• 1989 Volume 3 Number 3 Pespectives on Development Communication African News in the World Press Film Makers and Film Making in Nigeria. African Communication Problems and Prospect: Copyright (c) 1989 by the African Council on Communication Education (ACCE), Nairobi, Kenya, ISSN 0258-4913 Africa Media Review provides a forum for the study of com- munication theory, practice and policy in African countries. It is published thrice yearly by the ACCE Institute for Communi- cation Development and Research, P.O. Box 47495, Nairobi, Kenya. Telephone 27043/722089/334244 Ext. 2068. Correspondence and Advertising Authors should send contributions to the Editor, ACCE Institute for Communication Development and Research, P.O. Box 47495, Nairobi, Kenya. Books for review, book review articles and all other matters, regarding AMR should be addressed to the Publications Manager, same address as above. 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(i) Comment on the content of this issue The mere acknowledgement of the importance of communi- cation in 'enlisting full human participation and understanding of development activities' has not usually been accompanied by clear understanding of the appropriate mix of communica- tion strategies necessary for achieving the objective. Apropos, the very 'mutation' of the concept itself from so-called 'com- munication in support of development' (IBI 1975), through 'project support communication' (UNESCO 1976), and 'deve- lopment support communication', to development communi- cation' (which currently is the more acceptable term among communication specialists) indicates the role variation which social scientists and development strategists have visualized for communication within the context of development. In this issue of the AMR, Andrew Moemeka specifies the components of development communication and evaluates the various approaches for operationalizing this conceptual formulation. He concludes that for optimal results, develop- ment communication strategies should not stop with conven- tional mass media, but must involve strong components of social organization and interpersonal and traditional modes and media. Sethi Kamuhanda surveys the relationship between the mass media and the government in Tanzania within the context of the implementation of the country's foreign policy and finds a lingering distrust of the media among government officials which translates in the denial of the Tanzanian public of vital information relating to the conduct of their country's foreign policy and its objectives. Olalekan Ajia proposes the conside- ration of the cost-benefit factor or TV and Video in develop- ment and argues for the establishment of TV and Video view- ing centres in Nigeria. He says such community TV centres would empower grassroots communities through their gaining greater control of this powerful medium. Samwilu Mwaffisi (ii) affirms, following a content analysis of Zambia Broadcasting Corporation's Newscasts, that it largely supports national objectives as set by the country's ruling party and government. Kwadwo Bosompara empirically rebuts the hackneyed claim by John Lent (1976) that Third World charges of bias in inter- national news flow were 'intuitive ...not based on research facts'. He not only confirms the existence of bias in a Western newspaper, but also in a Ghanaian newspaper which relies on Western news agencies for African news. In another article of this issue, Michael Traber sketches a broad overview of problems and prospects of African commu- nication. He concludes that the remedy to African communica- tion problems is to be found in a communication strategy that accords due respect to African traditions in which respect for truth, equality, social justice, and the supernatural are the cardinal principles. Augustine-Ufua Enahoro looks at the film industry in Nigeria and calls for its rationalization, localization, integration and promotion as a vehicle for cultural and socio- economic development of indigenous Nigerians. This issue also contains a cumulative index of all issues of the Africa Media Review so far published, viz., Volumes 1—3 (1986—1988/89). The index is arranged by author (alphabeti- cally) and title of article for ease of reference. (iii) Table of Contents 1 Perspective on Development Communication by Andrew A. Moemeka 25 The Role of the Mass Media in the Implementation of Tan- zania's Foreign Policy: Reality and Prospects by Sethi Kamuhanda. 39 Democratization and Economic Viability of Community Television. A Proposal for Nigeria by Olalekan Ajia 58 African News in the World Press: A Comparative Analysis of a North and a South Newspaper by Kwadwo Bosompara. 70 Zambia Broadcasting Corporation: A Content Analysis by Samwel W. Mwaffisi 86 African Communication Problems and Prospects by Michael Traber 98 Film Makers and Film Making In Nigeria: Problems and Prospects by Augustine-Ufua Enahoro 110 Book Review by Jerry Komla Damatob 113 Africa Media Review: Cumulative Index, Volumes 1—3 by Rahab Gatura. (iv)