This article analyses the application of radio in rural development by nonbroadcast professionals in Swaziland. The author discusses (i) the history of radio programming by non-broadcast professionals: (ii) organization and training of non-broadcast professionals; (iii) the relationship between nonbroadcast professionals and their audiences: (iv) production processes of development programmes; and (v) topics covered as development programmes. The author concludes that Swaziland needs trained content specialists who understand the audience's technical requirements for programme production.
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