. but. he usually like. my clothca.”
fire you hard to fit?

"Easy to fit -- 1 war a fourteen.”

Do you plan ahead for shopping?

"1 th ink about something quite a while before
buying."
would you like to have more money to spend on clothes?

":ao, it takes so may for work; that I. don't want
any morn.”

Do you help other: select clat‘oec?

”The otncrc at work."

L3.

L9.

50.

51.

53-

5h-

55.

123.

Do you have any clashes in your warflroba th;t you
seldom wear?
"30."
are there any colora {.th you don't. like?
”orange, 1 can't unflorBSund why, but I Just don't
lika it."
Eavo you had ony cooplimcnta on your clashing recently?
"(in tho clothes 1 made."
30 you like the Rina of clotooa you moor to $03k?
'Vezy much."
90 you fool ambarrassefi when you have Lo do something
in an emergency and your clothes aren't right?
"ones at home 1 wasn't creased and I “out to the
thanter in a plain hluo trocx -- I should have worn
a darkor dreooicr costume like most or the ocher
people -- it was a oloyhouoo production."
30 you like to attend functions that call for dressing
up?
“not portioJlorly.'
How do you feel oaout the films yoa opeld moaning.
ironinfi; and :reoo‘lng'.’
"I don't think is a waste of time. -- I think it
very nocasoary."
no you think that clothes tell others the kind of
person you are?

fio. I don't see how they could.”

53. Do you evor find clothes uncomfortable?

"owenLere -- 1 don’t like wool."

59. are you afraid of (ii ::p_;.'=rovol‘?

"Jo, in fact, I‘m glossed to know how something
looks to someooe else.”

60. “not do you really lino to do?

"I iii-:9 one movies -- I like to ride in on auto-
mobile -- Lao boocn -- i also one see here -- i like
concerns, fOoLboll and booketball. at home I nloyed
on a basket ball Leon (only girls gluy it there).

I also played vigoro -- it's ooootning like booe-
boll played with a soft ball and a flat bat -- I
liked to watch eoccor roolly well. 1 like to travel

and to fly bean of all."

Comments on the Interview witn are G

Cn the whole 391's. G seemed to be or: mely ob-
jective about. clothes as if they could not“. possibly be
considered a; a mean. of expressing her own personality
to others. Lho had worn uniforms in both elementary and
secondary schools, and not only'did one 1311 to evidence
eny rebellioueneee a: this regimentation but even ex-

reaeed one opinion that ”we all looked smart when no
were dreamed alike.” From her etatmeot mint. she and her
sister traded clothing when they attained the esoe size,

the inoerviewer one led 00 believe that 3133 was the

den raining fxctor ratxur Lian persoAal preferences.

“lbgmijx 3:96 did not my» more clu’ghvu arm 31a
gosaeasod at too time of tie intorviaw, 516 EUELGG to be
more interest ed in clothes Loon ever borers an evifieocod
by her ploaodre in loarnin; to mow um: her a; reoiation
of cogpliaunta on.:Lo garments ozetz31.u¢do for hmroolr.

lra. 0 could remouber ooly one dross toga one
had woro.before and was twelve othor ,Aao her uniforms
float of Lie clo‘naa i1 hcr yrooeot warfirobn wore newly
ac: 1airad and onereforu ad 3 no describe.

q

flppsranoly she didn't feel taut nor clobhcs were
clossly uauociazed With Hierself as an in livid 431, for

fiflefl fifiVOfin hiLqurdv d of nor clothos one was pleased

”to know how one looked to zi'c01o elcwo. Ho: re“ r:
3.5th Lire: .rmw look wore) in 'L‘cll‘flfi of its sultabillisy to
people in general rather Loan in henna or her own personal
reaction to it.

'dnlixo most high flooring persona, 333 did not
care for "’ruau up" occasioda nor did who ado Lad gweo lo
coald Jroazitly be Ju~i 59d b5 £110 clo;Los they'woro. Al-
cho‘gh hor low score may on partially due to foreign
edviroament, one exibited an objective attitude not

found among people interviewed who had high inzerest.

 

21:3 3
Score on questionsmiro 65 (low)
Height 62 inches
Weight 1L5 pounds
age over 30 years
damplo aroup gorority Alumnae

Lou score is gg§_conuiatent with the following factors
related to high interest scores in clothing quagtionnairc:
tingle

College educated

Living on an income over $3000

A mambor or several organizations

3133 H invited the interviewer into her parents'
comfortable living room.

Althou;_:h she answered with the usual words of
greeting, her tom» of voice was bruaque and nor manner
ammo-d a trace of irritation. 3:133 :11, who was short
and plump, presented a casually tailored appearance in
her groan suit, whit. blouse. stockings. ankle socks.
and saddle 82.1063. 15119 had an intermediate typo or color-
111.3,, and the interviewer observed that nor best asset was
a amooth, cladr skin. although also 3 mad. an effort to
cooperate in answering the queationa, she aeemod a l ttlo
bored ., fievoral remarks indicated that she was (30115361038
of her size being a problem in the selection of clothing.

with tho exception of her garment. wardrobe 8m

roamed to have great difficulty in recalling, much about

any of the clothing; she had worn in the past.

1.

h.

127.

Interview - Rise H

chore were you born?
“Lansing.”
Have you agent most or your life here?
"Yes."
36 you wort?
"I touch in an elcneaaany school."
chat was your Fame r'e occupation?

"d6 is retired ~- he did teach in high school."

7.3. 30 you have any brothers or cisterau

9.

10.

ll.

12.

"A sister (33) who is secretary to the Justice of
the Federal Court in Grand Sapide." '
flow many students were in your mediating; class?

“One-hundred.”

Can you.remcmher some or the creases or coats you
had before you were twelve?

"A White dress xiii: a wide blue each {6) - I man
too fat to look nice in a coat, so 1 had a blue plaid
cape - I had a velveteen coat. but maybe i remember
that from seeing pictures of it."

Bid your motwr mice your clothcs'.‘

”Yes, I'm not sure how many of them."

Can you think of clothing you disliked when you were
young?

”I.didn‘t like bloomers and long stockings - I

was glad when spring came and I could wear enkleta.“

13.

'1
’H.

23.

1.23 .

131:: mm ever wear year sister’s clarinet"

"2-3.3, - me was five years older.”
Did you ever wear boys' clo'tme:

"3.30.
Sid ycu evcr drcca up id ycar rctccr'e clothce:

”come, but i never played rim my sister.”
{lid you like maeq-Jcradee":

”Jo, act mania."
Ecru did you feel about your clouxcs in ccrggmriaon with
your echoolwtcs“:

“It never come rcd me «- I don’t member Melina;
badly."
it unfit age did you first help ie the cncice of your
clothes"?

”I gucae I was in Junior high.”
mien did you have 00:132-115. te freedom 31‘ entice?

"I'Tlafh Licnool."
Did yod erar want to dress like yoar girl friends?

"23y wcifht tothcrcd me, and 1 never felt I could
mmr the cute things the ether girls ware."
:‘xt an early ..e did toys have any inrlmcce on your
clo;hc33

””340, Just my size. -- It was 3182911 to find thing‘s
to wear."
Can ycq rc:.m.-;:ab.~_=z,r yam“ fir ct i‘crml‘.

”I didn't go to forml dances.”

25.

26.

27.

28.

29c

30.

129.

no you.asaaciazc clothes with cgccial occasions?

”I rececbcr a blue valvcnecn draaa l were no a
nzgn school party -- I rcmcmucr coco cf the clothes
I worn when I was teaching in musxegna."

Did yoa.have disagrcanoats wish your father or mother
about clothes:

my mother and I a: ain't: 111cc 2.1m {Ea-LL16 thing-1,8 -
snc hunted dguzntera to wcar frilly, feminine clothes
anfl I'm hcrily the tygo."

Can you describe saw or Lhc clothes yo; have mm
that. you like vary 11-9112

”I'vc a beige gabardinc for thrce years that I
like very much. It has a pleat over the snoulflar
and a straight Shirt. i two piccc Knit or brown
taillc with a white figure. a nww grey suit with
a round flat collar an: «mall buttona. I love the
size -- it is a fifteen.“

30 you grater tailored. semi-tailarcd. or dressy
clothes?

"Tailored or flami-tailared."
chat about sports clothen?

”I can‘t wear slacks, but I can wear Jodppura.

I uoar acme denim: that are li;ht tine. I like
sweaters.”
ahat do you think of the new look?

"A maairied nsw lock in all right -- £533. billowy

31.

32.

33.

3h.

38.

133.

cents get all wrinklcd because they are too hard to
sit in. You can see every thing from Knees no Just
ankles. I aupvoso 1 am urnd to it tuough, for last
fall I worn a dress bowling that I wauldn't wear now."
flow do you real abaun style changes?
“I carer want in for cztrcmcs -- l could always
113d soncahing.”
fiau ion; as you cxpaot a suit to ices?
"For all sorts of wcar -- three or four years."
A winter coat"?
"I more the last one for five years."
If you had a choice would you rather have a lot or
moderately priccd clothcs er a few very cryoncivo
cues.
"A few expensive ones.”
Do you read fashion magazines?
"I aubscrlbo to Vogue."
snare else do yau get your iicast
“chopplnfi.“
chat do you look tor'when you are selecting clothes?
"ace of the tiraz problems is color -- I wear
brawn. but 1 don't. wear black. I want something
that fits and cancthin; I like.”
what part ices price play in your choice or clothes?
"rim-re is a price limit .. I Jam. don't look at

things 1 know 1 can‘t afford."

_131.

39. Do you like to shop around before buyiogl
”If I see nooethlng * like, no."
ho. Do you snap.alooet
”A girl friend usually shops with me.”
Ll. Do you have anyone else in mind When you are selecting
cloaaos?
"Ho."
1.2. 320 you heard to fit?
”1 ougpose l on -- 1: was a Worse problomuwnen I
was heavier."
A). Do you plea ahead for shopping?
”not like some people do.”
Lb. koala you line to have more money no spend on clothes?
“I think you always would llxe to can the beautiful
things you see in the magazines, but it doesn't really
bother race."
L6. no you help comers select clothes?
”Lame of.my friends ."
47. -Do you have any clothes in your present wardrobe that
you seldom.fieer?
"No, I sent all of those to Europe - I've Bed
some very 13tcreet1ng,lesters from.tno people who
received the cleanse, too.”
43. Are there any colors out you.don't like;
' don't like to wear red although 1 did have a

red dress. 1 don't think l look rigs: in black."

L9.

50.

51.

52.

53.

55-

53.

132‘. o

(Izztcrvlmxar unsung-d: one could pmbobly hour bladi.)
Have you had cololloonze on your clothes lately?
"Ly new grey suit and the blouse I was oceriog.”
no you lize ale kino of clotoee you.ooor to mark?
"303."
Le yol.foel eoherroesed when your Cletoee aren't right?
”I w;e teaching on: ooy*oheu e superintendent
visit-co we uni my clothes weren't as nice as they
enoula hove been."
20 you see?
”only uno‘cr ore-eouro. 3; pet. in heme.”

Lo you like to attend functions 1L3: cell for dressing

"once in e while.”

21.9% <le you fool about. the $1138 you 8.98353 3x11321113.
ironing, and ;resslngt

”I'm Spbllc‘il no: -- I don't do as much as I used
to -- 1 never nioled flJch wlea 1 had to do all my own."
Lo you tool that clothes tell ashore the kind of
person you are:

”pure, in 1023 of ways -- more formal pereoxo.cro
eye to dress formal. Infernal jeople are more in-
clined to casual cloooes.”
no you ever CHOOSE peoole on one basis of clothes?

"do."
no you ever find clothes nem;erin3 or uncofitortable?

"I don't wear that kind i guess."

59. éro you afraii of ”is 933;: roval?
"Rot if I like something."
flow is yau reel noon: wearina the 33m areas onvoral
days in gucceasion?
"I dol't -- I enjoy 5 0333 a.”
60. “nut are so: a or the things you really like to do?
”I like o‘orta -- bOWllfifl. baé .minton, 5aimdin,,
r1113; 3 bicycle. l 1133 to be outdoors. 1 road

novels, knit, play bridge. I seldom 30 to movialfl

s on the Interview wi d1 also 3

('3
U)
3.2
f
{a
P
('1‘

Like most or tLo other low scoring ;oruons, kiss
3 had a difriOJlt time rocallin3xgar3uuts aha hmd worn
before one was twelve. Earhapo. one or the main reasons
for oar lack of intorost in clearlin3 was the fact that
ner'woi3ot botherua our. 323 would have likbd to areal
lite the others, but on. 333 :03 heavy'to wear "the cute
things tue other girl» wore.”

31333333.;180 u was single and Hufie & oomrrrotivo-
ly bias salary. one was not only limizcd 3, her figure,
out her aghast bud undo the oiouation worse by insisting
that 8:16 3331‘ frilly. {mioii‘zo thingy, the laag_,.‘ro;:riata-
mess of 3310“ she ooeuoo La 30333 fiVtfl when young.

