Communication has become widely accepted all over the developing world as a potent tool for rural development. However, this faith In the power of development communication often appears to be misplaced, as development fails to measure up to expectations even after huge resources have been invested in development communication. Many of the failures of development communication projects arise from the application of inappropriate development paradigms and communication strategies which overemphasize the mass media as channels of communication in the development process. This paper is based on a study carried out to find out what communication media are used by rural women in Nigeria as sources of development information.
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