This article explores a message-based persuasion theory within the Nigerian cultural context. It argues that strategies based on coersion or sanction may result in more compliance behaviour than those based on explanation, need and circumvention. But, at the same time, environmental factors such as hunger, frustration and depression can, in isolation or combination, also affect an individual's capacity to persuasive communication. It, therefore, calls for persuasion research in Nigeria to make available data on which to base policies for change programmes and strategies.
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