This article explores the nature of African cinema and the film-makers' responsibility to the African society, and how the consciousness of that responsibility based on African world views can be used to enable the society realize its highest goals and aspirations. It advocates the use of cinema, other mass media, human and material resources to fight Euro-American media distortions of the African heritage and reality. They should also be used to liberate Africa permanently from Euro- American market control over the continent. African culture, according to the article, should be the theoretical basis for a critical investigation and assessment of the African cinema. There is also the burning need to recognize the values of African cinema, to see it in a new light, to situate it within the complex movement of thought of the cultural milieu which produced It.
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