3135 u did no. scan Lo aura eitho: an emotional
or SQOiml Lia-up 3133 nor olo3hes. ,he seldom aanoimtod

them with ugocml 368.;(513533 nor did 8218 particularly object

13h.

to others' disapproval of them.

since miss H sewed only under pressure and spent
little time planning ahead or in shopping, she probably
found little in the way of creative expression through
making or assaabling clothes. In most instances the
seemed to be more concerned with comfort and fit than
with style.

Just as the other low scoring persons, miss H
wanted to be considered only as well dressed as the
average person in her group of friends. She also felt
that she could not Judge others on their clothes except

on the basis of formality or informality.

MISS I
Score on questionnaire 66 (low)
Height 65 inches
Weight over 175 Pounds
Age over 30 year:
Sample Group Business Women

Low score is not consistent with the following,factora
related to high interest scores in clothing questionnaire:

Single

Living on an income over $3000

Brought up in an urban background

A member of several organizations

Miss I chose to have her interview in one of the
social rooms of the local Y.W.C.A. She arrived in a
leisurely manner approximately twenty minutes after the

appointed time. Miss I appeared to be quite heavy, her

all

135.

hair was graying and the interviewer mentally noted that
she probably luouei hwr Lee: in tin type of black suit
she ‘83 Wearing.

curing the first foe ainutes of conversation Kiss
I seemed to be both interested and curious about the
clothinQ sasstionuuire. no the interview progressed some
of the questions seemed to annoy her so that her limited
recollections of clothing may actually nave resulted from
indifference to answering the Questions fully. It was
difficult to discern another or not she the sensitive
about her ensess‘aeight; at any rate, she did not mention

it more twin once during the interview.

interview ~ R158 1

1. share were you horn?
"Lansing."
2. have you,sgent most or your life here?
"Yes."
3. So you wort?
”Yea, i'm credit manager tor a local store."
h. Father's occupation?
”Construction engineer.”
5. Did your mother work outside the 1243.439 after she was
married?
”Ho.”

7.3. so you rave bro the re or sis 33ers?

136.

”A brother were is a martial-an.”

9. "How many students were in your graduating class in
high school?

"There were 238.”

10. Can you remember some or the dresses or costs you had
before you were twelve?

”I can remember wearing middy blouses and skirts.
but that is about all 1 can remember." (Interviewer
asked it one could rosasber any in connection with
holideye or school days-but that didn't help.)

11. Did your mother mete clothes for you?

”My mother made some or my clothes."

12. Can you think of clothing you die1iksd when you were
young?

"Black hose on! black pants.”

11.. Did you ever wear boye' clothes?

"no.”

15. Did you ever dress up in your mother's clothes?

"Not. that I can reg‘aember."

16. Bid you go to masqueradee?

”some, I wore e shite costume when I was fourteen.

1 can't rem-ether how it was made or anymore about it.”
17. How did’you feel about your clothing in comparison
with your echoomms‘."

“I looked as well as the rest.”

18. At what age did you first help in the choice or your

clothes?

19.

20.

23.

25.

137.

"as long an I can ”mentor mother used to ask my
opinion.”
kt‘whet age did you have comolete freedom of choice?

"About sixteen.”

Did you.went to drese like your girl friends?‘

”Not particularly.“

Can you remember your first forml‘f

"For graduation l wore a green chiffon with beige
lace."

Do youteoeooiete clothes with special occasionS?

"So an extent .. 1 have clothes I wear out to
other places than to work - oomtime 1' get a new
dreoo for a particular evening.“

Did you ever have disagreements with your father or
.motner about clothes?

”R00.

27,223. fioecribo some or the clothes you have in your

30.

31.

oroeoot wardrobe that you like very well.

”I hive mostly suite - I like a brown tailored
gaberdine especially well.”
that do you think of the new look?

”1 11m. medium.length skirt: better than the extra
long ones. Fullness is all right for elim.poople, but
not for me.”
flow do you feel about etylo changes?

"In general, they are all right - we would get stole

it to more the some thinfio all too time."

32.

33-

31.-

33-

39.

L0.

Ll.

138.

How long; do you exycct com tam; like a. cult- to last
you?
"I've had two suits for four years -- they were

sharkskln e u

G"
e

A winter coat

"one your for good and two more for cvorydcy."

1: you had a choice would you rather have a lot of
moderately priced clothes or a few very expensive
ones?

*uoro moderately priced once - you have to have
things dry clouncd so often and its hard on than ~-
then too, I only like to wear thifl38 co long."

To that extent do you read fashion magazines?

”I don‘t."
chore do you got your ideas?

”I usually buy that 1 like."
toot do you look for when you.ere select as clothes?

"I acycr have anything definite in mind -- I Just
buy mm tot-er suits me. at the time."
that part does price play in your choices?

”I stay within.u moderato price tango."

Do you.like to shop around bcfuro buying?

"fiot it I find that I like right away.“
Bo you shop alone?

”You."

yo you have anyone else in mind.when you are shopping?

L3.

1.5-

1.6.

1.7.

1.3.

1.9-

139.

”not oamcially."
Are you hard to (it?
"not especially.” (Interviewer thought. she might.
be because of our 3126).
Do you plan ahead for 2111012331115":
"No."
mould you like to have more money to spend on clothes?
"I have my own salary and that's ooough."
filo you help others aeloot cloLhea':
"You, too girls 1 work with.”
{lo you hove any clootmo in your present. wardrobe that
you seldom wear?
”A few suits that. are Loo short.“
Are thorn any colors that you don‘t like?
”:30."
i‘iavo you had ooznplimunta on your clothes lately?
"flu I formal. a brown dress, and a brom cult.”
Do you like the film of cloths; you wear to work?
"You.”
110 you fool embarraosod ulgon you have to do something
in an ozmrggency and your clothes uron't right?
"I'm usually prepared i guess.”
:0 you new?
"II-o."
Do you like to attend functions that. call for dressing
up“:

"Usually o g

1L0.

so. How do you.roel about the tiuw spent washing. ironing
and pressing?
"I oo very little except blouses and I don't mind
that.“
55. :30 you feel that. olotoes tell. otoero the kind or per-
son you.ore?
”a;peoraoce has a lot to do with the way you real
mentally - 1: your clothes don’t fool right on.you,

others may sense it.”

\n
C'-
o

no you ever select peoplo on.nho oasis of elonni‘o?
"I cen‘t think or any particular ioeoanoee. -
I learned you.Cun'S tell always by outward appearances.“
58. Do you ever find clothing hampering or uncomfortable?
"£0."
59. Are you afraid of disapproval?'
”I don‘t thluk no."
63. Sow do you feel about wearing one some dreeu several
coy: in aueoeseiou?
”I don't. but I guess that lo a habit."
61. Knot are some or too thiogo you really like?
"1 lion to golf, to play the piano, to read novels
-- 1 like being with people - I belong to e sorority

end the Business Girlo' Club."

Comments on th Interview with ties I

or all the persona interviewed rice I sound to
be the Least interested in clashing. one core an extreme-
ly troubled impression when arse tried to recall both her
post and present wardrobes, after which one made no
attempta to describe teem other then in general terms.

in most inatenceeteue tfiJughC of Loo practical
side or clotuiog. one preferred inexpeoeive clothing
"because dry_cleeoing was hard on them.” Apparently one
neither had our wanted e variety of types of clothing; in
that most of the clothes in her orosout worurooe oer.
suite aporopriaoe ror WOer one also felt that one should
keep within her own celery which woe sufficient to buy all
the clothes one needed.

Beoouoe also 1'0 Weight was well over one hundred
and seventy rive pounce. the interviewer expected her to
consider herself a 3robleu figure, but one avoided mou-
tloniug her walnut at every turn except in her realization
that the fullness of the ”nor look” wee obviously not for
her.

Liuce one upoot little tioo working with clothing
from the eoondpoint or leunfioriog, making. or planning
ensembles, she could hardly find an outlet for creative
expreeoioo through clothing.

Like most. or the low scor 1mg persona one vented

to be cousifiered overeae in her ogyeurence and she seemed

1.1.2 .

confident that she was usually dresaed apgrcpriacoly.
Lno‘was extremely objective in saying that -p;earanoo
has a lot to do wifln one's mental snatua. "If your
clotsi'aaa don't. feel rkght‘. on yau omen! may sense it."
Jinan she had learned previausly nab to Judge ether: by

outward appearance. she did net Judge others by clachoa.

R

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.«~- .o-w W'w I. r '- !Lm-c' -

 

In apitc cf tan fact that the total scares on
tne questicnacircc sccmcd to measure degree of interest
in clotning, it was felt that some questions on the sched-
ule aid not discriminatc between high and low interact as
well as ULhBPS. in orflcr to cclcct tha itcma that best
macsurcc intcrcut in clcthing, the criterion of internal
consistency or tac critical ratio nctncd was aced. This
method invclvcd thc following steps:

The tctcl scores ccrc»crrcn;cd in order of their
rank from hian to low. fine next step was a divicion into
quartiles. Inc quartile composed of thc #5 latest scoring
cchcdulec was callcd the first quartile, the next t5 the
second, the next LS the third, uni Lac highest t5 the fourth
quartile.

The percentage frequency at occurrence for each
recpoasc was then calculated for each item in the tour
quartiles. $313 was cone by determining tne number who
cmdc cuch response in each quartile and reducing it to
u ;;rcenta;c figure. For example, itcm l) was cactcred
with the rcc;case showing a high interact in clothing

2.22;, n.4ig, 8.58;. 11.10; in quartiles 1. 2, 3. t

ILL.

reggecsively, and 6.5é5 in tge total Cf all resgonsca.
test of tLe gum-sumac ahoum chow an incrmme in the
percentage frequency of occurrence in the Luccecsive
artiiac. in only two iaLtancca were the gercantaae

frcqacncica cf Lac Lflfit favorable answer highcat in the
lowest quartile. (1m m3 ami 214.

$39 etaLintical eigniricanca or tncsa differences
was fietcrgxirmd by emaigtitlag the critical. raties (the ratio
or a Cirfcrcncc to its atgniari -rror) fur each airrcrcnce.
She first step invcivcd the calculation of the raspoasca
nearest LLL SOLh percentile cf the total rcsgonaea rcr‘
ccch i: am. ,iartilca 1 L33 t ware 39113 at tLeac points
read the :jxt‘IrC-Lutfi‘jfi :t» 1.3 move the: up 11!”. wart added
Lo. we act. The 5? a percenti a of the total responses on
item 13 :0 UL! fall Leta-can magenta 2 and 3, me attention
r the first tfiD rcszoncca being h3.h§§,on the first
three, fiL.53;. gcartil ca 1 ac! t worn than bro} :63 at
ti 2n1 reagunsc Lad tae aficitiOfl of the first tvo rc~
sponaeo mare cauaidcrcd the law scaring rcspaaaca.
(£00 Table 18)

in like naiacr the rcagcnsea that were considered
low scoring refiydxaca on cue: itfih wcrc all thoce below
13.5.6 50th :‘chegitile u: the: whale! Liatri Luti'ozl. Tabla 1‘9
snows tue geroent of law scoring reagoncas given.by the
lcwcst and nigacct qqartilas on amen item in the acnedulc.

..- .- {I
‘m‘eo Adbla 1)},

 

“PUMP

fetal

1&5.

Table 13

 

$31. -.;.-. s . fl ., 4 .. .» ' 1'.

1; .ercen. a: efiees rivin; egen Meagan:
‘ L- | ' .fl 1 T' I ‘ _ ' nan-:m-u TA-N'--M" pact-om
; zeed -é in Lee fiJAF wgarefiea.

 

6

l 2 3 L Tstql
0 2.22 7.70
L5.72 L5.72 £8.3L 19.98 La.75
2L.L2 $2.13 33.30 LA.L3 36.11
3 22.30 8.33
2.22 b.55 _3:33 11.10 6.26

100$ 130$ 130$ 130$ 130$

 

no.0! cuaea L5 £5 L5 L5 180

 

iczrcent ermLmv :fi'corigg E'-~esgzonzzegmfiLen hz
},.C‘~~ffht {3.an 3 1_‘_‘,!Bf" (it “ii—Ltk.‘ tiling. 3.

 

Critical
fiabio or

Percentage which Sign;ricance
the or Lne

       

   

  
 

   

uuw . r {fl filtrerenco
iuartilo “aartilo between
chewed showed Eighest
hesgoneea on each on each a Lowest
£30 Zescrgptiun Co binnd item item Quartile

 

2.

J.

abservation Of

costume do-

signer in a -

movie 1,2,3 8A.O 23.8 h.8

Rewspnpor
accounta of
social events 1,2,3 72.1 52. .96

Time spent on
cleaning and
repair 1.2 57.6 59.8 ~.19

Q‘ . _ on o ; 3 .. .
- ' ‘3!"‘21 Jaw?! 4‘ " ‘- "I I':.. .“‘t‘::“"“. - "=- “5‘ ‘-‘
‘t‘v -3 1‘4 ~—:\JI lé‘lb-bwl 1 .~ .JI- 4 51-haitsu.) ~l\u'¥l('r' ‘U
———— .a—‘u-a .. . .- »-—-¢ —‘

(;"'
I
‘ i:
‘1.
(1'
('1
H
{J
‘4
1.»

