1988 Volume 2 Number 3 • Telecommunications Infrastructure In Africa • Effective Reporting of Rural Africa • Journalism Profession and Training • Communication Development and Theatre Use • Financing of Communications Africa Media Review Africa Media Review intends to be a forum for the study of communication theory, practice and policy. It addresses itself to those interested in communication development in Africa with special reference to the impact of communication studies on Africa and its people. Manuscripts The Editorial Board welcomes well-researched scholarly articles and book reviews and other contributions in all areas of communication for possible publication in the Africa Media Review (AMR). Articles should not exceed 8000 words (including notes and references), and book reviews should not exceed 2000 words. Three copies of each article and review should be submitted (one original and duplicates). They should be typed double-spaced on A4 white paper. Notes and References Notes and References should be numbered serially in the text and explained correspondingly at the end of the article. They should be typed on separate sheets appended to the article. References should give the name of the author, title of the book, the place, the publisher and the date of publication, editions where applicable and relevant pages. For article references, the title of each article should appear in single inverted commas, followed by the underlined title of the book or journal in which it appears, the volume number and also the issue number as shown below. All these should be preceeded by the names of the authors, surname last. Quotations should be in single quotes. Quotations of four lines or more should be indented and typed single space with no quotation marks. Titles and sub-titles in the article should be in upper and lower cases, for example, "Communication Development in Africa." (i) Illustrations All illustrations should be clearly drawn in dark ink and large enough for printing reduction purposes. All charts, maps and diagrams should be referred to as fig., and should be numbered consecutively in the order in which they are presented in the text. They should be put at the end of the text with indications on the text, as to where they would be placed. Captions to figures should be written below the drawings. IZxamples for Notes and References 1. Nnamdi Azikiwe, Communication and Society, Lagos 2. National Press Limited, 1900, pp. 40-45. Jomo Kenyatta, Government and Harambee Press, 1920, p. 100. Ibid p. 30. the Media, Nairobi 3. 4. Kwame Nkurumah, "Journalism and Ideology," African Review, Vol. 1, No. 1, 1985, p. 10. (References have not been altogether harmonized in this issue). Correspondence and Advertising Authors should send original manuscript and copies to the Editor-in-Chief, ACCE Institute for Communication Development and Research, P.O. Box 47495, Nairobi, Kenya. Books for review, book review articles, and all other matters regarding AMR should be addressed to the Publications Coordinator, same address as above. Subscriptions One Year Two Years Three Years US$ 39:00 US$ 69:00 US$ 99:00 Single copies are $13:00. Cheques or money orders should be made payable to African Council on Communication Education (ii) and sent to the address above. Special arrangements will be entered into where applicable for subscribers in Africa through their nearest ACCE National Coordinator. Africa Media Review is published thrice yearly by the ACCE Institute for Communication Development and Research, P.O. Box 47495, Nairobi, Kenya, East Africa. We acknowledge the financial assistance received from Friedrich Ebert Foundation in publishing this issue. Editor-in-Chief Editors Associate Editors "Ikechukwu Nwosu, University of Nigeria Enugu Campus, Nigeria *Isaac Obeng Quaidoo, University of Legon Ghana *Faustin Yao, Universite' d'Abidjan, Cote d'lvoire Loudvic Miyouna, Universite' Marten Ngouabi Congo Brazzaville. J u ma Nyirenda, University of Zambia, Zambia Publications Manager Batilloi Warritay, African Council on ACCE President Communication Education, Kenya Tom Adaba, NTA TV College, Jos, Nigeria (Mi) Table of Contents 1 19 35 56 75 92 Viewer Preference for TV Stations and Programmes: A Pilot Study by J.O. Onah and A.V. Anyanwu Development of Telecommunications Infrastructure in Africa: Network Evolution, Present Status and Future Development by Charles Aloo Effective Reporting of Rural Africa: Towards Improved Strategies and Practices by Ikechukwu E. Nwosu Journalism Profession and Training in Sub-Saharan Africa: A Case Study of Ghana by S.T. Kwame Boafo Agricultural Communication and the African Non-Literate Farmer: The Nigerian Experience by E.O. Soola African Print Media Misuse of the English Definite Article The': A Content Analysis of Seven Nigerian Newspapers' Lead Items by Olumuyiwa Ayodele 110 Communication Development and Theatre Use in Africa by Batilloi Warritay 123 Domestic Financing of Communication in Developing Countries: A Preliminary Investigation of the Nigerian Case by John Osakue 135 American Readers' Interests in News About Africa; A Preliminary Report on a Case Study of the Washington Metropolitan Area by William Lobulu (iv)