The mass media alone are not effective change agents
The decade of the 1980s could, from a communications perspective, be typified as the period of 'social mobilisation'. Rather than expanding on the theoretical assumptions underlying the social mobilisation approach for development, this article discusses the consequences of the theoretical assumptions for the use of personal and mass media, as experienced in the African context.
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- In Collections
-
Africa Media Review
- Copyright Status
- In Copyright
- Date
- 1991
- Authors
-
Ruijter, Jose M.
- Material Type
-
Articles
- Publishers
-
Institute for Communication Development and Research (African Council on Communication Education)
- Language
-
English
- Pages
- Pages 37-48
- ISSN
- 0258-4913
- Permalink
- https://n2t.net/ark:/85335/m5125tc15