 

 

h. fielriwj others

89130: 0.1013163 1.2 151403 190C. .33
5. hindow shop lug 1,2,3,L 53.2 17." 3.9

n .. J. “a
6. U15 0...: 12-... an 9.

style nuangea 1,2,3 32.0 1.5 1.3

7. Leading {angina .
82.18 l.2.3,l¢ 63.6 11.1 6.9

80 (1.110100 01' a

. 9- . A! I" 1“ I) ‘ ~ *3
"agfidlfld .A.) moi-‘7 6.2.50.5 £0)

9. Lockinfl in all
aVailable Stores
for clothing 1,2,3 LO.9 35.5 1.5

10. special shopping

trip ‘90 11319.1].

nhcpging ceuter 1,2 75.L 39.9 3.6
11. apecial uhogyinj

trip outnide of

usual anoyging

center 1 5?.9 L505 1-3

12. Sisposition of

2103 1.2 12.0 35.1 .5
13. flannin; for full
season's wardrebe 1,2,3 71.0 22. 5.3

lb. fi11bcr a! dresees
of tho dressy
type 1,2,3 L3.7 27.5 2.1

15. accessories fer
matching or
harmonizing
calor sci-13fifla 1.2.3 8905 1.7.1 507

16. Humhcr of dreshes
or suite Lea at
or made fer fall
80330“ 1,2 75.7 31.0 1.8

17. Lhat you prefer
otflera to think
or yJJr clothing
choice. 60.3 11.1 5.5

13. $0.0! years you
would 1116 a suit
to be yQJr beet
3'41; 1.2.3.15 (3501.

\d
cu
o

\a
h)
o

03

 

Ox

117.
Txble 19 -Ԥ33tinugg

Item ”escrigtiun Reapnnses Lgfies§_ Fi;?ést Critical
1?. Ranga or tygos
or «cl-Jams in

W-flrdrUbe 1.2.3'L’5 £308 110‘.

{'1
U}
0

LG

10. Locuaiaaa given

special thauiht

as to 13.01:: you

are dressed 1,?,3 6h.1 27.6 2.6

21. 1uguraass LU'wuar
a new suit 1.2

\‘n

sl,‘ .1

.0 {31.0 “.29

22. Frefidcncy of chafif‘
133 befaro navimgV
evening, meal 1,2,3 53.0 15.5 1.7

23. frequency of buy-

33 a hin;cr has 1,2,3 71.3 35.5 3.3
21b. U36 01. free 131."? 1.2.3 6503 3-5201 2.2

25. hftort to conform
to 1oa;ur skirt ~
16:15.1“! 1.2.3 7206 23.01 3.3

26. alanntng far
variation in 00? ~
13.131053 0f 010233133 1.2.3.1. 7&08 5:001! 2.0

27. Lffort to fix a
dress wiah tiae _
a Era-1117.121 .2 23 o 5 2: .1 075

23. ?req1micy cf
nakhngclouws
you can't buy 1,2,3 72.6 15.8 6.2

2?. Sieappoint¢ent
at not being
notic¢d in a new
dress 1 32.6 13.9 1.2

39. Lecagnition or
coabuxe de- ‘
Bigflfirfi 1.2 61-3 2207 605

31. hacuinltlon and
identification 5
of brand anaes 1,2,3,h 75.1 13.3 6.1

1&3.

’ino next step was to calcuLabe tam ataudard error
or each erCuJLaze. To rac111Late tna calculations, the
Lflgertau-13tarsan Fable of Luandard erors and Inmbable
eroru of Hurcaatages*uaa uaed.1 “no Laird stag'was the
use of *‘6 form ula for determin1natne at? niard error of

 

 

F1.f;a‘.l" auca garcentmgs cirfaroqce was divided by its
standard arty: to Obtain ‘;ra crib lCfil ratio batvcen tho
1 and L .guur lies.

:3 Cetmr1110 aha critical ratio for question 13,
the fullO% 1 ; steps were LeceLc .ar ;.

l. the stazriard error mated of EMAZE 1.6.62o
in 11 an; 2.225 19.33; in ;L was read from the Edgerton-
:atcrsan tabla. inane are .DOhézh and .OOBSLL.

7 1:6 formula for detarmiqg the standard error

or a differenca between percentare wa a a; lied.
2

 

- L"— 2 '5'
O'diff *1/011-1-‘0’12

 

-1/ .031625 + .0232“.
"V .033£.68

s .092

1”Caole of Jtuwfiard :rrors and ircbnblo Errors
fa V3ry11: Kumhera or Casofig" figuraal 0T 123119;
.aw01314", 10:373-391 (Layt. 1925}
2, L .
u. u. Yule. fl; 1

Lin: 3t1cs, (17?L), 2. 2 v

ml—U-Q- - - ~D~Illll

gggqn act1an to the Fhaogy or
for

'l

1&9.

3. 1:6 percentage flifferunce betwaaa tug quartiles

was then divided by its etanxard error.
Cofi. ' diff diff
= .1931! .3132
= 5.3

iuia is a hijh critical r3110 ind iaiithea tnmt tno
difference between these quartilas is significant.

this yrscedure tas uaad on each guaation to find
tha critical ratio between the firfit and rourtt quartiles.
in» rea¢lt3 arranged in urdar of tnwir ability to 619-
criminate inzareflt are in Table 1?. ihosa items that
had a critical ratio of two or Lure were considered Batis-
tically ulgnificautl at the five ytrcent lave1.2 aftar
this standard way engiwd ta all of the Questions twenty-
two of the original thirty questions stowed a critical
ratio of two or more.

The most diacriminutinq gauatiou, number ninatean,
measured the range or types at clotting each person had
in her greasnt wardrobe. inasmuch as this question could
have a “315nt as high as sixteen. it is passlbla that such
a heavy weighting influenced txa tutai score so that it

Baezod to have too mach intertance. in the otter hand.

 

lfluiirard, 1$ycncmatrio Kathada. fiew York: Kcfiraw-

Sill fiaok Cmmpany, léJL, p.91.

Zirxin and Coltan, Au tutline or -tatiat ca;
Fethggg, Table 321 -- 2L6 :rubahility of cccurrenoo 0t
Ltatisticai Levimtions or Litrerent Lagnitudea Relative
to tut Ltaadarfi eror, flux Esta: fiarnan mad Rabin, lnc..
1933, p.121.

 

H“-'*-A~

T 518 23

":wa "Tz‘itiar‘al 3223.73.11?) m" ”"”' :f1c._;.re 01' finch Qua-anon

 

 

 

 

{fl thn mxutonaaira
W...‘ a-u- buhtflufiv-o—U—ud - moons-I.
P 300:9 L Liflfitian Fufiher

11.1 19
6.9 7
5.5 33
6.3
U02
6.1
507 19
5.5 17
1.3 13

a lo

£..8 1

1.? 6

L.7 ~ 22

WM
mama.

2.3 18 All tna qucationa above
2.0 23 the line are signifi-
2.2 BL 0L3: Lt the 5; level
2.1 it

2.32 20

 

151.

it may dcserve its hcuvy aeiihtiag. Incre is also a
possihil 53 tth one could predict withc Hi crnble
accuracy whether " 1 score iuihfl be hL.h or low from
knowing the score on item nineteen.

Levcnty-aiz ;urccnt cf tntsa having more than
ten tygms of garnenta in their warflrotes had total scares
above the mean score 533 75 * Hrceht or tnzte having 51:
or favor typcs L: aruLLtL in their hf ri robas had tot a1
Bcurea beluw tne mean scorn.

311cc itvu l9 measures the range of types of
clothes in a given wardrcte, one might think that it
mac dcpcnfient dyflfl oconomic ntatus. Fawevur, acccrding
to the Ski-aquurc test the relationnhi; between item
nineteen and insane is not statistically aigniricant.

;uLstione 7, 33, 8,aufl 31, which were next to
quuatien 19 in their ability to diacrimincte interest in
clotnin 1 all soar. to mac sure at: entian given to clothing
by reading fashion magazinca, reading fashion ads in the
newspapers, recognizing fashion dos'gners, and racognizing
bran: mazes. the its . which v.3c fifth in ability to dis-
criminate interest in clothing was question 28 which
weasurcd the energy and tin» used t0 make clothea when
the yeraon could not buy chat aha prarcrrad to have.
inaction 15 measured money and tno'gnt agent on baaio
color schcmca for harmonizing accessories. .uestions 17
add 13 alno measired thought by probing into how well

reused the person wanted others to $1133 or her and

now much in ad§2aca or 222 fall 392222 she bngan thinking
absut :22 fall wardraha. CtLer questiGJS that me 222‘“ed
interest $2 a 12532: degree inguirei abaus obsnrvation

of tLe caat'ce acaigner in the maviea. ‘Le number of suits
bought or mic: ar;r tne fall season, discissiona of style
trenfls uizh fricnfis, changing clotnea to have her evening
meal, tLe fra1aeicy of buying a inner bet, he thought
and effort 51212 in 02 dzr to confirm to ion :er azirt
lenrths, thn 31;.L er of s; ecial stop-Ling trips to buy
clonhiag, and 2L9 rrc"ue1 " with wricb dress sLsp winflown
attracted has attention. Ina length of Lime 9L3 kept a
8213 for her text 921:, £22 cccisions upsn wnich sne gavo
2990121 Lhou5L~to the way in thicn 2L2 223 dressed, her
nae or free time, the number at Greases 0: L20 dressy
type in her wardrobe, and :Le numucr or times she planned
to wear clotnes in a variety of combinations also seemed
to r2zezasure izlLoz-cst in wamen's clowimj.

Ml L02 ;2 the nine cases selected for interviewing
were 020321 in 12:23 0: 0:21 score: based upon tro or15-
1221 31 qucsaionu. it 223 felt bunt essentially t2 0 same
persois woaid have been chseu had the ru92 ionn2iroa
beazi rascozci in ii at or tae 22 Lost discriminating
2222:1223. A revised questionnaira containing only the
Qiefizioxa 21Ln 2 critical ratio of two or mare apgeérl

in Aggfin-fiix 1h

l‘ t? o‘ g-- so o - y- — Os 9 n T' v - 7 v - 1 > a -.7- ..4 —- - g o 1' -
I ~- .3161? .‘:!_.-"~1 T" g . .YIY' T ‘ "L". .. ‘5.’ .' .Ww'
. ‘ _.' 4. ‘ 4 . a . .5 t - . on ~ -‘ J .. ~. 1‘! ' . a I- - C ' V.J
—_-v = __ on“..-- o ...-... - ------~ — “an-“O‘.“ - O a- -o—- vow.

 

silthuu.;;z we questionnaire gsruvvsd L0 be a reliable)
ins trunmt. for cmeasurmg interaat in clothing, minor re-
viaiens sucn as omit Elm; son-rm quastigagm ;;.-~.:1 rewarding
others would 53:71:“) it. a aura refined lash-suntan. 51300 nine
of the: cyaatioim in the aches-Sula mere 3;.cwz: by the
critical ratio z;.;-.et;wd (see Table 1'3) La La unruliubl
1n awaauzfiz‘lg intarazcs‘i; in (3101.51.15. it 111;...5 be well to
minutiae them more closely. $1310.15}: may inquired into
then tamed-r11: at time, awry], money, mega-fit, and attention
given to clouuL-xg, it is 9058mm that. the reap-011303 da-
pessnded more lazrifigely 0:1 man partwmliuy bruit or none set
or circwmtancaa mane: than on an interest. in clothing.

2.19 *L. an on whim; asked abs-oat. um frequency of
encoding clatims for needed cleaning an} rat-airs (sue
';Ju::st.io;1 3) measured time m emsrgy xigtfllt. on clothing,
but the desire to be neat. and clean my apt always relate
to a high intorus‘; in cleaning. i..:.1;ar;mss to wear a new
garment, d15:1p;.:bi:1t:;.i:nt at nut. Leia; tug-lead V-Lzen tearing
sum-thing new, and hulping girl frlcnda select clothing
‘21:: be are clean-3;; assacigtad “4+1 u; intruvorsiun and
extrovur¢ion tendancica textual? LE.“ with 1:xLerast in
clothing). (we gqtssciona 3, 123.. an: 229.). the writer
03:;‘ésctcvi that the extent. LO senior; one delayad making;
600131033 until all availablx‘ ntu‘reu mare ahupged uni

he ammcr at times one mowed outside tLe usual shopping;

center auxin; 3 a; “0131 c lvn th at 11~e would measure in-
teruut 1: clufihiqg in Iflfifiién ta tha tirfi and energy thus
spent. (Lee guestiuaa 9 and Li 1 haw Var, the wording
of xluun;’n 9 nay havu bfioa Ba aznggfiratod that only a
pergun 11:1 aa~rc.“ or purfcc 3103 we ulfl scorn on 1:. The
ansma: a: uvrQict ll xd+ht be determined by the ease with
which use couLd make trips 04L cf town rather L! “-59 upun

an fi1;ere3t in clataea. [he reading of newspa'er accaunta
of 933121 ev;3L3 maya ;W& m upo.n sna's elrlozsiLy. $50
prize of 036 Lunflrui 33113:; may uxva been too hypatnetieal.
(1.68 fiutssziusia 5:3 int-“l 12-}

L? thfi thfifiby-t30 questions tflat warn ahowu by
the cr1LICal r3513 z£ttpfi to mewere interest in clothing
in tn 1&11 cf 19L?, gone wauLd nuad ta ta ro-at ated for
use at anunflgr Limw. hiace JL3$50"5 l} , 13. 16, and 25
are nauaoaul an: fig 13 used aggrapriaha rawording "0 apply
to the current aumnoan, hey hgve haen restated for use
in tixga utner than the fall aeanon ani are to be found
in 1'X;.‘.uflilx 3.3. “us‘sati 1:13 33 8*15! 3]., wiziczx mare can-
structed up meaaure the perfion'e faxilisr'3y with fleaigntra
and brand ham 3, would Have to he chanted every few years
in urésar w cos‘z'eSéyozfltfiiga 1.1mm: tag-gearing"; 1:1 Currant
fa:“iu:1 ”anxh‘1aa axd nahapa oyera.

nzter analyzing the data from £36 internation
sneeta,c;e Wfibur rain that BOLfl or ch cu quantiona ahauld
alga be runorded. In order bettar to Siacrlminata be-

taean ages, question 23 Cbuhfi be changed *3 this manner:

Q t o
a

1.)}.

