This paper discusses the impact of mass communication on development. It suggests that, depending on how it is used and what it contains, mass communication has the 'potential for good as well as evil'. After reviewing the social and psychological prerequisites for development and effective use of the mass media, the paper discusses some research findings on the role of the mass media on development. It argues that for there to be positive change in society, the people must appreciate the need for such change. The mass media can help in this cause, depending on their use and content.
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