This paper argues for the use of African traditional collective knowledge and wisdom in the dissemination of government policy. The author points out that such traditional collective knowledge and wisdom (often referred to as lore) is conveyed through African traditional media whose channels include songs, riddles, appelations and proverbs. These channels of communication are still predominant in the African communities and could be put to good use in the dissemination of government policy on population issues. In this context, the author examines the folk-lore of the Akan (an ethnic group in Ghana) in relation to family planning issues. The conclusions are that African folk-lore has the potential to serve as a powerful communication tool in the outreach programmes of family planning and related demographic issues.
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