2}. Age - ( } an ier ?: ( i 33 - EL { ) 35 - 29
{ 3 39 * 39 ( ) over L3

For a better segursbiaa cf urban cad rurgl backgruuni,
qu3atign.2h 00311 :3 worded 3233:

2b. where huve you agent must a! your life $2 to nuw:

( ) Open country, ( ) $333 3339? 1331,
( ) 1353 - 3L9), ( ) 2533 - 333?,
( ) 1’), .4. 2;) " 1:» ’IJB‘Q’ ( ) O‘giér lduz'ia‘x;i)

It 31:3: be well also to 1353:; a quegaion concerning the
anczion s: 333 coinzzy.

I

25. In whim: :Lӣ of an quited 3Latss have you spent
most of yeur life up to man?

( ) florbh Castern thatea ( ) south Eastern gbatoa

( ) giddle Eastern 523333 ( )’ oath; efitral Ltatea

( ) laciri a Ltates
If queations 2* and 29 had blanka rather Lhan the word
”oLher”, the investigator woulfl Mann mare about tflo
person's anfi her buabanfl’s occupatiaua. In order to
find Gut now much money tan subfiecs has for her own per-
sonal clothing, question Bl.could have in addition "number
of persons for whom income pravides." inflationa 32 and
33 scald have check lists or activities and or :3ni zatiom,

for example:

 

2. ggglnl 33.1?r3fem zonal
.:-rtu clu s“ ;r0133:ionul organizatioaa___
Country club?“ wraen'a :L-Ludy Clubs
;;33ce clubs‘__ goliLICul clubs
Midge clubaflfl_ hell 1033 or:adI:§L ions
Jrariby gragrg___ :ocial Hervico Lr 3:11 Zd:-¢fi§___
ttuwr____ a unorary organ 23¢iana__.
Lane:___

with these s3::c-tci Cagfgfis L30 uritnr believus
that. up pawl i;1.1‘.;:r‘...fi.ic;1 suction .331: 3313' 3.331.153. ‘36
mare convcnlant :3 fill out b3; also 33423 provifla data
easier'for aha invegtigatcr to group and analyze in re-

lubiun 33 Lot“; acvra or any 033 r uriscriun.

‘. .. o\'- v
.‘ h 1
£ 3 a.»

71“ ‘cn '

("~,.¢. ,Y fl,» :I.v--rro ." ‘ 9"9'. . ‘:I.. 1,“. .‘Q: 4- . Vu‘t' .t9_. . .. .. .,’ .-; r,Y
~l‘v.‘ 00'13. \ , MK I -V ’Juk- &\ ivy). ‘ab‘g’ ..-IUsl U Dk- ~J-k’ci§l .3. kn. I. but Lil-Lalt ”Adv

r
A
~i'.

.: Ln 1' \s‘

.‘ ‘ o. y' .‘ . f '1 v - I" ' '2'" 'h r
&I;~?A.&L-‘IE.‘S {. "w‘. 3“» ‘4 in »~’ - u I a. dwk .t .c ('- - U ‘ a. I. h- lb.
‘ I: Y 5 ... ? o- ., g 1-
; . ' 1. ‘ UV J- ‘
.9.

 

 

A. bumaary aviativo so Qtatiatical Data

(5“

;na CLi—aguara test seams ta indicaie that group
(one of bug 811 arouya particigating in tha study), age,
rural 0r urbgn background, occupation, and income are
ai;uif10unhly ralfinad to £0331 acares on thn interest

in clothing quauzianwaire. Lineaflian, marital sflatua,
cailfirsn in use family, aqfl macbership in organizations
seen ha ha relaaed to wogan's interest in clathinz u: a
lasser degree.

The nix gfioups or women chasen for has study
arrangofl in orfiur of their arithmetic means rank as
follows: 3058 3,0n0nics Seniors, Vorgriny alumnao,
spartan hi?93, husinau women, Factury workers, and
Rural human. 3 parti&l.ezglanmsion for the beniora
I'lx'fitirlj first mum be mm may were 31:13:10, yaungg, and
college educated, three at the factors Lhaa favorfid high
interest. fl larfier percuntago or {he ;cror12y Alumnae
have bQIE chilfireu and ara oliar than either age agartan
dives or the fiasinuns nonun, but ;erhupa, education,
aocial backgmund, and income helped to r:;1s¢:e Meir total

mares. .~.lt;.."wu,j: a {,I‘Giiater percentage or 1:20 F‘acaory

153.

simmers have ware 03:1er rm, have 11333 camatian, and are
clier a an aha Qarnl omen, they have had Lho advantage
of urban living :3 stimulate lntareat in cloaking. Since
norm or czi:-l~mnt1cm for the rank or each group applies
to all .grudr-a, 1: no um seem that. both tho factors conv-
sidered ma other factors not. measurad wormd in various
cunninutions to influence the total scares or each group.
(..r the thirty—four mrsona 1n Mm antiro 33:15:10
the has: total scores at over one hundred, twenty-ulna
persons {or aging—“iv: percent) were unil er thirty years
of :36. ?;ia woalfl eoam.to be sihnificant enough to bear
out iilizebmh i’awlack'a strata-«en: in Lucie-slog! or :tr'asa.

”ii‘he pent-x! or early youth is Man can in

“mica but umgnaaifi ca clotg;n; is of greatcac
iripiirbdnceo in. no other time in 1110 NS me
problan of droxs Lacuna :0 abhorhiug."

Lurul or urban enviroggont Sfiafla to follow tho
pattern 91' the (mugs as arrn,‘ 1-1 far'hr of their arith-
aezic means M 1.2. L210 smegma-:1 ...1' ‘..'.».>. *1ars wrxo r2313:
third in (me izercuazegg'a u! Li.eir £4112»? frnrn. citiees mar
tan thausand. n3 painamd cuL LLQXQ, Lhn 4efiisr$ rank

first in having five other facxcra fawn? a .hifh inturest

.1 . w - "w .' - or “_'
J?- r 4.1:“. mm flux-1mm .

$.20

zscores 31410;. ,'r.«-);;‘uxy mam -rv-.:;;!;t.c

~' ". \' . ., '- ‘V 1 . " _..‘: . . ,r a. I ‘ I .._.

A856 ..‘UALJA’rg £‘l..JJ abuve *iv U“... 141 ‘1vt134’1u allill’q Lu‘gir IV“.
"4.. ._ v. ‘ , _

yfldl‘u w. 002..“ at}.

”lagou,n income as a fuczér is bxgad only an

hummus fun; 0:10 Inn-fired and raw-roar qwzmtiemnirea.

lfiurlook. Llizabath, op. 015.. . 175.

t:

159.

is still seems to be a significant factor. A person very

interootcd in cloths: but without the means to buy them

could lose interact very easily over a poriod of time.

”Desiren are subject to frustration and

interests arc subject to defeat. The likeli-
hood of the occurrence of failure in attaining
desired and: is in direct ratio to failure on
form.dosiro and incoroct on one basic of con-
ditions that operate citncr ca obstacles or as
positive resourcoa.”1

Tfla classification of the sample by occupation
was not ontirely satisfactory oincc it utilized only three
catcgorics: student, housewife ami ggggg. Those who wore
classed as 25.31:; were for the moat part. Factory corners
and Eusincoa Women. on one would czpect from. tho results
of one group differencoc the Seniors (students) showed
significantly higher total interest scores than the per-
sons ck unified no other.

Bernaps education, on. of the secondary fccioro,
ocean to be mar. discriminating than it is because the
Home Economics Juniors and the sorority clumnno. one third
of -Lno total sample, could havc been high for reasons
once: Loan education. Income, youth. oingloncao, and
an urban cnvironaant. could but. made tho Seniors big-1h ro—
gardloao of education. In 11x: manner income and urban
onvironocnt could have influenced the total scores of

too Lorority alumnae more than education.

According, to Ross .

 

lflewoy, John. Encory of Valuation. Chicago:
University of Chicago rrcoa, 1959, .01. 2, no. i.

160.

”Thu growth or intelligaace Gauges the

desire for self-individualization to seek‘

satisfaction in ether ways than raahion."‘

Of course, 3053 la s;eaking of fashion which is
only on: cages: or interefit in claiming. Th5 writar'nould
like no suggest that it is pflfifilbla that variation in
education when related to intarfist in clothes would fall
in a curve aha: reaches a peak with acme Gaucation, then
falls ctowdad out by other more dominant interests if the
higher educatian were not in the field or clothing.

The most aignificczt point in rfiaaré to marital
status and children in Lia family would seam to be the
fact that there is more variation between married women
with children and married women althout children than
theta is batween married.wonen without children and single
women. it mule! saw. that. children in the! family sand to
limit oae'a interest in personal clothing.

Although the amber of organizatiom to which
each peraan belonged was the least significant factor.
it still seem: to have aoae bearing upon women's intereat
in clothing. The suggested chock lint or organizations
in lpgondix IV (the revised questionnaire) ray give more
accurate roaulba.

abatistical analysis of the significance at the
difference batweca the uflans abomed that the following

groups war. statistically different.

 

 

1x035. E. 3.. Social igzggoloaz, new York:' The
Kaolillan Company, 1923.

161..

2:03:10 floor-walla Seniors and worority Alumna.
2-30;sz lacuna-".210 .'.-.'aniors and Wye: rum nivea
mime iawmmio healers and Easiness Seaman
Sago l‘tonoxzzio z..-eniura am Pacwry burgers
Rom Man-(mic waists and Eur-2:1 -.o:uen
:Lorority “lemma and lam-sinus ..o;:.en
:....orority Alas-cute and Factory :orxera
...;orority !-21Ll11}.:“1&10 and ‘zlzural “omen
spartan wives and Factory tarkern
...-tartan wivaa and :ural notrn
Easiness ”omen and Factory writers
giusineaaa a'.or-r‘:.en and i-éiural .';o;s-.an
Zitctory barker: and rural Jone!)
'l'iwso that ware mt stutiatically dirwrant include
the following:

lorority Alma-mac and :—.p&rtun :aivea
upartan hives and Easiness nomsn

Reliability of the guestiunnairo

ttatisticul analysis indicated that twenty-two
questions on tho questionrmiro more reliable measures or
interest in clothing baud upon the standards that they
possess a critical ratio ct tw or more in a comparison
between 2.3516 hi._fiw83 and. imaat quartiles.

”me most (:1 germinating, gestation, number nineteen.
mwsurad the rang; or type): of clothing; each per-on lad
in her present wardrobe. Jim. seventy-six parcent or
those muting more than ten types of garments in their
wardrobes had total 300er also" the man scores and
seventy-five puree-mt of those raving; six or fewer tygea
or clothes in their wardrobes had total acorn: below the

mean score, one might be able to predict interest in

5

162.

clothing; with reasonable accuracy from too: nineteen.
Although one might. think that. the ctr-char or typea or
clothing would measure economic status as cell as in-
terest in clothing; the Chi-square test showed that; the
relationship between ion nineteen and income was not
statistically significant.

‘i'nc qucstionnairo as an ingot-urgent. for measuring
interest. in clawing; is able to reach many persons. ae-
curoa objective information that is not colorcd by the
investi;;,ator'o Opiniono, and obtains; data trot. are easily
classified and analyzed. However, the objective typos or
pencil and goper questions omit the areas or quality of
interact. and intenci ty of interest. in clowns. "The fact
that two pct-cone m. w high interest. in clothing docs not
mean that. each has on equal amount or skill in handling
or in appreciation of fine quality in clothes. By'the
questionnairc method it. would also be quite difficult to
mcaouro kinda of interact. which could be in tom of
creativcnosa, colt exoreasion L’szro ugh the extension of
one personoliny. the use of clothes as a boom donoting
wealth. class. or taste, and: the use of clothes for
psychological or Emyoical protocLion. iro’oably kinda
of interact could boo: be measured by close observation.
of woman's clothing, habits.

although the I‘luesbionrmirc comma to be a reliable
inctrmmt for measuring interact. in clown-1:. it. boa in

no way macaroni the rcoaoos for interest in clawing}; or

163 A

or lAck 6f it. For examgie, a gargan'a clothiag interest
ovum be little Awre man a Ambit 1'0er 1"; the Areasurw
of her 30b, fie: naaband'a pas 1103, the culture or nsr
canwuuicy, or 1&6 opinions of fiwr {£16313 rabfier than a

fianuine nfitive laterast in clatfliaa as an urxd in itself.

3. fiumumry leative to £339 ;tud1ea

In all nine cases the intervifiwa seemed to
atren3men me case for wall (:13)? of the question-mire.
.33 four £11;ng sac-wring EAEI‘SDIAB warned to manifest their
interest. by their emailez-At I‘i‘A warms or both past. and
preswntwwarfirubeg, their willingness ta sgend time asd
eftart in expressing Lnamaulvea throu5h clothing. their
apparent. uatisfaczions gained rma clothing, an: the
evidencea of the: iAAAAAAArtAAnce that may Aug-Await Lo clothing.

Linea E188 A, ura. 3, Kiss C, and Era. D shamed
the 5routeut ability to recall clothin: at Ana 3. Arliast
ages anfl with the mcfib detailed fieacriptiwns, 3 might
saggeat the Lisa that clouuixg intereat begins at an
early age and continues into afiulthaod mars or ten than
it. is acquired by adding. Aim-An weighing; 31' mansuring;
intereata acflinney makes 1313 statement:

"Abram; interest is an uspact of mati-

Vatican“... A36 iddiViAfid-fil ”AA-13h RAIN: aid 01'

a lifit of interagzs recollecta the in1eraata

that have d0: Amazed £13 "euAviar LEAzau haut
his life."

II

*AmEimAey, Fred, "ETA-c: i1§¢**rc:i3 :93. —*y of Afr‘i)“‘1 AAA}-
dizzifirzt, .i-AEAW York-A: 3. $9116] and :JA‘AS, 3.1ng E:- 4343::-

léh.

Ana four high scoring persona also indicated dur-
ing their interviews Last thay were motivated to a; nd time
and effort in pursuit 0: these activizien; making;clothas
(and in three cases dosi:nin;_clotnea) for themselves,
planninggnhead for Apeciai occasions, reafiing fashion maga-
zines, and Grossing uy in their mothera' clothing in child
play.

The him scoring; persons also grave evidences of
tieix aatisfaciions gained from.closhea in liking to
etzand "dress up” occasipna, in their pleasure in wearing
formala, in tha lar5e nunbar a! clothes that they likod
in their prasent wardrobes, in not finding clothes hamp-
ering or uncomfortable, and in their gratification ro-
ceivod throu5h infliviiual exgrasaion in making, designing
or oaaambiing cloihes (with the excogtion or his: C. who
langcd for banter results in the clothes she made).

fine idea or salt expression was explained by
the artist Holley in thin‘say:

”There is a definite Anyoholoay of the
wardrobe for Ann woman who realizes that

dress is not. a mere protecaion against

wind, rain, and cold, not 3 meta passive

badge denoting wealth or class, but an

extensiun of hat Vary parsonality -----

Ana intelligent woman.diadains to borrow

her opinions. I feel that many women die-

like Aha iaou of borrowing their clothes.

:0 the sensitive woman that is exacbly

what convennionai creases are +~~o~~
borrowed second hand clothes.”

 

lfiolloy, Astana, ”Saychoicgy in Aoman'a firess,"
Forum. Vol. bl, June 1919.

165.

It was evident that the 111.5321 scoring parson-
rather than the low scoring}: portions consifiomri clothing
important enough to Judge others by it. may not. only
wanted to be considared gong; the best dressed. in their
groups. but. Aim :1. airs. 3 anti hire... 1) actually cons max-ed

clawing; one basis for choosirzg friends.

ether Fae-wt: Minted to Interest. in Clothing

in analysis or the interviews seamed to 5353931;
that otmr raczora not oonaidared previously my be
related to 15 lacs: 01' iatorost in flowing such as bodily
:roportiona (241153 Ti and his: I) Doing; ovarueient. tn.
ragimontatoion or a ‘mii‘orm worn for cancel or work (giro.
G), parental domination in clothing; choices (firs. I? and
kiss 3!), ton opportunitioa to wear varioas typos or I
clothing (Lira. .9: uni sits. F) and one look of will in
making»; or omen-mung clothing; (321-8. E, 35:3. F. 3.133 E:

and 5:21.38 1).

interviews as a Lewis of Ex‘i-flfiilrifib honest. in

Clomiag

In ordor to estuary the reasons for high or low
interest. in clothing the casein insorviowad should be the
extreme comm, but this study had no oxtromoa in tho true
sense or the mm. one would 6133063 to find those with

axcrwoly high interest. mama actual designers, mo love

166.

clothing as much that may mum sacrifice anything, to
design clozhaa. hone a: the high soarim; wrwns in this
study sauna-d “mm; to sacrifice me usual parmiu of
happiness for the pw§0$e or working with clothes. '1‘
oxyrcadon was“! by hiss a, hm. .3, and hrs. In at ”not
having than" to :53on all the 6102-3108 they wanted probably
meant. that“. they were not willing. to giva L133 othar dosiron.
In like manner none of the law flooring persons 13:33:?“de
was an extreme case. hone of them was 80 rebellion.
against clothes that. cleanings: we cut. of bahmca in nor
scale or valwa. .11}. five of the low scoring parmns
accepted clothing: a5 a social custom. and gave a: hast
3mm of the 1:: time, energy, (22:01163'. miomght, and attention
to clothes.

'i'ha pregared list or swaggeswd questiorw mama:
satisfactory far a first interview but the» investigator
felt that. a second inurvieu would have been more: iwlpful
1n follwing up some a: the lands at the firzzt. interview.
A chanca ca obmrve the ingéarviauao'a clothing habit-
over a pariod or time rauum also yield inform Lian uhuut

nor relatianahip to 0152mm.

167 .

" I) U'.‘ ’q"'.:- ’n V'T'T v a - ‘ g V "Lt-‘J ‘4‘: n I 'n '4‘ ‘0' ' ' fi 1. I
II. 5" '.."‘-'.‘>_'.L$,‘-.‘.t 'J Ii~ . \J--'.’.4£g )4 JY
vaim -— ———‘

*~ .9 A ._-v

uiflcfl this study nee not gone beyond an attempt
to measure the degree of interest in clothinz. it may be
puceihie Lo investigate the kind or character or immerse:
in clothing. there may be any nuhbcr or kinds of inter-
euta includiag acsohetio interest, economic intercot, in-
terest in clohuce Lo comgeocate for on inferiority complex.
and inherent in clothes to acquire friends or to impress
ocmr people. A study or this sort. could probably one a
group of high scoring: persona of comparable egos.

Perhaps another my to measure interest. in
clothing would be through observation pins both written
and oral questions. in ordcr to got a total picture of
clothing interest the investigator might find some or
the most significant things through observation or the
clcihcs one tears. or the places to which she wears them.
and of umpeogie with. mom she esoociabee.

-iocc this study inveacigahod only women's in-
terest in their own cleaning, Lucre ere ooccibilitiee
for studios honouring incercot in family clothing, or
ineoreoc in Iriooda' clothing. Another area that was
revealed by townin, fiickeroon, ooh Bryer'e ltudyl woe
aen’e interest in their con clothing and in women's

clothing.

 

lEQWman, fiickcrcon, and Eryer, in "Recent
“policahione of the windy of Values," gournal of ab-
noroel enc vocigl rhzcholq;y llVlII. lijh, ;9.259-273.

168.

The relationchip of clothing interests to per-

eonnl valuee,l

personality traits, and onyniologicnl
characteristics represent other arena of research. Some
*of the tests available for correlation.with iotcreot in
clothing include studies or emotional etnbility, eel!
outricicncy, social intelligence, general intelligence,
physical and mental health, basic voices, traits of

introvercion or cztrovercion, and traite of ascendancy

or submieoion.

General Conclusions

Certain genornlimtioac New to be pcrnicoohle
on the basis of the finc‘t‘inge of this; acuity.

1. Interest in wOmon's clothing can be measured
through measures of the time. extort, money, and attention
given to personal clothing.

2. From the 33311 and Your Clothirm queutiammlro
the range or the types or gnrmnte in a porcon'e wnrcrobe
seeks to be the most sensitive single it3m.mencure of
young women's interest in clothing.

3. Shore are certain factors related to women's
interest in clothing such as the group to which one be-
longs, age, 0colpntlou, rural-urben background, income,
education, marital status, chilfiroa in the family,aod

number of organizations to which oho belongs.

 

N
4
a.

lhcwman, fiickeroOn, and Sryor, in "Recent

 

Applications of th itady of Velucc,” {carnal of at-
normal nnfl Jocinl snyciolosz iiVill, lijh, p9.$3y-£73.

 

 

—v-v—'

169.

1.. Cm: can gut. aiditiagmi irriara‘stauding or the
reasons for variations in clctaiaa, inmrast by inter--
vimsiag casas having, extraiiely £11.43; or law intereat

SCOFGBO

».¢

4" J i i";

..

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v.7 ‘r‘

(u A .H-lfiy‘Jaab.

170.
a". £1". §;:’iil: I

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'1,U..u' 1. it. i‘i‘fzsi£. - in A" ‘v ;( {$4{-'»'11)U!£ all! 3.4! Lfl.’ 1.54.! “J a. EI‘XL" {JIM};

 

 

Name Date
”c'or
a a

 

‘vn 'U‘ "=t\‘.‘?p'--

ficlccbcicfigz Chcck tce one that you feel meat accrly
applies to you. Your mast careful consid-

eration 0! each zuccticc will be appreciated.

1. chcn you go to the movies 'uu often do you observe the
name or the costume designer:
( ) practically never
( ) scldcm
K ) sometimes
( ) moct cf the time
( ) clmoat always
2. As you watch a mcvic new often.dc you observe the dc-
taila or ice costumes that the actresses and accor-
nrc wcaring?
( ) almcct always
I ) most or the time
( ) Sometimes
( ) seldom
( ) practically never

3.

1‘.

5.

. 171.

How often do yoa etaeod a movie a second time or sit
throagn toe second ranging to etody the fietaile of
unusually interesting coeto;eeu
I ) practically 38Vor
( ) sometimes
( ) often
flow often do apparel shop ninfiooe attract your attention?‘
( } eVory aloe you pace a window
( } meat. of we thee
( ) sameness
‘ ) Sfildgsfl
( ) practically never
How often do you stop with your escorn to look at
your favorite store oiniows, mafithflt he wanes to
or not?
( ) procticolly never
( ) sometiaoa
( ) alxoet always
Sow often fio you reefl resoloo ofie in tho neosgegersi
( ) olmot ol'is"=;ye
( ) fisot of one time
( ) eometimee
( ) sold 3

( ) practically never

172.

‘7. 1: you were waiting in a doctor's: office with these
new magazines in front. or you, 72m on would you choose?
( ) Time
( ) Lite
( ) Ladies Home Journal
K ) Seventeen
I ) Vogue
8. now many times since Boring; vacation have you made I
special effort to shop for clothing or fabrics?
( } not. at; all
( ) once or tulco
{ ) three or four time
( ) five or six times

( ) seven or more times

‘9. when did you first begin planning you wrorobc for
this school year?
( ) the miodlc of lent spring or before
( ) the firet port of he cumoer
( ) the middle or the summer
( ) the loot mason before school started

( ) toe loot. week

13. flow after: do you éiecuou style trends with your friend's?-
( } proczloolly never
( ) seldom
( ) sometimes

( ) Very often

173.

ll. too often do you make a special effort to read the

foehioo sections in too newcgopor

(32

t ) very often

( ) sometimes

( ) seldom

( ) practice-ally mvor

l2. flow or too have you picked out books or reed passages

largely because they contained vivid or accurate
desorigztiouo or comm-ace“:

( ) practically RCVor

( ) seldom

( ) (sometimes

( ) Very often.

13. “non do you usually start thinking about your soring
outfit?
( ) January or before
( ) February
I ) larch

( ) Agril

11.. If you were zjvon one rumored 6:0 llere et the beginning;
of eueoror Vocation, about how ouch woulo. you op end for
clotoingw

$60 to @120

ӣ3 to

3L3 to 4S3

wwvvv

1?h.

15. finen you.era planning yocr enacublea how often do you

conuidor the possibility or iazurcnanginc them?

()
(i
()
()
()

pracaically ncvcr
seldom

332105143168

mass of th time

81an s ‘6. 31?: gay 8

16. flaw often since Christmas arm you made a spacial trip

out or town mainly to buy clothing:

( )

( )

(

)

( )

( ) save: er mare times

nut at all
one: Dr twice
three or tau: times

five or six tiaca

17. Generally cpcakin{:aro ycu'niiling‘tc havc your manner

buy a tailored areas fer you.mithcut your hcip?

”Ana”

savvy”

aefiniaciy prefer to have he: buy it
slightly prefer to have her buy it
wouldn‘t mind if she did

311;;‘315' diciike to have her buy it
veny mucn dialike to n;va he: bay in

13. How long bercra a formal dance do you plan aha: you

will wear?

(

”A”,-

t

)

savvy

a manta or buforo

a weak bafure
scvcrcl days bcfcro
tm day b More

the day or inc dance

1?.

21.

22.

175.

If yoar cararobo is incomplete, how often do you wait
until tzcrc is a pressing mood for a yorticuicr cloth-
ing cam before buying it?

( ) practically mover

( ) seldoa

( ) sometimes

( ) alffwst 3132:2913"
if you‘bougnt a coir or glovcc coo roux; tact they
difin't quite maccn.yocr hat, would you --—

( I try to exchange them

( ) wear them with oshcr things

( ) wcar than with the but anyway
How often wooid yo; be willing to wear tic some formal
with the ammo crowd before you foln than you must have
a new one?
) once
) twice
) circa Limes
) four tints
) rivc tires
( ) cix or more zines

In ”sacral how ortcn do you cnock your clothin: for

1.

flooded cleaning and repairs?
( ) each mock or oftcncr
( ) not as often as wackly cu; at least monthly

( ) Hot as oftcn as monthly but at least once
a term

( ) got as often as once a term but at least
yearly

1760

:3. flow often do you help your girl friends cclcct their

clozéingfl
( ) prcciically ncvor

( ) seldom
( J Somatimes

( ) vet? often

2L. {ow often do you notice when yoople on tharctrcat are
wearing?

( 3 812053 always
( ) has: of may tim
( ) so»: 0-1.1 .1“:ng
( ) Seldom

( ) gricnicclly chLr

25. anion of the following and how many or each have you
made for yourself and worn?
(in column two fill in the correct numbcr.)
I ll
blouses fl
skirt: __
firesscs

Baits

 

26.

27.

177 0

when you wcrc plan-nine; this: year's wardmbc. which of

the 1’0 llawim; r3152 you :33?

(Chat c3: :33 ”any as actually describe WAR-3t ycu actually

(1. ii I

514:: h of

read faction magazimes for ideas
zafiize special Lr1;:a to snaps

caves: (51:! claims 3;.) 1’1 51:1 tnoao that. mated
r- gheegcmt

213.219 over: old- 010:1:an

00:15:11.1: othr paraons $30.12: clawing}: require-
manta far this g'articuls-gm calla 5,19

mesa are ccnsidamd sixjnlf i‘canf. fashion

trance unis agrim;fi

sneak all that. you consider import-ant.)

(
(
{
(
(
(
(
(
(
(

)
)

hi;ner aechlines
guided hiplinus

ace-per a Kasey '

f3.

high s': :- wai a t 11 .7163
lama-r skirt imagth
broader $3? auifiers
mere plants

acre priniei f&brica
axon narruwcr ahirta

Bwaqwr back can :33

178.

25. Liam am {mum zimgewzlnea tic}: gnu try (.0 read
roguLa rly:

l.

2.

3. ¢
1.. .:
s. c
6.
7.

 

29. cnlch or thcse'dealga clothing?

(Check only chase that are 3851 mars.)

(
(

)
}
)

Eve Carlo

flior

Gene Kelly

cm 1r {otter
Grunt Haufi‘
Coward Craer
flary Cougar

3"}‘31L31 Fit-3:111
345561 Sright
iiflttifi 3.930.351.9111
Claudette Colbart
Irena

E'rzmk Lloyd “rise-:22:
Adrian

Valantlna

'g‘Lm-‘frn 3 ien ta :1

Jo (Emelz‘mi

.1 10:11:80

nfiela ‘lmfiflJfl

179.

130.

‘3. whicn of L 930 males du “ou usxociate with fabrics
2 J D
shuoa, waits, hats, or joufiry?

(till in the correct article.)

"

 

 

b3.9
C mama
Caro

 

Lc*tnar
Ltoue Gut 1381‘
I. iiilcr
sally Victor
ihilip Inn one

hicuelieu

 

Lilly VQChé

 

 

131:9: d6 Lisa

 

{orszmann

 

rrifara

 

Joyce

 

Jenn ircaricha

 

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‘5' it J. '11 sud; (ILL... ‘.":' a. L. .‘s‘b‘t A..."
T“"’ u IT~ .5“ 7:; 9:"~.1.»~:u “Y c -.u -. . Cnf«,i Tn. "LI? A W‘cj '. T.
”\‘1 J . . A.»A»\J-*M~J J. (3311-. 4'”an 1.1: “A

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HQ 43“-) x 'U ‘\ buy ‘iAl; ~

Li

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ll/lL/L?)

Cheek aha one Lfafitt {was nearly applies to

Your :10 st. careful consideratian of

eacu quesstioa will be 8.9 grreciaatefi. '

to the: :mvics no.» or Len do you oi: serve the

cos 1‘ .1222 desi :ner‘1
practically never
selflom

805.1% Lia-.19 a

nast 0f the tip}?

almost always

r0315. pwmwa in bow-:3 or reaai nema-

r“!
U‘

am: a mcial events largely Lecaune they

vivid or ansqra ta descriptions of costumes?

in 17:10:: t. ulwcy 3

most of his time
Bumutlmes
BGlfiam

pracLically nova:

7'?"
J»

3.

h.

5.

6.

In generul

3‘13 Lu 26:43

(
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(

)
)
)

132..

has arts: do yJi ugoad Ligc on you; cloth-
thgt it baa macaw: clcnning and repairs?
aglh weak er oftener

net ma oftan as weekly but at least monthly

not 1.3 Lites as mainly but. at. least.
seasonally

flow often c: you help year 31:1 or woman friends select

clotting?

(

K
I
(
(

i
3
1
)
)

practically nchr
cal-113.3

3:: “1‘3: 1:133

often

Van? often

how often do dress snap windows attract your attention?

I

t
l
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(

Eon often

(

band--

I
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cc: yea discuss style changes with your friends;-

avary time yam was a winflcw
Evan of the time

auzwuzlca

n s; 1:“. 0:1

practically never

h

gr” cLi wally nev-r
selaom

sometimes

oftan

vcry ores:

33.

7. How often do yau glance ever or read fashion ads in
the ncfiagszpcrs'.
( ) almoct almcys
‘ J mist of “4.6 time
i } negating:
( ) seldom
( ) :rnccicclly ncvcr
8. If you h:d bacn away on a muctu'a vacation and hadn't
done: any I‘fifiéiiflfi; 4.1!. 23.13. and if you more. waiting}; in a
duct...r'a office with chase new mag-c: ms in from; of
you, which would yo: pick up first?
( ) accuracy :vcaing :cst
( ) Life
( ) Laflica n as Journal
( ) Ck‘u—zrm
( } VOSUG
9. Saw aften do you delay waging a decision in the calcu-
tica of a drecs cr suit until ynu have locked in all
the chail‘cble awrcc?
( ) al.715233t cl'myc
( ) acct cf the timc
( ) acaczimaa
( ) scliom

( J crcctically ncvcr
A

a w
and.

ll.

12.

!‘— .. p. 0-! 1 . .. .... o .. ., ..I: .o. , , ...: . ,. .
{4‘4“1 miiy uJ...$lb bl AAK' U Bib-3 ‘ J H“ a: 5.1‘3-1y LLLuscr 21'} ‘79 )v8 ‘1

Lace c spacial trip ta your ucull cBOpping center

mainly to

”Rana-u
what's—avg

p ... I" .5 1 c< 9 .1- .I '
d4) Clu will)“ '3: adric 3 5“

act ct all

oncc or twice

tin-co or four times
five or six £131.95
seven or more time

flow many him-s 815108 the: firct of Heartache: have you

made a special snapping trig cutsifla or your usual

nhcpging

C
J
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)
)

11' you won

marrow how

clothing?
( )
( I
( )
( i
( )

ante” ”313*? 3° ”1? clothing or fabrics?

not. as; all

clcc cr tuicc

three or tour Lima
five or six times
“wen ur mare times

a hundred dollars on a radio program to-

much or it would ycu.cpccd for your own

~33 - i130
it») - 1‘29
NLO - $53
:27 ¢ 339

13. 1.41371 did you 32641.1 rigimtim; about. y;:'-1.r fall wardrobe?

1L. How may érmws or was 1: was}? ty;.~e do

1 ) the miirila of la: :1: 33:11:13
( J the first; gart of time 63mm:
( ) the xii-55116 or the ammer

( ) the 1110:1351 0f Sautmtser

p:

( ) hu'erz't. aiven it. any consificratisn

VOL: 11:: V9 in

1

your war-"lube Limb yo; could M1227: to church next. week?

(3
()
()tmo
I
)

norm

0 1713

( Me a
(

1‘0 411‘ or 1:;ch

15. Check the basic color Lichagzwa for which you have

matchin; or harmnizing accouscries 1:1 5'34? {2.111 ward-

robe:

(‘I‘izst in 3.111.121“: parse, 31.53:.)an nines).
) black

¥ 1: "
) u r 1.1%?!

(
(
(
( J navy
(
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(

.5 ., 3 -. , . 1... ‘~..-.- ‘5. g .-,.. -... , ..V, ,r :4 -..
l-Jo LU"? $.43] duh uJUuueb mm 5-4133 wave yuu byllfifit or

Luifl fur Lie full ucuuva.

) n '7" 7‘1“
) one
) two

) three

) fear or aors

‘J

. is general a“: aaugi ya: grater to have other paoplo
£3133 Lbuut yq¢r cseica of clothingfi ihwt you ura 0--
( ) t3: test dressad in your gnoup
( ) we Hf tam bvfit dressed in your group

i ) one of LLe better firezmed in your Esau;
( ) as “all fireasva $8 the average nuubar of the
:41: :9
( ) (Emma :13 nurse: than any otf‘mr member of
yuan“ {group
13. If you had a large cnecxing account.bow long'would you
want a suit to be your best suit?

(

0:10 year

“'1' Q "'h v; 4'-
‘U‘ICJ‘ ‘1 L! fér“

J ‘5
M—fl' H w

Li”fifi yafirg

I

fear years

( I
( ) five 01‘ acre yearn

132 .

flick or 111mm tyws of Clo-11.11.11: 1320 31111 111193 13 9‘9“?

f 4
‘1‘)
O

wu;firohe?

skirts and aweaters
1111;111:113 81.3111.

tailore; suits
evading gawna
formal evwfiixg wrap Bhutts or yefiai pushers
r1fi.1:1..,._i 1‘. 11.11;

211:1 111.11%. or vzzirzatiag autfit fur cast.

11151013 1.1.41. ’ anirt I‘fiiiflCQEit

915.111.1111; (3116:1369 11:1 .1: fiCufit

“Rap-508”“

)
)
J
J boach (as-at
)
J
)
3

t..- w v hi v *5 V v
A A f.- ” f“- A fl fl

(1111:1111' (3119;111:151

20. In 1.1m 11:13:; of ana mas-11:13:15 do yzzu give 11511101111
711101;;211; La new yam 111111 ci-aamd':

) {grocery 111111;; 11;; at. the 11111;;11b‘grmod (grocery

(
( 3 Luau: cleaning;
( } rugazhijiig (2103;,L‘33
(

i a (1:131 at. 11:12:11 with 1,1111 family when yam don't.
exgzeect comma);

( J a picnic with friends 51:11:11- own ago

( E a mummy brmfifust at. 11:11-18

( ) 13311111. to 11:11:11 :11: ighharnoad 11:11:19
:21. 111:1:1 ”haunt. a new suit. would. 51:11:11“

{ J Le 6:1;301‘ to magi-r 11‘: 1:116:11: 1.61}

) purer to wait. far a s 9:101:11 000111111311

"

( ) gut, of: 114121111111: it. uni-ail 51:11.1 felt that: y:11
didn't hwvo anything else to wear

23.

o".
1‘4 L O

25.

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Q

188.

‘1'. «'~ . ....“ 1 1- = r 3‘» ’5 41. ' .4 . ‘4, .21, -'1 'J - "~‘._ \ .n .-
11 ")21 .1-.:'V1~;l ~.”"‘.‘-1 13):..1: ?::.:IJ.:«T}‘M.)2‘:\ ““11 (313’ $14.1“ 111'“ 11153-3

“31;: yuu cuxnva 0105193 ta hava year GVbniflfi meal?

(
(

how often

) yrs-1:; L 16.1.32". 1;; a: 1111 1:313

) 11:31:13 :1! £33 {11313

5‘3 31.1.31 113112.:11)" 11-11;! a 1111;113:111 11:19.3?

3 mare 1:33 once a sfinscn

J evmry kixnar

’3

flflflui evvry czgfir 11131
‘ -..1...-1 .- a . ..
I GIVUI‘Y 11.1.1.1. 1.1 “Jul 11:11..

3 .115 1.1.1. 2.21m;- (wury' 1;;111'2 11.11 :1Lur

if 31.14 2.11:: 2.1.1:: :21: three Says at relatively free 1.1.239

whica 218

(1:11)! 4.1.111)

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Latch,“ 11.5 -b‘.-L‘

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H1 1-s&1 Lguiq 31¢ lihé to :1 111m . («neck

) rugfi a flea b31R

) so an a visit

'1 1.7.0 011 a, .11.“: 41-51111; tri p
) rfigdi? 01d alctgvs

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Ltac'i‘f,1.b 4:111 efg‘urt 1111 we 3/341 Fill-Wail year mar-3:-

T¢v° in 0351? La Cdedih Lo tflflflflfi icagvr akirt lenithf

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aily acne

quits a bit

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1.11.). 1-1153!) I; 1.0.. 8:13 3.1.11.3 1.1.51.1", 501.11" £ 11.: ....1 4.11.1, 114.1111 w; 211.31 110 yeu
:. r -- .. ...»...41.' .3.» . , .'.' ,. . ... ...‘. . ..
01.11131; er 1. .3 :.1.: (.211 1,1 11111.1:15: of «111’ {'1 re 13:. Cum»; :12: 2.10.13
to provide Variation:

511; jacket maid; cadLi Le aarn.With

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u

ulaust always
8, ) 12:11.1. cf €310 tine

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wk..UULIA‘:a

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27. It yea Loudht a suit or éreaa aging you 11d glanafld ta
. d

:11: tor a b;wcial oc “alum Lecwuaa you . nuahiag

3-5

@113 $aitubie L: we“: &fli yqq $0433 1131 it and &

sli;htly unmvwn humiiafl, 101:: you yrshably:
{ ) 1.131121 it 113 i2. 112!
} altar it if not too fl1f31Cult
{ 3 alter it avgn tnoaga it wuulfi bake a lot of
nix-13 3:141 effcrt

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2;. low artsa in gun muka clattea when ysu can't biy “Sat

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aftfifl

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flaclie ”9:0183ein

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”AAA,“

13:16 Lune” do yga racagnize £3 flea

gnara of

zgccx uni: than: naxka that era flasigners

Claufiet;o Solbart
Irefio

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gfirian

Valentina

1wntcn

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15".

2&3
Jo Cagelaad
1103680

I". I“: 3 la

h. -'3~~¥ 3' ‘r'r :1 '.£ 3* -*- * -v {» ' ‘f‘t‘
J‘L. “‘1 fig“ 3‘1" 54...»? :43 3‘4; '3 .L‘ C 72.31 yfid 51 pije 5-3 30 with fab ‘

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(

Amman? £ 1 1 ( J (
Ltoae iii-1234?:- ( ) i 3 {

I. 3;.11181‘ r\ )
tally Vicxer (

£31119 {angomc ( )
J's-sally gen ( )
Leufls

(
.alter dc L130 ‘ 1
(

John Qrefirics ( )

32. “g9 ( ) uniar twenty ( ) 20 - 2h ( ) 25 - 29
( ) 3% awfl aver

33. ,rlace er bxrzn :tata :own er county

 

Jho ¢nare unve yea spans mqat of ygar life up ta naWT

state Sewn or Gonnty

 

styles guaas Baits Hats fireanea

u "'

LO.

Ll.

1.3-

. Your occ'uéfsiLi-Jy. i }

5.3:; wt}. ..4 2;. 9-4.;
Child rem

‘ ) m3 F16

‘. - . ,. ., -.~r“‘
iahmbuna’a O‘~Cut:~w.u~‘ufb

\: L r- .n-s ' It
a 0.1mm In“;

( ) 801:6 13111536313;

7' "‘3‘ L: t
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152.

71’" ""9 { ) {m 113?}

( ) £38 3%.. m. t; M
divorcad

OP

( ) three or
5.30:0

( I one ( ) {1&0

:10 awe-#1 f0 ( ) othar

( )
I

\ ) atuieat { ) other

31 L217. ail-.1 mt, firs-Zuzana

Claw or or

1 3:10:10

) indict-Jami rum 11153.. Series].

i BOMB colic-Lu ”0;; $.14: :33: 7::r114‘3uute
) uranium-i .‘zwr, callecge

) p331 "I":."i=RL9 wul'b;

1'23 er; t

fin ova:

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f,

z 3;; 1.3-2. t1 9m to v. 3:. 1c: ya u bel om; .

 

Ca:A:=.;:.-e.rnt.u (about. L36 ages-1:10:13 or :1de1} yuar inmroat in

cleaning).

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2.
3.
h.
5.

8.
9.

Bare were 33'... total

1‘2er 112»: ve you lived 3.0-1.1. at your 11m:
Lo you m. rt;

ii} t. 13 you rec'xr's occapaziun‘;

...id razfl‘ v..;-.....e.r mart: wt, 231513 13.0 new a: car 131.10
. .. ,3
um! manual

Lid yam 5.2mm 3': mum: mason:

Do yuan i=1: vo ..sz Lro ..."..e :3 or winters": Children?
figéfii

How 0131 are L...cy -- v.14. z. 6.0 zzscy Cir)";

320‘»! many gingham were in war gram-1 ting; class in
3.1.1:: ....cnoui.

Il. Childig‘gnd wag-”f "firli‘ux'p’! Vocallectiems

10.

ll.
12.

13.

Q

13.
1.6.
1.7.

13 .

‘—

Can you reruemmr saga .2 L26 dresses and csata you
had barre yua were txwulva':

here Lney 31-39 ...: 1.0.2.9 gr romiy twig.-

Can you. may. cf my (710131.15le mast. you disliked
W518?! you {may 3-‘:2.1:1';3

pic: you. (:Y'i': wugr ;.'.:.:.r aister's clothing?

Lid yua our waar boys' clo?.hi:n;;‘l‘

%:‘~-‘- an ,' '1 '. ‘v a ---‘ a". Vt. fi‘l';-'-‘
...... fwd ever grew u; 1.1 you .-....c. :3 (21941.08...
..‘id 5'9.) lira: :ims-:;'Jfiraries?

iluw 5.1:}. you feel about. your cluihia; in c.);;.;as.rison
2713.11 5'04: uczwol mutea':

m. wimt. age; did you first help in 1.222;: choice or
clomx‘s;

M N
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O

3‘)
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o

n
o
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:29.
33.
31.

32.

)3.

3h-

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1.91..

M. 3.3523: a "e 321”. 3'35 i**<;'ré'- nonpluta fr::3I3.'I.);.. 1-: choice
91' CLOLAUS-

I v'-.. . ~--t| ‘- v‘. .. 'u ." -... .I .. - ‘ ’ vw'.‘
“.93. J‘JJ ..uuf. Lu urz'k‘aaii link: ydur 3.11". fru:....8.

..-.-3=: List-re. 1133,’ part4 mar caress-:1 that. yon 31:32.94

to 609??

3.1; an 0.23331? :3 '3 ( tom; ) did boys have (my in-
fluunce an yuur cloumea?
Can you. remazmer yaur firfit taraazal‘:

I

3.0:? ofwn {1.3 you .293; a mm fungal“:
.1) yud amuccirz Le. (1109.233 .13... 8;;601‘31 occasions

311 3-13.; (“mm Lava} ullfi‘n‘l‘dUh‘ILB 32113.21 yen father 01'
finally: 1‘ a t... a... cloth-I; 8 .

“ (22“ (“1.0114392 1?“. ”:‘(uzir'afi I TC? P433139

’I’hinki'r; or ynru' flanges tact-n describe 3.33.3 that. you
like War; ‘-.cl.l.

Do you pr sz‘cr Lunmr'hci, uni-3.3110191 or fires-33y

clothe s :

1.. h - \- . . ‘ _v ..- ‘. , ' 3__ or,
“.213. 3:...1. mar .3: cl 3:15:33.

. ‘ ,v 3..- 3. m , '. . ._ 1.—.\
”33.3... 1-.) 3’34 ....1'23'. of “.3 2.3? ...-2.7..
m

 

we do "3.1 feral. tabou. style: c;:...zn,._5:323;

How 10:13:; do you armor. 50:39:31 L13; like a auit. ta
Lust yum.

JR V2113. Luff u,,'_; 3,;

1f yaa hsi a cauice, hculi you r3329: hqva a lot of
naierutely priced clozhea or a few Vary oxpfinglva
ones?

To mint 03:30:15 {20 you read fashion _=';:3.'31‘7:::13‘1c:8 for
1:} was".

:.‘1mra 81.1.32} 5:.) 1'01 .13: 3.3.3.? 13mg:

 

”mt. (la 33.3.1 133?. far mien yaa are selecting
clothing.

L1.

1.2.
L3.
L5:

2.5.

195.

-a.t ;¢rt goes 9:129 chy in gnzr choice or clothes:
. - ~ . :4.- ' (... r V P. "\- .‘3 \ '\ 1" "- "'

...) 3m. 1.3.0 L.» ......3; .32'. 1.. .. Latina t2-.ylx

9- . - . y, .. ., .‘ .,... ‘

...-0 3,031 ‘43) L‘Allj 3.) ou-‘J $22.0. “3 ‘

Lo ycm have LIQ‘fiQJEC: {31336 in 33.111 3.5.633 yau are
selecting clczauu.
LPG you.harfi t0 fit?

{.0 you $133.51 "head for azu;3g...in;":

LA

.30 yam feel (torputent. that. yo; £2.21...“ '=~.-2.:..‘; Lu bay
tier-{wait}; t..." fi-.£‘.ion..

...-.1133 ya: like to nave 3.2.5.0 3.1.33:er to spend an clotfima‘i

13‘s: yo .1 3.631;“; c t. 3.3: r35 a3} 1.6: c t. clothe 9‘?

?. l-rei’cmnn :33 13 ""1;er 2-14.3.3 54:33.: 01-“ 52101:..0

k7.

L8.
L9.
53.
51.

 

:0 yo; Lava any clothes in 3:4: present wardrobe
$12.33;. you 591-3..351 wear.

Are {mare any colors Lnkb 5.4 don't like?
liuvo you hm! aw cu;.:-..;;li.::.c:nt.s on your clog-ma lately”:
Lo you 11.3.8 the kind 01' (3102.303 3'01 was. r to work?

E30 you fowl 99:3‘3331‘2'31133941 $93931 you have to do some-
mm; in ...". c....:.-ssr,3;a:1cy 5;: yo... .. (213.... 3 aren't r1 ...1:

3' U. . . .. . . . ‘i : .-, .. ', 21?... - .. , '2.
«(NJ J'ud I..~..:.1..U CAO ’1’} U hug? 3131115"
- . - .. w.
H 933 r "‘53. . . 73:33 21* 3.31! ‘5

Logo. 11.3.2,- gu . .1: .1 fug'.CLi0r1:=! $5.53 call far "arefising,
up.“

30“ 99 YCd f'cl 300.. {no tL.n yum age.td waahing,
1r0:1133_;, ......3. r...r ‘Sin.-.;’

is yau feel that 010 wins tell ozhera tzfta k1n:1 of
en: 20!]. yaa £er s“

If Ycu were no 55~y‘ 323. t a person 13 interebting
looking, L;w mung of' 3.1» state 33’ 13 waged on
910 «1.131;;

\n
U3
0

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I

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o

61.

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C’- .

-u 3»; c‘;r fifi: clothinc nmyurin: or uncamfarnablo?

fi

'*' yam ~‘r

ha in...

w 333 yen rm 1. about wen-1m; 3.2-3: 13:24.13 (3:93:33 mammal

daya 1n aaccesslou.

‘ " '9- rI. I“ .-~ "~ 7' 3. 1‘ ~‘ 1 ‘ 1' . u ' ‘m ‘ “ .
Aunt arfl gymc Ur 3L6 $3-333 334 really -1ge Lu do:

197-.

1:31;.- T'ié'd’ L‘- 312.323 3.3133 c2; L563 aft-v {...-lit $.08: ne r1 5? 33931193 to
yea. {cur moat careful conaifieration or
flash QUtfiLiflfi till he £ng3CiflLfldo

1. khan you go to LLe nwvihfi haw of;an 50 333 astrve

t3. name or LLC GOSLQUU desLbnari

( ) practically ntvor
( ) selfiom
{ ) uphuiiwes
{ )rumL of une Liwe
( ) alwwnt always

2. flow cften do greas snap wifiiuma attrucn yaar attantian?

( ) (vary Lina 364 pasa a window
2 1; 1 :J :3 In C r it .33 L 19.53

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3. now ofSGA d; 333 jiSCme style changes with your
{1‘19 :fi 3’:
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:51}. :,?¢’: .ni. 5’3"; Vivivt‘? .UaulivlofilJ 1n

"Lawn; 7164:? 1.5; 1:221:4'3 13 front.

1'1}, £11.31}?

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zgyflggia, center mainly

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mg; “a ail

VAC} 3 0.: 2.31 CE

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{a :v‘nw‘ L51 :l‘E&-&‘u. ail-"J11 V $5.112, 5“} ‘31: $3 a “firurohle .

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hfiku't 3ivea it may Ouagiucrutian

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masoning

wardrsbat

A 0“ 0" fl ’5 ‘9 pa,

199.

iruascs or the dreway type is yau nuva in your
tifit yJJ caJld waur Eu church naxt'weuk?
2 Hana

) one

) two

) Larva

) fwgr or Lgra

Eagle color Ecgsfiaa for whicn yuu hava
ar htfi;nizing'ncfiaaaurivs in yam: fall
('1’...:‘. in: 5141‘: {11.4.3 gi‘izrss, La gaiaufi about).
} bison

) Drama

new irassea and suits have you bought or
tpa r411 eeaaom?

) flame

} Due

) two

) tirea

) four er were

ll.

12.

13.

In general new wouzi yea trurer LO 4.

thin}: aha-.3: you (31:01.20 51' (2.3.0 3:11:15“.

11' YO” hi? 3:.

Wig {It (.3.

li 5.1 C {a {If t.

230.

;¥c gggur gaggle

( ) tfia best dressed in your grwup

( ) One 01' 2:19
( ) me: 91' Lite

4!

( ’ E13 "3:971 131‘3436-‘3. :i
"5 ~’ I v. .-.. -
Lufic‘d .L‘Du;

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rmggflu HO

4.; ur 5:13:49

W~..L'I‘:-.i€

‘4 C5"

3 large ciec?1mi
8 “4.1:”: ‘JC’
( )

) twa yanra
)

to gaur hart

0&3 year
Lgroa yvurs
fuur

1 ydarfi
) five 4:

all-AAA

wardrobe?

(

)

twilured suit-
evening goafifl

far-ma]. mun-.13; '93:“ng

riding L bit

531 suit 0r skating oucrit
filfififis anfi Ehirt
street draauea

Ginger dresses

Edit?

939 tyges of clozLiwg do

beat. creme-d in you” group
bettar drenscd in yadr grafip

3 thm avarago member at

1...}: :1 way 01M:- Lmigabur of

recount flaw long mania yau

yum hfiVfl 1n yuur

fixirts aafi sweaters
2:3. 3:11;“; suit

aharts Dr pedal
pusher:

beacfl 603$
fur coat
raincoat

houaacoat

1h. In Low mu.y or tnoaa instances do you give syacial

t? uDd;h* to hcw yea are aressed?

AAA”

0"- ”. C"

) rrccery ahogying u. an. neiihbarhood gnooery
) naive Clfiflnififi
) Wu:$.;i"1n‘. Clu 535:“.5

3’ my at. hum W1 :11 L! a far: 11y W303 3'0
A'Ethflcc. m);31y

w
{1.3;

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i 5 Annie %ie4 friends ySJr awn age
) A Luniuy traaéfaaz at £333

'~4 ‘ d“. -‘ '-' ,"-| ir-v .— . g- ' . ‘- '. -. is!“ 5’: 0‘
) 33.44...) ...; 41 dd [1&3 1‘).AUH’I:~~JJL.L ....1Vil3

15. If you hava bmtfl da13§.h04uewark all any ham eften

woJLJ 3&4 cg;uga leLfiéB $0 fiave yaar evunlng meal?

(

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; g-L'A C .41 C 113' E:,1~<;3},~5
): - r. of mg, 1,13%.

) a~;w ifica

n.»

3731103

) fracticfl 1y ECVur

16. flaw often do 314 uvn.-xj' ;y & fiifififir hat?

I
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; mare Luna once a s¢a$an
) a“ .WQ", 11:14. ‘1I‘
I about av ry othar winter

a .0. 3 ... .3 ..
8i4-; LLArd hifltfir

“a-

) 1635 titan than every third winter

17. If :04 h$3 twn or three days of'ralativaly free time

which 630 or tnaaa uuuLd yo; llae to do rivet? (Check

only one)

h ” fl "4 A

reufl a new book
30 on a vial:

repair oLd clothe

)
)
3 go 03.: ano“;:1ng trip
)
) make mam clothes

1%.

19.

20.

How “1:; quighs mud mf:ur£ J;va yo; Jivvn VJir mari-
taba la oféef La UOMfQPJ.ZJ LLu new angle trand?

( ] pracziaulij Auda

‘ } V91: Lii§lfl

( ) ac a

( ) giiie a bit

( ) vary [2405.1
”'1 you serve ;;l.a'.«.;1.1i:-; guy-Jr 610231121; 32;»; of mm (3.5.) grad
considér the potfiiiiliziaa of different momhinations
to provide Variation?
ixzmmglc: a gal: jackfit which cculd he worn with

sevarfil akirtg).

} almsat always
) mufit er the tins

8?}; v3 1' if'it‘fl

.9

Q
1
) aulfiom
) priuzically never

flaw orfioa as 3M4 mute clonaes when you cun't buy‘what

) pr2031cally naver

( ) Vary :21" ten

21.

igniah 01‘ @3130 mlA.;es (10 yam meogf‘zixfi 55-18 Ce:;1;;rzc:r8

or clean 962 check only these ngnca :5a; are designers
and tzy nu: ta 51833.

ave Curie { ) Cluwiette fialbmrt

)
) tisr (
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Irgne
G 39 Kelly ( ) frank Lloyd .right

Clair iotter ) sarian

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(
) aim-1n; wad ( ) Valentine:
) Reward urea: ( } $30333 Wanton
) Cary Couser ) Jo Copeland
)

riCfiaso

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Lassel “rift

‘3'

} Adela higgsan

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} Lei‘is .uaeustcin ) Lurothy Tnaxpaan

22L».

22. «hich of thugs maxes can you associate'with fabrics,

shoas, adita, n&ts, or drasuea;

?abrica amass units Hana fireaaea
{Ease (
Cuhnma
Daria fiodaon
Raataer
IE to :19 C 13!; tar
I. 5111?)!

Sally Victor

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Leeds )
énlter de Lino )
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Afiflhmflnnmha—‘AA

John Frefirics

23. Age ( ) waits: twenty ( ) 23 - 2h ( ) 25 - 29
{ ) 33 - 39 ( ) over LO

2L. where have you spent meat or you: life up is acmf
( ) Open couatry, ( ) town unfler 1330. i ) 1030 - 2&99.

( ) 2530 - 9939. t ) 13.000 - 133.333. ( ) over 130,330

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In which part of the; Unitefl. gmtea have you apant

mass of year 111: up ta new?

( ) north Eastern atatea. ( ) tenth Lastern gzates

( ) :ifidlo Eastern itates { ) Central gbatea

( ) Sautn Central States ( } kaoific Ltatea

yarital Ltfitus ( ) mingle ( )rmarried

( ) widuwed ( ) sagarated 0r fiiVUFCEd

Children ( ) nane ( ) one ( ) tfiO ( ) three or more

Your Cccugation

 

Your Husband's occupation;
ucnoolina
( } mm 3113-32 50.52601 but; 61:1 23:35 graduate
( ) {:rafiuawd from £157.11 scams].
) Bums collega but aid not graduate
) gradu&t&d from college
I

”a”

post graduate work

Bracket. Humber or persans provided far
up to 1500

1530 - 2999

3030 - hh99

L599 ' 5939

6303 and over

i‘w
-
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pm. A fit 0" h 0'

aparta Clubs

 

Canaan? Clubs

 

w
Lance Clubs
Bridge Clubs

Sorority grouya

(titer __

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33-

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Maze-33' a maxi! c1 4'05

 

folitical clubs w
heliglaas or;uni:at1033#fl_
Sociql Larvice organizaiionfl

Luna:- 2

no...

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LI-&Q$~JRE CITED

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19:3 i.

 

H-atigti~~l atzais. flea York:
1 ,1.

{"4

PC;

r’i’JQ, 2'2. (4’.
“J 2.914~ 19 at ?u»131:)1N-v. flew Yark:
Ldfi Cum urngh.udy.

1.4:»;
t‘

 

Cnmi‘om, F’orria 2'0 Cazp

1941 Tza zasa a: Tashian, Saw Ysrk: 0. T. Futnam'a
@0716 o

Eearborn, George Van fleas

1913 g:g_£avcficlaa 3‘32; has. Drincet on, Law Jersey
aw; LLflCuELGr. “3333;; n.aia. raychuloglcal Peview
C 3.1.2951 fly I

     

 

Dewey, Jol.n
1939 he 1"earngg "1lint.cn, U.1verai y c: .hicngo
33L“.

lecal. J. C.
1&3‘ Tig :gxfi‘;m‘»v 0' PlfiTTms Lomfionz L. aafl V.
habitat, The LaLnrzn 21668.

1935 "s"*“*mctric a<‘.fi.s, 213w Kara anfi London:
*0:rda‘ul;I-JLOK Caaéfifly.

Hawea, Elizabeth '
”33 ;hz‘;§_§,3r635? flew Yark: Random Seuss

Hurlock. 3.
192- ' Tue §§3g50103v o; Trfisa. new Turk: ficuald Erase
Cu ny.
33011? B . «5;: 11113:“
lj25 agn‘n‘agy flaw York: H. Salt $33 Copfiany

Lawia. Reburt
ljl‘,§)jl'jhb '3 In}: refim £1.31. to (Liliana; mthr";;:~;.>l:>_;y, flew
York: nifleqfirb fixu Cougafiy.

208.

Ecfiinncy. Fred _
1?h1 Lie :5 szcholo Eeraonel fiifiust~ewt, Eow York:

9.

J. v -‘n'J $11.14 UOUBO

it 040% 51.52191.

L'EL 1h~eflt3 of fltatieflcg, an Ysrk: Erentloe-Kall.

w

#110 o

-
‘ ‘_. ‘ .~ ape-7mm 9* MWw—"I. can. W
I '. . .' .9, - , ' fl.’ . \.

'u= ardb ..I i ’ her“ EDI.» o £4.11}:er O

 

-E~’.).“!"'. lity, 1 :113'321133: l 31““1‘73' -:c1‘. 1:: Lri"i’3¢3 22.1.”!
1‘8

Eyatrom, Paul
1323 Econqlgc o fiaahicn, an Yank: TLe Ronald Erase
C.iu.~.;,.»;:;:uy.
EEG-‘33 ’ 1": o 3'; 0

17:3 LQCEEI isvchgig;g, flaw York: TE. Eacflillaa Caapany.

Eorcnsun, E.
l‘jjo t! R 31314. 03 fi— r ...-wt ..Xa: 941:,3 C‘f 1012.1: {Er-a4" I "i \flrl't'icfi ‘.

 

 

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190 7 EQIETETS, Eoston: alum and C xgEny
Tiffin, Lnijht, and Josey
lJQO ‘EI'LL. 1' 3 ’C‘LOEO ;F Cg? Y*:;;‘3II'T.§1 IK‘O’ 4.3 . 10.5 $333 D. C a
hunt”: aria vU.- 54:37“.

 

Yule. G. U.
11:41. LY] If}: rig,“ CY1{.:\: L {3'45} ":39!”er 2: Vii“. {15511133.

$111031; KI. “1.4.1 £151 5'91}. '-\J.lzL.htEy.;- “U‘.

Veblen. Lucratein
1919 “ g: the firin""o Fltsn, flew York: The

 

28:17. E. D.
lflih "an analysis or Fashiqn Eotivetion,” Erahivaa
2-3: E'flj’Cilfiff-li} 2:". $010 all). no. lilo

CantrilY E. and! .Ellpart C. 1:.
1153 "naoent ngglicat use at the E;u&y of Values.”
Journfil 0f Etna: Ll E:% .'c * e“ .

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an. yy. 63y-£i)0

209.

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1123 .56 .0Vulopjuwt and 6430-103 cf Llotuint,”
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U““fixl LT Heflarel ;hY?Umltha vuio 3 PJOVH'I o

tdolman, Eebe l.
leO "Irwnfia in L2 o Sellege warflrobo," Ecqua;
E3fi§_;23:c*ic a, guy, lrLfi.

Izfllley, E‘t Skill
‘ Zn. ‘ ‘0. rum 5 ' “'1’. _:. " T’s-v». n‘_~» ‘21,! ‘-
L 6 ‘ wcuolc_ in .umfifl a ~¢G~S :2r‘d ’L1 21
)L, :.,:J \ 1“], ‘. I) . .«- {a u . J. . a o .
Q'ux'le 1.31.}. ‘Jiro('+’,""//lo

Eurlock, LlizabefH
“"'" '3,-*1_+M 1 1 - q“‘~ ’6‘Pwflfifivrx mf ,qufi’*J ‘7
‘VJ ."-‘~)b V—u I U £3! l3 1 *r (A ‘Jvi J.“ n . V n ‘~‘~ - -- ‘ g ‘1' ~ *4. ~.‘ ".- '9‘.) ...J ,

$91. 13, ha. 111

 

Jacobaan, a inelmlna L.

 

 

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A 0:: S14 I 5: a .“ Q. . ‘. I. A.4 $3.; . {: -...\ A 2:1 \JA‘. OI u 9 i). ~ \,}c 4:,3 . C .‘*.. J ‘\ P {:3 .
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— “ v.— “ M ‘- fl

2 i
by ugxrneay a: aflmCJflrfi Luilu. 6, 29242213
univeruity, Lew ank.

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...r‘:

 

 

 

MtCHIGAN STATE UNs‘xET'x’si'i'Y
‘TEXTILES, CLOTHING AND RELA'E 123 R18
COLLEGE OF HOME ECONOMCS
SCHOOL 0‘? 6*“ E’TWWJECS
e 7.5 1; = 1;

AL
P." x'tT “v. .[.L-;,’-\q
\ .\ . 1‘ . ‘
EFDT LA‘.‘J'\‘-J. hu'kfl. ';\1.’).1
l

A Study of Interest in Clothing
Among Selected Groups of Z-iarried
and Unmarried Young Women

Thesis for 141.!“ Degree 1948

1~.«;a;rv;,r Lou Lerch Rosencrzma.

Mary Lou Lerch Rosencrcnl.

 

 

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